Holiday Park

DON’T SLIP UP!

Posted on March 13, 2024

DON’T SLIP UP!

Freezing temperatures trigger increased claims...

Compass, the insurance specialist, has issued warnings to static caravan owners to prepare early for freezing conditions this winter. With a 115% increase in claims for freezing pipes and escape of water year on year, almost 80% of December 2022’s claims were as a result of extreme cold weather.

Static caravan and lodge owners must prepare their holiday homes for winter as per the terms of their policy or risk claims being rejected, according to Compass. The company saw a 115% increase in total claims caused by cold weather in 2022 compared to 2021. Almost 80% of total claims in December 2022 were due to damage caused by plunging temperatures, as the UK was gripped by the coldest start to meteorological winter since 2010.

During December 2022 alone, claims increased by 66% year-on-year compared to the same month the year before. Long-range weather experts are already predicting that another cold snap is on the way this winter, with a higher risk of snowfall caused by the El Niño weather phenomenon.

This typically brings colder, drier weather to northern Europe due to the jet stream shifting course. With the UK’s weather becoming increasingly unpredictable, Compass is warning static caravan and lodge owners to ensure their unit is winter-ready to mitigate the risk of damage and to allow for claims to be processed quickly if the worst should still happen, despite all precautionary measures being followed.

 

WATER ESCAPE
With escape of water being the main cause of damage following freezing weather conditions, static caravan and lodge owners need to ensure that they complete a full drain down of their unit prior to leaving it unattended during winter. While owners may assume that this responsibility falls to the park, performing a drain down is a condition within most insurance policies, making the owner and not the park, liable for any damage that occurs.

Karen Stacey, Managing Director of Compass explains: “Turning off the water and opening the stopcock valves is not sufficient, and does not constitute a full drain down, as the shower mixer valve, taps, and some components in the water heater are still exposed to risk if temperatures drop.” As well as turning off the water supply and opening stopcock valves, there are several other important steps in the process of draining down, including:

• Turning on the heating.
• Opening the caravan’s external taps, usually located underneath the structure.
• Turning on all taps, flushing toilets, and running the shower, as well as removing the shower head and connecting pipe to remove as much water from the plumbing system as possible.
• Removing any remaining water by blowing compressed air through the pipes.
• Using non-toxic anti-freeze where standing water may remain, such as in toilets and down plug holes.
• Securing all windows, skylights, and doors to prevent cold air from entering the unit. Checking any external plumbing and insulating any exposed pipes from the cold.

ALMOST 80% of December 2022’s claims were as a result of extreme cold weather, report Compass.

Stacey continued: “A lot of parks provide a drain down service, and owners should take advantage of this. However, it’s important not to leave this too late, as parks may have hundreds of units to complete, and weather conditions can change very quickly, as we have seen this October.

“If a park does not offer this service, and the owner does not feel confident doing the drain down themselves, they can hire a professional to do this for them. Even units with an automatic drain down system installed may not be covered in the event of a loss, as all precautionary measures need to be taken into account.

“With claims relating to damage caused by frozen pipes and escape of water ranging from a few hundred pounds to a total loss, we urge caravan and lodge owners to take the necessary action to protect their holiday home during the winter months as soon as possible.”

 

STORM HENK
With more wet weather forecast, and reports of flooding in areas which have previously been unaffected, there have been a number of holiday parks impacted across the UK, Compass warns. Karen adds: “The first storm of 2024, Storm Henk, has caused significant flood damage to holiday caravans across the UK.

“Our stats show that storm and flood damage make up 32% of insurance claims, and in one such instance, an entire static caravan was destroyed during a storm, resulting in a £148,590 claim. “In flood-prone areas, holiday home owners may need to check that their policy does not have flood-related restrictions or requirements, such as fitting a floatation device.

While floods cannot be predicted or prevented entirely, having a comprehensive insurance policy in place can help avoid being left out of pocket should the worst happen”.
For more information on specialist caravan and leisure insurance, visit www.compassparks.co.uk

 

Compass Insurance
0344 274 0276
www.compassparks.co.uk

BE PREPARED

Posted on March 13, 2024

BE PREPARED

Secure your action plan for flooding risks...

