Caravan Park Operators

SMART INSURANCE

Posted on May 1, 2025

SMART INSURANCE

Is your park tired of doing the admin for insuring customers’ caravans and lodges? Why not take a step back from insurance and focus on your core business? Let Leisuredays do it all.
With over 70 skilled Advisers, we’ll look after your customer’s insurance needs 7 days a week. Plus our secure website allows customers to quote, buy, and renew their policies online.
We’ll maximise customer take up to deliver healthy insurance profits for you!

Leisuredays Insurance
01422 396 693
leisuredays.co.uk/smartway

BEVERLEY’S £2M STYLISH INVESTMENT

Posted on August 2, 2022

BEVERLEY'S £2M STYLISH INVESTMENT

BEVERLEY HOLIDAYS has raised the stakes on its Devon accommodation offering.

 

Beverley Holidays has upped the style stakes for staycationing with the installation of a state-of-the-art range of sea view luxury lodges and ultra-modern hot tub holiday caravans. The holiday park group in the heart of the English Riviera has invested a cool £2million in a fleet of fourteen super-stylish holiday homes tailored to guests seeking seaside stays with a sprinkling of glamour.

High quality furnishings and a super stylish decor in the newly launched holiday homes are teamed with a raft of pampering extras such as private sun-decks complete with bubbling hot tubs. With demand for staycations continuing to be high this year, the new state-of-the-art holiday homes are seeing a surge in bookings among guests seeking their very own slice of hot tub heaven.

Beverley Holidays’ Marketing Director Claire Jeavons said: “Long gone are the days when families were expected to be content with a one-size-fits-all type of holiday accommodation. “Today we are reaching out to guests wanting to enjoy a truly unique holiday experience, and our new Collection hot tub holiday lodges and Signature caravans are certainly raising the bar even higher at the luxury end of holiday home rentals.”

SAY GOODBYE TO HARD WATER PROBLEMS

Posted on August 2, 2022

SAY GOODBYE TO HARD WATER PROBLEMS

THE LIMESCALE in hard water is damaging pipes, plumbing and appliances, unnecessarily increasing park maintenance costs.

 

The UK holiday park market has grown significantly as people turn to staycations for their family holidays. As more people search for the perfect holiday park for their break, parks in beautiful locations across the UK competing for customers are being adversely affected by hard water problems. The limescale in hard water is damaging pipes, plumbing and appliances, unnecessarily increasing park maintenance costs and leading to unwanted downtime. The damage scale does is not only the visible, physical damage to pipework and appliances, it can also damage your park’s reputation thanks to its unsightly appearance if it’s left to accumulate, harming your customer’s experience at your park.

Negative online reviews featuring dirty looking bathrooms or limescale laden tea can quickly influence people to choose a different holiday location or invest in another park when purchasing their dream holiday home. So how can you stop the scale-related business costs from mounting up and protect your holiday park from further scale damage? At Watts, we’ve developed the innovative KIWA-approved OneFlow® system to provide unrivalled protection from scale formation without the costs of traditional water filtration methods and it avoids introducing unnecessary chemicals or detergents into the environment.

WATTS HAVE DEVELOPED the innovative OneFlow® system to provide unrivalled protection from scale formation.

 

UNRIVALLED PROTECTION
It’s affordable to run as there are no associated electric or water costs. Plus, thanks to its simple system composition, it doesn’t need salt bags or other chemicals added to maintain it. All the vital minerals remain in the water, so it delivers great tasting water with its natural goodness plus, the lack of additives and chemicals mean it is suitable for any plumbing system, even septic tanks.

The compact, single cartridge system is easy to install and so efficient that, over time, it can help reverse existing scale problems on the plumbing system as well as extending its life without harsh chemicals. Juliana Paradello, OneFlow® Product Champion at Watts explains: “At Watts, we’ve been engineering innovative solutions through our expertise since 1874.We understand how proud you are of your holiday park and how hard your team works to ensure your customers to have the best experience, which is why we’re sharing the fantastic benefits that OneFlow® can bring to your park.”

