TRAILBLAZERS OF UK TRAVEL

Campsites across the UK have won in this year’s Caravan and Motorhome Club’s 2024 Awards for England, Wales, Scotland and Northern Ireland, as well as best newcomer and the Sustainability Award that recognises valuable work being undertaken to protect the environment.

The awards celebrate privately-owned, maximum five-pitch campsites certified locations (CLs) – that are open exclusively to Caravan and Motorhome Club members. Many CLs are found in the countryside and remote locations such as farms, country estates and inns, providing a valuable and additional income stream for the campsite’s owners and local communities, whilst offering more choice for Club members to get out in the great outdoors.

The Caravan and Motorhome Club has been a cornerstone of outdoor adventure in the UK for over 116 years, proudly representing the interests of more than 1.1 million caravan, motorhome, campervan, and trailer tent owners. The Club champions the spirit of adventure, helping members make the most of the great outdoors— whether through glamping, touring, or simply enjoying nature.

With an annual membership fee of just £63, members gain access to over 2,700 high-quality campsites across the UK and Europe, all curated to ensure a great value experience. As the UK’s No. 1 rated touring club, the Caravan and Motorhome Club goes above and beyond to deliver savings and exclusive offers, both for touring adventures and at home.

Members can also explore a range of escorted European tours, all protected by ABTA, as well as independent tours in Australasia, North America, and Southern Africa, providing peace of mind during their travels.

With expert advice, comprehensive overseas travel services, and tailored insurance options, the Caravan and Motorhome Club is dedicated to enriching its members’ experiences. To discover more about the benefits of membership and join a community passionate about outdoor adventures.

The Caravan & Motorhome Club
01342 318 813
www.camc.com

THIS YEAR’S WINNERS INCLUDE…

BEST CL IN WALES & OVERALL CL WINNER
Brambles in Anglesey

Brambles is the only campsite to win two categories in this year’s CL awards. The adult-only campsite is perfect for those looking for beach, waterside or peaceful stays.

It is owned by Eric and Sue Marchbanks, avid caravanners themselves, who are members of the Caravan and Motorhome Club and have travelled far and wide in their motorhome, as far as Czechoslovakia.

The campsite offers scenic walkways among three ponds, trees and shrubs, perfect for dog walkers and offers plenty of wildlife for those who like to get close to nature, tourers can expect to find red squirrels, rabbits and ravens.

Owner, Eric comments: “Winning an award is recognition that we are making guests happy and they are wanting to stay here and are enjoying the area surrounding us.”

 

BEST CL IN ENGLAND NORTH
Drake House Farm in Lancashire

Drake House Farm is owned by Ann Chippendale and is located in the Ribble Valley just three miles from the market town of Clitheroe.

The campsite is known for its gorgeous views, excellent dog walks and wildlife. The campsite has peaceful pitches, is an area of outstanding beauty, with its own woodland with a brook.

Owner, Ann Chippendale comments: “It truly is a beautiful location, it’s like the Lake District without the crowds”.

 

 

 

BEST CL IN ENGLAND SOUTH
Goodleigh Hill in Worcestershire

Goodleigh Hill is situated in an ideal spot to explore South Worcestershire and the North Cotswolds.

The campsite is known for its scenic views, dog walks and its convenient location to nearby local eateries and pubs and a short walk to the town of Pershore.

Owners, Matthew and Emily Horton, have ensured the CL is peaceful and clean. It is convenient for those who want to explore the beautiful Malvern Hills and the Malvern Spring.

Emily comments: “Matthew really wanted to help increase the biodiversity here, and he saw that creating a CL that is viable in the fabulous rural countryside would allow him to fulfil his ideas and increase wildlife here.”

 

 

BEST CL IN SCOTLAND & NORTHERN IRELAND
Firbank Park in Aberdeenshire

Firbank Park is set in the beautiful Royal Deeside within Cairngorms National Park, perfect for those who enjoy nature and tranquillity.

The five-acre campsite has hardstanding pitches that are spaced out and each pitch offers an electric hook up and their own fresh water source.

The campsite, owned by Archie and Justine Buchanan, is close to an abundance of walking trails, cycling tracks, and Munros (mountains at least 3,000 ft high) to climb. Additionally, fishing and horse riding are available on the nearby Glen Tanar Estate.

Archie comments: “We have built somewhere that we would want to go to, so we’re hoping that other people will like that as well, and it seems to be the case. It’s like being on our holidays.”

 

BEST NEWCOMER
The Courts in Essex

The Courts campsite, owned by Paul and Collette Murphy, is set in the serene woodlands of Little Baddow and is great for those looking to escape the hustle and bustle of daily life.

Tourers can access a multitude of forest rambles and embrace the local wildlife, head off on their bikes for an off-road adventure or visit the local dock for boat rides, canoeing and paddle boarding.

Despite the area’s rural setting, Little Baddow is also close to several larger towns and cities, including Maldon and Chelmsford.

Owner, Paul Murphy comments: “We have lovely walks through ancient woods directly from the site. We’ve got a local pub, local restaurant, paddleboarding and the river nearby so we have a lot to offer.”

 

SUSTAINABILITY AWARD
Birch Hill in Shropshire

Birch Hill campsite is located in the beautiful lake-lands of Shropshire. The campsite, owned by Major Ian and Janet Kelly, was established over 40 years ago and over the years has received various awards.

