WITH 56 PARKS across Britain, Park Holidays UK is consistently offering outstanding standards.

Major parks group Park Holidays UK has earned two top quality awards, thanks to guests who say that they consistently enjoy gold standards of service during their stays. The first accolade was the prestigious 2024 Feefo Gold Trusted Service Award which puts Park Holidays UK among a small elite of Britain’s most outstanding holiday providers.

Feefo is one of the world’s most trusted review websites, and its gold award goes only to companies which achieve exceptionally high scores from customers throughout the year. In 2023, said Feefo, almost all guests delivering their verdict on Park Holidays UK gave it a rating of 4.5 or 5 – the maximum score – based on their experiences.

Feefo also gave a special award to Park Holidays UK for delivering 10 years of consistent service excellence. Brad May, Chief Marketing Officer at Park Holidays UK – which operates 56 parks across Britain - said that all members of the staff team deserved to take a bow: “These awards are a fantastic achievement of which everyone at the company can be proud, not least because of what customers are saying in their reviews,” he said.

“Our high quality standards always earn praise from customers, but guests are just as keen to comment on the relaxed atmosphere, friendliness, and hospitality they enjoy. “Making this happen is entirely down to the enthusiasm of our loyal and hardworking teams – and many reviewers say what a great difference our staff make to their stay.

“It’s always our aim to provide guests with the best possible holiday memories, and we are delighted to be exceeding their expectations in so many different ways,” added Brad. Bookings for 2024 have got off to an extremely strong start, he reports, and ownership of holiday caravans and lodges are continuing to grow in popularity.



Investment in eco tourism continues to thrive...

EACH LODGE OFFERS PRIVACY while maintaining proximity to the resort’s central facilities.

The David Bellamy Blooming Marvellous Pledge for Nature works in partnership with over 500 holiday parks in the UK. Pioneered over 28 years ago by botanist and TV personality David Bellamy, the scheme is now administered by his son Rufus, who is himself an Environmental Adviser, working closely with parks of all sizes.

The organisation has singled out Parkdean Resorts for special praise thanks to their commitment to the environment and its responsible stewardship of over 3,500 acres of land at its 66 sites. Parkdean Resorts was described this month as ‘a green trailblazer’ for kickstarting work that will provide wildlife and the natural world with the same warm welcome as its holiday guests.

Scheme co-ordinator Rufus Bellamy said Parkdean Resorts deserved major recognition for mobilising a raft of exciting and imaginative environmental projects across its parks this year. Once they are completed, said Rufus, the work will not just benefit nature, but will also help provide an enjoyable and educative experience for guests, and for youngsters in particular.

Making new wildlife discoveries, he said, was just one of the ways in which Parkdean Resorts was helping to create magical memories for the 3.5 million guests it welcomes each year. The group’s parks have all taken the David Bellamy Pledge for Nature which commits them to managing their green spaces with wildlife in mind and undertaking at least one significant wildlife project over the next year.

These include setting up bird boxes and other artificial habitats, creating areas where bees, butterflies and other pollinating insects can get food, focusing on the conservation of a specific species, and working to enhance ponds and other wetland habitats.

INTERPRETED NATURE TRAILS encourage all family members to make wildlife discoveries in the park’s grounds.

Parks taking the Pledge receive visits from independent wildlife assessors who provide advice on new projects to be undertaken, and the steps needed to accomplish their nature conservation goals.

Responsible at Parkdean Resorts for steering the scheme is the group’s Regional Director of Scotland Colin Pearse, and he said park managers play an important part in delivering the results: “Our managers are given a great deal of autonomy in deciding what conservation projects will best suit their park, and then involving team members in making it a reality,” said Colin.

“This is crucial as our parks are located in different and very beautiful coastal and countryside locations throughout Britain, each with its own individual character and natural assets. “We ask each manager to propose a project and explain the ways in which it will enhance the guest experience, and then it’s up to them with help from members of their team.

“There’s never any shortage of volunteers coming forward, not least because it’s very satisfying to know that you are making a real difference to safeguarding wildlife and the natural world. “We receive tremendous support from the scheme’s advisers who are always willing to go the extra mile in providing both encouragement and expert guidance,” added Colin.

Rufus Bellamy said that Parkdean Resorts had become national cheerleaders for the scheme, and its parks were role models for how tourism businesses could work as a group to help nature.