FLOODING IS A SIGNIFICANT risk to holiday park businesses and organisations.

Unpredictable and extreme weather conditions are having a profound effect on businesses in the holiday sector. It is vital you are prepared in the event of a disaster. Flooding is a significant risk to businesses and organisations.

A relatively small depth of flooding can cause exceptionally high losses, with a depth of flooding of around 30cm likely to cause significant/total loss. Traditionally transferring the risk has been the easiest option but insurers are increasingly cautious around flood risks due to significant losses in recent years.

Insurers also have significant concerns around climate change and the impact this may have on flood losses with greater and more regular extreme weather events being experienced. If you’re unable to get flood cover at a reasonable cost, how else can you protect your park? PIB Insurance Brokers highlights four simple steps to assess and manage flood risk:

UNPREDICTABLE AND EXTREME weather conditions are having a profound effect on businesses.

STEP 1
IDENTIFY THE RISK
There are three types of flooding which are considered as having the potential to cause significant disruption in the UK. These are coastal, rivers and streams, and surface water.

GOV.UK provides services to tell you the flood risk of an area: www.check-long-term-flood-risk.service.gov.uk/risk  www. flood-map-for-planning.service.gov.uk/ The information can be limited but provides an overview of the flood risk.

 

STEP 2
ASSESS THE RISK AND IMPACT
Where a risk is identified, it is important to understand the extent of the risk and how this might impact on the business. A specialist risk advisor can assist in a number of ways.

There are various levels of attention depending upon the nature of the risk from a simple desktop review providing greater insight to the depths of flooding etc than is provided by the government backed services through a full site survey to a full hydrologists report.

When considering the impact it is important not just to consider the potential for material losses but also the associated interruption to the business and the financial impact which may occur.

 

 

STEP 3
CONSIDER RISK TREATMENT OPTIONS
There are various ways to look at flood risk management, this can be site level providing full protection to the site or protection of key assets such as building raised plinths for the location of mobile holiday homes and ensuring site level resources such as electrical and gas/LPG supplies are located above flood risk areas and connections etc are water resistant. A permanent protection will be more likely to be effective than a measure which requires a human response.

 

STEP 4
PLAN TO MITIGATE LOSS
A good business continuity plan will consider how the potential for the risk occurring is monitored such as receiving alerts from the environment agency and then deciding upon when the emergency.

David Plowman, Head of Property Risk Engineering at PIB Insurance Brokers advises: “Whilst movement of holiday homes is not practical in the event of flood warnings it can be ensured that future homes and replacement homes are built in consideration of the flood risk.

He continues: “There are core service areas within holiday parks, mitigating measures should be focused on these areas as loss of these can significantly impact sales and income dependent upon the business model of the holiday park. “Floods are likely to occur outside of core opening times and the implementation of demountable flood defences could be considered to buildings not in use outside of core season,” David adds.

 

PIB Insurance
Tel. 0330 058 9863
E. David.Moffat@pib-insurance.com
www.pib-insurance.com

GOLDEN OPPORTUNITIES

Posted on March 13, 2024

GOLDEN OPPORTUNITIES

Verdant Leisure offers an award-winning holiday formula...

VERDANT LEISURE expanded in 2002 with two parks in Devon - Golden Coast Leisure Park and Cleavewood Leisure Park, pictured

Creating the perfect environment for customers to relax, enjoy and experience is an award-winning formula for leading holiday park operator Verdant Leisure. Since its foundation in 2010, Verdant Leisure has gone from strength to strength, and now boasts 13 parks within its growing portfolio.

Offering quality self-catering holidays and holiday home ownership in stunning coastal and countryside locations across Scotland and northern England, the Verdant Leisure story began with Thurston Manor Leisure Park in East Lothian and Pease Bay Leisure Park in Berwickshire. Riverside in Northumberland and Viewfield Manor in Ayrshire soon followed in 2011.

County Durham- based Heather View and Kingfisher were acquired in 2016, Coldingham Bay, Berwickshire in 2017, Scoutscroft in Berwickshire, and Queensberry Bay in Dumfriesshire in 2018. Two parks in Perthshire – Erigmore and Ballintuim – joined the group in 2019 and 2022 respectively. Finally, in 2022, Verdant Leisure expanded further south with two Devon-based acquisitions: Golden Coast Leisure Park and Cleavewood Leisure Park.

