Highlands

SCOTTISH ACQUISITION FOR PURE LEISURE

Posted on March 5, 2024

SCOTTISH ACQUISITION FOR PURE LEISURE

PURE LEISURE GROUP has taken over ownership of the Shin Falls Visitor Centre.

Award-winning holiday park operator, Pure Leisure Group, has announced the acquisition of Falls of Shin Visitor Centre in Lairg, Scotland, marking the first investment of this kind for the company. The Visitor Centre boasts a unique salmon viewing platform – one of the few remaining in the Highlands, a selection of woodland walks, a children’s playpark, as well as a soon to be reopened restaurant.

Located just a short distance from Pure Leisure Groups exclusive Gledfield Highland Estate, comprising 47 lodges set amongst 5,000 acres of woodland, it’s expected that holiday home owners, guests and members of the community alike will benefit from the takeover and the current renovations underway.

Commenting on the visitor centre announcement, founder of PLG, John Morphet said: “It’s potential to be a community hub is huge, as well as a go-to destination for tourists visiting the area year-round so we are confident this will provide a boost to tourism a well as supporting the local economy.

“We’re also investing in our Gledfield Highland Estate, with works in motion for a new bar, restaurant, swimming pool and leisure complex that will be accessible to the local community whom we want to support as much as possible, while also increasing staycations and holidays to this beautiful part of the world.”

BUSINESS BOOSTERS

Posted on May 10, 2023

BUSINESS BOOSTERS

Creating a themed holiday break can hike bookings, writes Judith Wojtowicz...

THIS ENORMOUS BEECH TREE, affectionately known as Lando, is perfect for tree climbing at Camp Wildfire in Kent

Themed breaks are a great way for holidaymakers to explore new things; to experience something different be it stargazing in Norfolk, learning to surf in Scotland or fishing in the Fens. Whether aiming at a family looking for a week of water sports, such as Willowholt Caravan Park, or a solo traveller escaping for a few days to a writing retreat alongside like-minded people at somewhere like Lumb Bank.

Many centre operators are exploring new ideas while also adding value for today’s cost-conscious consumer. Skelwith Fold Caravan Park in Cumbria brings keen walkers all year round where guests are now raising money for the local air ambulance service through their purchase of walking guides. Routes range from easily navigated low-level footpaths to more demanding ascents of the surrounding fells. “All the walks have been submitted by our guests and used by Skelwith as part of our marketing strategy,” said Henry Wild whose family owns the park.

Henry explained: “Many guests come here specifically to enjoy walking in these spectacular surroundings and our guides are much appreciated. The fact they are compiled by like-minded visitors helps create something of a bond between guests who are delighted to see their own walk realised in print when they next return.” Each guide costs just £1.50 and last year raised £2,675 for the charity. Discounted green fees are on offer at the family-owned Riverside Caravan Park which neighbours Bentham Golf Club in the Yorkshire Dales.

Thomas Marshall rescued the failing club in 2009, ‘taking a gamble’ to invest in his personal vision. The risk paid off as today golfers flock to the site which has earned an enviable reputation as one of the best appointed and most spectacularly sited courses in the UK. The park has expanded still further with the creation of a luxury glamping option called Wenningdale Escapes making it a genuine destination of choice for golf enthusiasts.

HENRY WILD came up with the walking guides charity initiative at his family owned Skelwith Fold Caravan Park

Pods and lodges, the latter available both for rent and sale, are dotted around the fairways, a unique location for visiting players while also attracting non-golfers who value the space and beautiful scenery. The project has developed into a unique business model, bringing unexpected and very welcome benefits. The park is seeing a trend among returning visitors to ‘trade up’ initially from renting a spot for their touring caravan to buying a static ‘caravan’ on site, and from there to purchasing a luxury lodge on the fairway.

Said Thomas: “Since buying the golf club our business has gone from strength to strength, with cross-over between the two sites. It has been a hugely exciting ride over the past 15 years and the hard work has paid off, thanks in no small way to the combined efforts of our amazing team.” Taking advantage of what is already available on site is also proving a successful strategy at Acorn Holiday Park in the Cambridgeshire Fens where fishing is the main attraction.

