boost revenue

BUBBLE UP YOUR BOOKINGS

Posted on November 11, 2025

Smart Hot Tub Choices for Maximum Guest Appeal and Park Profitability...

Few additions transform a holiday experience quite like a hot tub. For today’s guests, a private soak under the stars has become the hallmark of luxury and relaxation — and for park operators, it’s an opportunity to increase occupancy, extend the season, and boost revenue. But with the growing demand comes a growing need for careful planning.

Choosing the right supplier isn’t simply about picking the most attractive model; it’s about finding a trusted partner who understands the unique pressures of the holiday park environment. When selecting a purchase partner, reliability and service should weigh just as heavily as price.

A good supplier will offer guidance on installation, siting, and compliance — ensuring your investment meets all safety standards such as HSG282. They’ll also be there long after the sale, providing dependable aftercare, staff training, and fast access to parts and support when you need it most.

Downtime means disappointed guests and lost revenue, so having a partner who delivers consistent maintenance advice and responsive backup is invaluable. Cost is always a factor, but the best price isn’t always the lowest quote. Value lies in energy efficiency, water management, and longevity — qualities that pay off season after season.

Consider sustainability too: with advances in smart heating and eco-friendly materials, it’s now possible to offer guests a luxury soak that’s kinder to both budgets and the environment. For over 25 years, Outdoor Living has been the trusted expert in transforming gardens and commercial spaces into exceptional environments for relaxation, wellness, and entertainment.

This depth of experience means we understand precisely what makes an outdoor product exceptional—not just in its aesthetic, but in its durability, functionality, and long-term value. It’s why our collection is not just vast, it’s meticulously curated. Outdoor Living have sourced and vetted a premium selection of products, from industry-leading hot tubs and swim spas to custom-built saunas, elegant pergolas, and durable outdoor furniture.

OVER 30,000 UK HOLIDAYMAKERS search for holiday rentals with hot tubs every month. – Outdoor Living Hot Tubs

“Our approach is built around you,” says Brent Duncan, General Manager at Outdoor Living. We recognise that every project is unique, whether you are enhancing your family home or undertaking a large-scale commercial development. In-house Outdoor living designers, technical advisors, and installation specialists provide guidance on which you can depend.

“Our goal is not simply to make a sale, but to create a solution that suits your space, lifestyle, and budget. This impartial guidance ensures you make a confident and informed decision,” says Brent Duncan. Outdoor Living offer commercial partners a complete turnkey solution that manages every detail from concept to completion.

This comprehensive service includes initial consultation and site assessment, detailed planning and design, professional installation and final commissioning. “We have a proven track record of delivering complex projects for holiday parks, hotels, and wellness centres, ensuring every installation meets rigorous commercial standards for safety, performance, and reliability,” says Brent Duncan.

As a proud member of the Buy It Direct Group, alongside respected brands like Appliances Direct and Better Bathrooms, we combine our specialist knowledge with the value and reliability of a leading retail network. This partnership gives us significant buying power, allowing Outdoor Living to offer premium products at the best possible prices.

It also means you benefit from a robust delivery network and the financial stability of a major retail group, giving you complete peace of mind in your investment. This stability ensures that your warranties are secure and that we will be here to support you for the lifetime of your product. “Our commitment to you does not end at the point of purchase,” Brent emphasises.

We believe in building lasting relationships, which is why our dedicated support team is always on hand to offer aftercare advice and warranty assistance. At Outdoor Living, we don’t just sell products, we help you invest in a lifestyle, creating outdoor spaces that deliver value and enjoyment for years to come.

The Outdoor Living Team
01482 212333
www.outdoorliving.co.uk

OUTDOOR LIVING BELIEVE IN BUILDING lasting relationships, which is why our dedicated support team is always on hand to offer aftercare advice and warranty assistance

Now we introduce Hot Tub Suppliers, who have spent over 15 years helping customers and businesses enjoy the very best of hot tub living. From homeowners to major holiday park operators, our focus has always been on combining **luxury, reliability, and compliance** to create spa experiences that are as effortless as they are enjoyable.

“As proud members of BISHTA – the British and Irish Spa and Hot Tub Association – we take our responsibilities seriously,” says Arun Sarna, Director of Hot Tub Supplies. BISHTA promotes safe spa water management, professionalism, and ethical trading across the UK, ensuring customers receive products and advice they can trust.

A member of the HTS team also sits on the BISHTA committee, helping shape the standards and best practices that guide the UK spa and hot tub industry. This role reflects our belief that trust and responsibility must sit at the heart of everything we do.