“By efficiently removing the limescale deposits, OneFlow® can reduce maintenance costs on site as well as providing an additional revenue stream for park owners. It also helps to keep key areas easier to clean by removing unappealing limescale deposits from the water before it can build up on the plumbing or sink.” Paradello adds: “If you’d like to learn more about how OneFlow® can protect your business, visit our dedicated website at www.oneflow-watts.co.uk or contact me directly on Juliana.Paradello@wattswater.com I’ll be happy to demonstrate how we can protect your park from limescale damage.”

Watts Industries UK
Tel 01480 407074
www.wattswater.co.uk

PLAY AWAY

Posted on August 2, 2022

PLAY AWAY

A wealth of inspiration for outdoor holiday location play...

CLIMBING WALLS are all the trend for both adults and children. Pic. Innovative Leisure

 

The last three years have posed some unique challenges to all sectors of the leisure industry, not least for the provision of play facilities in holiday parks and resorts. So ideal timing, for the presentation of some inspirational ideas, to reinvigorate play offerings at Europe’s premier international attractions conference and trade show at London’s Excel from September 12. Attendees at this year’s IAAPA Expo Europe can expect to discover the industry’s latest products and services, including play equipment, water slides, play structures, and much more. IAAPA - it stands for the International Association of Amusement Parks and Attractions – boasts a worldwide membership of nearly 5,000.

The trade show will feature IAAPA’s signature combination of exhibits from manufacturers and suppliers, food and beverage vendors, merchandising specialists, and innovation leaders that strive to develop the attractions and theme parks of tomorrow. When the education conference opens September 12, it will mark the first return of IAAPA Expo Europe to London since 2011. “We are bringing a jam-packed programme, full of inspiration, top-notch education, and ideas regarding the issues that the attractions industry is facing—such as energy costs, labour shortages, revenue streams, and more,” promises Peter van der Schans, Executive Director and Vice President of IAAPA.

 

A WEALTH OF INSPIRATION is on offer at the IAPPA Expo Europe at Excel this September.

 

JAM-PACKED
“We will showcase the opportunities our members can gain from these challenges, as well as explore trends in technology, sustainability, and guest experience,” Peter continues. “Attendees will learn the latest industry trends from leaders across the world and discover insights to improve campground operations, address holiday resort needs and enhance caravan park offerings.” While targeted events like IAAPA Expo Europe help focus the mind, another vital source of learning is from our fellow holiday park operators.

With the current boom in British staycations following the pandemic and the ensuing travel chaos, many parks are choosing to add to their adventure activities which involve the whole family and attractions such as high ropes and climbing towers are perfect for keeping everyone active whilst having fun and creating perfect holiday memories. The key message is: invest in outdoor play and you will be rewarded with happy families who are much more likely to return to your park – and tell their friends about it.

 

 

EARTH-FRIENDLY
Standing out from the crowd for its eco-credentials, play specialists, Kompan can now deliver a full circular playground using sustainable materials, including ocean waste. Green panels on the company’s BLOQX range are made of 75% post- consumer ocean recycled waste. The dark teal panels on their green play units and freestanding items are made of 100% post-consumer recycled waste.

All decks for our largest product series are made of 75% post-consumer ocean recycled waste. “We don’t just claim we are green,” declares Kompan’s Gary Wallis. “We want to validate our claims with a third party to be as open and transparent as possible about our green initiatives. “Therefore, we have worked with Bureau Veritas, the organisation behind the global ISO certifications, to verify our calculations of recycling and carbon emission.”

As a member of The British Holiday and Home Parks Association, Sovereign Play understand how important it is to stand-out in such a competitive staycation and leisure market. A Sovereign play area will do just that. Together with construction companies and architects, Sovereign work diligently transform open spaces and dull tarmac areas into exciting environments for all ages and abilities to enjoy. Parents will often take into consideration the available facilities when deciding on where to stay, and research shows that families are significantly more likely to visit a site with a playground. “Having a safe and secure play area for children to socialise, have fun and stay active will keep families on site for a larger portion of their stay with you and increase your value to customers,” advises Sovereign’s Jordan Randall. “If you are unable to find the perfect equipment for your space, we can also work with you to create bespoke and one-of-a-kind items that fit your space and clientele.”