Just as importantly, he said, Parkdean Resorts was encouraging millions of holiday guests each year to discover more about the natural world, and the part they can play in its conservation. Mythtopia is an eco-glamping resort situated just outside of Edinburgh that is due to open in Spring 2024. The resort is designed to be 100% sustainable, carbon-negative, and powered entirely by natural energy sources, such as solar and wind energy.

To help in its rewilding efforts, Mythtopia is also leveraging its own cryptocurrency funded by carbon credits, as part of its mission to plant 120,000 trees on the site itself. Its founder, Oliver Pyle-Santini, was inspired to create a flourishing and environmentally-conscious business that would provide a wealth of jobs to the local community, and safeguard the natural surroundings of the estate.

The luxury glamping resort will feature many activities from yoga to silent discos but the most unique is ‘Legends’; an augmented reality game based on Celtic mythology and folklore aimed at families, couples and gamers alike. Situated among 200 acres of preserved green land and located just 20 minutes from the Scottish capital, Mythtopia is the ideal place for families to experience nature while embarking on an immersive AR adventure.

MYTHTOPIA OFFERS ITS GUESTS a unique immersive AR experience based on ancient Celtic mythology

Mythtopia will also be the UK’s first holiday destination exclusive to NFT token holders. Mythtopia will feature 150 low- carbon impact geometric domes and lodges, along with a restaurant, clubhouse, bar, and spa. Each guest will receive access to a wealth of activities including a geofenced augmented reality playground based on ancient Celtic mythology called ‘Mythtopia Legends’.

The game allows players to explore the natural woodland environment while following a spellbinding story of mythical creatures. Participants can build their own AR character, interact with talking trees and dwarves, and go on mystical missions alongside the characters of their friends and family.

Using Celtic legends, this unique AR experience will create a ‘digital theme park’ perfect for families, couples, gamers, and LARPers. Guests can also get involved in a wide variety of other activities to help them enjoy the natural world with opportunities for open water swimming in its own lake, stargazing, horse riding, yoga classes, and silent disco parties.

ECO-VISITORS will help plant over 120,000 trees by visiting Mythtopia, a carbon-negative retreat.

Tregoad Holiday Park in Looe, Cornwall, celebrated the completion of a raft new developments this summer by opening its doors to members of the local community. Representing an investment of £2.5 million, the initiatives were focused on sustainability, and the introduction of new ways to protect the natural world.

The family-owned park, part of the four-strong Waterside group, chose a Saturday in July to showcase its achievements to guests which included members of the public, senior local authority and VisitCornwall representatives, and Tregoad’s local suppliers. New features include the creation of Cornwall’s largest wildflower meadow bank covering more than 3,000 square metres, and seeded with high pollen-bearing plants.

Nectar produced by the blooms, says the park, will provide a valuable foraging resource for honey bees, butterflies, and other important pollinators. In addition, the park has invested £300,000 in planting hundreds of indigenous plants, trees and shrubs, and installed a range of new wildlife habitats.

The living quarters installed throughout the park’s grounds include three traditional beehives, duck houses, plus bird and bat boxes made from recycled materials This year, the park is also spending £36,000 on upgrading its popular wildlife walk. The move will add an additional 2km to its length, allowing guests to explore even more of the park’s rich and varied landscape, and to uncover its wildlife secrets.

Matt Way, General Manager at Tregoad Holiday Park, said: “An important part of our guests’ experience is enjoying our wildlife, beautiful lakes, and woodland walks. We believe we have a responsibility to nurture and enhance our natural surroundings, helping Cornwall’s natural environment to thrive and contribute to a greener future.

PARKDEAN RESORTS’ many accommodation options include lodges located in tranquil wooded surroundings.

“As well as focusing on wildlife and planting, we’ve been assessing everything that we do at Tregoad to ensure we’re operating as sustainably as possible. “For example, we’ve introduced a new waste-water treatment facility to allow the park to be self-sufficient, installed water refill taps, and reused construction materials across the site, such as our former toilet blocks which have been crushed and reused as road infill. We’re also continuing to work with Climate Vision to identify more ways in which we can reduce our carbon footprint.”

Tregoad Holiday Park works with more than 50 local suppliers, including Flotsam Flo which creates fashion accessories from waste which is difficult to recycle. Items are taken in, including old wetsuits, which are then upcycled by Flotsam Flo to be sold in its shop. The park is the first holiday park in the UK to go ‘full cycle’ in recycling, upcycling, and redistributing in such a manner.

