MAKING A SPLASH

Unlocking the potential of swimming pool at your site...

From serene morning swims to chaotic family splash sessions, swimming pools have long been a key draw for holidaymakers across the UK.

Whether it’s the thrill of a flume, the sensory joy of a splashpad, or the luxurious calm of a hot tub, aquatic attractions continue to be a powerful way for holiday parks to boost appeal, increase bookings, and improve guest satisfaction.

But in 2025, swimming pools are not just about water, they’re about experience, safety, accessibility and even profitability.

"Swimming pools are not just about water, they're about experience, safety, accessibility and even profitability."

A POOL IS JUST THE BEGINNING
A well-designed pool area is more than a place to cool off. It’s a hub of activity, a selling point on brochures, and increasingly, a profit centre in its own right. That’s where specialists like Ustigate Waterplay come in.

Their installations go beyond traditional pools to create immersive aquatic play spaces that work for all ages and abilities — even where space or staffing is limited. Ustigate’s innovative splash pads, for instance, are especially well suited for holiday parks. Because they don’t have any standing water, they require no lifeguards, and are therefore low-maintenance, safe, and accessible.

They’re perfect for outdoor play areas and create fantastic visual impact, with over 15 features capable of running from the same water management system as a traditional pool. According to Ustigate, the modern pool experience should not “stand alone.” It should be part of a broader strategy to maximise fun, inclusivity, and efficiency in every square foot.

Their installations often include lazy rivers, interactive water cannons, and customisable water features designed by their long-standing partner, Vortex Aquatic Structures International Inc, who offer a portfolio of over 300 products. We create a space that entertains a multitude of guests simultaneously, whether that’s kids racing through water tunnels, teens battling with spray cannons, or families relaxing under shaded structures by the pool.

FOR LEISURE OPERATORS, water testing isn’t just a routine task, it’s a critical part of keeping guests safe and happy.

TESTING TIMES
However fun or visually impressive your aquatic offering might be, nothing is more important than safety and that starts with the water itself. Enter The Tintometer Ltd, who provide vital equipment for routine and regulated water testing in pools and spas.

Their Lovibond® MD150 photometer is fast becoming a go-to for leisure operators across the UK, especially in parks with multiple facilities or hot tubs in private lodges. The MD150 allows for accurate and efficient testing of chlorine, bromine, pH, calcium hardness, alkalinity and cyanuric acid — all with a user-friendly digital interface.

Crucially, it also helps parks comply with HSG282, the Health and Safety Executive’s guidance for hot tubs and spa pools — which are now widely featured in glamping pods, luxury lodges and cabins. “Accurate, fast testing isn’t just about compliance,” says a spokesperson from The Tintometer Ltd.

“It’s about protecting your guests, your staff, and your reputation. The MD150 gives operators the tools they need to meet the high expectations of health officers, insurers and today’s savvy holidaymakers.” The device’s portability makes it ideal for large sites, and ongoing service and calibration support helps ensure long-term performance and peace of mind.

SPLASH ABOUT provide bespoke retail solutions and branded products, giving your swimming pool facilities the retail wow factor.

TURNING POOLS INTO PROFIT CENTRES
Swimming pools have traditionally been considered a cost centre — expensive to maintain, staff and heat. But what if they could generate income too? That’s the question answered by Splash About, who are helping holiday parks across the UK transform poolside areas into high-performing retail spaces.

Working with over 85% of UK holiday park operators, including household names like Haven and Center Parcs, Splash About brings what they call “retail theatre” to poolside merchandising. Their formula is simple but powerful: great products, clever displays, and a smart stock management system.

From UV-protective wetsuits and swim nappies to toys and goggles, Splash About offers a full range of swim and water play products. These are merchandised on custom-designed, durable displays that thrive in the humid, high-traffic poolside environment. Their unique back-end portal system even automates reordering, keeping shelves looking full without overloading on-site storage.

“This approach works,” says Managing Director Lesley Beach. “Some of our partners have seen poolside retail quadruple, moving pools from cost centres to profit centres.” For holiday parks looking to add a revenue stream without expanding their footprint, this is a proven solution.

THE YORKSHIRE SPA RETREAT were crowned overall Winner of Holiday Park Pool of the Year in the 2023 UK Pool & Spa Awards.