This is the 2nd year for the Sustainability Award and Birch Hill has been recognised in this category for its Dark Skies initiative, local links with shops, restaurants and pubs, promotion of formaldehyde-free chemicals on site, and use of renewable energy and water consumption controls.

The campsite is on one of the main Land’s End to John O’Groats cycle routes and Ellesmere is also a great spot for country walks, dog walking and bird watching. Owner, Major Ian Kelly comments:

“Sustainability is not just about what we do around the site, but it’s also about what our guests do - whether it is efficient recycling or helping our local economy, it’s important to note that they’re the ones helping to keep our local shops alive for us.”

SITES IN BLOOM AWARD
Pembrey Country Park Club Campsite & Fairlight Wood Club Campsite

The multi-couple campsite winner for 2024 is Pembrey Country Park Club Campsite in Wales for the second-year running.

Pembrey Country Park Club Campsite is known for its phenomenal summer flowers display and blend of coast and countryside. The 2024 single-couple campsite winner is Fairlight Wood Club Campsite in East Sussex.

This intimate campsite set in flower rich woodland has plenty of footpaths for tourers to wander along. The campsite’s surrounding woodlands are listed as a Biodiversity area that is ideal for nature lovers and spotting wildlife.

 

 

 

 

SITES TO INSPIRE AWARDS
MULTI-COUPLE SITE WINNER
Cayton Village Club Campsite

Cayton Village Club Campsite in North Yorkshire is the 2024 winner of the multi-couple campsite category.

Cayton Village Campsite has had some great improvements over the past few years which has helped to increase visitor satisfaction scores for overall facilities to 9.8 out of 10.

The new improvements include two brand new shower blocks, more touring pitches and new premium pitches, a new designated dog walking area, a multi-use games area and an enclosed playground.

Regional Manager, Phil Monkman, said: “Cayton Village is a relatively newly refurbished site and the campsite staff have worked very hard over the last few seasons to add a unique character.”

 

 

SITES TO INSPIRE AWARDS
SINGLE-COUPLE SITE WINNER
Baltic Wharf Club Campsite

Baltic Wharf Club Campsite in Bristol is the 2024 winner of the single-couple campsite category. This campsite is located in the heart of Bristol’s beautifully redeveloped dockland, near the city centre with lively shops and entertainment.

There is also a selection of boat trips available nearby for tourers looking to discover gorgeous scenic views in the county and many excellent cycling paths for those desiring for an adventure.

Regional Manager, Mark Houghton, said: “Despite the known and inevitable future closure of the campsite, newly promoted site managers Lyndsay & ‘Chelle have placed their hearts and souls into the campsite throughout the season and their comment sums up their enthusiasm: ‘We may not have any control over the campsite’s future, but we CAN control her last season, meaning Baltic Wharf won’t simply fade away with us here to see it out on a high.’”

 

 

SUSTAINABILITY CHAIRMAN’S AWARD
Blackpool South Club Campsite

Also running for its fourth consecutive year is the Sustainability Chairman’s Award, created to celebrate the campsite network’s environmental, social and economic commitments, actions and engagements.

From tree planting and waste reduction projects, growing wild meadows, hosting local food vendors and raising money for local charities, a great range of sustainable activities have taken place at campsites throughout the year.

The entrants were judged on the award criteria by the Club Chairman, David Turner, who made the final decision on the winner of the 2024 Sustainability Chairman’s Award. The 2024 winner is Blackpool South Club Campsite in Blackpool, Lancashire.

The campsite was awarded for its new improvements this year to establish a sustainable environment for their guests. This includes more serviced pitches, upgraded motorhome waste point, roadway resurfacing, solar PV roof panels which provide renewable energy, and ongoing pitch improvements and resurfacing.

 

LANDAL GREENPARKS UK

A market leader in holiday resort management and operations since their inauguration in 1954, the Landal GreenParks portfolio comprises more than 200 resorts in the UK, the Netherlands, Germany, Belgium, Austria, Switzerland, France and Denmark.

20 of these parks are spread across England, Scotland and Wales - from five parks in Cornwall, to the furthest north in Dundee. It’s an impressive portfolio, but one with a common ethos. Getting back to nature is at the heart of the Landal GreenParks business.

Despite its size, there is a priority across the entire organisation towards what they refer to as “sustainable and engaged entrepreneurship.” Each of the parks is located at the “heart of nature” in stunning, natural locations.

And a holiday at a Landal GreenParks resort is one that focuses on offering guests the enjoyment of immersive outdoor adventures from the comfort of top-tier accommodation. Their aim: to deliver “unforgettable holidays in nature.”

MUCH OF THE ACCOMMODATION at Landal Barnsoul is designed to bring nature closer to the interior space.

All parks are Green Key accredited, and parks employs an interdepartmental “Green Team” to ensure global sustainability standards are met. At grassroots level this involves everything from using fewer chemicals to installing LED park lighting, from implementing sustainable procurement to accessible accommodation.

Each step is one closer to Landal GreenParks overall goal of being CO2 neutral by 2030. Landal GreenParks UK, with its Head Office in Norwich, offers a diverse range of resorts. From luxury spas like Landal Dylan Coastal Resort and Landal Laceby Manor Resort & Spa, to resorts that focus purely on accommodation in beautiful natural settings, such as Landal North Lakes and Landal Rockingham Forest.