Through partnership with a specialist upcycler of wet suits, inflatables and plastics, the park is aiming to reduce its landfill by a further 10% this year – after diverting 80 tonnes of waste from going to landfill between 2022 and 2023 through switching to alternative waste companies. Matt continued: “Collaboration is key to helping us tackle climate change. We’re proud to be working with like-minded businesses which champion sustainability and consider their environmental impact when planning their future investment and areas of growth.

“Our sustainability efforts complement our wider enhancement works at Tregoad. Over the past two years, we’ve introduced 100 new high-quality holiday homes and invested more than £500,000 in improving our guest facilities. Matt adds: “Our holiday accommodation and facility improvements, alongside our sustainability initiatives, are helping us achieve our core objective of delivering an exceptional quality holiday experience.”



ADAM BREAKSPEARE has decided to pitch the Oakland Holiday Park lodges at the top end of the market

Rising demand for holiday homes in rural Staffordshire has prompted a local family to create a new £1 million development on its long-established holiday park. Oakland Holiday Park, near the village of Brewood and close to the Shropshire border, says that sales enquiries have been booming since the end of pandemic.

Now the park is getting ready to open up a new phase of luxury lodges which are all located on the banks of the Shropshire Union Canal which runs through the grounds. Adam Breakspeare, whose family has owned the park for 35 years, says that although the investment is substantial, he is confident the demand will be there: “Many people took a holiday in Britain for the first time during the pandemic years, and clearly enjoyed the experience,” he says.

“Now many are looking to own a holiday home in tranquil countryside which they can enjoy throughout the year, both for short breaks and longer stays. “We have decided to pitch our new development at the top end of the market, and all of our new holiday lodges are fully equipped and furnished to the highest standard,” said Adam.

Starting at around £145,000, the lodges are for a limited period being offered with a free hot tub in which owners can unwind. Each also has its own exterior decking for al-fresco dining. Owners will have full use of Oakland’s extensive guest facilities which include an indoor pool and sauna, fitness suite, fishing pool, and friendly park bar serving snacks and meals.

The park is a previous overall winner of the Enjoy Staffordshire Tourism Awards in the parks category, thanks to its first-class standards and welcoming atmosphere. The wildlife-rich nine-acre grounds of Oakland, says Adam, are a haven for wildlife which the family encourages with a raft of conservation initiatives.

Rainfall is harvested for irrigating the many shrubs and flowers planted throughout the park, a lot of which have high nectar-bearing blooms which draw butterflies and honey bees. In addition, the family has installed many bird, bat and owl boxes, and provides heating for its pool with a highly efficient solar energy system.



PARK HOLIDAYS UK takes its portfolio to 54 locations with the acquisition of Park Leisure.


Park Holidays UK has confirmed its acquisition of holiday parks group Park Leisure which owns 11 holiday parks in popular locations in England, Scotland and North Wales. It will bring to 54 the number of parks now operated by Park Holidays UK – and follows the company’s acquisition of nine parks from Bridge Leisure in 2021. The enlarged portfolio, says the group, will provide it with an even stronger national platform from which to serve Britain’s fast-growing domestic holiday market.

Park Holidays UK director Tony Clish said the coming together of the two well-established groups presented exciting new opportunities in one of tourism’s most dynamic sectors: “Both companies have invested substantially in their parks over recent years and created a range of high-quality holiday products which people clearly enjoy,” he said. “Park Leisure’s 11 parks have all gained top five-star tourist board awards and represent the high-quality standards we have been working towards in recent years.


“Whether customers are looking to rent or buy a holiday home, we can now offer a wide geographical spread of parks able to deliver a first-class experience at an affordable cost. “We will continue to invest in all of our parks to ensure that that their facilities and standards of service are maintained to the highest possible levels,” said Mr Clish. “The domestic holiday market continues to gain traction in the post-Brexit and post-pandemic market, and we are continuing to see an ever-increasing demand for UK holidays.

“Quality is the main driver of bookings and holiday home sales, and this union will consolidate some of the finest holiday parks in the UK into one single group,” said Mr Clish. Parks in both groups provide extensive leisure facilities and family entertainment, together with carefully managed landscaped grounds in which holiday lodges and caravans are located. Park Holidays UK was formed over 35 years ago, and its parks today span the length of Britain from Cornwall in the west to Moray in northern Scotland. Park Leisure has operated holidays parks for more than 20 years, and has a presence in Cornwall, Herefordshire, Lancashire, Northumberland, Yorkshire and North Wales.



