DARWIN ESCAPES RESORTS

With a portfolio of 26 leading holiday resorts and three golf courses across the UK, Darwin Escapes is one of the trailblazers transforming the UK holiday park industry. Darwin Escapes offers holiday breaks, holiday home ownership and golf breaks with the widest range of holiday accommodation at its resorts, from romantic boutique escapes to luxury lodge retreats and traditional family-focused holiday parks.

With such variety on offer, there is sure to be something to appeal to everyone. “No two Darwin Escapes resorts are the same,” explains Drew Campbell, Director of Operations, “But every resort in our portfolio shares a common aim - to provide the best possible holiday experience for holidaymakers and holiday homeowners.”

“With this in mind, we have created brand new resorts in stunning locations with accommodation and facilities that rival those of 5-star hotels, and lovingly updated our existing sites across the UK.” One resort that is a flagship for the company in terms of the facilities on offer is Norfolk Woods Resort & Spa.

This multi-award-winning park recently scooped the Diamond Award for East of England large park for the third time in the prestigious Hoseasons Awards in November 2024. Norfolk Woods, established in 2019, is situated close to the market town of Kings Lynn in an ideal location for holidaymakers wishing to take advantage of Norfolk’s breath taking countryside and coastal scenery.

DARWIN ESCAPES RESORTS aim to provide the best possible holiday experience for holidaymakers and holiday homeowners

Guests at Norfolk Woods can choose from a selection of stylish and contemporary accommodation including premium lodges with outdoor hot tubs. Open plan in design, the lodges boast the latest entertainment features and kitchen facilities for a luxurious stay.

There is an abundance of on-site amenities and activities on offer at the park including an indoor swimming pool, stylish bar and bistro, outdoor children’s splash park, as well as a superbly equipped spa for adult relaxation. Norfolk Woods Resort & Spa may be fairly new, but it has a rich heritage in the region.

The original site was known as Pentney Holiday Park, a resort designed for touring caravans and camping holidaymakers, which was the home of decades of happy holiday memories. “We wanted to keep our resort as the home for more of those amazing holiday memories for decades to come, but with a new, contemporary and fresh feel,” explains Anne Foulkes, Regional & General Manager of Norfolk Woods.

“Our aim was to retain the gorgeous natural scenery and preserve the site as a true destination, whilst creating Norfolk’s best luxury lodge park.” Luxury lodges are also on offer at Darwin Escapes newest premium development: Blenheim Palace Lodge Retreat. Partnering with historic Blenheim Palace, the company has created a range of one-, two- and three-bedroom lodges in the grounds of the stunning Blenheim Estate in Oxfordshire.

NORFOLK WOODS RESORT & Spa boasts great leisure facilities for all ages

The self-catering holiday lodges, which opened in August 2023, feature high-end furnishings and facilities including luxury open-plan dining and living areas, walk-in wardrobes and ensuite bathrooms. Working together with the team at Blenheim Palace, Darwin Escapes were keen to respect both the prestige of the existing site and the local area’s environmental factors.

Each lodge is fully electric and fitted with air-source heat pumps and personal car charging stations to help to reduce impact on the environment. “We’ve ensured our lodge accommodation fits seamlessly into the surrounding landscape near Blenheim Palace,” explains Drew Campbell, Director of Operations.

“We’ve also honoured the heritage with the naming of our lodges – Winston, Hawksmoor, Vanbrugh and Marlborough. This, along with our interior decoration, is a nod to the rich history of the area that awaits guests in their Blenheim lodge accommodation.” Some of the design features of the Blenheim lodges might also be familiar to viewers of the BBC television series Interior Design Masters with Alan Carr.

In the final episode of the 2024 series, the two finalists took on the challenge to design the interior and outdoor space of two of the lodges at the Retreat. Holidaymakers can now choose to stay in one of the two lodges that the finalists designed. Unique accommodation is a feature of many of the Darwin Escapes resorts.

DARWIN ESCAPES RESORTS are available at 26 stunning locations throughout the UK. Pictured, Wareham Forest Lodge Retreat in Poole, Dorset

Amongst the most innovative and desirable are the treehouses available at Rivendale Lodge Retreat in the Peak District, and Woodside Bay Lodge Retreat on the Isle of Wight. These one-bedroom treehouses are designed with couples in mind and feature stylish copper furnishings, fully equipped kitchens with wine coolers and dishwashers, and multi-decked outdoor areas with luxurious sunken hot tubs.

The Darwin Escapes portfolio is managed by a 900-strong team of staff. The head office is based at the Talacre Beach Resort in North Wales, which is one of the company’s leading parks for holiday home ownership. Across the portfolio of 26 resorts, 15 offer holidays only, 3 offer holiday home ownership only, and 8 offer a mix of holiday home ownership and holidays such as at Talacre.