The resorts primarily feature lodge accommodations, but they also provide a wide selection of cottages and apartments. Recently, the brand has expanded its offerings with more innovative options, such as treehouses, domes, and pods, all centred around high quality and luxury. Many accommodations also feature outdoor hot tubs for added relaxation.

Landal GreenParks operate a pure holiday rental model. Some park owners retain ownership of all the accommodation, whilst others sell lodges to lifestyle investors who want a mix of return and some holiday usage. There is plenty to keep guests entertained.

GWARI SPA BARN at Landal Whalesborough Resort & Spa.

Cornish Parks Landal Gwel an Mor and Landal Whalesborough Resort & Spa both feature onsite ‘farms’, giving holidaymakers the chance to interact with animals and explore local wildlife. “At Feadon Wildlife Centre in Landal Gwel an Mor, guests can enjoy a variety of unique experiences,” explains Paul Hardingham, Managing Director of Landal GreenParks UK.

“These include activities such as a night-time Badger Watch, woodland picnic breakfasts, reindeer walks, becoming a ‘keeper for the day,’ owl encounters, and even fox feeding, making Landal Gwel an Mor an ideal choice for family getaways.”

Additionally, the same park has introduced a Wild Kitchen concept, where guests can enjoy a variety of cooking styles under a retractable canvas and hardwood tent, providing an al-fresco dining experience in any weather. Careful expansion is always on the agenda as Landal GreenParks UK seeks to maximise the experience of their guests and capitalise on the continuing demand for staycations.

“Landal GreenParks UK is always seeking new partnerships to help us innovate and introduce the next generation of holiday resorts,” explains Paul Hardingham, Managing Director of Landal GreenParks UK. Landal Whalesborough Resort & Spa and Landal Twin Lakes were added to the Landal GreenParks portfolio in 2024, alongside Scotland’s Landal Whitekirk Hill.

FEADON WILDLIFE Centre in Landal Gwel an Mor offers guests many unique experiences.

Landal Whalesborough Resort & Spa is set in 450 acres of secluded Cornish countryside close to Bude. The park offers a range of 24-character cottages, barn conversions and a refurbished farmhouse dating back to the 14th century. Currently undergoing a multi-million-pound investment, the resort will see 50-60 new, luxury self-catering units developed over the next two years.

Landal Twin Lakes, which makes the most of its superb setting in Carnforth between the Lake District and Yorkshire Dales, will also see significant expansion plans over the coming years with 60 units available for rental. Earlier this year, Markus Deutsch, Chairman of Landal Twin Lakes, said: “We’re delighted about the partnership with Landal GreenParks - it’s clear our values align on various levels.

All our lodges are made from timber harvested from sustainable forests and classified as contributing towards UK’s ‘Net Zero’ goal.” Another exciting new development opened in Scotland in late Autumn 2023. Landal Barnsoul, set amongst ancient woodland in Dumfries & Galloway, is believed to be the first architect-led holiday resort in the region.

The accommodation is not only extremely innovative in design, but also underpinned by strong environmental credentials. Paul Hardingham, Managing Director of Landal GreenParks UK, said that the organisation had wanted to create a concept holiday resort since launching in the UK and believed that “this site will act as a blueprint for the future of the sector.”

INNOVATIVE AND MODERN accommodation at Landal North Lakes.

He continued: “To help us achieve this objective we have worked with different architects and interior designers to create new lodge styles to offer the very best of modern and innovative living in a wonderful part of the UK countryside. Landal Barnsoul aims to be one of the greenest and most technologically advanced parks in Europe”

The lodges at Barnsoul are designed to combine the outdoor experience of modern glamping, with the interior look and feel of a boutique hotel. Each Landal GreenParks resort is firmly rooted in its local community but with some 6,000 employees across the wider company, the organisation also recognises that having an enthusiastic and motivated team is essential to the success of the business.

Potential challenges affecting all organisations within the sector include rising operating costs and staffing difficulties, especially in rural and remote locations. Paul Hardingham, Managing Director of Landal GreenParks UK says: “We are committed to creating an environment that attracts and retains talented staff while leveraging innovation and automation to eliminate repetitive administrative tasks.”

Key initiatives that have been introduced to this end include keyless check-in, digital food ordering and automated facility cleaning. These measures free up staff to focus on what they do best, providing excellent service to Landal GreenParks UK’s guests.

Landal GreenParks Resort
www.landal.co.uk
01603 367 066

TRUSTED SITE TRANSPORTATION

In order to get the job done properly staff need the right equipment and when it comes to being fast and efficient across large sites, your team will thank you for the STAR Capella Work Machine from Reesink e-Vehicles.

This buggy is already preferred by venues across the UK, from lugging mannequins, balls and airbed walls for training, fulfilling housekeeping duties for the 46-bedroom lodge and supporting the gardens maintenance team at London’s Tottenham Hotspur campus, to the grounds maintenance of Wales’ Three Cliffs Bay’s five-acre holiday park.