 

SECONDARY SPEND
The perfect business recipe for play success is to create ‘stay and play’ zones where all the secondary spend benefits such as a café and ice cream bar are close at hand and reaching their full potential. During May, June and into July of 2022 the Innovative Leisure team have been busy around the UK coastline installing a whole variety of adventure equipment at UK resorts. Many of these are now open and being enjoyed by customers. Back in 2020, Innovative Leisure were part way through installing their Sky Trail High Ropes and Sky Tykes Junior Ropes Courses at two Haven Holiday Parks when COVID-19 first struck.

Despite the pandemic, the new attractions were well received by guests when the parks were able to open. Simon Palmer, Head of Activities and Leisure at Bourne Leisure explains: “These new high ropes activities fit in with our strategy of improving the on-site offering to our owners and guests. They create an exciting focal point for family groups and allow us to do more hourly capacity than previous traditional versions. “The junior courses have already performed well at two other Haven sites. Innovative Leisure has supported us throughout the projects and helped overcome some unique pandemic challenges.” The high ropes courses each have a capacity of 25 participants, allowing for approximately 50 people per hour throughout the day, and are suitable for all but the very youngest of visitors. The Sky Tykes junior ropes courses are seven pole courses and feature the exciting Sky Rail Zip element.

With a capacity of 15 participants at any one time, the Sky Tykes low ropes courses offer a fun, safe experience for adventurers as young as two-years- old, as well as being an excellent introduction to the excitement and challenges of ropes course attractions. Park Holidays have introduced Innovative Leisure Climbing Towers into their range of attractions at two sites and John Flack, Head of Entertainment and Security comments: “Bringing climbing walls to our holiday parks, has brought new energy and excitement to what we can offer our guests at our parks.” John shares: “The value the walls have brought to our entertainment programme has been immense and it is wonderful to see three generations of families enjoying the climbing walls. Innovative Leisure have made the process so simple and helped us at each step of the way.”

 

Due to the high demand for exciting new attractions and experiences,World of Rides have upgraded their twin seat soft-Impact Bumper Cars and Bumper Boats, which are recommended to be suitable for use by eight-year-olds and upwards or as a ‘Parent & Child’ family ride. Bumper Boat Aqua-Football and Bumper Car Bumper-Ball are also a very popular variation game, by including a large inflatable ball into the pool or track and erecting goal areas at either end. The Bumper Splash Boats can either be used in a free-standing above-ground pool or on roped-off area of an existing lake or pool. The self-programmable digital timer unit can easily program the speeds, length of time of ride, and price of play as well as alter the volume of the sound effects. They can also be run on cash or tokens, cashless, or on free play at all-inclusive priced parties, and the current UK price of play is £2 to £3 per three-minute ride! However, a number of major UK resort and holiday park operators have been testing the market at £4 per three-minute ride since Easter 2022.

 

FUN FACTOR
Meanwhile, Devon-based Beverley Holidays has upped the fun factor with the opening on its brand new £300k Land Ahoy Adventure Island, complete with seaside-inspired play park and mini golf course. The all-new £300k attraction is a welcome addition to the family run holiday park group in Paignton, where guests can practice their putting skills surrounded by giant ice creams or slide down a life-size lighthouse.

Designed by Greenspan Projects Ltd, Land Ahoy Adventure Island allows little ones to let their hair down on a selection of slides, swings and climbing nets, or pose for a picture on the giant Beverley deckchairs. The accompanying mini golf course scores highly in the fun stakes, with putters put through their paces around a seaside-inspired course complete with a giant sandcastle and other beach- themed favourites. Beverley Holidays director Claire Flower tells us: “It’s great to see our guests making a beeline for our brilliant new Land Ahoy Adventure Island which opened just in time for Easter, with our very own Beverley Bear and Sandy Starfish mascots being the first to give it a whirl.