SUPPORTING HSG282 COMPLIANCE
For holiday park operators, HSG282 compliance is essential to maintaining safe and efficient hot tubs for guests. Here at HTS, we understand the unique challenges of managing commercial and rental spas, so we’ve built our product range around those needs.

Our HSG282-compliant range includes commercial-grade hot tubs, spa chemicals, water treatments, and filtration systems — all designed for easy maintenance, safety, and performance. Every product we supply is backed by expert advice to ensure operators meet the highest hygiene and safety standards.

Our philosophy is simple: knowledge builds confidence. We take time to educate and support our customers, ensuring they have the tools to maintain their spas safely and effectively. We also listen closely to their feedback, adapting our products and services to meet the evolving needs of the leisure industry.

This approach is perfectly reflected in HTS’s Lodgic model, developed through years of experience within the holiday park sector. The Lodgic combines practical features with style and reliability — including dual controls, a secure insulated cabinet, fast drainage, and a Balboa Water Group system. Its all-seater layout, LED lighting, Bluetooth audio, and drinks areas with ice buckets make it a model that pleases both management and guests alike.

HSG282-COMPLIANT systems from Hot Tub Suppliers ensure safety and peace of mind for holiday park operators

AWARD-WINNING SERVICE
Over the years, HTS has been honoured with multiple industry awards, recognising our dedication to product excellence and customer care. For us, these awards reflect the trust our customers place in us and our ongoing commitment to high standards.

Hot Tub Suppliers are proud to work with holiday parks across the UK, offering a complete, compliant, and dependable service — from advice and supply through to ongoing support and aftercare. Our mission is to keep raising the bar for quality, service, and safety. As active BISHTA members and long-standing supporters of the leisure industry, we’ll continue to promote standards, innovation, and trust in everything we do.

“It was really refreshing to find hottubsuppliers.com with their friendly and “old fashioned” customer service where nothing was too much to ask. – Patrica Hopkinson” Whether you’re upgrading your existing hot tubs, expanding your park’s offering, or simply looking for expert advice, Hot Tub Suppliers has the experience, reliability, and product range to deliver exceptional results.

With their proven track record, outstanding service, and commitment to long-term partnerships, it’s clear why they continue to set the standard for excellence in the UK holiday park sector. Whether you’re adding your first hot tubs or upgrading an established fleet, the right partnership will keep your guests bubbling with satisfaction — and your park’s reputation sparkling all year round.

Hot Tub Suppliers
0116 251 3378
www.hottubsuppliers.com

HOT TUB SUPPLIERS are proud to work with holiday parks across the UK, offering a complete, compliant, and dependable service

DIGITAL DESTINATIONS

Posted on August 7, 2024

In an era where the digital landscape continually reshapes our everyday experiences, the realm of holiday bookings for parks, caravan parks, campsites and glamping sites are no exception. As the tourism and hospitality industries continually adapts to technological advancements, online booking systems and apps have become indispensable tools, revolutionising how holidaymakers plan and secure their outdoor escapes.

Traditionally, booking a holiday involved a series of phone calls, emails, or even in-person visits. This method, while effective in its time, was often cumbersome and time-consuming. The advent of the internet and the expansion of smartphones have dramatically transformed this process, offering seamless and efficient booking solutions that cater to both operators and customers.

Modern online booking systems and apps streamline the reservation process, providing a host of benefits that enhance the overall holiday experience. These digital platforms offer real-time availability, instant confirmations, secure payment gateways, and personalized services, ensuring that both the holidaymaker and the operator can manage bookings with ease and confidence.

Today’s leisure guests have higher expectations than ever of the hospitality venues they visit – and there’s no doubt this extends to their stays at holiday parks too. Guests are looking for convenient, completely stress-free experiences, and technology that can help facilitate seamless experiences, including booking tools and apps, will be key to meeting these expectations. By digitalising booking processes across the site, holiday park operators will be able to improve the guest experience, leverage these tools to help boost revenue, and free up valuable staff time, allowing them to focus their attention on guests.

BOOSTING ON-PARK SPEND
A user-friendly booking system makes it effortless for guests to explore and reserve on-site experiences. Making it easy for guests to book activities, dine at restaurants, and enjoy other amenities will maximise their enjoyment, as well as generate revenue.

By streamlining the booking process, guests are also less likely to seek alternative entertainment off-site. Online booking systems also offer avenues for strategic upselling. The booking journey can be designed to naturally nudge guests towards additional items during a reservation process. For instance, the system might suggest pairing dinner with pre-arrival cocktails or a celebratory bottle of sparkling wine on arrival at the on-site restaurant.