It’s also trusted by Royal Dornoch Golf Club in Scotland to carry defibrillators to provide quick potentially life-saving treatment. All this goes to show the machine’s sheer versatility. Add to that the fact that, ultimately, it’s a really solid transportation option. Three Cliffs Bay is a case in point, it now has plans for expanding the job requirements of the Capella vehicles and hiring them out to guests to navigate the site with ease for the duration of their stay.

But why, exactly, is this such a good choice for those in the leisure industry and industrial sites? It all starts with a 48v 5Kw motor and the choice of two high powered Lithium-ion batteries (charged via an on-board Lester charger). With a 450A AC Curtis controller and direct drive, the Work Machine offers a range up to 60 miles going at a maximum speed of 20mph for the ultimate productivity from an electric vehicle.

Market-leading when it comes to its towing capacity, it has a hydraulic lift rear cargo utility box with an impressive 670kg (1477lbs) carry capacity and then there’s the option to customise the body to suit the venue’s requirements and workload with a cargo box or van body, with or without a full cab.

For example, the van body is available as an insert inside the cargo tray with rear facing double doors; or a larger replacement for the tray, with drivers side double opening doors, makes it ideal for carrying refreshments, food stores, linen or goods. When it comes to providing your team with a load-lugging, easily organised and reliable method of transport, look no further than the STAR EV Capella Work Machine to get the job done fast.

Reesink UK Ltd
01480 226800
www.reesinkturfcare.co.uk

DO YOU KNOW ABOUT MARTYN’S LAW?

Compass Insurance takes time to tell us about something a little different than the usual world of insurance but about some legislation that, potentially, could affect many parks.

WHAT IS MARTYN’S LAW?
To give it the correct title, the Terrorism (Protection of Premises) Bill is a piece of legislation contained within the King’s Speech last November. It has recently completed a public consultation and the Home Office will respond on this in the near future with a view to pushing the Act through Parliament in the current term.

It will be applicable across England, Wales, Scotland, and Northern Ireland. This Bill has its origins in the Manchester Concert Bomb attack in 2017, where alongside 21 others Martyn Hyett lost his life. Since the attack, a campaign has been led by Martyn’s mum to pass a law requiring hospitality and retail venues to improve their awareness of and their level of security against terrorist threat.

WHAT WILL MARTYN’S LAW DO?
Through Martyn’s Law premises will be better prepared, ready to respond and their staff will know what to do in the event of a terrorist attack. It will enhance public safety by ensuring there is better preparedness for, and protection from, terrorist attacks. This will be done by mandating, for the first time, who is responsible for considering the risk from terrorism and how they would respond to a terrorist attack at certain premises and events.

HOW DOES THIS AFFECT ME?
The proposed law will require any venue with a capacity for over 100 people to carry out certain measures and assessments to be able to lawfully conduct their business. There are several requirements for a venue to fall under the jurisdiction of Martyn’s Law, including:

• Premises and events must be open to the public.
• The premises’ purpose must be listed in the bill – these can include retail areas, events venues, entertainment, and leisure venues, etc.
• Premises must have capacity for at least 100 people.
• Premises may be a building or location with clearly defined boundaries and access routes (by permission).
• Temporary events like festivals are also included in the bill, where they need permission to enter and a capacity of more than 800 people.
• It is proposed that there will be a standard tier (100 to 799 capacity) and an enhanced tier (over 800 capacity).

THE TERRORISM (Protection of Premises) Bill is a piece of legislation contained within the King’s Speech last.

STANDARD TIER
Under Martyn’s Law, the standard tier is a baseline measure for venues with a capacity between 100 and 799. The Bill will aim to set out low-cost, practical, and effective measures to help improve preparedness in case of an attack. This may include sharing information, providing additional training for staff, and creating a preparedness plan to ingrain certain practices.

Examples include locking doors to prevent easy progress through a venue, or providing enhanced first-aid training to staff members so they can provide vital care before the emergency services arrive. Currently, the standard tier of Martyn’s Law is under consultation before it can be formalised.

This is because the law needs to provide a proportionate response that is possible for smaller venues to achieve, without being a burden. This balance is essential, as the law is designed to protect people, not penalise businesses because they don’t have the infrastructure or budget to meet the new requirements.

ENHANCED TIER
Larger events and venues, with 800+ capacity, will fall under the enhanced tier of Martyn’s Law. The enhanced tier has additional requirements to fulfil, largely in recognition that there is the possibility for more serious ramifications of a successful attack at a larger venue, like the number and severity of injuries, and the difficulty of a response on a large scale.

Measures under the enhanced tier include taking ‘reasonably practicable’ actions to reduce the risk of a terrorist attack and reduce the physical harm caused, keeping, and updating an assessed security document and designating a ‘senior member’ of staff for the venue or event.

THE PROPOSED LAW will require any venue with a capacity for over 100 people to carry out certain measures and assessments to be able to lawfully conduct their business.

SO, WILL THIS REALLY AFFECT ME?
Most clubhouses, bars and cafés will have a capacity of over 100, especially if outside tables/seating are included (which must be when calculating capacity!) and any members of staff that are involved in serving in this area at the time should also be included. From time to time, we receive requests from parks to cover festivals, displays or exhibitions that may exceed the 800 attendance mark. Below are some of the covers that may be relevant to members when Martyn’s Law is passed.