“Golden Coast is a fantastic, family friendly park in North Devon,” says Verdant Leisure Communications Director, Stacey Hope. “As the newest addition to the Verdant Leisure family, it offers a wide range of accommodation options and a whole host of fun filled facilities. Golden Coast Leisure Park is a great addition to the Verdant Leisure portfolio.”

A WAVE SURFING SIMULATOR is just one of the activities on offer at Golden Coast Leisure Park.

ACTION-PACKED
Situated amidst picturesque countryside, just a couple of miles to the east of the award-winning golden sands of Woolacombe beach, Golden Coast Leisure Park offers guests an action-packed holiday. A huge range of family friendly activities is on offer including indoor and outdoor swimming pools with flumes, a wave surfing simulator, high ropes course, climbing wall, ten pin bowling, fishing lake, arcade, adventure golf facilities, and plenty of places to eat and drink.

For those seeking something more relaxing, the Waves Ceramic Studio is ideal for creative pottery decorating. Verdant Leisure parks offer a wide range of entertainment options. From packed programmes including kids’ clubs with their resident foxes Vinnie and Violet, to visiting acts offering everything from comedy to live singers, there really is something for everyone.

Accommodation at Golden Coast includes a wide range of apartments, houses and villas (including some with hot tubs) to suit all budgets and requirements. Modern and stylish self- the exceptional location, Cleavewood owners can also use all the facilities at Golden Coast and enjoy delicious food and drink at the historic Old Mill pub and restaurant on-park.”

WATER ZORBING at Thurston Manor Leisure Park.

HOME-OWNERS
Verdant Leisure caters to 2,000 holiday home-owners across its parks, and this is an ever-growing sector. Another new holiday home development was recently completed at Thurston Manor Leisure Park in Dunbar, Scotland. Nestled at the foot of the Lammermuir Hills, near the stunning East Lothian coastline, Thurston Manor Leisure Park is set in 176 acres of breathtaking countryside.

This beautiful holiday park is under an hour’s drive from Edinburgh, making this park a top choice for holiday makers wanting to combine a visit to the Scottish capital with the benefit of a home from home woodland retreat. Once a private estate visited by kings, Thurston Manor now offers a superb range of luxury caravan and lodge holiday accommodation, alongside fantastic facilities for all the family, on the historic site of the original 16th century castle whose scenic ruins still stand today.

The Glade development consisting of six lodge pitches and 34 caravan pitches for holiday home-owners has been built on an exclusive area of Thurston Manor, offering fabulous views and a private gated entrance. Facilities on the park include an indoor heated swimming pool, fishing lake, gym, outdoor play parks, games room, arcade, dedicated family room with seasonal entertainment, as well as Hunter’s Bar & Restaurant and Muir’s Pub.

Verdant Leisure, whose Head Office is in Lancaster, say that their mission is “To create the perfect environment for customers to relax, enjoy precious family time and experience a new lifestyle.” They also place considerable importance on creating a more environmentally aware holiday experience.

GOLDEN COAST is a fantastic, family friendly park in North Devon.

GREEN TOURISM
“We’re committed to promoting sustainable tourism and protecting and enhancing our natural environment,” explains Stacey Hope. “We have a dedicated Green Team in place across the business, and each park has its own Green Champion. All of our parks are members of the Green Tourism scheme, and we aim to make all Verdant Leisure parks more environmentally conscious and help our customers to do more whilst visiting our locations.”

As part of their Green Tourism commitment, Verdant Leisure also champions investment and improvement in local communities. The company nominates a different Charity of the Year each year, and raised over £80,000 for Blood Cancer UK in 2022. Additionally, it supports the Wildlife Trusts close to their parks (Durham, Northumberland, Scottish and Devon Wildlife Trusts) by offering holiday guests the option to donate £1 per holiday booking.

As a team that prides itself on the exceptional standards of their parks and the customer experience for all holiday guests, it’s unsurprising that Verdant Leisure’s success has been recognised by a slew of top awards, including most recently, Silver for Best Company for UK Family Holidays and Bronze for Best Company for UK Parks and Lodges Holidays in the British Travel Awards 2023.