For those looking to buy a holiday home, Darwin Escapes offers a wide range of homes for sale, from static caravans to luxury lodges, to suit all budgets and requirements. Lodge and caravan holidays, meanwhile, are booked through their trusted booking partner Hoseasons, who handle all resort holiday bookings excluding those at Dundonald Links Resort in Ayrshire, Scotland, and Blenheim Palace Lodge Retreat, which are booked directly with the resorts.

The team behind Darwin Escapes is constantly on the lookout for exciting solutions to increase their market share and the profile of their resorts amongst prospective buyers and holidaymakers. “Whilst UK holidays have been swept up in the staycation boom, one of the challenges over recent years has been the smaller marketplace for the sales community, with signs of a slight downtrend in holiday home ownership,” explains Shaun Roberts, Group Head of Sales.

THE BISTRO at Norfolk Woods Resort & Spa

“One of the ways we have responded to this is by branching out with new marketing adventures. Our appearance on Interior Design Masters is one example, alongside a Win a Caravan competition, increasing our out of home digital screen advertising across the country with particular interest in the North West, and attending more events throughout the year.”

Darwin Escapes are corporate partners with many of the UK’s top business and visitor attractions such as Chester Zoo, the Royal Shakespeare Company, Birmingham Hippodrome, Derby Book Festival and Venue Cymru. These partnerships offer their guests unique opportunities and help to ensure the very best holiday experience when they stay at a Darwin Escapes Resort.

The partnerships also involve giving back to the partner organisations with sponsorship of events and other collaborations. Each resort also chooses their own local charities to fund raise for throughout the year. It’s an innovative plan that’s clearly working in terms of both customer and industry recognition.

INTERIOR OF ONE of the lodges featured on television series Interior Design Masters

Since 2015, the Darwin Escapes resorts have collected a vast range of accolades from Best in Britain to 5-star ratings and regional award titles too. Most resorts have been assigned the Tripadvisor Certificate of Excellence and several are also rated 5 Black Pennant by AA Hotel and Hospitality Services.

All the North Wales holiday resorts have been awarded a 5-star status by Visit Wales, and in England, all resorts have either been given 5-star status by Visit England, or also boast Visit England Gold Awards.

“We are so proud of our award-winning resorts and these achievements are a credit to all of our hard-working teams across the UK, who strive to set the standard in the holiday resort industry,” says Drew Campbell, Director of Operations.

Darwin Escapes
0800 717707
www.darwinescapes.co.uk

THE FUN FACTOR

THE FUN FACTOR

Play remains an integral part of the holiday offering...

POST PANDEMIC, there appears to be a strong demand for parents to allow children the freedom to play outdoors in the fresh air. Pic. Proludic

Independently commissioned research - by leading outdoor play and sport provider Proludic, has shown that the public is as keen as ever to see high-quality outdoor play areas at holiday destinations across the UK. The results showed a relationship between the availability of play facilities and time spent at leisure venues. There is a clear desire to see play as an integral part of the offering.

Over half (51%) of the respondents said play areas were an important consideration for them when visiting a holiday park, or visitor attraction. A significant 41% said they were more likely to book a UK holiday park vacation if they had made good provisions for children’s play. The majority (65%) said keeping children entertained in a good play space at all visitor and leisure attractions was important to them.

Post pandemic, there appears to be a strong demand for parents to allow children the freedom to play outdoors in the fresh air, particularly as they have recently spent many months indoors. Playing outdoors has many benefits but particularly improves mental health, fitness and boosts vitamin D levels.

Proludic’s history in play began in 1985 with a range of play equipment constructed from timber. Back then the focus was to capture the elements of nature incorporating tree houses to play in, logs to balance along and trunks to climb up.

PROLUDIC, has shown that the public is as keen as ever to see high-quality outdoor play areas.

DESIGN INFLUENCES
Nature is ever present in Proludic’s history influencing designs and creating wonderful play opportunities for children in the play areas that the company has built over the last three decades. Nature has an abundance of play resources for children and is an ideal setting for adventure and discovery. The unstructured activities provided by nature stimulate physical activity, imagination, creativity, motor skills and cognitive development.

The use of natural materials in the construction of playground equipment brings nature into the play space and can offer an ideal backdrop within holiday destination venues and at leisure attractions. With this in mind, Proludic’s Origin’ range, launched in 2013, was designed to provide children with a secure environment to learn and develop through exploring nature’s play activities.

Balance trails, swings, springers, roundabouts and role-play items offer individual play opportunities to support movement development. A range of multiplay units has limitless combinations. Triangular towers with different floors, heights, ladders, climbing, ramps, fixed, and mobile, bridges, tunnels, vertical nuts, climbing walls, slides and Fireman’s poles.

All of these elements, make for original tailor-made play combinations. Known for its durability and resistance in outdoor environments to insects, fungus and inclement weather, Robinia guarantees the longevity of playground facilities. Rotproof and stable over time, it can be installed in the ground without the need for chemical treatments.