“It’s a great addition to our holiday parks, providing a safe and secure space where families can get out in the fresh sea air and create holiday memories they’ll treasure forever away from iPads and TV screens. The feedback has been fantastic and the mini golf really is the best by par.” Project consultant Matt Young of Greenspan Projects Ltd says: “It’s been an absolute pleasure working with the team at Beverley to design and build such and inspiring play space, not just for young ones, but for all ages to enjoy.”

 

 

GREAT TIMES
The project concept was developed around the history of Beverley Holidays’ from when they started out in the late 1950s, by incorporating nostalgic seaside elements from that era, into both the golf and play areas. Matt adds; “We are extremely pleased that the launch has been a huge success and hope that the attraction will provide fun and enjoyment to all for many years to come.”

Claire, whose family has owned Beverley Holidays for almost 65 years, continues: “Holidays are all about creating memorable experiences that stay with you forever.” “There’s absolutely no doubt that letting your hair down and enjoying the company of other youngsters in a safe environment has a massive part to play. “That’s why we have always put a big emphasis on giving children a great time, be it joining our organised park activities or having fun in the pools. Claire adds: “Our new play zone was a big investment, but we’re delighted with the results – and happy that it also gives parents the chance to enjoy a well-earned breather!”

Unfortunately, the days when children played out on the street all day are long gone. For many children today – especially families without gardens – outdoor play only happens on trips to the park or on holidays. From conventional playgrounds and rides to more nature-based facilities, the onus is on holiday park owners and operators to ensure the play facilities they offer are the best they can be.

 

Adam Henson, of Countryfile fame, heads a rural business portfolio initially started by his father, Joe in the 1940s. The award-winning Cotswold Farm Park boasts a variety of outdoor play equipment such as pedal tractors, swings and two large sandpits – one for the smaller tots and one for the bigger kids. Visitors can climb through a combine harvester attraction and test their balance across a log assault course. They offer heaps of fun to be had in two new areas broadly termed as Aerial Play and Quarry Play. Whilst the grown-ups grab a coffee and an ice cream from Dolly’s, the kids can work on their acrobatic skills on the popular Bouncy Pillows feature - gauging who can jump the highest and who has the best star-jump form!

Beverley Holidays
Tel. 01803 843887
www.beverley-holidays.co.uk

Cotswold Farm Park
Tel. 01451 850307
www.cotswoldfarmpark.co.uk

IAAPA Expo Europe
Education Conference: Sept. 12-15, 2022
Trade Show: Sept. 13-15, 2022
www.iaapa.org/iaapaexpoeurope

Innovative Leisure
Tel: 0116 271 3095
www.innovativeleisure.co.uk

KOMPAN
Tel: 01908 201002
www.kompan.co.uk/sustainability

Sovereign Design Play Systems Ltd
Tel. 01702 804299
www.sovereignplayequipment.co.uk

World Of Rides
Tel. 0191 492 0999
www.worldofrides.com

ARGYLL HOLIDAYS JOIN COVE UK

Posted on April 27, 2022

ARGYLL HOLIDAYS JOIN COVE UK

ALLAN CAMPBELL (Argyll), Mark Seaton (Cove UK), Keith Campbell (Argyll) pictured at Loch Lomond Holiday Park.

One of Scotland’s leading holiday brands has been sold to international resort operator Cove Communities. Argyll Holidays, which owns eight holiday parks across Argyll and Bute, will be the fifth acquisition by Cove Communities under Mark Seaton as Managing Director of Cove UK.

Cove Communities is continuing its UK expansion following its first purchase which was the Bunn Leisure Family Resort, a 300 acre site in Selsey, West Sussex, now marketed as Seal Bay Resort. Cove also recently bought Medmerry Park, near Chichester which adds to its previous acquisitions of Gwel an Mor in Cornwall and Kings Park in Essex. Owned by the Campbell family who started out as sheep farmers, Argyll was established in 1967 with the development of its flagship park, Drimsynie Estate. Since then, it has grown to a group of eight holiday parks in and around the breathtaking Loch Lomond and Trossachs region of Scotland, just an hour’s drive north of Glasgow.