Park Holidays UK is providing no-cost holiday accommodation to 100 military families every year, helping them to re-adjust to a life together after deployment. The group operates over 40 holiday parks across Britain and has teamed up with the Give Us Time charity to ensure that its holidays are enjoyed by the most deserving. Founded in 2012, by former Army medic Liam Fox MP, the organisation matches donated holiday accommodation with military families in need of rest and rehabilitation.

Coming in for special praise is the quality of the accommodation and facilities on offer, and the friendliness of park staff which plays a big in creating a relaxing atmosphere. “We feel very privileged to be able to play a small part in helping Britain’s dedicated military personnel to re-discover their family bonds,” said Park Holidays UK director Tony Clish. “Making a difference by supporting charities and good causes has long been part of our business culture and goes back over 35 years to when the company was started. “As well as national bodies such as Give Us Time, individual parks also often fundraise for local organisations with park management and staff taking the lead,” said Tony.



Neil Campbell, a veteran traveller, offers some friendly campsite feedback...

BOTH CANTERBURY AND HENLEY campsites have merited return trips. Pic. The Camping and Caravanning Club


As I scooped out the huge pool of rainwater in the middle of our collapsed inflatable tent with an old ice cream tub, I thought to myself “I absolutely love camping!” Ridiculous as this may sound, given that we were racing against time to bail out and re-inflate the tent before a fresh deluge, campsites always give you an adventure, memories to treasure and something to laugh about.

They are a truly analogue experience in a digital world, are eco-friendly, cheap and — especially after the pandemic — offer a huge dose of freedom. We have used campsites and holiday parks all over Britain, from the Isle of Skye to the Jurassic coast, from Snowdonia to Essex’s Mersea Island. And they have been infinitely varied — from little more than a farmer’s field with six pitches and a neighbouring bull (but a view of the Highlands) near Loch Ness, to brilliantly-run and comprehensively- equipped holiday parks in Norfolk.


WE LOVE TO MAKE the most of on-site opportunities like pond dipping. Pic Kelling Heath


But the good ones all have several things in common that can make or break a camping holiday. From a veteran camper’s point of view, what is an ideal campsite? A speedy check-in process is a massive bonus and gets the holiday off to the right start, particularly after a long journey with everyone a bit grumpy. Most of the form-filling of checking-in and payment can be done online in advance, so it should be a straightforward matching of you to your pitch number and off you go.

Our most recent trip, to the Graffham campsite in Sussex in June, had check- in down to a tee — we didn’t even have to leave our car, and were checked in and being shown to our pitch within a minute or two. The staff greeting you are also critical — a cheery welcome makes a vast difference and costs nothing. And if the numbering of pitches is clear and the directions to facilities are easy to understand, you’re off to a good start. An early check-in and late check-out time is always good.


If the previous occupant has left by mid-day, there is no reason why the new one shouldn’t arrive at 1pm — really, what needs to happen in that hour? It makes a big difference if you have set up camp and are sitting down with a cuppa by 4pm rather than toiling at 6pm when painfully delicious barbecue smells start to waft around. Compare this to a lengthy check-in at 3pm, surly or indifferent staff and a confusing layout, and the difference between a well-run campsite and its opposite is clear.

I’ve also developed something of an allergy to “sign-usitis”: signs with information or warnings are fine in moderation, but a plethora of signs with rules outlawing a long list of activities have me wondering if I’m a customer or an inmate. One rule I am keen on, though, is quiet after 10.30pm — camping can be tiring! I’m glad to say that the vast majority of sites these days are well run — word gets out about the bad ones, and they tend to go out of business.


GOOD DRAINAGE is key if the elements conspire against you.


Pitches obviously vary hugely, and campers have different expectations depending on what type of campsite and what level of pitch you have booked — but the cost and the pitch should match. A normal-size grass pitch is not the same as a jumbo pitch with electricity and a water tap. But it is reasonable to expect all pitches to be clean, newly mown if appropriate and — my pet bugbear — decently level, or the means to make it so (such as stones to level up a motorhome, as we were able to use on a campsite in Skye).