• Material Damage and Business Interruption
• Terrorism cover is very rarely purchased by holiday parks as terrorist attacks most often occur in cities and major towns.
• We are not suggesting park owners rush out and buy this as the proposed legislation does not impact a park’s decision to purchase this cover.
• Employers’ Liability (EL)
• Standard EL cover will include a limit for terrorism – usually £5 million for any one claim.
• Public Liability (PL)
• Standard PL will also include an inner limit for terrorism, usually £5 million for any one claim.

Once this legislation is passed, if members have a qualifying venue, then they will be required by law to carry out the necessary risk assessments and implement any necessary risk controls. So, this isn’t the law yet, but it could be pretty soon and it’s helpful to know what might be coming down the track.

One final note – there are plenty of ‘deals’ being offered from training companies at the moment with comprehensive-looking packages and services available. Our advice is to ignore all of them at this stage! The full parameters are not known at this time and the legislation is still being formulated.

Compass Insurance
0344 274 0876
www.compassparks.co.uk

HOSPITALITY HERITAGE

Preston-born entrepreneur John Morphet founded the Pure Leisure Group in 2004, having entered the tourism market with his inaugural South Lakeland Caravans business in 1988. With John at the helm, Pure Leisure Group is now a third-generation family-run businesses employing 230 staff across its portfolio of 19 holiday parks throughout the UK.

Pure Leisure Group operates 13 holiday lodge and caravan parks in the Northwest, one lodge park in Wales, one in Yorkshire and a further two in East Anglia. Tydd St Giles Golf and Leisure Estate in Cambridgeshire, and Bridlington Links Golf and Leisure Estate in West Yorkshire, complete the UK portfolio.

Most recently, the Gledfield Highland Estate also joined the business, a 6,500-acre estate with holiday cottages in northern Scotland. Overseas, the company’s flagship is Royal Westmoreland, Barbados, a luxurious 750-acre estate with a world class golf course and a choice of magnificent, newly built properties from luxury apartments to exclusive custom-built villas.

Pure Leisure Group’s success is an extraordinary rise from the relatively humble origins of John’s early steps into the park and leisure industry. As a fourteen year old lad, he started helping out at the small caravan park on his family’s farm in Westmoreland. By the early 1970s, John was running the combined business himself, but it was a farming accident a decade later, that secured his path as a park operator, leaving the farming life behind.

SOUTH LAKELAND Leisure Village has a Gold award from the David Bellamy Conservation Trust.

John’s dedication to the business is legendary and it is this, and the ongoing involvement of his family, that has laid the foundations for the success of Pure Leisure Group today. John’s son Will is the General Manager of the Docker Holiday Park, Sons Rob and Matthew are a Regional Manager and Head of Operations respectively, whilst daughter Rebecca works at head office in the sales and bookings team.

More recently, grandson Cameron has joined the team as maintenance and support services, also responsible for the farming, green keeping and environmental side of the business at each of the holiday parks. “Having three generations of the family working full time at Pure Leisure Group makes for a more exciting business,” explains Dean Turner, Group Marketing Manager.

“Each person brings a unique perspective and creative ideas. The door is always open to new initiatives and the team is flexible and keen to try them. It’s this breath of fresh air that the entire family brings to the table and one, particularly, that John is keen to nurture.” One of the key advantages to being family-run is the fact that there is no ‘board’ to answer to. According to John, this means that the team can adapt and change direction quickly.

“Sharing the same goals and vision for the group, the family works in the best interest of the business and its guests, and in the best interest of future generations that may want to join the business,” explains Dean. The family’s diverse skillset of expertise allows the business to embrace both the tradition of hospitality and heritage of the brand, alongside understanding and meeting the modern demands of consumers.

BOATING IS POPULAR with all the family at South Lakeland Leisure Village.

“This ensures that our parks develop appropriately and evolve their offering to suit,” explains Dean. “This can be seen recently with the introduction of new play areas, as well as the new rustic log cabins and hot tubs at four of our parks. Our focus on sustainability has led to the creation of camping pods created from the waste decking from the park creating a fully circular economic process.

Any excess wood is then used for the rustic pod wood fired hot tubs.” The Group is committed to maximising energy efficiency and sustainability across the board. A recycling initiative runs across all parks and both biomass heating and solar panels have been introduced to 50% of parks to date, with a full roll out due for completion by 2030. South Lakeland Leisure Village – known as the ‘Jewel in the Crown’ – is considered the flagship UK property in the PLG portfolio.

Set in the borders of the southern Lake District and Yorkshire Dales, the park boasts an award-winning restaurant and a whole host of leisure facilities including a sailing lake, indoor swimming pool and state-of-the-art gym to cater to guests staying at any of its 320 lodges and cottages. The park makes the most of its setting in an Area of Outstanding Natural Beauty.

Recently, the team managed the successful retention of the five gold star rating from Visit England and Gold award from the David Bellamy Conservation Trust, for its ongoing work to enhance the South Lakeland Leisure Village environment for wildlife. Pure Leisure Group’s head office is located close to South Lakeland Leisure Village in Carnforth, Lancashire.

JOHN MORPHET Founded the Pure Leisure Group in 2004.

