seaside resort

EXPANSION GETS THE GO AHEAD

Posted on March 13, 2024

EXPANSION GETS THE GO AHEAD

The multi-million expansion of a south Pembrokeshire holiday park, that will create dozens of new jobs and provide a welcome boost for regional tourism and leisure, has been given the green light by Pembrokeshire County Council. The proposed development at the Heritage Park, Stepaside, will be delivered by Heritage Leisure Development (Wales) Ltd.

It will result in the provision of 48 new, high-quality holiday lodges, along with an equestrian centre, five-star leisure spa, café, and cycle hire facility. The £6 million project will expand the local tourism offer while also breathing new life into a former pub, craft village and animal farm that have been abandoned and vacant for a number of years.

Heritage Park sits within a popular tourism location, attracting high levels visitors due to its close proximity to the seaside resort of Tenby as well as other local attractions and towns, including Saundersfoot. According to the Welsh Government, Pembrokeshire is ranked as the fifth overall most visited local authority in Wales, with millions of people coming to the region from within the UK and overseas annually.

The proposed development will provide a significant boost to the local economy in this area. An economic impact assessment estimates that people staying at the site are expected to spend significantly within the area, and together with Park spending, there will be an extra nearly £1 million additional expenditure in the local economy each year. Jobs will also be created during construction phase of the development, which is now expected to start next year.

These will be in addition to a number of full-time and part-time jobs that will be created once the park and the other the associated leisure facilities fully open for business. Working on behalf of the owner and operator, Helen Ashby-Ridgway, planning director at the Cardiff office of planning and development consultancy Lichfields, said Heritage Park is well-deserving of its 5* Visit Wales award.

Karl Watson, owner of Heritage Leisure Development, added: “We’re clearly delighted to have secured approval, which marks the next phase in ambitious proposals to provide top quality hospitality and leisure facilities in south Pembrokeshire for holiday- makers and visitors. This project will also breathe new life into a location that’s ready to be transformed, signalling a new chapter for the local area and creating opportunities and jobs for local people.”

THE DIVERSIFICATION JOURNEY

Posted on October 27, 2022

THE DIVERSIFICATION JOURNEY

 

FOLLY FARM’S new lodge offering blends seamlessly with the attraction side of the business.

 

Families who holiday in South Wales will typically include a trip to Pembrokeshire’s fabulous Folly Farm Adventure Park. Located just 15 minutes from the popular seaside resort of Tenby, this fun-filled destination, complete with vintage fairground and world-class zoo, is now the largest privately-run, paid for visitor attraction in Wales.

A working dairy farm until the late 1980s, Folly Farm has expanded so much over the last 30 years that it’s now a shining example of what can be achieved with a clear commercial vision and a diversification strategy to match.

 

 

TAKE THE PLUNGE
And it was this never-stand-still spirit that led Managing Director, Chris Ebsworth, to take the plunge and open a holiday park next to the visitor attraction just after the first lockdown. This 43-pitch five-star touring park and campsite - complete with four cool and quirky Showman’s Wagons - has been so popular over the last two years that Chris has now decided to diversify further into the holiday let market with the addition of six fairground-themed luxury lodges with hot tubs.

Chris knew introducing lodge accommodation was something he wanted to do to capitalise on continuing strong demand for UK breaks, but he also knew it would be prudent to call on the advice, guidance and support of a trusted expert partner to help bring his vision to life, his product to market and crucially to ensure the best possible return on his investment.

That’s when he turned to Luke Hansford, Vice President Business Development at Awaze – the parent company of staycation specialist Hoseasons – a decision Chris says has ensured the location’s new lodge offering blends seamlessly with the attraction side of the business as part of an all-round ‘stay and play’ package perfect for families looking for experiential breaks.

 

FOLLY FARM is a shining example of what can be achieved with a clear diversification strategy.

 

“We’ve always been farmers, it’s in our blood, but diversification is what keeps us thriving as a privately owned, family run business,” says Chris, adding: “We could see the lodges were a good idea, but it quickly became apparent as a relatively new accommodation business, that we would need to draw on the expertise, knowledge and professionalism of a brand like Hoseasons that has successfully been delivering family holidays for years.”

“We had many meetings with Luke to run through the options, weighing up the pros and cons of different types of accommodation before making our decision. He also supported us to perfect the presentation of our new lodges – from reflecting the Folly Farm brand in the interiors to making sure the landscaping and planting were right.

“Luke was also instrumental in bringing to our attention the importance of an arrival experience for our guests – something which has resulted in a brand new customer reception, along with plans for an onsite shop selling local produce, which we are hoping to open next year.”

 

FOLLY FARM opened a holiday park next to the visitor attraction just after the first lockdown.

 

PAYING DIVIDENDS
Luke believes the care and attention Folly Farm have put into their new development will pay dividends over the next few years as families see the value of staying somewhere aspirational with fantastic facilities, activities and entertainment on their doorstep.

He says: “It’s been an absolute pleasure working with Chris to bring his vision to market. He really understands the importance of continuing to evolve the offer so that they stay relevant in an ever-changing market. “Pressures on family budgets mean people will be looking to get the most out of their UK breaks over the next few years – something that bodes well for locations like Folly Farm Adventure Park who know they need to invest and innovate to keep pace with guest expectations.

 

CHRIS EBSWORTH worked with Hoseasons to fill his lodges and showman’s wagons.

 

“You only have to look at their high occupancy rates and average 9.6 out of 10 rating on our independent review system Revoo to see their approach is working.” Working with Hoseasons to fill his lodges and showman’s wagons has given Chris the confidence to push on with the next phase of development, including rhino-themed lodges overlooking the black rhino enclosure, lion-themed lodges and giraffe-themed safari tents – all of which are expected to be up and running by Spring next year. All the new lodges and showman’s wagons at Folly Farm Adventure Park are exclusively available to book via Hoseasons.

www.hoseasons.co.uk