At Graffham we had a secluded forest pitch with electricity, and it was level and large enough both for a tent and pop-up gazebo — we also had a lovely soundtrack of birds. In terms of proximity to facilities, I think a one or two-minute walk is fine — and we always take our bikes, so that can speed things up. No-one wants to be pitched right next to facilities. I would never want a pitch within earshot of washrooms — we’re talking hand-dryers and hairdryers, and with screening it’s possible to keep them out of everyone’s eyeline too.


HELPFUL SIGNS ARE FINE, but too many can leave you feeling a bit put upon.


It hardly needs to be said that facilities need to be kept clean and appropriately equipped, that is just a fundamental of a decently-run campsite. If there are coin-operated hairdryers, that is probably worth mentioning at check-in, and if there have to be time-limited button-operated showers, please can that be at least 20 seconds and not less than ten? This seems like a fairly lengthy wish- list, but campers do return to well-run sites. We’ve been back to Kelling Heath holiday site in Norfolk a couple of times over the past decade, and I remember it well from a trip when I was ten — several decades ago!

It’s a large holiday site, well-run and friendly with a great shop, and close to the coast, cycling routes and a steam railway. It’s also a fabulous site for kids, with acres of space. Canterbury and Henley campsites have also merited return trips — as well as being great sites, they are close enough for a weekend trip, and just a short drive or walk into the city. We’ve also done quite a few one-off trips to campsites for particular reasons — at Bala, in Snowdonia, we were doing an outdoor activity week including zipwiring, kayaking and coasteering, so a quiet and peaceful campsite with a great view was ideal at the end of each day.


A SPACIOUS, SHADY and secluded pitch — with added birdsong.


At Norman’s Bay in Sussex, we wanted to be right by the beach. Of course, there is a premium on space at seaside sites, but this was well run by friendly staff, with a good shop and — heaven-sent given its coastal location — a visiting fish and chip van. It also had a railway station within ten minutes’ walk for car-free trips to Hastings and Brighton. Camping is pretty cheap at any time of the year, and so is great for young people — dare I mention the word “festivals”?

If you’re on a budget, it is perfectly possible to get a basic grass pitch for a tent for £12-17 per person per night, and with a coolbox it’s fine. If you go slightly out of season, you can still get great weather but lower prices, perhaps in or around summer half-term or mid-September. Larger sites with a wider range of facilities such as swimming pools do cost more, as is reasonable — you do get what you pay for. We paid about £20 per person per night (pppn) at Graffham in June and at Norman’s Bay in August, for instance, but for a basic pitch without electricity at Bala in mid-September it’s about £12pppn.

I’ve found it worth joining one of the camping, caravanning or motorhome clubs, both for their reviews and online communities, but also as a source of expertise — and for easy booking. The AA’s camping guides I’ve also found to be reliable, and I’ve used and Cool Camping as well to book. I will say that a set of good photos and an accurate description can often swing a decision to reserve. We tend to go away for four or five nights if we’re tent camping and go a couple of times a year. That feels like the right length given that camping is quite intense — you’re outside most of the time, and at the mercy of the elements. When we’ve motorhomed we’ve gone for one to two weeks, as you’re more self-contained and setting up and touring is easier. You even get a decent bed!



Picture postcards from Monkton Wyld, West Dorset…

Monkton Wyld, near the coastal village of Charmouth in West Dorset, should be rightly proud of its quarter-century of providing families with first-class holiday experiences. Joanna and Simon Kewley first started welcoming guests to their family farm in the early nineties, and its idyllic location and friendly atmosphere quickly won them a large following.

Over the years, the couple have invested much time and energy into ensuring that the park offers families the perfect surroundings for a memorable Dorset holiday. The holiday park is situated in West Dorset’s Area of Outstanding National Beauty, only three miles from the World Heritage Jurassic Coast line of Devon and Dorset. Joanna and Simon have created many wildlife habitats in their 26-acre grounds where wild flowers flourish and provide foraging for honey bees, butterflies and other pollinators.

They have always been keen to run their park along sustainable lines and have been presented with the David Bellamy Conservation Award at its top gold level for many years. The tranquil atmosphere is maintained by the park’s division into small paddocks for camping, caravan and motorhome guests who come from across Britain and mainland Europe. The summer camping field offers wonderful spacious camping for families and friends. A level rally field offers a great destination for small and larger groups with a number of 10amp pitches are available.

