HOLIDAYS ON A SHOESTRING

Latest consumer spending figures from the Office for National Statistics (ONS) reveal UK households spent over £175.4bn on hotels and restaurants in 2023, as the holiday industry rebounded from Covid. The figures reveal a rise of almost 6% on 2022’s spend of £165.7bn.

Brits also splashed £21.8bn on UK-based tourist activities, up from £16.7bn in 2022. It wasn’t only hotels that benefitted from last year’s ‘staycation’ bug. Last year, they also spent £38.3bn on holiday accommodation, such as holiday lets. That was up 6.7% from 2022’s £35.9bn.

While these record figures eclipse even the peak pre-Covid year of 2019, and are encouraging results for Britain’s tourist trade, the sharp rise in spending is also causing some concern. “It’s really great to see Britain’s hard- pressed hotel and tourism industries bounce back from the horrific impact of Covid,” says Lily Smith, a travel expert from the specialist accommodation finder UniversityRooms.

“The amount Brits spent on UK hotels and restaurants plummeted from a height of £144bn in pre-Covid 2019 to £88bn in 2020 – a collapse of nearly 40% – so damaging was the impact of the virus. “Similarly, spending on other accommodation fell from £31.9bn in 2019 to £15.4bn in 2020 as Covid took a grip.”

Looking at these ONS figures, it’s little wonder that many Brits, who want to enjoy seeing new parts of their own country, are now thinking twice. Some Brits clearly feel overseas holidays already represent better value than holidaying in the UK. “We spent £77.9bn on foreign holidays last year, another new record and up significantly from £66.8bn in 2022,” says Lily.

“Clearly, Brits on a budget need to think beyond traditional hotels and holiday accommodation to visit some of our most popular holiday spots. That’s why an increasing number of us are planning to stay in vacant university rooms for our next holiday. “That’s a clever call, as many universities offer rooms that are great value, centrally located and are still readily available to book for the peak summer season.

Best of all, you can stay in them even if you are not a student. Some universities are a destination in their own right. It’s possible to stay in rooms in historic locations such as Oriel and Magdalen colleges in Oxford. Similarly, you can have rooms dating back centuries in Corpus Christi or have breakfast or brunch in the dramatic Gothic dining Hall at Kings in Cambridge. A night’s stay in Magdalen college can cost as little as £55, dependent on date.

UK STAYCATION TRENDS

UK STAYCATION TRENDS

Holiday bookers would rather staycation than go abroad in 2024, according to new research – but it’s a close call. When 1,000 UK holidaymakers were surveyed by Thermos, 52% chose staying close to home, while 48% would choose to head overseas this year. One in three said they had a staycation at some point in the last year (30%).

Only one in 10 (10%) said they felt a staycation wasn’t as much of a break as a holiday abroad. When asked about preferred destinations for a UK getaway, 11 per cent said they kept theirs secret from wider acquaintances, as they feared them becoming too touristy. One in five (22%) said they actively avoided tourist hot spots because they were too busy.

BEST THINGS ABOUT A STAYCATION:
1. Saves travel time – 45%
2. Supports local businesses – 39%
3. There are still lots of places I haven’t explored and want to – 38%
4. Better for the environment – 36%
5. Saves money – 33%
6. No issue with language – 30%
7. Less stressful – 30%
8. No restrictions on luggage – 25%
9. Know I will like the food – 22%
10. I can take my pets - 20%

THE TOP 10 UK STAYCATION DESTINATIONS:
1. East of England - incl. Norfolk and Cambridgeshire
2. South West England - incl. Cornwall, Devon and the Cotswolds
3. North West - incl. the Lake District
4. East Midlands - incl. Derbyshire and the Peak District
5. North East - incl. Northumberland
6. South East - incl. Oxfordshire, Kent and the Isle of Wight
7. Greater London
8. Yorkshire
9. Scotland
10.Wales

Other reasons quoted were it makes it easier to take family and friends for a group holiday (19%), and enjoying the weather more (12%). The Staycation report also revealed that generally holiday makers will be heading South – with 31% saying that would be their preferred option, whilst 19% would head North.

James Sheldon, Trading Manager at Thermos, said: “Obviously the pandemic necessitated a change in travel habits, and no one was quite sure how that would impact things longer term. It seems the trend for holidaying closer to home is going to continue into 2024, for reasons of ease, cost, the environment and the fact we’re lucky enough to have so many wonderful places in easy reach.

“Twenty per cent of respondents said they preferred a self-catering holiday, so they can choose what and when they eat. In Thermos’ 120-year history we’ve accompanied many families on a Great British getaway, and we are delighted that tradition continues. A flask of tea and fish and chips on the beach remains one of life’s great pleasures!”