RECOGNISING EXCELLENCE
Of course, the holiday park industry is filled with innovation, creativity and quality — all of which are celebrated at the UK Pool & Spa Awards. These prestigious awards recognise excellence in design, management, and customer experience across all sectors of the wet leisure industry.

For holiday park operators, it’s a chance to benchmark standards, discover new suppliers, and even gain a valuable marketing edge by being shortlisted or winning an award.

From eco-conscious filtration systems to high-tech water features and inclusive splash zones, the awards provide a snapshot of the very best in British pool design and operation.

If you’re proud of your pool facilities, whether newly installed or lovingly maintained, the UK Pool & Spa Awards are a brilliant opportunity to showcase your efforts and earn industry recognition.

A USTIGATE SPLASHPAD is great because it offers water play without water depth, making it inclusive, accessible, safe and fun for everyone.

PLANNING FOR THE FUTURE
The way guests use pools is changing. They want more than just a dip, they want experiences, comfort, and personalisation. Meanwhile, operators need to balance this with safety, staffing, sustainability, and space constraints.

Today’s swimming pool offering needs to work hard, not just during peak summer weeks but year-round, come rain or shine. That might mean adding a heated splashpad for shoulder season appeal, investing in automated water testing to free up staff time, or turning your poolside into a miniature high street.

Whatever the size or style of your site, there are now smarter, safer, and more profitable ways to use aquatic facilities to their fullest. Whether you’re running a coastal caravan park, a woodland glamping retreat or a luxury resort, your pool can be a standout feature — one that guests remember, share, and return for. Now might just be the time to dive in!

CONTACT INFORMATION:

Lovibond Water Testing
www.lovibond.com

Splash About
www.splashabout.com

Ustigate Waterplay
www.ustigatewaterplay.co.uk

UK Pool & Spa Awards
www.ukpoolandspaawards.co.uk

SUPERIOR POOL WATER QUALITY

The allure of a sparkling, pristine pool can significantly elevate the appeal of a holiday park. Good water quality in a holiday park pool is not just about aesthetics; it is crucial for health, safety, and guest satisfaction. Ensuring that the pool water is clean and safe can directly impact the number of bookings, as families and individuals seek out locations where they can relax without health concerns.

Maintaining excellent water quality in a holiday park pool involves regular and precise monitoring. This is where the Lovibond® MD110 comes into play. The MD110 is a robust, user-friendly photometer designed for accurate water testing. It provides reliable results that are essential for maintaining the chemical balance of the pool, ensuring that harmful bacteria and contaminants are kept at bay.

Covering all the main pool water tests such as free & total chlorine, pH, total alkalinity etc the MD110 is also equipped with Bluetooth® connectivity, enabling seamless data transfer and storage, which is particularly useful for holiday park staff who need to keep detailed records of water quality. This ensures that any deviations from the optimal chemical balance are quickly identified and rectified, maintaining the pool’s safety and clarity.

Guests are more likely to book a stay if they are confident in the safety and cleanliness of the pool facilities. Positive reviews and word-of-mouth recommendations about the exceptional pool quality can drive higher occupancy rates. In contrast, reports of poor water quality can deter potential visitors and harm reputation.

By investing in reliable water testing equipment like the MD110, holiday parks can ensure their pools remain inviting and safe. High standards in pool maintenance reflect a commitment to guest welfare, setting a holiday park apart from the competition and fostering long-term customer loyalty.

Lovibond Water Testing
01980 664800
www.lovibond.com

BLUE FLAGS FLY ON PRISTINE SHORES

SEASIDE AWARDS are presented to the best beaches in England and celebrate the quality and diversity of our coastline.

In total 150 sites – made up of 148 beaches, along with a marina and an inland bathing water - in England have been presented with awards recognising the quality of the sites, the way they are managed and the facilities they offer to visitors. Seventy two beaches across the country met the high standards required for a Blue Flag award - the world’s most recognised award for beaches, marinas and inland bathing waters. The Blue Flag was also achieved by the Royal Albert Dock and Salthouse Dock in Liverpool and Rutland Water in Oakham, East Midlands, which is the first inland water to achieve a Blue Flag, alongside a Seaside Award. Two beaches - Sandbanks in Poole and Oddicombe in Torbay, Devon - have scooped the Blue Flag award every year since it was launched 37 years ago. In order to qualify, each applicant must meet and maintain a series of stringent environmental, educational, safety and accessibility criteria. A further 136 beaches - six of which are newcomers - are proudly displaying Seaside Awards and this includes 60 that have achieved both Blue Flag and Seaside Awards. Keep Britain Tidy’s Chief Executive, Allison Ogden-Newton OBE said: “It’s wonderful to see the flags flying proudly over these 150 fantastic beaches that are a real asset to both residents and from visitors across the country”.