Co-owner Paul Stanton purchased Acorn and the adjoining Pisces Country Park just before the COVID lockdown, recognising the potential to create one big park. “With four well-stocked fishing lakes and situated close to the famous Welney Wildfowl and Wetlands Reserve, we definitely saw an opportunity as people are choosing to get back to Nature for short breaks,” said Paul. “We could see the market was changing as guests told us they want a UK holiday, somewhere to relax and with a variety of activities.

While fishing is a central part of our business plan, we are also exploring the potential of working closely with the Wetlands Trust to offer added value.” With Pisces already established as an award-winning fishing venue, Paul has seen a quick return on his investment having trebled the number of rental units at Acorn and upgraded site facilities. Specialist conservation work is ongoing to enhance the grounds and lakes and several families are now on their second or third visit.

SEE WHOOPER SWANS at Welney Wildfowl and Wetlands Reserve while staying at Acorn Holiday Park. Photo: Keith Suffling

DARK SKIES
The dark skies over Norfolk also bring returning visitors to Kelling Heath Holiday Park, where a programme of themed breaks includes Star Parties attracting hundreds of amateur and professional astronomers to get an uninterrupted glimpse of the Milky Way and the constellation of Orion, visible to the naked eye. To meet demand, ten premium pitches in a sheltered spot, were added last year exclusively designated for astronomers.

These events have become even more popular since the park was recognised as a 2-star accredited Dark Sky Discovery Site in 2017, unaffected by light pollution. To protect this natural phenomenon, lighting is restricted across the site through sensitive pitch planning and asset design. Guests are advised to bring toothbrush and torch when they come to stay! Kelling Heath gives many people their first true dark skies experience.

The ‘excitement and wonder on the faces of those marvelling at the majesty of the night sky’ at our Star Parties is something to behold, said Michael Timewell, director of park owner Blue Sky Leisure. As well as star parties, the park’s dedicated countryside team runs a series of activity breaks during school holidays with the emphasis on conservation and education, reflecting its relationship with the Kelling Heath Site of Special Scientific Interest (SSSI) which borders the park.

MAIN ARENA AT LAST YEAR’S INAUGURAL TORCHLIGHT Festival hosted by the Camping and Caravanning Club at Walesby Forest. Photo: Matthew Smith

Marketing manager Lucy Cook told us the importance of these events cannot be over-estimated. “Elevating the importance of Dark Skies, educating people on what to look for and supporting specialist groups in the pursuit of their interests is incredibly important to us as a business. All our activities align with our ethos of enjoying the outdoors, discovering Nature and spending time together.”

When it comes to choosing a themed holiday, trying something new outside your comfort zone or learning a new skill, Camp Wildfire probably comes close to having it all. Festival camping with a difference, this forest retreat in Kent is packed full of adventure, a unique experience offering an extraordinary 100 activities with music at night for those who want to party. Activities range from making cocktails and learning to fly the trapeze to hot air ballooning and tree climbing.

New ones are added every year including Camp Kindling for those who wish to bring children. The brainchild of two university friends, it has grown from a one-off summer camp which attracted 350 adults in 2015, to a significant player in the leisure sector attracting 3,000 people to each weekend event held during August and September. More than 40 per cent of guests are returning visitors with social media and word of mouth recommendation ensuring full capacity.

ENJOY THE MAJESTY of the night sky at Kelling Heath’s Star Parties in Norfolk. Photo: Andy Green

MAKING MEMORIES
Marketing manager Chris Rice reckons themed breaks are popular because it gives people a reason to take time out and do something totally different. “They are not just buying a holiday, they are buying joy and making memories. They can come back year after year and try something different. Camp Wildfire offers a low-stake investment in trying something they would never normally have either the opportunity, or the nerve, to try.

They can explore all their curiosities in a safe environment, which works for them and for us as a business.” For those who have the nerve to ride the waves, a stay at Surf Tiree in Scotland might be a good place to start. Self-catering accommodation is available alongside lessons from a team of professional instructors led by husband-and-wife team Marti and Iona Larg. Long stretches of beach with safe sea conditions provide the perfect setting for beginners of all ages, while kitesurfing and kayaking are also available.

After a two-year planning battle to set up their surf school, Surf Tiree has developed an enviable reputation. So much so that it is being considered as next year’s host for the Scottish National Surfing Championships. “It was tough in the early days, but we didn’t have the luxury of giving up as we had invested too much emotion and energy into the project,” said Iona. Board, wetsuit and all necessary kit is provided, and each instructor has no more than six-eight people in a group.