Verdant Leisure has also won several accolades for its employee engagement. The business has been voted one of the Best Companies to work for within the entirety of the UK, in the northern region, and in the leisure and hospitality sector several times over. A superb achievement, based on ratings from their own employees. With guest – and employee – satisfaction top of the agenda, continued success seems assured.

MIND-BENDING CHALLENGES

Posted on March 12, 2024

MIND-BENDING CHALLENGES

Reporting from the Hoseasons Owners Conference & Awards...

THE ANNUAL HOSEASONS awards were presented at a glittering Gala Awards ceremony.

Hoseasons, one of the UK’s leading self-catering accommodation specialists, with more than 30,000 British destinations in coastal and countryside settings, gathered for its much-anticipated annual conference and awards event recently. From lodges and parks, to boats, cottages and apartments, the Hoseasons brand offers the widest available range of self-catering holidays in the UK accommodating 2.1 million holidaymakers and more than 170,000 pets every year and is part of Awaze - Europe’s leading managed vacation rentals and holiday resorts business.

More than 600 delegates gathered at the prestigious Celtic Manor Resort in Newport, Wales, in November and were rewarded with a packed conference programme and supportive trade exhibition. Many of the conference presenters were from the Awaze in-house team with an impressive injection of expert business and motivational speakers - all topped-off by a star appearance from comedian Tom Allen who co-hosted the Awards presentations.

Lead presenter, Daisy McAndrew, talked about the ‘mind-bending’ challenges holiday park operators had faced in the past ten years following Brexit, the pandemic, war in Ukraine, or five Prime Ministers and the cost-of-living crisis. She set the stage with Hoseason’s Simon Altham. Catherine Smith and Kris Penny gave an insightful talk on revenue management emphasising the importance of effective revenue management strategies for maximising revenue.

SPECIALLY SELECTED TRADE suppliers at the Hoseasons conference including Compass Insurance.

Andrew Goward and Luke Hansford shared key insights and industry trends that are shaping the industry’s future. Daniel Hulme (PhD), an AI and tech expert, shared mind-blowing insights into the future of AI technology before Martin Rovsing and Blake Carroll Fulford-Brown showcased innovative product designs and future technology that will enhance customer experiences. John Crosby’s presentation on Hoseasons’ marketing achievements highlighted the impactful campaigns and strategies Hoseasons have implemented.

Guest presenter, Tori James took delegates on an incredible journey of resilience and determination. Her storytelling was captivating and reminded us of the power of perseverance. Jamaine Campbell from Elite Dynamics, the Headline Sponsor, shared valuable insights on how the company’s partnership has truly elevated holiday park experiences. Adam Boulton, a renowned political broadcaster, discussed the impact of politics on the tourism industry.

His analysis shed light on the challenges and opportunities we may face. Rupa Patel, Laura Smith, and Dan Taylor provided an update on regulatory changes affecting our industry. Their work shapes the new rules to benefit our owners. The business development team discussed innovation and industry trends. They highlighted the importance of collaborating with Hoseasons for new developments.

THE BUSINESS DEVELOPMENT Panel is a popular part of the annual Hoseasons Conference programme.

Jason Fox inspired delegates with his session on resilience and overcoming challenges. He reminded us that the right mindset can conquer any obstacle before the impressive day-long programme was round-up by Hoseasons CEO, Henrik Kjellberg. Delegates included Gregg Mumford, Chief Executive of Richardsons Group that offers varied accommodation at its Hemsby Beach Holiday Park as well as holidays afloat on a fleet of over 200 boats on the Norfolk Broads.

Greg said they offer a combination of direct bookings and bookings through Hoseasons with slightly more coming through Hoseasons for the dry holidays and 60 per cent booking directly for boats. He confirmed “One of the main things you get working with Hoseasons is that you get the overall picture of the domestic tourism market including insights, such as which accommodation types are booking and how well they will yield,” Greg shared when he talked to Holiday Park SCENE magazine.