Keith Campbell, Director of Argyll Holidays, said: “Whilst we have been approached over the years by different buyers, Cove was the first company that we felt understood what we stand for and could continue what we started.” Cove UK is intent on building on Argyll Holidays strong reputation and commitment to serving its owners, guests and the local community for years to come. Cove UK has a pledge to source at least 20% of produce locally, build local partnerships and actively engage in local community initiatives. Cove UK’s Go Wild outdoor activities and environmental education programme is already flourishing at its other Parks including Seal Bay Resort (formerly Bunn Leisure) in West Sussex and Gwel an Mor in Cornwall.

Mark Seaton, Cove UK Managing Director, said: “We are delighted to add Argyll to our portfolio and will continue the exceptional work that the Campbell family has started. “Most importantly we will grow and develop the vision of Argyll under Cove, through sustainable business practices, a commitment to environmental conservation and investment in people and the local community.”

PARKDEAN CONFIRMS £144M INVESTMENT

Posted on April 27, 2022

PARKDEAN CONFIRMS £144M INVESTMENT


The UK’s largest holiday park operator, Parkdean Resorts, has confirmed £140 million is being spent nationwide at its parks as part of its biggest ever investment programme. The investment will go towards new accommodation, new and upgraded activities and facilities, and installing park-wide Wi-Fi capability, which will further improve the guest experience in 2022.

Parkdean Resorts operates 66 parks across the UK, and with advance bookings at record levels, the award winning company expects even more holidaymakers for 2022. The parks are now hiring for seasonal and full-time roles across sales, food and beverage, and housekeeping. Nationwide, the £140m investment includes over 850 new caravans and lodges, new developments at 16 parks, and hundreds of refreshed and upgraded chalets and lodges with a brand-new look. More than £13m has been invested in the company’s ‘Parks of the Future’ initiative.

Three parks, Newquay in Cornwall, Southview in Skegness, and Naze Marine, in Walton-on-the-Naze, Essex, will benefit from a whole host of exciting new activities and upgraded facilities as well as upgraded and brand new accommodation options, while Trecco Bay, Europe’s largest holiday park, will be bigger and better than ever after a further round of enhancements. The investment in these sites takes the total number of ‘Parks of the Future’ to ten, as Parkdean continues to invest in taking its parks to the next level.

HELP TO FILL PARK STAFFING GAPS

Posted on April 27, 2022

HELP TO FILL PARK STAFFING GAPS

REDWIGWAM’S LORNA DAVIDSON is heading up a strategic partnership to help restaff the hospitality sector

Hospitality is one of the most significantly impacted industries in the UK following the pandemic. Staff shortages due to isolation remain a challenge in 2022 with some businesses reporting that a third of their workforce are isolating at any one time. Soaring costs, supply chain issues, Brexit and an 80% decline in shift work hours during the pandemic are also factors for the industry.

So Redwigwam, the UK’s largest award-winning platform for flexible staff, has signed a partnership with leading hospitality software company Eviivo to help rebuild the hospitality sector. The company has helped over 5,000 businesses, both small and large, with finding and managing high quality temp staff to fill their shifts. The partnership with Eviivo, which helps over 13,000 hosts, property owners and hoteliers successfully manage properties through its award-winning platform, will help Redwigwam extend its offerings to ease communication services, manage guests and automate tasks for a wide range of B&Bs, hotels, vacation rentals and other independent accommodation.

Lorna Davidson, founder and CEO of Redwigwam, said: “We are looking forward to seeing how we can help bring significant workforce achievements to the accommodation sector together. “Our partnership will help sectors like hospitality to better navigate worker shortages and rising wage costs as well as providing business owners tools to succeed the next time that critical shortages occur.”