This strategic approach can increase revenue and can enhance the overall dining experience According to our research, nearly half of holidaymakers are interested in loyalty programmes which presents a clear opportunity to incentivise additional spending and encourage longer stays.

By having a digital booking system in place, operators can leverage their booking system data to craft targeted promotions and packages based on guest preferences or past booking history. This can be anything from offering discounts on activities enjoyed during a previous stay to enticing deals on extended getaways. Having all this tech fully integrated – from bookings to loyalty schemes – also makes it easier for staff to manage and for guests to use.

THIS STRAIGHTFORWARD usability not only streamlines daily tasks but also reduces training time.

BEYOND REVENUE
The right technology can go beyond just boosting revenue, it can also contribute to creating a truly exceptional guest experience. Table reservation technology, for example, empowers guests by putting control at their fingertips. With the right platform in place, guests can not only reserve a table at their favourite on-site restaurants but also browse and book exciting activities, amenities and events.

This level of control over the customer journey caters to individual needs and saves precious holiday time. Such systems also eliminate guest frustrations such as having to queue for a table and ensures a smooth dining experience. With digital booking systems, both staff and guests are also able to view live table availability – this helps manage guest expectation whilst helping teams better manage busy periods.

Meanwhile ordering technology, such as click-and-collect or order-and-pay apps, can help boost revenues by enabling guests to pre-order meals for convenient pick-up or in-accommodation delivery. In fact, research shows a strong preference for services like breakfast delivery and on-site takeaway, highlighting areas where holiday parks can cater to guest convenience.

At Zonal, we worked with Shorefield Holidays to develop a branded, feature-rich customer app, fully- integrated with their EPoS, to give guests more control over their dining experience during their stay, complete with deliver-to-location functionality to enable meals to be delivered straight to their accommodation. Not only does the guest experience improve, but booking technology integrated with other park systems can significantly reduce pressure on staff.

For example, an integrated booking and table management system eliminates the need for manual data entry, saving staff time and minimising errors. This allows staff to focus on providing exceptional guest service and creating a welcoming atmosphere. By implementing such strategies, you can create a win-win situation for your holiday park – happier guests and boosted profits.

ROBERTS GROUP has once again demonstrated their commitment to excellence by incorporating GemaPark.

SUCCESS STORY
Nestled along the serene banks of the River Glaslyn in the heart of Snowdonia, Cae Du Caravan and Camping Park has beautiful panoramic sea views. Known for their family-run charm and numerous scenic sites across North Wales, the Roberts Group has once again demonstrated their commitment to excellence by incorporating GemaPark as the park management and booking system for Cae Du.

We spoke with Rachel, the new manager at Cae Du, to uncover the reasons behind this strategic choice and its impact on their operations. Rachel, brimming with enthusiasm about the new system, shared her insights. “Other sites within the group were using GemaPark and had nothing but good things to say about it. Coming from a completely different system myself, I wanted a system that was easy to use, would save time when making bookings, and provide easy access to make changes.

I also wanted check-in to be as easy as possible and by using GemaPark, this has definitely been a big upgrade.” Her emphasis on user-friendliness and efficiency underscores the critical needs of a busy holiday park like Cae Du, where smooth and quick operations are essential for both staff and guests. Transitioning to a new system can be a daunting task, especially for a site as large as Cae Du.

Rachel highlighted how GemaPark met their specific needs. “Due to us being such a big site, GemaPark makes us feel in control of our park at all times, which is exactly what we need. Especially with it being our first year at the park, we are learning so much about it.” GemaPark’s ability to provide control and adaptability has clearly been a success for the new management team, ensuring a strong operational foundation from day one.

WITH GEMAPARK you benefit from updates as they happen so the system you are using is never outdated.

A significant advantage of GemaPark is its ease of use, a factor that Rachel greatly appreciates. “GemaPark is a very efficient system which I have found very simple to train office staff on. The help guide is a brilliant addition and always there as a reminder. I like the process of making bookings as it is easy to explain how to use, and everything is very clear on the screen.”

This straightforward usability not only streamlines daily tasks but also reduces training time, allowing new staff members to quickly get up to speed. Rachel also praised the support network provided by GemaPark. “GemaPark are certainly there when you need them and it’s a great relief to know they are when you have a problem. Every ticket I have raised has been dealt with quickly and efficiently.

As everything was brand new to us there were a lot of questions so I raised a lot of tickets. Really happy with everything, it’s a great support network.” The prompt and effective support from GemaPark ensures that any issues are swiftly resolved, enabling the Cae Du team to maintain high standards of service. GemaPark is an internet-based park management and booking system designed to cater to a variety of needs, from self-catering and glamping to touring, camping, holiday homes, storage, and long-term lets.