While this type of holiday is seasonal (April to October) and weather dependant, the beautiful Isle of Tiree has much to offer and year-round visitors can enjoy the wildlife, whale watching, basking sharks and lots more besides. When it comes to themed holidays there really does seem to be something for everyone. Geocaching in the Lake District, yoga in Wales, ‘witchy weekends’ in the Highlands, indoor bowls at Potters Resort, chess tournaments at Butlins, netball weekends in Shropshire, medieval weekends at Warwick Castle, orienteering in Norfolk… the choice is endless, and the potential is being increasingly recognised by independent owner/operators.

PROFESSIONAL SURFER and instructor Ben Larg rides the waves at Balevullin Beach on the Isle of Tiree.

The PR value of such events has also been recognised by the Camping and Caravanning Club. While individual member sites tend not to provide themed breaks, relying instead on visitors choosing a site depending on leisure activities available in the vicinity, the club has created its own themed event. Following a successful launch last year, the club is once again hosting a Torchlight Festival of Camping in Walesby Forest, Nottinghamshire (August 18th -21st).

Exclusive to club members the programme includes an impressive line-up of musical entertainment headlined by Sophie Ellis-Bextor and Will Young. At nightfall, an illuminated light trail will entice visitors into the forest to learn about the club’s 122-year history. A £20 day pass will enable guests to try their hand at outdoor activities such as archery and zip-lining while campers can keep up the club’s century-old tradition of ‘lighting up’ by decorating and illuminating their tents, caravans and motor homes.

It seems activity breaks such as this are especially appealing for those seeking two or three shorter holidays a year, perhaps combining a hobby with a few days away, or simply wishing to get away from stressful everyday life rather than the traditional dash to the sun for two weeks. From a business perspective they encourage repeat visitors for popular annual events and help maintain on and off-peak occupancy rates.

KEEPING YOUR CAMPERS HAPPY

Posted on August 2, 2022

KEEPING YOUR CAMPERS HAPPY

Neil Campbell, a veteran traveller, offers some friendly campsite feedback...

BOTH CANTERBURY AND HENLEY campsites have merited return trips. Pic. The Camping and Caravanning Club

 

As I scooped out the huge pool of rainwater in the middle of our collapsed inflatable tent with an old ice cream tub, I thought to myself “I absolutely love camping!” Ridiculous as this may sound, given that we were racing against time to bail out and re-inflate the tent before a fresh deluge, campsites always give you an adventure, memories to treasure and something to laugh about.

They are a truly analogue experience in a digital world, are eco-friendly, cheap and — especially after the pandemic — offer a huge dose of freedom. We have used campsites and holiday parks all over Britain, from the Isle of Skye to the Jurassic coast, from Snowdonia to Essex’s Mersea Island. And they have been infinitely varied — from little more than a farmer’s field with six pitches and a neighbouring bull (but a view of the Highlands) near Loch Ness, to brilliantly-run and comprehensively- equipped holiday parks in Norfolk.

 

WE LOVE TO MAKE the most of on-site opportunities like pond dipping. Pic Kelling Heath

 

MAKE OR BREAK
But the good ones all have several things in common that can make or break a camping holiday. From a veteran camper’s point of view, what is an ideal campsite? A speedy check-in process is a massive bonus and gets the holiday off to the right start, particularly after a long journey with everyone a bit grumpy. Most of the form-filling of checking-in and payment can be done online in advance, so it should be a straightforward matching of you to your pitch number and off you go.

Our most recent trip, to the Graffham campsite in Sussex in June, had check- in down to a tee — we didn’t even have to leave our car, and were checked in and being shown to our pitch within a minute or two. The staff greeting you are also critical — a cheery welcome makes a vast difference and costs nothing. And if the numbering of pitches is clear and the directions to facilities are easy to understand, you’re off to a good start. An early check-in and late check-out time is always good.

 

If the previous occupant has left by mid-day, there is no reason why the new one shouldn’t arrive at 1pm — really, what needs to happen in that hour? It makes a big difference if you have set up camp and are sitting down with a cuppa by 4pm rather than toiling at 6pm when painfully delicious barbecue smells start to waft around. Compare this to a lengthy check-in at 3pm, surly or indifferent staff and a confusing layout, and the difference between a well-run campsite and its opposite is clear.