“The Conference enables everybody to come together and share your insights individually and there is always a great line up of presenters.” Hemsby Beach Holiday Park will offer close to 400 units this year following the addition of pet-friendly lodges with hot tubs. The resort also offers a popular Clubhouse, a show bar that seats 420 people, restaurant and family entertainment centre. The Hemsby team also work with Hoseason’s Go Active scheme offering climbing walls, and high ropes.

DAISY MCANDREW set the stage with Hoseason’s Simon Altham.

“One of our biggest challenges is predicting the market year on year and Hoseasons are great with statistics and advice on this,” Greg adds. “The external speakers are very good but it is equally important to hear from the Hoseasons team and I value the panel discussion they have.” Sarah and Jeremy Barber, now working alongside son-in-law Richard Broome, began diversifying their 357 acres of rolling farm land in 2016 adding just three holiday lodges and evolving up to a current stock of 16 holiday lodges with hot tubs.

“We have only booked through Hoseasons right from the start,” said Jeremy. “Although they book through Hoseasons, we like to offer the personal touch and make an effort to give each lodge plenty of space and a friendly greeting on arrival,” he continued. “We did not come to the conference at first because we did not release how much was on offer,” he said. “We have really appreciated the Hoseasons involvement and the return on holiday lodge investment has been colossal,” he added.

Love2Stay owner, Mark Debb, of Salop Leisure was an enthusiastic supporter: “The Hoseasons reach is phenomenal,” says Mark who says the stand-out resort still manages to retain its individuality while benefitting from the multi-million Hoseason reach. “We want as much return as possible to reinvest as much as feasible,” says Mark who says with raw materials increases it is now taking two and a half years to see a return on investment of a £45k lodge compared with 12 months pre-pandemic.

DELEGATES MINGLED with a host of selected trade suppliers for a complimentary exhibition.

BEST IN BRITAIN
A prestigious roll of honour at the evening awards presentations heard Henlle Hall Woodland Lodges, near Oswestry, had scooped the Best in Britain Award for the Small Park category for the second year in a row. The park was also named Best Small Lodge Escape destination in the Heart of England.

Commenting on the park’s success, Cosmo Lloyd and Keeta Thomas, Joint Owners of Henlle Hall Woodland Lodges, said: “We were really pleased to be recognised with the regional award, but being named Best in Britain for the second-year running has really blown us away! In the end it all comes down to the hard work the team puts into looking after our guests. They do a fantastic job when it comes to providing excellent holiday experiences and that’s why we have so many happy customers.”

Henlle Hall Woodland Lodges is part of Hoseasons’ Magnificent collection – encompassing six locations across the UK featuring the highest level of luxury accommodation, service and innovation. Another hat-trick winner was Selsey Holiday Park, named Best in Britain for the quality of its food by staycation specialist Hoseasons. The park also won the Customer Choice Food Award for Family Fun Destinations as well as the award for the Best Family Fun Destination in the South of England.

HOSEASONS SURPRISED party-goers as top comedian Tom Allen co-hosted the recent awards.

Andrew Sheerin, Sales & Marketing Director at Cove UK, the parent company of Seal Bay, said: “Winning three awards in one night, including one for being the Best in Britain, has really blown us away! In the end it all comes down to the hard work and dedication the team puts into looking after our guests. They do a fantastic job and that’s why we have so many happy customers.”

Speaking after presenting the awards in front of more than 600 operators, industry suppliers and members of the Hoseasons team, Luke Hansford, Senior Vice President - Supply at Hoseasons, said: “It takes something special to be named Best of Britain at these awards, particularly when you consider the quality of the competition.

PARK OWNERS SET TO SCALE 200 PEAKS

Posted on March 12, 2024

PARK OWNERS SET TO SCALE 200 PEAKS

Two Lake District holiday park owners are joining forces this year in a bid to climb all 214 Wainwright fells, and to land a windfall for Cancer Research UK. David Jackson of Castlerigg Hall near Kenwick, and Daniel Holder of The Quiet Site near Ullswater, are dedicating their marathon effort to the memory of their fathers.

Both men lost their dads to cancer at a young age – David when he was 22 and Daniel when he was just 16. The pair have set themselves the target of raising £5,000 over twelve months through a Just Giving page called Fells for Our Fathers (www. justgiving.com/page/fellsforourfathers).

