MAKING WAVES

ADVENTURE AWAITS on Ustigate Waterplay’s Vortex Elevations™ pirate ship, where imaginative aquatic play helps holiday parks create unforgettable family memories.

Why swimming pools remain a vital investment for holiday parks...

Creating memorable guest experiences is essential for holiday parks seeking to attract new visitors and encourage repeat bookings. While accommodation and entertainment remain important, high-quality swimming pools consistently rank among the most valued facilities for families.

Heated indoor pools extend the season by providing year-round recreation, while outdoor pools and splash attractions become focal points during warmer months. Freshwater Beach Holiday Park in Dorset, for example, promotes its heated pools as one of its key family attractions.

Swimming pools offer benefits beyond recreation. They provide spaces where families can relax, exercise and spend quality time together while helping parks strengthen their competitive position and encourage repeat visits. Well-designed aquatic facilities become destination attractions in their own right.

RECENTLY REFURBISHED, the Cascades Tropical Adventure Pool is one of Ruda Holiday Park’s standout family attractions.

DESIGNING SAFE, EFFICIENT AQUATIC FACILITIES
Successful pool design prioritises safety, accessibility and efficient guest flow. Clear lifeguard visibility, well-planned circulation between pools and changing areas, and inclusive layouts all contribute to an enjoyable visitor experience.

Operating a swimming pool also requires robust management. Water quality should be maintained in line with PWTAG guidance through regular monitoring of disinfectant levels, pH and filtration.

Operators should have a Pool Safety Operating Procedure (PSOP), suitable risk assessments and appropriately qualified lifeguards where required. Pool covers also improve efficiency by retaining heat and reducing debris, helping lower maintenance costs.

INTERACTIVE WATER FEATURES create safe, engaging environments where families can play together.

CREATING VALUE THROUGH AQUATIC PLAY
Modern guests increasingly expect more than a traditional swimming pool. Interactive water play, sensory features and exciting attractions appeal to a wide range of ages while encouraging confidence in the water.

Multi-level play structures such as Vortex Elevations™ transform pools into immersive play environments with climbing elements, sprays, tipping buckets and interactive features. Their greatest advantage is the ability to entertain large numbers of guests within a compact footprint while offering activities suitable for toddlers through to older children.

This allows families with children of different ages to enjoy the attraction together, enhancing the holiday experience.

SEARLES LEISURE RESORT In Hunstanton, Norfolk, is proud of its excellent swimming pool facilities.

THE ENDURING APPEAL OF WATERSLIDES
Flumes remain among the most popular attractions in any swimming facility. Their combination of excitement, adventure and friendly competition makes them particularly attractive to families and teenagers.

Working with wiegand.waterrides, Ustigate Waterplay designs and installs stainless steel and fibreglass waterslides that meet European safety standards while incorporating engaging features and interactive elements. Adding a modern flume can significantly increase the appeal of a holiday park’s aquatic offering.

AWARD-WINNING LADRAM BAY Holiday Park creates unforgettable holiday memories with its family-focused pool and splash facilities

INCLUSIVE SPLASH PADS
Splash pads provide an accessible, inclusive water play experience for guests of all ages and abilities. Barrier-free access, ground-level play features and interactive water effects enable children, parents, grandparents and wheelchair users to enjoy the attraction together.

Unlike conventional pools, splash pads operate without standing water, reducing drowning risk and, subject to site-specific risk assessments and operating procedures, removing the need for lifeguard supervision. They also require less water than traditional pools.

Smaller installations may use flow-through systems that allow water to be reused for irrigation, while larger sites can benefit from recirculation systems that treat and recycle water in line with PWTAG guidance. Through its long-standing partnership with Vortex International, Ustigate Waterplay offers more than 150 Splashpad® products, enabling bespoke aquatic play areas tailored to each holiday park.

“Our aim has always been to create amazing memories with first-class facilities, and I think our splash zone comes right up to the mark!”

FRESHWATER BEACH HOLIDAY PARK
Freshwater Beach Holiday Park recently transformed its aquatic facilities by replacing a single-lane waterslide with a three-lane racer flume and installing a Vortex Elevations™ play structure featuring climbing activities, spray bars, cascading water effects and a tipping bucket.

