travel trend

RISING DEMAND FOR UK HOLIDAYS AS STAYCATIONS CONTINUE TO SURGE

Posted on May 14, 2025

The UK holiday park and caravan sector is experiencing an unprecedented boom as staycations remain the preferred choice for British holidaymakers. With international travel costs soaring and environmental concerns influencing decisions, more people are opting for domestic holidays, presenting both opportunities and challenges for holiday park operators.

Recent industry reports highlight a 25% rise in bookings for UK holiday parks compared to pre-pandemic levels. Initially spurred by COVID-19 restrictions, the staycation trend has remained strong despite the reopening of international travel.

Economic uncertainty, high fuel prices, and the rising cost of overseas holidays have reinforced the appeal of UK-based breaks. Additionally, increasing sustainability awareness is driving holidaymakers to seek low-carbon alternatives, further boosting demand for caravan and lodge holidays.

OPPORTUNITIES FOR HOLIDAY PARK OPERATORS
To meet evolving customer expectations, holiday park operators are embracing innovation and investment in key areas:

• Enhancing Accommodation: Many parks are introducing premium lodges, glamping pods, and eco-friendly cabins to attract a wider demographic. High-quality, self-catering options with modern amenities ensure a comfortable and enjoyable stay.
• Sustainability Initiatives: With eco-conscious travel on the rise, parks investing in renewable energy, water conservation, and waste reduction are gaining a competitive edge.
• Technology Integration: Contactless check-ins, digital guest experiences, and app-based bookings streamline operations and enhance customer satisfaction.
• Expanding Activities and Attractions: To rival international destinations, many parks are developing adventure parks, wellness retreats, and themed entertainment to broaden their appeal.

With staycations firmly established as a dominant travel trend, the future looks bright for UK holiday parks. Operators prioritising innovation, sustainability, and exceptional customer experiences are best positioned to thrive in this rapidly evolving market.

SCOTS EMBRACE ‘SLOWCATIONS’

Posted on March 13, 2024

SCOTS EMBRACE ‘SLOWCATIONS’

SCOTTISH CARAVAN, Motorhome and Holiday Home Show visitors could choose from a selection of almost 200 vehicles and over 30 different travel brands.

The Scottish Caravan, Motorhome and Holiday Home Show returned this February at the SEC, Glasgow, to help Scots embrace ‘slowcations’, the hottest travel trend for 2024. With a selection of almost 200 vehicles and over 30 different travel brands to select from, visitors to this year’s show could pick their chosen mode of transport, equipment and all the trimmings for their next getaway.

With searches for ‘slow life’ up 60% on Pinterest, experts have touted ‘slowcations’ as the next craze for people looking to take a load off. According to a new Pinterest trend report, booking flights to exotic countries and packed-full itineraries of sight-seeing are dropping in popularity, with people opting for more laid-back breaks closer to home.

Jillyanne Glen, Scottish Caravan, Motorhome and Holiday Home Show, said: “People are using their time away differently now – it’s not just about sun, it’s about flexibility, adventure, wellness and doing exactly what suits them and when. “What’s more, we’re seeing people pull away from relying on flights to get them where they want to be and are taking things into their own hands, opting for alternative modes of transport, as well as holiday homes and camping sites across Scotland’s beautiful landscape.

“The show was back this year for its 37th year, once again giving people who are looking for more versatility in their travel an amazing range of top quality products to explore. Our exhibitors are experts in their field, and are always super knowledgeable and helpful, ready to advise new and returning visitors.”

Returning for this year were long standing exhibitors include BC Motorhomes, Argyll Holidays a regular exhibitor who will be showcasing what they have in store for 2024 as well as Willerby, another show regular and leading caravan and campervan manufacturer.

New exhibitors included Barefoot Caravans, a unique new curved caravan design that’s as chic as it is practical; Motorhome World, for those looking for a second hand motorhome to start their new adventure; Bradcot Awnings who is expert at providing awnings for caravans giving extra comfort for those all important trips; and Woodside Luxury Lodges, stunning holiday homes just outside St Andrews looking over the Eden Estuary.