Glamping Tents

AWAY RESORTS

Posted on November 12, 2025

Redefining the UK Holiday Park Experience...

In an era when the staycation has become not just a necessity but a lifestyle choice for millions, few operators have done more to reimagine the British holiday park than Away Resorts.

With a fast-growing portfolio of twenty-five locations stretching from Scotland to Cornwall, the brand has become synonymous with creativity, innovation, and a spirit of difference that sets it apart from the competition.

From quirky themed accommodation and digital innovation to sustainability initiatives and an ethos grounded in care, Away Resorts is positioning itself not just as a provider of holidays, but as a disruptor changing the way the UK thinks about leisure breaks.

STANDING OUT IN A COMPETITIVE MARKET
What makes Away Resorts unique? In a crowded sector, the company has developed a reputation for “discover different,” their core brand ethos.

Rather than simply replicating the tried-and-tested caravan or lodge model, Away Resorts has created a portfolio of imaginative accommodation options that delight guests and surprise even seasoned holidaymakers.

From luxury lodges with hot tubs to glamping tents and classic chalets, there’s a style to suit every budget and taste. Standout offerings include Rockstar-themed accommodation with retro touches adding a playful, immersive experience that goes beyond the ordinary.

This sense of creativity and character has become a hallmark of the operator, proving that innovation and fun are as important as convenience in attracting today’s holidaymakers.

ADVENTURE PLAYGROUNDS, POOLS, and activities keep all ages entertained.

VALUES THAT INSPIRE
The company’s vision is simple yet powerful: “to inspire everyone to holiday in the UK.” This vision is underpinned by Away Resorts’ guiding values of being Amazing, Attentive, and Lovers – principles that are woven through every aspect of their parks.

• Amazing: Constantly surprising and delighting guests with new experiences, from themed breaks to exciting park entertainment.
• Attentive: Ensuring the details matter – whether through responsive customer service or well-maintained facilities.
• Lovers: A passionate commitment to their people, customers, and the environment.
• This values-led culture has allowed the operator to foster strong loyalty, not only among guests but also among its workforce of 1,000+ employees.

LUXURY LODGES WITH A TWIST, from hot tubs to themed décor, accommodation is designed to delight.

A DIGITAL-FIRST APPROACH
Holiday parks are no longer places where guests expect to switch off completely from technology. Instead, visitors increasingly demand digital convenience at every stage of their journey – and Away Resorts has risen to the challenge.

More than 65% of bookings are now made online, reflecting the brand’s commitment to ensuring the booking process is as seamless as possible. Significant investment has also been channelled into the Away Resorts App, designed to give holidaymakers real-time access to everything they need during their stay.

From booking activities and checking entertainment schedules to ordering food and drink, the app serves as a digital concierge in your pocket.

AWAY RESORTS’ imaginative approach keeps visitors coming back year after year.

SUSTAINABILITY IN ACTION
Modern holidaymakers are increasingly conscious of sustainability, and Away Resorts has taken proactive steps to reduce its environmental footprint.

Initiatives across all parks include:
• Recycling bins and bags provided in every accommodation unit.
• Plastic-free drives, reducing single-use plastics across food outlets and retail areas.
• Broader commitments to energy efficiency and eco-friendly operations (more details can be found at awayresorts.co.uk/about/sustainability).

By embedding sustainability into everyday operations, Away Resorts is not only meeting guest expectations but also aligning with long-term environmental goals that benefit communities across the UK.

THE UK HOLIDAY MARKET TODAY
The rise of the staycation has been one of the defining travel trends of recent years, and Away Resorts has been at the forefront of this surge. The UK holiday market has seen excellent volume growth, with bookings up by 12%, reflecting an appetite for breaks closer to home.

Interestingly, the company notes that last-minute bookings are arriving later than ever, a sign of the changing behaviour of today’s consumers. Flexibility and the ability to respond quickly to demand are crucial, and Away Resorts’ diverse accommodation portfolio and tech-driven booking systems place it in a strong position to capitalise on these shifts.

LEADING THE WAY – With innovation, values, and a playful spirit, Away Resorts is shaping the future of UK staycations.

