JEWEL IN THE CROWN

JEWEL IN THE CROWN

A lesson in diversification for visitor destinations...

A VIBRANT SHOPPING VILLAGE is packed with a plethora of bespoke shops.

For those looking for a quick-fire lesson in destination diversification, a visit to Suffolk’s Stonham Barns Park will leave you overflowing with a bucket load of ideas and inspiration. Bought by the Starglade group, principally operating as a day visit location, in 2020, the 110 -acre site is being transformed into a bustling leisure destination.

Ticking all the boxes from retail to live entertainment and from short-break holidays to permanent holiday homes, Stonham is still a work in progress. Brimming with pride, passion and ambition, owner, Alan Forward took me on a guided tour of the bustling family complex that sits on a favourable tourist route.

“Everyone needs a break away to reset and it seems as though the pull to the countryside is strong,” he says. “Many are looking for a relaxing fishing holiday or break where they can recharge and refresh in a safe environment.” “For many people, post-pandemic, the temptation to stay local and in the country is still very strong.”

HOLIDAY HOME ACCOMMODATION has been sympathetically placed around Stonham’s 100-acre site.

FAMILY COMPLEX
Stonham Barns Park is a bustling family complex filled with an abundance of attractions and activities to suit all. A vibrant shopping village is packed with a plethora of bespoke shops, and provides a huge draw for day and longer-stay visitors. Coach parties are tempted onto site to view not just the shops but also to visit specialist teapot makers, Carters of Suffolk, and its charming Teapot Tearoom.

Supplying big names from Harrods to Walt Disney, visitors can see the production of handmade, collectable teapots and even decorate a few themselves. Just a short walk away, the Suffolk Owl Sanctuary is a also a major draw. Providing a home to over 80 stunning owls and birds of prey from around the world the Sanctuary team put on with outstanding flying displays and are more than keen to chat to the enthusiastic visitors.

The site is home to the Mid Suffolk Showground offering numerous events throughout the year, including classic vehicle events, history re-enactment performances and music festivals. Add in a splash of talent at the on-site Legends Bar and Aspal Theatre and the entertainments’ programme is simply spilling over. Impressive Stonham golf facilities include a pirate-themed adventure foot golf course, crazy golf, nine-hole golf course and a well-stocked shop boasting simulator bays.

Still enjoying the great outdoors, two stunning fishing lakes have attracted a great following, including the attention of, world renowned angler, Bob Nudd while another water area has been established to offer SUP boarding and kayaking. There is a wealth of entertainment to keep the youngsters amused from a giant bouncy pillow with a perimeter sand pit that is free to use. Seasonal fair rides, dodgems, small children’s rides, play areas, inflatables, stalls, and land train ride all add to the appeal.

ATTRACTION SCOPE
Stonham Barns Park is now gaining a reputation as a popular wedding venue with designated room space available for hire. Add in a few fireworks displays, cycle racing, darts competitions, hot air balloon festivals and a plethora of themed party events, and you are beginning to understand the full scope of the Stonham Barns Park picture.

On-site refreshments are largely dealt with by Cafe 24 that offers plenty of indoor and outdoor seating and uses locally-sourced produce for their breakfast and lunch, no-fuss menus. Accommodation varies from own tent camping to caravan or motorhome pitches including the chance to hire one of one of six luxury bell tents or a shepherd’s hut as well as fully furnished holiday homes and holiday home purchase.

The Starglade Group of Companies is a well-known and respected, family owned, group of companies established for over 50 years. Originally started by Rodney Forward who was a successful builder, in 1994 Rodney joined forces with Alan, his son, to start Starglade Properties, mainly working with land transactions for residential properties.

ON-SITE ACCOMMODATION includes lodges, bell tents and even a shepherd-style hut.

Alan and his family over the years have acquired many other companies, to be part of the Starglade Group of companies that include residential and commercial lettings and new house-build developments. Working with long-term, tried and trusted suppliers, Stonham is undoubtedly a jewel in the Starglade crown.

As well as the creation of on-site job and business opportunities, the company invests back into the local community with sponsorship of sports sides and emerging talent as varied as rugby to Formula 3 motor racing. “The exciting thing about Stonham is its potential for future development,” says Alan, who shares plans for more pop-up shop retail opportunities and even a new on-site boutique hotel.

“It is all about constantly re-investing in this type of business and I hope this is what is driving the on-going popularity of the resort for short as well as longer term visitors,” says Alan, who has the backing and support of his son, Keith, and daughter Terri, managing the Starglade portfolio that now includes several new holiday home sites. Alan adds: “This type of business is all about team effort and it is thanks to the passion and enthusiasm of every individual that Stonham looks forward to such a very bright future.”

Stonham Barns Park
Tel. 01449 711 111
E. events@stonhambarns.co.uk
www.stonhambarns.co.uk

EXTENDING VISITOR SEASONS

EXTENDING VISITOR SEASONS

Neil Campbell reports on his recent autumnal holiday stay...