The Robinia used for the Origin range is PEFC-certified, which means it comes from sustainably managed European forests. Due to the expertise and skill of Proludic team members who have worked within the forestry industry, the company has recently extended the standard Origin’ range to include larger structures based on three themes - Medieval Legends and Tales, Adventures in Nature and Sealife Scenes.

COLLABORATIVE EFFORTS
Wicksteed is the leading manufacturer of outdoor playground equipment in the UK. The company boasts a longstanding history and heritage within the playground sector, developing trusted relationships with schools, councils, holiday parks and housing developers for more than 100 years. Working in partnership is a key ingredient for Wicksteed projects.

For instance, Pensnett Coppice has undergone a remarkable transformation, thanks to the dedicated collaboration between Dudley Metropolitan Borough Council, Friends of the Coppice, and Wicksteed Leisure. This rejuvenation project not only brought life back to the once-empty site but also created a vibrant and engaging playground that seamlessly blends with the natural surroundings.

With Wicksteed Leisure’s unwavering commitment to safety, children can now explore and play with peace of mind. The newly installed play equipment, in vibrant yellows and greens, stands as a beacon of joy amidst the natural beauty of the surroundings. Wicksteed Leisure’s expertise in design and playability ensured that the equipment seamlessly integrated into the environment while capturing attention from afar.

Every element was carefully selected to provide a diverse range of engaging options, offering endless hours of entertainment for children of all ages and abilities. Harmony with the natural environment was a paramount consideration in the playground’s design.

To preserve the rural charm of Pensnett Coppice, the play area features Notts Sport synthetic carpet surfacing. This durable and robust surface not only enhances safety but also blends harmoniously with the picturesque surroundings. The transformed playground has been embraced wholeheartedly by the local community.

PLAYING OUTDOORS HAS MANY BENEFITS but particularly improves mental health, fitness and boosts vitamin D levels. Pic. HAGS

HIGH ROPES
Following significant investment, SF Parks has launched a much-anticipated high ropes course at its White House Leisure Park in Towyn, Wales. This latest addition to the park will be followed by an upgrade to Jakes family restaurant and pub, an amusement arcade, a cinema room, and soft play, complementing existing facilities including a crazy golf course and food and drinks outlets.

And it comes as the family-owned business awaits planning permission for another adrenaline-fuelled activity – The Jump – where customers can leap from a three or six-foot platform onto a giant airbag. SF Parks, which also owns Golden Gate in Towyn, Riverside and Sun Valley in Rhuddlan, and Sirior Bach in Moelfre, Abergele, has big plans for the future. Director Jonathan Seldon says these exciting developments are just the start.

“The response to the high ropes course and all of our plans has been really positive, so we thank everyone for their support,” he said. “Our loyal customers are always top priority and enhancing their experience is paramount, which is why we will continue to make improvements and introduce more exhilarating and engaging attractions across the SF Parks portfolio.”

Fellow director Oliver Seldon reinforced those comments and revealed their overall vision will lead to more developments in the months ahead. “This new attraction and The Jump – should we receive the green light next month – show how committed we are to our customers and also the local economy, supporting small businesses and creating full-time and seasonal jobs,” he said. “We will continue to improve standards, embrace innovation and keep investing in all of our parks as that will have a lasting impact not just on SF Parks but the region’s tourism sector.”

WICKSTEED FIRE THE IMAGINATION with outstanding holiday park installations.

ADVENTURE PLAY
If you are looking for more examples of holiday stay and play options, then look no further than Blenheim Palace that offers vacations in partnership with Darwin Escapes. A new £3.6 million outdoor play experience at Blenheim, has been carefully designed and created to ensure children of all abilities from the ages of 2-12 are able to explore and enjoy the extensive play areas.

Adventure Play is a series of immersive interconnecting zones with secret chambers, clamber nets, tunnels, slides, rope bridges - and giant carrots! Covering a site larger than a football pitch, it celebrates the rich heritage of the 18th century baroque Palace, inspired by real-life features including the lakeside Boat House and Hensington Gateway.

Unfortunately, the days when children played out on the street all day are long gone. For many children today – especially families without gardens – outdoor play only happens on holidays.

The onus is therefore on holiday park owners and operators to ensure the play facilities they offer are the best they can be. The key message is invest in outdoor play and you will be rewarded with happy families who are much more likely to return to your park – and tell their friends about it.

COMPANY CONTACTS

Blenheim Palace
www.blenheimpalace.com/adventure-play/

Proludic
Tel. 0115 982 3980
www.proludic.co.uk

SF Parks
01745 833048
www.sfparks.co.uk

Technical Outdoor Solutions
Tel. 01768 840 300
www. technicaloutdoorsolutions.co.uk

Wicksteed
Tel. 01536 517028
www.wicksteed.co.uk