Tripadvisor

Finger On The Pulse

Posted on March 7, 2017

Finger On The Pulse

Hoseasons sells well over a million holidays each year on behalf of its partners, who also benefit from year-round, multi-million pound, multi-media promotional campaigns.

Hoseasons sells well over a million holidays each year on behalf of its partners, who also benefit from year-round, multi-million pound, multi-media promotional campaigns.

Staying ahead of your competition and showing off your best assets through strategic marketing is an increasingly essential element for a thriving holiday business. Carefully balancing the elements of a successful marketing strategy to suit the tastes of your target audience is key. For that reason, marketing for all businesses, regardless of size, needs to be carefully thought through, and often requires a multi-pronged approach.

“A good marketing strategy is essential for any holiday park, regardless of size or scale,” comments Mark Warnes, Property & Portfolio Director at Hoseasons. “We recognise that owners take much pride in the operational management of their parks and want to ensure that occupancy is at its highest throughout the year. To achieve this, a fully integrated marketing strategy which includes digital and traditional channels is required to fully showcase and promote the USP’s on each park, to the desired audience.” Hoseasons by Wyndham Vacation Rentals is one of the UK’s leading self-catering accommodation specialists, with over 28,000 places to stay in coastal and countryside settings throughout Britain and Europe including lodges, parks, boats, cottages and apartments.

The brand sells well over a million holidays each year on behalf of its partners, who also benefit from year-round, multimillion pound, multi-media promotional campaigns. Says Mark: “Knowledge, recognition and trust are the most important benefits for any park when partnering with Hoseasons. “The brand is led by people with a flair for marketing and desire to push the boundaries of traditional UK holiday perceptions.

“We realise that customer attitudes to marketing are constantly changing and we ensure that our marketing is fresh, engaging and embraces technology.” He adds: “Our marketing strategy is fluid and we utilise digital methods to drive website traffic and create targeting campaigns that work alongside ecommerce initiatives and traditional channels of print and offline strategies.”

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Essex Park Celebrates Award Hat-Trick

Posted on September 29, 2015

Essex Park Celebrates Award Hat-Trick

The Weeley Bridge Park team celebrates its Tripadvisor Certificate of Excellence for the third consecutive year.

The Weeley Bridge Park team celebrates its Tripadvisor Certificate of Excellence for the third consecutive year.

Weeley Bridge Holiday Park in Essex has been awarded a prestigious Tripadvisor Certificate of Excellence for the third consecutive year.

The Certificate of Excellence programme, which has been running for five years, is given to outstanding businesses that have consistently received praise and recognition in the form of great reviews from Tripadvisor travellers.

Weeley Bridge, operated by Park Resorts, is located near to Clacton-on-Sea and is popular with both holiday home owners and holidaymakers.

Terri Lacy, General Manager at Weeley Bridge Holiday Park, said: “This is a key award as it reflects our customers’ first-hand experience of the park.

“This award, combined with the number of people who come back year after year, shows us that we are doing something right and we’re all looking forward to building on this and improving even more.”

 

Bunn Leisure Announces Record Year

Posted on May 27, 2015
Bunn Leisure is celebrating its record-breaking 2014 results, which saw an increase in bookings, sales and turnover.

Bunn Leisure is celebrating its record-breaking 2014 results, which saw an increase in bookings, sales and turnover.

Bunn Leisure Announces Record Year

South coast holiday park Bunn Leisure has announced a record breaking year in 2014, with holiday bookings, turnover and caravan sales all reaching a new high.

The park in Selsey, West Sussex, benefited from last year’s sweltering summer and extended months of opening to post its best ever set of results. The park sold a record 420 caravans with sales up 12 per cent on the previous year. Turnover from bookings at Bunn Leisure and its sister campsite Warner Farm rose significantly, as did income from retail sales and site fees.

The company was also recognised by its industry peers with an award for 20 years of partnership from Hoseasons, a Hoseasons Diamond Award for customer service and a TripAdvisor Certificate of Excellence.

John Bunn, managing director of Bunn Leisure said: “Our mission is to provide our owners and guests with a fantastic, fun and safe place to enjoy the traditional British holiday and our aim is to always exceed our customers’ expectations.

“Our success in 2014 shows we are getting the formula right – and we are continuing to invest in Bunn Leisure to grow this successful park where people love to holiday and our staff love to work.”