TURN YOUR WIFI AND BROADBAND SERVICES INTO PROFIT AND ENGAGEMENT

We hear from Kendal Stacey, Holiday Parks & Leisure Lead, Wifinity

I work with 4/5 of the UK’s largest holiday park operators, including Parkdean Resorts, Butlins and Haven. One topic keeps coming up. With tax, business rates, utilities, staffing and supplier fees rising, parks want to make every asset work harder.

Connectivity is one of those assets, delivering commercial returns when set up in the right way. Look beyond basic guest WiFi and towards the potential of your network as an income generator, an operational tool and a differentiator. This article shows how it can support your commercial goals.

Your connectivity affects booking decisions, guest satisfaction, spend on site and the workload for your reception team. Some parks create direct revenue through tiered or upgraded packages. Others drive indirect returns like better loyalty, increased venue footfall, longer dwell times, smoother digital journeys or reduced strain on reception teams.

CONNECTIVITY OPTIONS:
1 Basic or traditional WiFi A small number of outdoor access points create a simple mesh. It’s easy to install and is enough for very small parks with low demand. Performance drops at peak times, indoor coverage is patchy and it’s unreliable for streaming or remote work.

2 Park-wide professionally managed network A purpose-designed network with consistent coverage across the park and units. Handles many devices, supports streaming and work use, cuts your support burden using central management. Larger operators choose this.

3 In-unit broadband Each unit gets its own router or customer premises equipment for a private, home-style connection. Works well where predictable performance matters – lodge owners or long-stay guests. Supports tiered or premium packages. Backhaul is critical in every case. You’ll have several options like private 5G, fibre or fixed wireless access.

COMMERCIAL OPTIONS:
• Free access for all: Simple to communicate. Removes barriers for guests.
• Freemium. Basic free access with optional paid upgrades.
• Paid only. Be mindful that most visitors expect basic free access.
• Revenue share. A supplier like Wifinity, owns and manages the network.

Income from paid passes is shared. Different parks choose differently based on layout, guest type and commercial priorities. We consider things like terrain, accommodation mix, guest behaviour and operational goals.

That context usually points to the right model. At Parkdean Resorts, for example, we moved from a mix of legacy systems to a consistent managed network with in-van routers and structured backhaul. The focus wasn’t on headline speeds but on stable coverage and reducing support issues, which also enabled digital services. If you’re reviewing connectivity ahead of the season, start with what you want the network to deliver for users and the right model becomes easier to choose.

Please click here for more information.

STABLE, FAST, AND PROFITABLE: the right network can transform your park’s guest experience and commercial returns.

DON’T SLIP UP!

DON’T SLIP UP!

Freezing temperatures trigger increased claims...

Compass, the insurance specialist, has issued warnings to static caravan owners to prepare early for freezing conditions this winter. With a 115% increase in claims for freezing pipes and escape of water year on year, almost 80% of December 2022’s claims were as a result of extreme cold weather.

Static caravan and lodge owners must prepare their holiday homes for winter as per the terms of their policy or risk claims being rejected, according to Compass. The company saw a 115% increase in total claims caused by cold weather in 2022 compared to 2021. Almost 80% of total claims in December 2022 were due to damage caused by plunging temperatures, as the UK was gripped by the coldest start to meteorological winter since 2010.

During December 2022 alone, claims increased by 66% year-on-year compared to the same month the year before. Long-range weather experts are already predicting that another cold snap is on the way this winter, with a higher risk of snowfall caused by the El Niño weather phenomenon.

This typically brings colder, drier weather to northern Europe due to the jet stream shifting course. With the UK’s weather becoming increasingly unpredictable, Compass is warning static caravan and lodge owners to ensure their unit is winter-ready to mitigate the risk of damage and to allow for claims to be processed quickly if the worst should still happen, despite all precautionary measures being followed.

 

WATER ESCAPE
With escape of water being the main cause of damage following freezing weather conditions, static caravan and lodge owners need to ensure that they complete a full drain down of their unit prior to leaving it unattended during winter. While owners may assume that this responsibility falls to the park, performing a drain down is a condition within most insurance policies, making the owner and not the park, liable for any damage that occurs.

Karen Stacey, Managing Director of Compass explains: “Turning off the water and opening the stopcock valves is not sufficient, and does not constitute a full drain down, as the shower mixer valve, taps, and some components in the water heater are still exposed to risk if temperatures drop.” As well as turning off the water supply and opening stopcock valves, there are several other important steps in the process of draining down, including:

• Turning on the heating.
• Opening the caravan’s external taps, usually located underneath the structure.
• Turning on all taps, flushing toilets, and running the shower, as well as removing the shower head and connecting pipe to remove as much water from the plumbing system as possible.
• Removing any remaining water by blowing compressed air through the pipes.
• Using non-toxic anti-freeze where standing water may remain, such as in toilets and down plug holes.
• Securing all windows, skylights, and doors to prevent cold air from entering the unit. Checking any external plumbing and insulating any exposed pipes from the cold.