Swimming Pool Manager Tristan Brookes commented: “Working with Ustigate Waterplay has been an absolute pleasure from start to finish. Their team was professional, efficient and flexible throughout the project, delivering outstanding results that exceeded expectations in both aesthetics and functionality.”

The redevelopment demonstrates how modernising existing facilities can broaden appeal across different age groups while encouraging longer stays and repeat use.

USTIGATE WATERPLAY supplies waterslides that remain among the most popular holiday park attractions, combining excitement, adventure and family fun.

LADRAM BAY HOLIDAY PARK
Award-winning Ladram Bay combines a heated indoor swimming pool with interactive splash features and seasonal outdoor water play, providing year-round aquatic entertainment for families.

Director Zoe House said: “Our aim has always been to create amazing memories with first-class facilities, and I think our splash zone comes right up to the mark!”

AWARD-WINNING LADRAM BAY Holiday Park creates unforgettable holiday memories with its family-focused pool and splash facilities

LOOKING AHEAD
Swimming pools remain one of the strongest investments available to holiday park operators. When complemented by aquatic play structures, waterslides and splash pads, they become destination experiences that appeal to guests of all ages.

Projects at Freshwater Beach and Ladram Bay demonstrate how thoughtful investment in water play can enhance guest satisfaction, differentiate parks in a competitive market and create memorable family experiences that encourage visitors to return year after year.

Freshwater Beach Holiday Park
www.freshwaterbeach.co.uk

Ladram Holiday Park
www.ladrambay.co.uk

Ruda Holiday Park
www.johnfowlerholidays.com/devon-holiday-park/ruda-holiday-park

Searles Holiday Park
www.searles.co.uk

Ustigate Waterplay
www.ustigatewaterplay.co.uk

FRESHWATER BEACH HOLIDAY PARK’S upgraded aquatic facilities, developed with Ustigate Waterplay, demonstrate how investment in water play can create memorable guest experiences for all ages.

MAKING A SPLASH

Unlocking the potential of swimming pool at your site...

From serene morning swims to chaotic family splash sessions, swimming pools have long been a key draw for holidaymakers across the UK.

Whether it’s the thrill of a flume, the sensory joy of a splashpad, or the luxurious calm of a hot tub, aquatic attractions continue to be a powerful way for holiday parks to boost appeal, increase bookings, and improve guest satisfaction.

But in 2025, swimming pools are not just about water, they’re about experience, safety, accessibility and even profitability.

"Swimming pools are not just about water, they're about experience, safety, accessibility and even profitability."

A POOL IS JUST THE BEGINNING
A well-designed pool area is more than a place to cool off. It’s a hub of activity, a selling point on brochures, and increasingly, a profit centre in its own right. That’s where specialists like Ustigate Waterplay come in.

Their installations go beyond traditional pools to create immersive aquatic play spaces that work for all ages and abilities — even where space or staffing is limited. Ustigate’s innovative splash pads, for instance, are especially well suited for holiday parks. Because they don’t have any standing water, they require no lifeguards, and are therefore low-maintenance, safe, and accessible.

They’re perfect for outdoor play areas and create fantastic visual impact, with over 15 features capable of running from the same water management system as a traditional pool. According to Ustigate, the modern pool experience should not “stand alone.” It should be part of a broader strategy to maximise fun, inclusivity, and efficiency in every square foot.

Their installations often include lazy rivers, interactive water cannons, and customisable water features designed by their long-standing partner, Vortex Aquatic Structures International Inc, who offer a portfolio of over 300 products. We create a space that entertains a multitude of guests simultaneously, whether that’s kids racing through water tunnels, teens battling with spray cannons, or families relaxing under shaded structures by the pool.

FOR LEISURE OPERATORS, water testing isn’t just a routine task, it’s a critical part of keeping guests safe and happy.

TESTING TIMES
However fun or visually impressive your aquatic offering might be, nothing is more important than safety and that starts with the water itself. Enter The Tintometer Ltd, who provide vital equipment for routine and regulated water testing in pools and spas.