The purpose-built building is home to 30 of the Group’s 230 UK employees, although the staff total is closer to 400 globally including Royal Westmoreland. Careful expansion is always on the agenda at Pure Leisure Group. Planning has been agreed at Gledfield, the Royal Westmoreland Highland Estate and the Group has also recently acquired the Loch Ness Highland Resort.

Situated at the southern tip of the world-famous Loch Ness, this luxury glamping retreat’s cosy glamping pods and spacious holiday homes are perfect for the modern adventurer. Despite the cost-of-living challenges which have affected the majority of the industry, Pure Leisure Group has continued to grow and exceed targets.

The team has also continued to give back, whether it be in charitable actions or supporting other local businesses. “Corporate Social Responsibility underpins the running operation at Pure Leisure Group,” explains Dean. “At our parks offering food and beverage, we work hard to support local and, wherever possible, a farm to fork solution with chefs using the finest, freshest local produce. We also actively give back to the community.

GUESTS STAYING at Fell End Holiday Park in Cumbria can enjoy great leisure facilities.

Most recently, donating a £50,000 business profit and charity pot share to a hospice in Lancaster and a cancer care centre in Stockport.” A slew of awards is testament to Pure Leisure Group’s commitment to quality and care. The team recently won the coveted Red Rose Award for Best Tourism, Leisure and Hospitality business.

They were also a finalist in the Family Business of the Year at these same awards. Pure Leisure is also shortlisted for a trio of top accolades from the renowned BIBA’s run by the North and Western Lancashire Chamber of Commerce. The team is hoping to return from the ceremony at the Blackpool Tower Ballroom in September celebrating a hat-trick.

PURE LEISURE
01524 784290
www.pure-leisure.co.uk

EXPANSION GETS THE GO AHEAD

EXPANSION GETS THE GO AHEAD

The multi-million expansion of a south Pembrokeshire holiday park, that will create dozens of new jobs and provide a welcome boost for regional tourism and leisure, has been given the green light by Pembrokeshire County Council. The proposed development at the Heritage Park, Stepaside, will be delivered by Heritage Leisure Development (Wales) Ltd.

It will result in the provision of 48 new, high-quality holiday lodges, along with an equestrian centre, five-star leisure spa, café, and cycle hire facility. The £6 million project will expand the local tourism offer while also breathing new life into a former pub, craft village and animal farm that have been abandoned and vacant for a number of years.

Heritage Park sits within a popular tourism location, attracting high levels visitors due to its close proximity to the seaside resort of Tenby as well as other local attractions and towns, including Saundersfoot. According to the Welsh Government, Pembrokeshire is ranked as the fifth overall most visited local authority in Wales, with millions of people coming to the region from within the UK and overseas annually.

The proposed development will provide a significant boost to the local economy in this area. An economic impact assessment estimates that people staying at the site are expected to spend significantly within the area, and together with Park spending, there will be an extra nearly £1 million additional expenditure in the local economy each year. Jobs will also be created during construction phase of the development, which is now expected to start next year.

These will be in addition to a number of full-time and part-time jobs that will be created once the park and the other the associated leisure facilities fully open for business. Working on behalf of the owner and operator, Helen Ashby-Ridgway, planning director at the Cardiff office of planning and development consultancy Lichfields, said Heritage Park is well-deserving of its 5* Visit Wales award.

Karl Watson, owner of Heritage Leisure Development, added: “We’re clearly delighted to have secured approval, which marks the next phase in ambitious proposals to provide top quality hospitality and leisure facilities in south Pembrokeshire for holiday- makers and visitors. This project will also breathe new life into a location that’s ready to be transformed, signalling a new chapter for the local area and creating opportunities and jobs for local people.”

SMART MOVE FOR WELSH PARK

SMART MOVE FOR WELSH PARK

THREE CLIFFS’ TWO CAPELLE 2HCX and Capella 2HCX Lifted comfortably deliver up to 80 miles with their 210AH batteries.

When Three Cliffs Bay needed new utility vehicles to maintain the five-star standard at its holiday park in Gower, Wales, it chose STAR EV. In the move it upgraded to lithium power from petrol and that is always a smart move. From full charge to discharge, STAR smart lithium batteries deliver higher peak power for improved performance all round.

It delivers full power for longer drive distance with no sacrifice in power. Maintenance-free STAR Smart Lithium batteries take a charge, hold a charge, and recharge over 2,000 times. With an extremely low self-discharge rate, the batteries provide maintenance free peace of mind, while Android and iPhone Smart Lithium app monitors battery usage, voltage and temperature, so STAR smart batteries are ready to go when the day’s work starts.

There need be no anxiety when it comes to range. Three Cliffs opted for two Capella 2HCX vehicles, which comfortably deliver up to 80 miles with their 210AH battery and a Capella 2HCX Lifted which offers similar features but with great off road capability and higher ground clearance.

Tom Beynon, owner of Three Cliffs Bay, confirms the point: “These machines have proved to us very quickly that they can take on all the tasks we need them to without any difference in productivity to their petrol counterparts and without disturbance. “We use them for rubbish collection and recycling. The big, strong cargo area at the back of the Lifted and the fact that we can add a trailer means it’s become part of our gardening arsenal too.”

Reesink
Tel. 01480 226800
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MIND-BENDING CHALLENGES

MIND-BENDING CHALLENGES

Reporting from the Hoseasons Owners Conference & Awards...