INCLUSIVE DESIGN

The best aquatic play spaces offer indoor and outdoor aquatic activities, incorporating swimming pools, splash pads and flumes. Ustigate Waterplay are partnered with Vortex Aquatic Structures International Inc and wiegand. waterrides, enabling designs and concepts of every variety and an aquatic play favourite for every age and ability.

A flume with a number of game options and special effects is a popular and exciting attraction but it does have to limit rider descents for safety reasons, so it is important to have other aquatic activities on offer too. In a one pool, one flume scenario, the flume would be in great demand and the queues would be long.

Adding a splash pad that provides a variety of water play activities will entertain a number of guests at every given time. Elevations™ are also a great option for a water park and a holiday park because they spontaneously entertain many friends and family in the same footprint and heighten and enhance the play experiences as a whole.

The Vortex Elevations™ available from Ustigate Waterplay, provide the ability to generate multi-level play and to add climbing and sliding to the activities involved. They are available in all shapes, sizes and themes with a multitude of play items on board. All designs and projects carried out by Ustigate Waterplay are led by inclusivity, accessibility and sustainability and are proven to last.

GUESTS CAN RACE against time and each other with attractions like the Speed Racer.

FLEXIBLE FRIENDS
An indoor and outdoor splash pad maximises the offering of water play facilities at a holiday park because no matter what the weather holds, a good time can be had by all. The benefit of a splash pad is that it uses a lot less water than a pool making it less costly to run in terms of water usage, water treatment and energy.

Also, as all aquatic activities are provided without any water depth on a splash pad, there is no need for a lifeguard and these water play facilities are 100% safe and accessible for all ages and abilities. Generally, where space allows it, Ustigate Waterplay will design and establish a splash pad with zones that cater for those that arrive with water confidence and those that prefer their water play served at a nice, gentle pace.

A splash pad is sustainable because of its inclusive appeal and its efficiency in terms of its design. The majority of Ustigate’s Vortex Splashpad® products are manufactured from recyclable stainless steel and provided with a proven 25- year warranty. Many of the products include Seeflow™, a translucent material made from pre-consumer recycled materials that casts colourful, sensory reflections around the environment when water and sunshine are present.

The Vortex Splashpad® collection invites all children to interact with each other and to interact with the products themselves. There are technologies that require children to work together to create a bigger splash and many products with 360° rotation ability that places both exercise and the water direction into the water player’s hands.

THE OPEN FLUME from Ustigate is a guaranteed water winner.

POP-UP SITES SHOULD CARRY WARNING

POP-UP SITES SHOULD CARRY WARNING

MICHAEL PAUL believes pop-ups should warn about their unregulated status.

Families should be warned of the risks if they are planning to stay on an unlicensed camping site, says major holiday parks booking agency Caravan Sitefnder.
Pop-up sites, the company believes, should make it clear that they do not hold a licence from their local authority, and are not subject to the same controls as permanent parks.
Without such a warning people may be in for a bitter disappointment when they find that quality standards fall far below their expectations.
“Allowing farmers to operate a campsite without planning permission for up to 56 days a year during the pandemic was a well- intentioned move,” said the firm’s Michael Paul.
“But the reality has been a raft of complaints from local communities and others about the safety, noise and pollution which these unregulated sites are generating.
“Some guests have also been shocked on arrival to find that aspects such as hygiene standards, proper supervision and distancing between pitches fall far below their expectations.
“There have been widely reported instances of inadequate toilet facilities, excessive noise and bad behaviour by other guests, and no efforts made to keep the site safe and clean.
“Permanent parks, by contrast, are subject to a raft of checks and balances by their site licences which ensure that everyone’s best interests are being served,” said Michael.