David and Daniel discovered their shared losses last year during a conversation following one of their outings together on the fells. Said Daniel: “We both really enjoy tackling high level trails in the Lake District, and the subject came up when we were talking over a beer after one of our climbs. “We thought it would be great if our outings were able to make a difference to the work of Cancer Research and the many ways in which they support those affected.

“Bagging all of the Wainwrights in one year appealed to us both a challenge, and we’ve been delighted at all of the donation pledges that have so far rolled in,” he said. Alfred Wainwright (1907–1991) hand wrote and illustrated a series of seven volumes describing the ascents and views from the summits of 214 Lakeland fells.

The parks owned by David and Daniel attract many guests keen to explore the Lakeland fells, and each provides a range of accommodation from camping pitches to luxury glamping. Both are long-established family businesses and have achieved a number of awards – including five-star tourist board grades – for their quality standards and care for the environment.

GOLDEN GLOW FOR PARK HOLIDAYS UK

Posted on March 5, 2024

GOLDEN GLOW FOR PARK HOLIDAYS UK

WITH 56 PARKS across Britain, Park Holidays UK is consistently offering outstanding standards.

Major parks group Park Holidays UK has earned two top quality awards, thanks to guests who say that they consistently enjoy gold standards of service during their stays. The first accolade was the prestigious 2024 Feefo Gold Trusted Service Award which puts Park Holidays UK among a small elite of Britain’s most outstanding holiday providers.

Feefo is one of the world’s most trusted review websites, and its gold award goes only to companies which achieve exceptionally high scores from customers throughout the year. In 2023, said Feefo, almost all guests delivering their verdict on Park Holidays UK gave it a rating of 4.5 or 5 – the maximum score – based on their experiences.

Feefo also gave a special award to Park Holidays UK for delivering 10 years of consistent service excellence. Brad May, Chief Marketing Officer at Park Holidays UK – which operates 56 parks across Britain - said that all members of the staff team deserved to take a bow: “These awards are a fantastic achievement of which everyone at the company can be proud, not least because of what customers are saying in their reviews,” he said.

“Our high quality standards always earn praise from customers, but guests are just as keen to comment on the relaxed atmosphere, friendliness, and hospitality they enjoy. “Making this happen is entirely down to the enthusiasm of our loyal and hardworking teams – and many reviewers say what a great difference our staff make to their stay.

“It’s always our aim to provide guests with the best possible holiday memories, and we are delighted to be exceeding their expectations in so many different ways,” added Brad. Bookings for 2024 have got off to an extremely strong start, he reports, and ownership of holiday caravans and lodges are continuing to grow in popularity.

SCOTTISH ACQUISITION FOR PURE LEISURE

Posted on March 5, 2024

SCOTTISH ACQUISITION FOR PURE LEISURE

PURE LEISURE GROUP has taken over ownership of the Shin Falls Visitor Centre.

Award-winning holiday park operator, Pure Leisure Group, has announced the acquisition of Falls of Shin Visitor Centre in Lairg, Scotland, marking the first investment of this kind for the company. The Visitor Centre boasts a unique salmon viewing platform – one of the few remaining in the Highlands, a selection of woodland walks, a children’s playpark, as well as a soon to be reopened restaurant.

Located just a short distance from Pure Leisure Groups exclusive Gledfield Highland Estate, comprising 47 lodges set amongst 5,000 acres of woodland, it’s expected that holiday home owners, guests and members of the community alike will benefit from the takeover and the current renovations underway.

Commenting on the visitor centre announcement, founder of PLG, John Morphet said: “It’s potential to be a community hub is huge, as well as a go-to destination for tourists visiting the area year-round so we are confident this will provide a boost to tourism a well as supporting the local economy.

“We’re also investing in our Gledfield Highland Estate, with works in motion for a new bar, restaurant, swimming pool and leisure complex that will be accessible to the local community whom we want to support as much as possible, while also increasing staycations and holidays to this beautiful part of the world.”