THE ANNUAL HOSEASONS awards were presented at a glittering Gala Awards ceremony.

Hoseasons, one of the UK’s leading self-catering accommodation specialists, with more than 30,000 British destinations in coastal and countryside settings, gathered for its much-anticipated annual conference and awards event recently. From lodges and parks, to boats, cottages and apartments, the Hoseasons brand offers the widest available range of self-catering holidays in the UK accommodating 2.1 million holidaymakers and more than 170,000 pets every year and is part of Awaze - Europe’s leading managed vacation rentals and holiday resorts business.

More than 600 delegates gathered at the prestigious Celtic Manor Resort in Newport, Wales, in November and were rewarded with a packed conference programme and supportive trade exhibition. Many of the conference presenters were from the Awaze in-house team with an impressive injection of expert business and motivational speakers - all topped-off by a star appearance from comedian Tom Allen who co-hosted the Awards presentations.

Lead presenter, Daisy McAndrew, talked about the ‘mind-bending’ challenges holiday park operators had faced in the past ten years following Brexit, the pandemic, war in Ukraine, or five Prime Ministers and the cost-of-living crisis. She set the stage with Hoseason’s Simon Altham. Catherine Smith and Kris Penny gave an insightful talk on revenue management emphasising the importance of effective revenue management strategies for maximising revenue.

SPECIALLY SELECTED TRADE suppliers at the Hoseasons conference including Compass Insurance.

Andrew Goward and Luke Hansford shared key insights and industry trends that are shaping the industry’s future. Daniel Hulme (PhD), an AI and tech expert, shared mind-blowing insights into the future of AI technology before Martin Rovsing and Blake Carroll Fulford-Brown showcased innovative product designs and future technology that will enhance customer experiences. John Crosby’s presentation on Hoseasons’ marketing achievements highlighted the impactful campaigns and strategies Hoseasons have implemented.

Guest presenter, Tori James took delegates on an incredible journey of resilience and determination. Her storytelling was captivating and reminded us of the power of perseverance. Jamaine Campbell from Elite Dynamics, the Headline Sponsor, shared valuable insights on how the company’s partnership has truly elevated holiday park experiences. Adam Boulton, a renowned political broadcaster, discussed the impact of politics on the tourism industry.

His analysis shed light on the challenges and opportunities we may face. Rupa Patel, Laura Smith, and Dan Taylor provided an update on regulatory changes affecting our industry. Their work shapes the new rules to benefit our owners. The business development team discussed innovation and industry trends. They highlighted the importance of collaborating with Hoseasons for new developments.

THE BUSINESS DEVELOPMENT Panel is a popular part of the annual Hoseasons Conference programme.

Jason Fox inspired delegates with his session on resilience and overcoming challenges. He reminded us that the right mindset can conquer any obstacle before the impressive day-long programme was round-up by Hoseasons CEO, Henrik Kjellberg. Delegates included Gregg Mumford, Chief Executive of Richardsons Group that offers varied accommodation at its Hemsby Beach Holiday Park as well as holidays afloat on a fleet of over 200 boats on the Norfolk Broads.

Greg said they offer a combination of direct bookings and bookings through Hoseasons with slightly more coming through Hoseasons for the dry holidays and 60 per cent booking directly for boats. He confirmed “One of the main things you get working with Hoseasons is that you get the overall picture of the domestic tourism market including insights, such as which accommodation types are booking and how well they will yield,” Greg shared when he talked to Holiday Park SCENE magazine.

“The Conference enables everybody to come together and share your insights individually and there is always a great line up of presenters.” Hemsby Beach Holiday Park will offer close to 400 units this year following the addition of pet-friendly lodges with hot tubs. The resort also offers a popular Clubhouse, a show bar that seats 420 people, restaurant and family entertainment centre. The Hemsby team also work with Hoseason’s Go Active scheme offering climbing walls, and high ropes.

DAISY MCANDREW set the stage with Hoseason’s Simon Altham.

“One of our biggest challenges is predicting the market year on year and Hoseasons are great with statistics and advice on this,” Greg adds. “The external speakers are very good but it is equally important to hear from the Hoseasons team and I value the panel discussion they have.” Sarah and Jeremy Barber, now working alongside son-in-law Richard Broome, began diversifying their 357 acres of rolling farm land in 2016 adding just three holiday lodges and evolving up to a current stock of 16 holiday lodges with hot tubs.

“We have only booked through Hoseasons right from the start,” said Jeremy. “Although they book through Hoseasons, we like to offer the personal touch and make an effort to give each lodge plenty of space and a friendly greeting on arrival,” he continued. “We did not come to the conference at first because we did not release how much was on offer,” he said. “We have really appreciated the Hoseasons involvement and the return on holiday lodge investment has been colossal,” he added.

Love2Stay owner, Mark Debb, of Salop Leisure was an enthusiastic supporter: “The Hoseasons reach is phenomenal,” says Mark who says the stand-out resort still manages to retain its individuality while benefitting from the multi-million Hoseason reach. “We want as much return as possible to reinvest as much as feasible,” says Mark who says with raw materials increases it is now taking two and a half years to see a return on investment of a £45k lodge compared with 12 months pre-pandemic.

DELEGATES MINGLED with a host of selected trade suppliers for a complimentary exhibition.