AMBITIONS FOR THE FUTURE
Looking ahead, Away Resorts remains committed to its role as a disruptor in the UK holiday park sector. The company’s short and long-term goal is clear: to continue innovating and delivering amazing experiences for customers and owners alike.

From a single holiday park business to one of the UK’s fastest-growing operators, Away Resorts has carved out a distinctive space in the market. With twenty-five parks nationwide, a clear ethos of “discover different,” and a passion for pushing boundaries, it is redefining what the British holiday park can be.

By blending imaginative accommodation, sustainability, and digital innovation with strong values and attentive service, Away Resorts isn’t just offering a place to stay – it’s creating experiences that guests can’t wait to repeat. And with the staycation trend showing no signs of slowing down, the future looks bright for this bold and imaginative operator.

Away Resorts
0330 053 7000
www.awayresorts.co.uk

Simply The Best – On Location

Posted on September 10, 2019

Simply The Best

Newly-opened luxury resort Ullswater Heights has a simple but clear mission – to be the UK’s best holiday park.
Situated on the site of an abandoned quarry at Newbiggin, Penrith, this stunning new location on the edge of the Lake District officially opened its doors to customers in July, promising new standards in UK self-catering.
Just six miles from Ullswater and 40 minutes from Windermere, it’s not hard to see why the park’s owners – five-star resort operators Leisure Resorts - chose this spot for their £20m new location and why they believe it should be considered among the best in Britain.
Set around 70 acres of landscaped gardens and an eight-acre lake, the park features 74 one to four bed luxury lodges and 10 one and two-storey centrally heated glamping tents - all of which come complete with their own decking and steamy hot tubs.
There’s an on-site farm and a playground for the little ones, while the Lake House Bar and Restaurant is open for breakfast, lunch and dinner and serves a menu featuring locally sourced Lakeland produce and ingredients.

LURE OF LAKES
Leisure Resorts director Grant Gidman says the range of topquality accommodation and facilities on offer reflects the varied customer base the park expects to attract. “The lure of the Lakes is undeniable - whether it’s families wanting to get their kids out and about, groups of friends on a walking holiday or couples looking for an indulgent romantic break, this incredible area has it all - but that doesn’t mean ‘average’ is going to be good enough when it comes to where they stay,” says Grant. “Customers quite rightly expect more and more from their staycation these days, and that’s why we’re doing everything we can to make a stay at Ullswater Heights as memorable as possible.”
Guests who really want to live the high life will soon be able to have their every whim catered for by indulging in the park’s concierge service. Transport arrangements, restaurant reservations and entertainment bookings will all be taken care of, as the park looks to make good on its commitment to premium customer service.
It’s a quality mark Leisure Resorts are backing with investment in a 40-strong Ullswater team, led by General Manager, Laura Corner, who has been brought in from sister park Aysgarth Lodges to make sure standards exceed expectations.
That means for pets as well as their owners - Ullswater Heights is dog-friendly with cosy beds, water bowls and dog toys available free of charge. There’s also dedicated bins dotted around the park to make dog walking as stress-free as possible.
Leisure Resorts initially had no intention of including holiday lets at the park, but it thought again when bookings for sister park Aysgarth Lodges did so well through self-catering specialist Hoseasons.
Gidman says working with the firm famous for its luxury hot tub breaks is one of the best decisions the business has made since being set up by former Park Leisure boss Gary Molloy in 2017.


LODGE LOCATIONS
He says: “The team at Hoseasons have been so integral to our success at Aysgarth that bringing them on board here was a complete no brainer. The relationship is evolving all the time and now we’ve got to know them I can’t imagine what it would be like without them.”
Ullswater Heights, like Aysgarth Lodges, is part of Hoseasons’ luxury Evermore Lodge Holidays Collection - an exclusive range of 23 hot tub lodge locations designed for families and groups of friends to relax and spend quality time together in beautiful surroundings.
This investment at Ullswater comes at a time when Hoseasons says it is, for the first time ever, selling more holidays with hot tubs than without. The company has seen a 20% increase in the number of hot tub holidays it has sold in 2019, compared to the same time last year.
Holiday lodge rentals at Ullswater Heights start from £464 per week and range up to £2,200 for the most luxurious rentals at peak times.

Ullswater Heights
01768 800857
www.hoseasons.co.uk