Their Lovibond® MD150 photometer is fast becoming a go-to for leisure operators across the UK, especially in parks with multiple facilities or hot tubs in private lodges. The MD150 allows for accurate and efficient testing of chlorine, bromine, pH, calcium hardness, alkalinity and cyanuric acid — all with a user-friendly digital interface.

Crucially, it also helps parks comply with HSG282, the Health and Safety Executive’s guidance for hot tubs and spa pools — which are now widely featured in glamping pods, luxury lodges and cabins. “Accurate, fast testing isn’t just about compliance,” says a spokesperson from The Tintometer Ltd.

“It’s about protecting your guests, your staff, and your reputation. The MD150 gives operators the tools they need to meet the high expectations of health officers, insurers and today’s savvy holidaymakers.” The device’s portability makes it ideal for large sites, and ongoing service and calibration support helps ensure long-term performance and peace of mind.

SPLASH ABOUT provide bespoke retail solutions and branded products, giving your swimming pool facilities the retail wow factor.

TURNING POOLS INTO PROFIT CENTRES
Swimming pools have traditionally been considered a cost centre — expensive to maintain, staff and heat. But what if they could generate income too? That’s the question answered by Splash About, who are helping holiday parks across the UK transform poolside areas into high-performing retail spaces.

Working with over 85% of UK holiday park operators, including household names like Haven and Center Parcs, Splash About brings what they call “retail theatre” to poolside merchandising. Their formula is simple but powerful: great products, clever displays, and a smart stock management system.

From UV-protective wetsuits and swim nappies to toys and goggles, Splash About offers a full range of swim and water play products. These are merchandised on custom-designed, durable displays that thrive in the humid, high-traffic poolside environment. Their unique back-end portal system even automates reordering, keeping shelves looking full without overloading on-site storage.

“This approach works,” says Managing Director Lesley Beach. “Some of our partners have seen poolside retail quadruple, moving pools from cost centres to profit centres.” For holiday parks looking to add a revenue stream without expanding their footprint, this is a proven solution.

THE YORKSHIRE SPA RETREAT were crowned overall Winner of Holiday Park Pool of the Year in the 2023 UK Pool & Spa Awards.

RECOGNISING EXCELLENCE
Of course, the holiday park industry is filled with innovation, creativity and quality — all of which are celebrated at the UK Pool & Spa Awards. These prestigious awards recognise excellence in design, management, and customer experience across all sectors of the wet leisure industry.

For holiday park operators, it’s a chance to benchmark standards, discover new suppliers, and even gain a valuable marketing edge by being shortlisted or winning an award.

From eco-conscious filtration systems to high-tech water features and inclusive splash zones, the awards provide a snapshot of the very best in British pool design and operation.

If you’re proud of your pool facilities, whether newly installed or lovingly maintained, the UK Pool & Spa Awards are a brilliant opportunity to showcase your efforts and earn industry recognition.

A USTIGATE SPLASHPAD is great because it offers water play without water depth, making it inclusive, accessible, safe and fun for everyone.

PLANNING FOR THE FUTURE
The way guests use pools is changing. They want more than just a dip, they want experiences, comfort, and personalisation. Meanwhile, operators need to balance this with safety, staffing, sustainability, and space constraints.

Today’s swimming pool offering needs to work hard, not just during peak summer weeks but year-round, come rain or shine. That might mean adding a heated splashpad for shoulder season appeal, investing in automated water testing to free up staff time, or turning your poolside into a miniature high street.

Whatever the size or style of your site, there are now smarter, safer, and more profitable ways to use aquatic facilities to their fullest. Whether you’re running a coastal caravan park, a woodland glamping retreat or a luxury resort, your pool can be a standout feature — one that guests remember, share, and return for. Now might just be the time to dive in!

CONTACT INFORMATION:

Lovibond Water Testing
www.lovibond.com

Splash About
www.splashabout.com

Ustigate Waterplay
www.ustigatewaterplay.co.uk

UK Pool & Spa Awards
www.ukpoolandspaawards.co.uk

DON’T SLIP UP!