BEST IN BRITAIN
A prestigious roll of honour at the evening awards presentations heard Henlle Hall Woodland Lodges, near Oswestry, had scooped the Best in Britain Award for the Small Park category for the second year in a row. The park was also named Best Small Lodge Escape destination in the Heart of England.

Commenting on the park’s success, Cosmo Lloyd and Keeta Thomas, Joint Owners of Henlle Hall Woodland Lodges, said: “We were really pleased to be recognised with the regional award, but being named Best in Britain for the second-year running has really blown us away! In the end it all comes down to the hard work the team puts into looking after our guests. They do a fantastic job when it comes to providing excellent holiday experiences and that’s why we have so many happy customers.”

Henlle Hall Woodland Lodges is part of Hoseasons’ Magnificent collection – encompassing six locations across the UK featuring the highest level of luxury accommodation, service and innovation. Another hat-trick winner was Selsey Holiday Park, named Best in Britain for the quality of its food by staycation specialist Hoseasons. The park also won the Customer Choice Food Award for Family Fun Destinations as well as the award for the Best Family Fun Destination in the South of England.

HOSEASONS SURPRISED party-goers as top comedian Tom Allen co-hosted the recent awards.

Andrew Sheerin, Sales & Marketing Director at Cove UK, the parent company of Seal Bay, said: “Winning three awards in one night, including one for being the Best in Britain, has really blown us away! In the end it all comes down to the hard work and dedication the team puts into looking after our guests. They do a fantastic job and that’s why we have so many happy customers.”

Speaking after presenting the awards in front of more than 600 operators, industry suppliers and members of the Hoseasons team, Luke Hansford, Senior Vice President - Supply at Hoseasons, said: “It takes something special to be named Best of Britain at these awards, particularly when you consider the quality of the competition.

UK STAYCATION TRENDS

UK STAYCATION TRENDS

Holiday bookers would rather staycation than go abroad in 2024, according to new research – but it’s a close call. When 1,000 UK holidaymakers were surveyed by Thermos, 52% chose staying close to home, while 48% would choose to head overseas this year. One in three said they had a staycation at some point in the last year (30%).

Only one in 10 (10%) said they felt a staycation wasn’t as much of a break as a holiday abroad. When asked about preferred destinations for a UK getaway, 11 per cent said they kept theirs secret from wider acquaintances, as they feared them becoming too touristy. One in five (22%) said they actively avoided tourist hot spots because they were too busy.

BEST THINGS ABOUT A STAYCATION:
1. Saves travel time – 45%
2. Supports local businesses – 39%
3. There are still lots of places I haven’t explored and want to – 38%
4. Better for the environment – 36%
5. Saves money – 33%
6. No issue with language – 30%
7. Less stressful – 30%
8. No restrictions on luggage – 25%
9. Know I will like the food – 22%
10. I can take my pets - 20%

THE TOP 10 UK STAYCATION DESTINATIONS:
1. East of England - incl. Norfolk and Cambridgeshire
2. South West England - incl. Cornwall, Devon and the Cotswolds
3. North West - incl. the Lake District
4. East Midlands - incl. Derbyshire and the Peak District
5. North East - incl. Northumberland
6. South East - incl. Oxfordshire, Kent and the Isle of Wight
7. Greater London
8. Yorkshire
9. Scotland
10.Wales

Other reasons quoted were it makes it easier to take family and friends for a group holiday (19%), and enjoying the weather more (12%). The Staycation report also revealed that generally holiday makers will be heading South – with 31% saying that would be their preferred option, whilst 19% would head North.

James Sheldon, Trading Manager at Thermos, said: “Obviously the pandemic necessitated a change in travel habits, and no one was quite sure how that would impact things longer term. It seems the trend for holidaying closer to home is going to continue into 2024, for reasons of ease, cost, the environment and the fact we’re lucky enough to have so many wonderful places in easy reach.

“Twenty per cent of respondents said they preferred a self-catering holiday, so they can choose what and when they eat. In Thermos’ 120-year history we’ve accompanied many families on a Great British getaway, and we are delighted that tradition continues. A flask of tea and fish and chips on the beach remains one of life’s great pleasures!”

CONTINUED INVESTMENT IN COASTAL PARK

CONTINUED INVESTMENT IN COASTAL PARK

MULTI-MILLION pound plans have been submitted for the development of a state-of-the- art leisure complex at a popular holiday park. SF Parks submitted proposals for a six-lane bowling alley, rooftop bar, extended amusement arcade and relocated reception and offices at its Golden Gate Holiday Centre in Towyn, Wales.

The revamped facilities will complement a new swimming pool and recently renovated clubhouse on-site and come as the business seeks to increase the current 7 ½ month season to 10 ½ months in a bid to further boost the local economy and create more full-time jobs.

Doing so would also mean these high-quality attractions could be used by caravan owners and the public throughout the year. It is another significant investment by directors Oliver and Jonathan Seldon, who want to build the seaside town’s reputation as a popular tourist destination.

“Bringing people to the area throughout the year, not just in the summer, is vital for Towyn and surrounding areas,” said Jonathan. “Which is why the application to extend the season at Golden Gate to 10 ½ months goes hand-in-hand with our plans to transform the leisure facilities and continue improving the experience for our loyal customers.”