ALMOST 80% of December 2022’s claims were as a result of extreme cold weather, report Compass.

Stacey continued: “A lot of parks provide a drain down service, and owners should take advantage of this. However, it’s important not to leave this too late, as parks may have hundreds of units to complete, and weather conditions can change very quickly, as we have seen this October.

“If a park does not offer this service, and the owner does not feel confident doing the drain down themselves, they can hire a professional to do this for them. Even units with an automatic drain down system installed may not be covered in the event of a loss, as all precautionary measures need to be taken into account.

“With claims relating to damage caused by frozen pipes and escape of water ranging from a few hundred pounds to a total loss, we urge caravan and lodge owners to take the necessary action to protect their holiday home during the winter months as soon as possible.”

 

STORM HENK
With more wet weather forecast, and reports of flooding in areas which have previously been unaffected, there have been a number of holiday parks impacted across the UK, Compass warns. Karen adds: “The first storm of 2024, Storm Henk, has caused significant flood damage to holiday caravans across the UK.

“Our stats show that storm and flood damage make up 32% of insurance claims, and in one such instance, an entire static caravan was destroyed during a storm, resulting in a £148,590 claim. “In flood-prone areas, holiday home owners may need to check that their policy does not have flood-related restrictions or requirements, such as fitting a floatation device.

While floods cannot be predicted or prevented entirely, having a comprehensive insurance policy in place can help avoid being left out of pocket should the worst happen”.
For more information on specialist caravan and leisure insurance, visit www.compassparks.co.uk

 

Compass Insurance
0344 274 0276
www.compassparks.co.uk

BRACE FOR INCREASED STORM DAMAGE

BRACE FOR INCREASED STORM DAMAGE

CLAIMS FOR STORM damage is increasing due to climate change impacts on UK weather.

Static caravan and lodge owners should prepare for the likelihood of increased storm damage due to climate change, according to Compass, a specialist provider of caravan and leisure insurance.

The company saw a 16% increase in total claims caused by storm damage between 2021 and 2022. The insurer is warning owners to ensure their caravan is storm-ready and also to check they have comprehensive insurance.

During 2022, 32% of Compass’ static caravan claims were due to storm damage. In one such instance, an entire static caravan was destroyed during a storm, resulting in a £148,590 claim.

CLIMATE CHANGE
Due to the effects of climate change, claims for storm and flood damage have the potential to increase in the coming years, making it even more important that static caravan owners purchase insurance to protect their home-away-from-home as extreme weather events become more frequent.

According to the Met Office 2, July 2023 was one of the wettest on record, with many parks across the country also being impacted by unseasonably windy weather, with gusts of up to 55mph recorded in Devon, Gwynedd, and Northumberland.

Analysis of claims data highlights how unpredictable UK weather can be. As a result of Storms Dudley, Eunice, and Franklin 3, February 2022 saw a significant increase in the number of claims for storm damage, up more than 2,000% on the previous year.

BEYOND REPAIR
In the UK, it is not a legal requirement to insure a static caravan. However, it is a condition of many caravan parks that caravan owners have adequate insurance to cover damage to their property when it is on-site. This insurance will also ensure a safe and efficient removal of the unit, should it be destroyed beyond repair.

Even if not completely destroyed, storm and flood damage can make a static caravan completely uninhabitable. “Unlike bricks and mortar holiday homes, static caravans are particularly susceptible to damage from storms or floods,” points out Karen Stacey, Managing Director of Compass.

“Unpredictable weather events, especially flash floods caused by heavy rain on parched ground during the summer, can cause a significant amount of damage to static caravans. “We know caravan parks do everything they can to protect the units on their site all year round but freak storms and the damage they cause are somewhat out of their control.

“Caravan owners should make sure that they have adequate insurance for their unit and take the time to do regular maintenance to ensure any damage is kept to a minimum.” For more information on specialist caravan and leisure insurance, visit compass.co.uk

Paperless Policies Keep Giving

Paperless Policies Keep Giving

Paperless Policies Keep GivingCaravan, lodge and park owners continue to go paperless – helping their insurance provider, Leisuredays, to raise more and more money for national charity, Heart Research UK. As part of Leisuredays’ commitment to helping hearts, the company donates £1 to Heart Research UK every time a customer opts for an emailed policy rather than receiving their documents through the post. Throughout 2018, Leisuredays’ Paperless Policies campaign raised a hearty £14,292. Leisuredays’ Paperless Policies initiative has raised a massive £91,970 in the last nine years. Associate Director Laura Wilby presented Heart Research UK with a cheque during the Halifax-based company’s Healthy Heart day. As a big thank you, the charity delivered heart and cholesterol checks, plus lifestyle advice to staff, who celebrated with a health fair, eating healthy snacks and sharing recipes and exercise ideas.