Its comprehensive features and user-centric design make it an ideal solution for managing diverse holiday park requirements. With the adoption of GemaPark, Cae Du Caravan and Camping Park is well-equipped to offer a seamless and enjoyable experience for all its visitors, reinforcing the Roberts Group’s reputation for excellence in hospitality across North Wales.

With a growing Cloud booking system such as GemaPark you benefit from updates as they happen so the system you are using is never out of date. Making the most of the new features can also require your input. At the end of each season it is important to check out what new features have been added and seeing if you want to work them into your system.

GEMAPARK IS A VERY EFFICIENT system which I have found very simple to train office staff on.

For example for 2024/25 GemaPark has added Dynamic pricing, Group bookings, Gift Vouchers, Additional accounting features, Full two way Hoseasons integration, ePitch integration, TXGB to name but a few. GemaPark offer a free online review meeting to all our clients whenever they want it to ensure they are getting the most out of the system.

The digital revolution has undoubtedly transformed the way holiday parks, caravan parks, campsites, and glamping sites manage bookings and engage with customers. Online booking systems and apps offer a plethora of benefits, from increased efficiency and customer satisfaction to valuable data insights and enhanced marketing capabilities.

While challenges exist, the ongoing advancements in technology and the increasing demand for convenient, personalized experiences ensure that these platforms will continue to play a pivotal role in the tourism and hospitality industries. For operators, embracing this digital transformation is not just an option but a necessity.

By investing in robust online booking systems and staying abreast of emerging trends, they can remain competitive, attract a global audience, and deliver exceptional holiday experiences. As we look to the future, the possibilities for innovation and growth in this sector are limitless, promising exciting times ahead for both operators and holidaymakers alike.

Cae Du Farm
01654 711234
www.caeducampsite.co.uk

GemaPark
01983 282 420
www.gemapark.co.uk

Roberts Group
01758 719417
www.robertsgroup.wales

Zonal
0800 131 3400
www.zonal.co.uk/holidayparks

PLAY FOR KEEPS

Posted on August 7, 2024

The allure of holiday parks, caravan parks, campsites, and glamping sites lie in their ability to offer a break from the routine, a chance to reconnect with nature, and an opportunity for families to create lasting memories. Central to this experience is the provision of high-quality outdoor play areas.

These spaces not only enhance the holiday experience for children but also provide a significant return on investment (ROI) for the business owners by attracting and retaining guests. Children’s play is a crucial aspect of development, fostering physical, social, and cognitive growth.
In today’s digital age, encouraging children to step away from screens and engage in physical activity is more important than ever. Play areas in leisure settings serve as a catalyst for this shift, offering children a safe and stimulating environment to explore and have fun.

For parents, knowing that their children are happy and engaged allows them to relax and enjoy their holiday, making the overall experience more enjoyable for the entire family. High-quality play provisions are more than just an added amenity, they are a strategic investment.
According to Proludic’s research, 93% of visitors consider play areas an important factor when choosing a holiday park, leisure, or visitor attraction. This statistic underscores the significant influence that play areas have on consumer decisions, making them a key component of successful holiday venues.

ALL OF WICKSTEED’S products are tested to the appropriate British and European Safety standards.

CREATING MEMORABLE EXPERIENCES
Playgrounds contribute to creating memorable experiences that families cherish. Proludic’s findings highlight that the most cherished memories from holidays often stem from the joy and adventure experienced in play areas.
In an era where unique experiences drive consumer choices, leisure businesses that prioritize high-quality, well-designed playgrounds can differentiate themselves in a competitive market. These positive experiences foster brand loyalty and generate positive online reviews, enhancing the reputation of the holiday park.

As guests share their positive experiences with others, either through word-of-mouth or online platforms, the park gains increased visibility and attracts new visitors, thereby ensuring a steady flow of guests and repeat visits. Wooda Farm Holiday Park in North Cornwall exemplifies the impact of investing in play areas. The park recently revamped its play area to reflect the local North Devon coastline incorporating new vibrant play equipment.
This investment not only enhanced the park’s appeal but also provided children with an engaging and enjoyable environment. The timely delivery of the new play area by Proludic ensured that it was ready for the busy holiday season, contributing to a successful and profitable period for the park.

PROLUDIC STRIVES TO ENSURE that their play areas cater to the needs of children from toddlers through to teenagers.

