pre-pandemic

RISING DEMAND FOR UK HOLIDAYS AS STAYCATIONS CONTINUE TO SURGE

Posted on May 14, 2025

The UK holiday park and caravan sector is experiencing an unprecedented boom as staycations remain the preferred choice for British holidaymakers. With international travel costs soaring and environmental concerns influencing decisions, more people are opting for domestic holidays, presenting both opportunities and challenges for holiday park operators.

Recent industry reports highlight a 25% rise in bookings for UK holiday parks compared to pre-pandemic levels. Initially spurred by COVID-19 restrictions, the staycation trend has remained strong despite the reopening of international travel.

Economic uncertainty, high fuel prices, and the rising cost of overseas holidays have reinforced the appeal of UK-based breaks. Additionally, increasing sustainability awareness is driving holidaymakers to seek low-carbon alternatives, further boosting demand for caravan and lodge holidays.

OPPORTUNITIES FOR HOLIDAY PARK OPERATORS
To meet evolving customer expectations, holiday park operators are embracing innovation and investment in key areas:

• Enhancing Accommodation: Many parks are introducing premium lodges, glamping pods, and eco-friendly cabins to attract a wider demographic. High-quality, self-catering options with modern amenities ensure a comfortable and enjoyable stay.
• Sustainability Initiatives: With eco-conscious travel on the rise, parks investing in renewable energy, water conservation, and waste reduction are gaining a competitive edge.
• Technology Integration: Contactless check-ins, digital guest experiences, and app-based bookings streamline operations and enhance customer satisfaction.
• Expanding Activities and Attractions: To rival international destinations, many parks are developing adventure parks, wellness retreats, and themed entertainment to broaden their appeal.

With staycations firmly established as a dominant travel trend, the future looks bright for UK holiday parks. Operators prioritising innovation, sustainability, and exceptional customer experiences are best positioned to thrive in this rapidly evolving market.

FIRST HAVEN OPENING FOR EIGHT YEARS

Posted on October 25, 2023

FIRST HAVEN OPENING FOR EIGHT YEARS

HAVEN SKEGNESS HAS OPENED following an £11m renovation project.

The wraps have come off Haven Skegness, the company’s first new holiday park to open in eight years. An £11 million pound renovation project follows Haven’s acquisition of the Richmond Holiday Park in 2022 and is the first new holiday park opening under Blackstone’s ownership of the business.

Now with Haven’s heritage firmly embedded in family ownership and following significant investment, the park will continue to deliver the holiday experience that guests and owners have enjoyed for decades, as well as enhance its offering to UK holidaymakers across its three parks in Lincolnshire.

One of the UK’s most famous seaside holiday destinations, Haven Skegness has benefitted from wide ranging renovations. These include a brand-new state of the art Marina Bar & Stage entertainment venue, a fun-filled arcade and new food and drink options, including a Cook’s Fish & Chips, Papa John’s and Burger King.

Meanwhile, the park’s outdoor piazza and stage provide an inviting escape for holiday makers to relax and be entertained. Additionally, the Richmond Arms, a stylish 80-seater restaurant, offers guests a gastro-pub style option. As the domestic tourism market continues to grow, Haven is welcoming more holidaymakers than ever, with projected guest numbers expected to reach 3.5 million across all Haven parks throughout 2023.

Bookings for this year’s summer school holiday period have exceeded pre-pandemic levels up 31% compared to 2019. Signalling a resounding vote of confidence in UK seaside resorts, Haven Skegness has increased its guest capacity by 33% and team numbers have more than doubled from 85 last summer to 191 in 2023.