DON’T SLIP UP!

Freezing temperatures trigger increased claims...

Compass, the insurance specialist, has issued warnings to static caravan owners to prepare early for freezing conditions this winter. With a 115% increase in claims for freezing pipes and escape of water year on year, almost 80% of December 2022’s claims were as a result of extreme cold weather.

Static caravan and lodge owners must prepare their holiday homes for winter as per the terms of their policy or risk claims being rejected, according to Compass. The company saw a 115% increase in total claims caused by cold weather in 2022 compared to 2021. Almost 80% of total claims in December 2022 were due to damage caused by plunging temperatures, as the UK was gripped by the coldest start to meteorological winter since 2010.

During December 2022 alone, claims increased by 66% year-on-year compared to the same month the year before. Long-range weather experts are already predicting that another cold snap is on the way this winter, with a higher risk of snowfall caused by the El Niño weather phenomenon.

This typically brings colder, drier weather to northern Europe due to the jet stream shifting course. With the UK’s weather becoming increasingly unpredictable, Compass is warning static caravan and lodge owners to ensure their unit is winter-ready to mitigate the risk of damage and to allow for claims to be processed quickly if the worst should still happen, despite all precautionary measures being followed.

 

WATER ESCAPE
With escape of water being the main cause of damage following freezing weather conditions, static caravan and lodge owners need to ensure that they complete a full drain down of their unit prior to leaving it unattended during winter. While owners may assume that this responsibility falls to the park, performing a drain down is a condition within most insurance policies, making the owner and not the park, liable for any damage that occurs.

Karen Stacey, Managing Director of Compass explains: “Turning off the water and opening the stopcock valves is not sufficient, and does not constitute a full drain down, as the shower mixer valve, taps, and some components in the water heater are still exposed to risk if temperatures drop.” As well as turning off the water supply and opening stopcock valves, there are several other important steps in the process of draining down, including:

• Turning on the heating.
• Opening the caravan’s external taps, usually located underneath the structure.
• Turning on all taps, flushing toilets, and running the shower, as well as removing the shower head and connecting pipe to remove as much water from the plumbing system as possible.
• Removing any remaining water by blowing compressed air through the pipes.
• Using non-toxic anti-freeze where standing water may remain, such as in toilets and down plug holes.
• Securing all windows, skylights, and doors to prevent cold air from entering the unit. Checking any external plumbing and insulating any exposed pipes from the cold.

ALMOST 80% of December 2022’s claims were as a result of extreme cold weather, report Compass.

Stacey continued: “A lot of parks provide a drain down service, and owners should take advantage of this. However, it’s important not to leave this too late, as parks may have hundreds of units to complete, and weather conditions can change very quickly, as we have seen this October.

“If a park does not offer this service, and the owner does not feel confident doing the drain down themselves, they can hire a professional to do this for them. Even units with an automatic drain down system installed may not be covered in the event of a loss, as all precautionary measures need to be taken into account.

“With claims relating to damage caused by frozen pipes and escape of water ranging from a few hundred pounds to a total loss, we urge caravan and lodge owners to take the necessary action to protect their holiday home during the winter months as soon as possible.”

 

STORM HENK
With more wet weather forecast, and reports of flooding in areas which have previously been unaffected, there have been a number of holiday parks impacted across the UK, Compass warns. Karen adds: “The first storm of 2024, Storm Henk, has caused significant flood damage to holiday caravans across the UK.

“Our stats show that storm and flood damage make up 32% of insurance claims, and in one such instance, an entire static caravan was destroyed during a storm, resulting in a £148,590 claim. “In flood-prone areas, holiday home owners may need to check that their policy does not have flood-related restrictions or requirements, such as fitting a floatation device.

While floods cannot be predicted or prevented entirely, having a comprehensive insurance policy in place can help avoid being left out of pocket should the worst happen”.
For more information on specialist caravan and leisure insurance, visit www.compassparks.co.uk

 

Compass Insurance
0344 274 0276
www.compassparks.co.uk