WINTER BLUES FOR PONTINS CLOSURES

Posted on March 5, 2024

WINTER BLUES FOR PONTINS CLOSURES

CAMBER SANDS WAS one of three Pontin’s resorts to close this winter. Pic. cheekylorns

Following recent closures there are now just two parks left in the Pontins brand, Pakefield Holiday Village in Lowestoft, Suffolk, and Sandbay Holiday Village in Kewstoke, Somerset. No public explanation was given by Pontins, or its owner Britannia Hotels, at the time, but employees were allegedly told via email the closure was due to a ‘decline in business’, according to multiple media reports.

No longer visible, The Sun reported a website statement that read: “It is with great sadness that we announce the closure of Pontins Southport Holiday Park. “After assessing the future viability of the park, we have come to the difficult decision to close our doors.

“Unfortunately, this means that Pontins Southport Holiday Park will be closing from Wednesday 3rd January 2024. Extracts from e-mails addressed to employees and shown to local newspapers read: “Due to business levels, Pontins Prestatyn Sands will be closing with immediate effect.

“The company have been reviewing the business levels of the park throughout the 2023 season and have concluded that continuing trading at this park in to 2024 is no longer a viable business decision. “Therefore, it is for that reason that the company have made the difficult decision to implement proposed redundancies at Prestatyn Sands.”

Some members of staff had their employment terminated with immediate effect, while others were instructed to continue working at the park until further notice. The e-mail to employees added: “The hospitality industry all suffered a dramatic downturn during COVID.

“The company continues to review the business levels for the park, and since COVID, this park has not been able to return to reasonable business levels. “Current projections are that the park will make a financial loss in the 2024 season and beyond. “The company are looking to close the holiday park to the public for the foreseeable future.”

There has been frenzied speculation on how the vast sites will be used going forward including claims, denied by the Home Office, that accommodation would be used for refugees. Britannia Hotels were approached for comment but no response was received.

UK STAYCATION TRENDS

Posted on March 5, 2024

UK STAYCATION TRENDS

Holiday bookers would rather staycation than go abroad in 2024, according to new research – but it’s a close call. When 1,000 UK holidaymakers were surveyed by Thermos, 52% chose staying close to home, while 48% would choose to head overseas this year. One in three said they had a staycation at some point in the last year (30%).

Only one in 10 (10%) said they felt a staycation wasn’t as much of a break as a holiday abroad. When asked about preferred destinations for a UK getaway, 11 per cent said they kept theirs secret from wider acquaintances, as they feared them becoming too touristy. One in five (22%) said they actively avoided tourist hot spots because they were too busy.

BEST THINGS ABOUT A STAYCATION:
1. Saves travel time – 45%
2. Supports local businesses – 39%
3. There are still lots of places I haven’t explored and want to – 38%
4. Better for the environment – 36%
5. Saves money – 33%
6. No issue with language – 30%
7. Less stressful – 30%
8. No restrictions on luggage – 25%
9. Know I will like the food – 22%
10. I can take my pets - 20%

THE TOP 10 UK STAYCATION DESTINATIONS:
1. East of England - incl. Norfolk and Cambridgeshire
2. South West England - incl. Cornwall, Devon and the Cotswolds
3. North West - incl. the Lake District
4. East Midlands - incl. Derbyshire and the Peak District
5. North East - incl. Northumberland
6. South East - incl. Oxfordshire, Kent and the Isle of Wight
7. Greater London
8. Yorkshire
9. Scotland
10.Wales

Other reasons quoted were it makes it easier to take family and friends for a group holiday (19%), and enjoying the weather more (12%). The Staycation report also revealed that generally holiday makers will be heading South – with 31% saying that would be their preferred option, whilst 19% would head North.

James Sheldon, Trading Manager at Thermos, said: “Obviously the pandemic necessitated a change in travel habits, and no one was quite sure how that would impact things longer term. It seems the trend for holidaying closer to home is going to continue into 2024, for reasons of ease, cost, the environment and the fact we’re lucky enough to have so many wonderful places in easy reach.

“Twenty per cent of respondents said they preferred a self-catering holiday, so they can choose what and when they eat. In Thermos’ 120-year history we’ve accompanied many families on a Great British getaway, and we are delighted that tradition continues. A flask of tea and fish and chips on the beach remains one of life’s great pleasures!”