 

THE CCC LISTS 18 of its campsites as being open all year round.

 

With modern motorhomes and caravans now built to withstand cold weather, equipped with proper insulation and efficient heating, more and more sites are extending their bookings to include autumn and winter stays. My wife and I recently decided to give out-of-season touring a go and hired a motorhome for a long weekend at the St Neots campsite run by the Camping and Caravanning Club (CCC), situated next to the River Great Ouse in Cambridgeshire.

The Hardwick Road campsite is open until the end of October — long enough to embrace the autumn half- term holidays and Halloween. We had checked in online as the CCC encourages you to do, and this made arrival a seamless process. We were met at the gate as we arrived with a friendly welcome, which makes all the difference. We didn’t even have to get out of the motorhome and were led by one of the managers to our pitch – and in fact we were given a choice of three.

 

YOU CAN BUY FISHING LICENCES on-site for the nearby River Great Ouse.

 

A speedy reception and check-in makes all the difference and makes for a more relaxed start to your holiday, with online check in a massive advantage. It is a real help if there is plentiful local information, with brochures for local cafes, takeaways and taxi firms, and several maps showing the local area. Hooking-up could not have been simpler, with the electricity point directly behind the pitch.

There was a waterpoint about 10 metres away if we needed it, although we had a full tank. There was also a well-equipped motorhome service point where you could drain grey water and fill up with fresh water, and two chemical toilet disposal points. We were on a hardstanding pitch of about 8 metres by 4 metres, with an electric hook-up.

There was just about room for our pop-up gazebo, although we didn’t put it up in the end as the weather was good. There would have been ample space for a motorhome awning, and as the CCC has a policy of six metres between pitches, the whole site felt well spread out. The grounds had very well-kept grass and mature trees across the site, so that it retained a feeling of being in the country even though it was on the edge of a town, about 10 minutes’ walk away.

 

TOURING SITES NEED to balance the benefits of extended visitor seasons against the increased costs involved.

 

STAY RATES
We paid just under £100 for three nights for two adults. A grass tent pitch with electric would have been about £95, or a tent pitch without electric just under £80. We paid a 25% deposit, with the balance being collected on our day of arrival. It would also have been straightforward to change the dates of our booking online. There was also a lot of site information available on the CCC website, so we knew what would be there.

Check-in time was from 1pm, and contactless, which is a real advantage for arriving campers, particularly when the days are getting shorter, and checkout was mid-day, allowing for a leisurely start to the day without any need to rush. Facilities were excellent – spotlessly clean and spread across two blocks, so when one was shut for cleaning for 45 minutes, the other one was open. There were plenty of showers, although no shower curtains although there were locking doors of course.

 

THE ST NEOTS CCC SITE in Cambridgeshire is open until the end of October — long enough to embrace the autumn half-term holidays and Halloween.

 

The washing-up areas were under cover and there was plenty of hot water, and the laundry looked well-equipped with plenty of machines. Disabled access to the facilities looked to be excellent. There was a parent and baby room. I was also very impressed that there was a defibrillator machine, in my opinion every campsite should have one – it could save someone’s life. The bins were located at one location near the entrance, presumably so that the dustbin lorries only had one place to pick up from.

There were no separate recycling bins, so everything went in one rubbish bag. We were told that they were sorted out by the refuse collection teams. The campsite wifi was also very effective, and with an easily remembered password. There were lots of dogs and it seemed a very pet-friendly site. There was a code to get through the barrier onto the site, and an automatic barrier when you left. There was also a code for one of the loo blocks, as I think passing walkers had been using the facilities for free!

 

THE TOWN FACILITIES were within easy reach for walking or cycling.

 

ON-SITE SHOP
There was no shop on site although LPG gas was available from reception, as was the ability to freeze ice packs crucial if you are tent-camping. You could also get fishing licences for the nearby River Great Ouse. I think in an ideal world motorhome or caravan hardstanding areas would have individual water supplies and drainage points for grey water.

A small shop stocking essentials would be very useful – canned goods, bread, basics such as pasta, milk and perhaps eggs. If there is a shop, the essentials of camping gas, charcoal, firewood and batteries for torches should be freely available. Highly desirable food items would include marshmallows, hot chocolate, cake and anything that can be toasted on a fire — crumpets and teacakes chief among them.

Providing local information is also vital some sites offer the wonderful service of a visiting pizza or fish and chip van, but if not then leaflets for local takeaways, and directories for other services, can make a huge difference. Games, books or DVD’s to borrow or buy offer added value. The CCC lists 18 of its campsites as being open all year round, with the most northerly being Moffat in Dumfries and Galloway in Scotland and the most southerly being Tavistock in Devon.

Touring sites will of course need to balance the potential to attract visitors during the off season against the cost of doing so. From the campers’ point of view, a full range of facilities need to be available if a campsite is open — hot showers and a laundry being probably top of the wish list. Our experience of holidaying in autumn has only served to make us want more — we are already planning a winter trip and wondering if we are hardy enough to try it in a tent!