THE FINANCIAL UPSIDE OF PLAY PROVISIONS
Demonstrating ROI on play area investments can be challenging, but strategic planning can yield significant financial benefits. Siting play areas near cafes and other paid leisure facilities can boost revenue by encouraging families to spend more time and money on-site.
Parents can enjoy a coffee or a meal while their children play nearby, creating a win-win situation for both the families and the park operators. Proludic’s primary research supports this approach, indicating that well-placed and high-quality play areas are a compelling factor for visitors. This evidence highlights the financial viability of investing in play areas as part of a broader strategy to enhance visitor satisfaction and increase on-site spending.

INCLUSIVE PLAY
Inclusivity is a key consideration in the design of modern play areas. Ensuring that play spaces cater to children of all abilities not only promotes social integration but also aligns with principles of diversity and equality. Proludic and Wicksteed, two leading providers of play equipment, emphasise the importance of inclusive play spaces.
By offering equipment that accommodates a wide range of abilities, these companies help create environments where all children can participate in play. Inclusive play areas are not just about meeting legal requirements; they demonstrate a commitment to providing a welcoming environment for every guest. This approach enhances the overall appeal of the holiday park, making it an attractive option for families with children of varying abilities.

WICKSTEED HAVE PROUDLY BEEN manufacturing playgrounds in the heart of the UK for more than 100 years

THE ROLE OF QUALITY AND SAFETY
Wicksteed have proudly been manufacturing playgrounds in the heart of the UK for more than 100 years, making them the UK’s premier Outdoor Playground, Leisure and Fitness Manufacturer. As the exclusive UK partner and sole distributor of Berliner Seilfabrik and having recently partnered with Russell Play, we offer a diverse range of distinctive outdoor play equipment, showcasing remarkable imagination and creativity within the market.

Their industry-leading, comprehensive warranties are a testament to the longevity and durability of their products, and also offer a wide range of warranty terms to cover various components, demonstrating their commitment to delivering high-quality solutions that stand the test of time.

As a UK-based company, they are uniquely positioned to provide efficient and responsive support for all your outdoor playground needs. Their headquarters in Kettering serve as a hub of readily available spares, enabling them to swiftly address maintenance requirements and minimise downtime for valued customers.

This proximity to spare parts translates to a faster turnaround, ensuring that your play equipment remains in optimal condition and ready for enjoyment. With the focus on accessibility, they take pride in delivering prompt solutions, enhancing the overall experience of working with them.

PROLUDIC’S RESEARCH found that memorable experiences created through play are often the most cherished by visitors.

DESIGNING OR UPDATING PLAY AREAS:
KEY CONSIDERATIONS When designing or updating play areas, several key considerations can help maximize their impact:
1. Age Inclusivity:
Play areas should cater to various age groups, ensuring that children of different ages find suitable activities. This inclusivity broadens the park’s appeal and keeps visitors engaged.

2. Inclusive Equipment:
Incorporating inclusive play equipment ensures that children of all abilities can participate. This fosters a sense of belonging and promotes social integration.

3. Themed Play Areas:
Themed play areas, like the coastal-themed playground at Wooda Farm Holiday Park, can create a unique and memorable experience that reflects the local environment.

4. Safety and Durability:
High-quality, durable equipment that meets safety standards is essential. This not only ensures the safety of children but also reduces maintenance costs and downtime.

5. Strategic Placement:
Placing play areas near cafes and other paid facilities can boost revenue by encouraging families to spend more time and money on-site.

WICKSTEED’S DESIGN and manufacture bespoke play equipment allowing holiday parks to tailor their play area.

Providers like Proludic and Wicksteed offer comprehensive support, from initial design consultations and cost estimates to installation and ongoing maintenance. Their expertise ensures that play areas are not only fun and engaging but also safe and durable.
Wicksteed’s capability to design and manufacture bespoke play equipment allows holiday parks to tailor play areas to their specific needs and themes. This flexibility ensures that each play area is unique and aligns with the park’s overall branding and environment.

Investing in high-quality, inclusive play areas is a strategic move for holiday parks, caravan parks, campsites, and glamping sites. These investments enhance visitor experiences, foster brand loyalty, and provide substantial financial returns. By understanding and leveraging the power of play, leisure businesses can create memorable experiences that attract and retain visitors, ensuring long-term success and profitability.
Incorporating diverse, inclusive, and well-designed play areas can transform a holiday park into a preferred destination for families. As the demand for unique and engaging experiences grows, those who prioritize the quality and inclusivity of their play provisions will stand out in the competitive leisure market.

By partnering with experienced providers like Proludic and Wicksteed, holiday parks can ensure that their play areas are not only fun and engaging but also safe, durable, and reflective of their unique identity.

Proludic
0115 982 3980
www.proludic.co.uk

Wicksteed Playgrounds
01536 517028
www.wicksteed.co.uk

Children's play is a crucial aspect of development, fostering physical, social, and cognitive growth.