EQUITY FIRM ON ACQUISITION TRAIL

Posted on April 27, 2022

EQUITY FIRM ON ACQUISITION TRAIL

LOCH TAY is one of four Large Leisure sites in Scotland

Private equity firm, Limerston Capital, has acquired Largo Leisure, a Scottish-based holiday park operator and announced leisure industry veteran, Andrew Howe as its Executive Chairman. The deal demonstrates Limerston Capital’s commitment to the holiday parks sector and will see it strengthen Largo Leisure’s offer through targeted investment and operational support.

Largo Leisure offers self-catering lodge, caravan and glamping holidays across four parks located in Letham Feus in Fife, Braidhaugh Park in Perthshire, Sauchope Links near Crail and Loch Tay in Perthshire. The business was founded in 2003 by Rupert Barret and is targeted at a premium market, successfully capitalising on sustained consumer trends favouring staycations. In addition to Largo Leisure, Limerston Capital has signalled its intentions for further acquisitions, with a specific focus on individual or groups of smaller holiday parks across the UK.

Using Andrew’s in-depth knowledge of the sector and his understanding of its challenges and opportunities, the team is identifying well run owner operator parks with solid customer bases that they can further enhance, recognising their value and growth potential.

ANDREW HOW has been appointed as Executive Chairman for Largo Leisure.

BUTLIN’S SERVES UP FOOD FOR THOUGHT

Posted on April 27, 2022

BUTLIN’S SERVES UP FOOD FOR THOUGHT


Butlin’s has become an inaugural recipient of a PETA Holiday Award, given to the holiday company to celebrate a new animal-friendly era. From 2022, all activities and shows across the three Butlin’s resorts will be animal-free with a wide selection of delicious vegan dishes added to menus. Millions of UK families are eating more vegan foods for animal welfare, health, and environmental reasons. A survey by BBC Good Food showed that 21% of children from 5 to 16 years old are vegan or vegetarian and an additional 36% are interested in becoming so.

Butlin’s has adapted with the times – from just three vegan options on the menu in 2019 to over 100 today. PETA encourages the public to visit only attractions that do not use animals in performances or encounters or for any other entertainment purposes. “PETA applauds Butlin’s for offering spectacular and educational animal free entertainment,” says PETA Corporate Projects Manager Dr Carys Bennett. “And with a wonderful choice of vegan options, Butlin’s has become a top holiday destination for modern families. “We encourage all other holiday and tourist destinations still exploiting animals to follow Butlin’s lead.”

Jon Hendry Pickup, managing director of Butlin’s, says: “For several years now, we’ve been developing shows that bring the wow factor without using live animals. Guest feedback has been fantastic, and we can’t wait for Animals vs Dinosaurs to take to the stage in 2022. Our shows aren’t the only new thing this year,” Jon continues. “Delicious new vegan options can be found in all retail restaurants and buffets at the resorts and we’re always looking to expand our offering.”

SWIFT DONATION FOR MACMILLAN

Posted on April 27, 2022

SWIFT DONATION FOR MACMILLAN

SWIFT GROUP Managing Director, James Turner, and some of the Swift team celebrate the company’s latest Macmillan donation.

Macmillan Cancer Support was grateful to receive £30,000 from the Hull-based Swift Group recently. Since 1995, Swift Group has donated to Macmillan through a recycling of goods scheme, whereby damaged or unsellable items are purchased by staff members, with monies coming to charity.

The company has also previously donated to Macmillan by hosting Macmillan Coffee Mornings and ‘dress down’ days. An outstanding £100,000 has been donated in total over the past 27 years. The UK’s largest manufacturer of caravans, motorhomes and holiday homes, as part of the fundraising, eco-friendly scheme, Swift employees have the chance to purchase any kind of redundant or surplus materials from offcuts of wood to slightly imperfect items, like a scratched microwave.

Swift’s Content Marketing Manager, Cheryl Whiten explained: “Pretty much everyone is affected directly or indirectly by someone living with cancer, so everyone here at Team Swift understands the importance and meaning behind this scheme.” Swift’s Managing Director, James Turner added: “It’s an absolute pleasure to support Macmillan’s incredible work.”