I’ve also developed something of an allergy to “sign-usitis”: signs with information or warnings are fine in moderation, but a plethora of signs with rules outlawing a long list of activities have me wondering if I’m a customer or an inmate. One rule I am keen on, though, is quiet after 10.30pm — camping can be tiring! I’m glad to say that the vast majority of sites these days are well run — word gets out about the bad ones, and they tend to go out of business.

 

GOOD DRAINAGE is key if the elements conspire against you.

 

ON THE LEVEL
Pitches obviously vary hugely, and campers have different expectations depending on what type of campsite and what level of pitch you have booked — but the cost and the pitch should match. A normal-size grass pitch is not the same as a jumbo pitch with electricity and a water tap. But it is reasonable to expect all pitches to be clean, newly mown if appropriate and — my pet bugbear — decently level, or the means to make it so (such as stones to level up a motorhome, as we were able to use on a campsite in Skye).

At Graffham we had a secluded forest pitch with electricity, and it was level and large enough both for a tent and pop-up gazebo — we also had a lovely soundtrack of birds. In terms of proximity to facilities, I think a one or two-minute walk is fine — and we always take our bikes, so that can speed things up. No-one wants to be pitched right next to facilities. I would never want a pitch within earshot of washrooms — we’re talking hand-dryers and hairdryers, and with screening it’s possible to keep them out of everyone’s eyeline too.

 

HELPFUL SIGNS ARE FINE, but too many can leave you feeling a bit put upon.

 

It hardly needs to be said that facilities need to be kept clean and appropriately equipped, that is just a fundamental of a decently-run campsite. If there are coin-operated hairdryers, that is probably worth mentioning at check-in, and if there have to be time-limited button-operated showers, please can that be at least 20 seconds and not less than ten? This seems like a fairly lengthy wish- list, but campers do return to well-run sites. We’ve been back to Kelling Heath holiday site in Norfolk a couple of times over the past decade, and I remember it well from a trip when I was ten — several decades ago!

It’s a large holiday site, well-run and friendly with a great shop, and close to the coast, cycling routes and a steam railway. It’s also a fabulous site for kids, with acres of space. Canterbury and Henley campsites have also merited return trips — as well as being great sites, they are close enough for a weekend trip, and just a short drive or walk into the city. We’ve also done quite a few one-off trips to campsites for particular reasons — at Bala, in Snowdonia, we were doing an outdoor activity week including zipwiring, kayaking and coasteering, so a quiet and peaceful campsite with a great view was ideal at the end of each day.

 

A SPACIOUS, SHADY and secluded pitch — with added birdsong.

 

PREMIUM SPACE
At Norman’s Bay in Sussex, we wanted to be right by the beach. Of course, there is a premium on space at seaside sites, but this was well run by friendly staff, with a good shop and — heaven-sent given its coastal location — a visiting fish and chip van. It also had a railway station within ten minutes’ walk for car-free trips to Hastings and Brighton. Camping is pretty cheap at any time of the year, and so is great for young people — dare I mention the word “festivals”?

If you’re on a budget, it is perfectly possible to get a basic grass pitch for a tent for £12-17 per person per night, and with a coolbox it’s fine. If you go slightly out of season, you can still get great weather but lower prices, perhaps in or around summer half-term or mid-September. Larger sites with a wider range of facilities such as swimming pools do cost more, as is reasonable — you do get what you pay for. We paid about £20 per person per night (pppn) at Graffham in June and at Norman’s Bay in August, for instance, but for a basic pitch without electricity at Bala in mid-September it’s about £12pppn.

I’ve found it worth joining one of the camping, caravanning or motorhome clubs, both for their reviews and online communities, but also as a source of expertise — and for easy booking. The AA’s camping guides I’ve also found to be reliable, and I’ve used pitchup.com and Cool Camping as well to book. I will say that a set of good photos and an accurate description can often swing a decision to reserve. We tend to go away for four or five nights if we’re tent camping and go a couple of times a year. That feels like the right length given that camping is quite intense — you’re outside most of the time, and at the mercy of the elements. When we’ve motorhomed we’ve gone for one to two weeks, as you’re more self-contained and setting up and touring is easier. You even get a decent bed!