As well as pitches for caravans, motorhomes and tents, Monkton Wyld has a small but prestigious development of luxury caravan holiday homes. The 17C farmhouse sleeps up to nine people and pets are welcome to a four bedroom, holiday bungalow. A fully stocked shop is available on site for all those essentials and little luxuries. The site currently have three different food vans visiting weekly. Fish and Chips, Wood-fired pizzas and a Pie and Burger Van.


Monkton Wyld
Tel. 01297 631131




New and returning customers will be welcomed to Celtic Holiday Parks…

A HYDRO POOL COMPLEX provides guests with therapies and relaxation.

Wellbeing, beauty and fitness facilities are among the new features waiting to welcome this year’s visitors to a multi award-winning Wales holiday park group.
Celtic Holiday Parks, based in Pembrokeshire, says it has responded to customer feedback at its three parks by investing in new ways to improve the guest experience.
Business owners Huw Pendleton and his parents Vic and Ann say that the changes will ensure the family-owned group will continue on its course of attracting a new generation of visitors.
“Parks are no longer a one-size-fits-all proposition, and we intend to deliver the type of experience which people have been telling us they want from a holiday,” said Huw.


“They still expect fun, but many would rather visit a cocktail bar than a clubhouse, enjoy gastro-pub style meals, and enjoy treatment rooms with first-class facilities and ethical, organic products.
“Beautiful and well cared-for natural surroundings are also often preferred over artificial attractions, and accommodation needs to be exciting, glamorous and perhaps just a bit magical,” Huw continues.
“Many of our guests are repeat visitors, and relatively new to the concept of a park holiday, so we are constantly challenging ourselves to ensure they have something fresh to look forward to.”
Open from March 1st, both new and returning customers in 2022 will be welcomed to surroundings which are a far cry from what met the often more modest expectations of two or three decades ago.


NEW DEVELOPMENT WORK is also taking place at Meadow House Park in response to customer demand.


Five-star accommodation with private hot tubs, safari tents, cosy log cabins, and to-die-for interiors with four-poster beds and designer décor are all part of the pampering process.
“We are privileged to be located in one of the most exquisitely lovely corners of Britain, home to the country’s only coastal national park, so tend to attract people who readily appreciate quality surroundings,” said Huw.
“But although we are continually investing in our parks, our family’s twenty year experience tells us that happy memories are also fashioned by just how welcome people feel.
“That’s why we were delighted to have been given three major awards recently in which the parks’ friendly atmospheres and helpful, cheerful and caring staff all played a big part.”

BLUEBELL PODS AT NOBLE COURT provide guests with a private spa pool and a chance for al-fresco dining.



The accolades came from bookings giant Hoseasons, Welsh Enterprise, and LUX life magazine – and sit alongside the parks’ Best Caravan and Glamping in Wales distinction from Visit Wales.
Celtic Parks’ picture-perfect Pembrokeshire locations are near the market town of Narberth (Noble Court and Croft Country Park) and overlooking Amroth Bay (Meadow House Park).
Each, said Huw, has its own distinct character with which couples and families often fall in love, leading to their decision to buy a holiday home for four-season use.
“The popularity of UK holidays in recent year has not been for reasons anyone would have chosen, but it has certainly opened many people’s eyes to what a fantastic experience it can be.
“Our record bookings for next year suggest this is no flash in the pan, and I’ve every confidence that we will be investing and raising the bar even higher over the next twelve months,” said Huw.

Celtic Holiday Parks
Tel. 0800 1777 411

Campaign Calls For Tourism VAT Cuts

VAT Cuts

Findings by the Cut Tourism VAT campaign reveals that the UK’s tourism industry would be significantly better off if VAT was reduced from 20 per cent to five per cent. Pic: VisitBritain.

Campaign Calls For Tourism VAT Cuts

Pressure is mounting on the government to cut VAT on UK tourism, after thousands of businesses and politicians signalled their support for a nationwide campaign.

The Cut Tourism VAT campaign believes the industry would be £4bn a year better off, and lead to the creation of up to 120,000 new jobs, if Britain fell into line with Europe and reduced the levy from 20 per cent to five per cent.

A cut in VAT would also increase the appeal to visitors from overseas already struggling with a strong pound, campaigners claim, helping the British tourist industry to compete with low-taxed European and American attractions.

Graham Wason, chairman of the Cut Tourism VAT Campaign, said: “This new research is the economic proof the Treasury has asked for to prove what every other country in Europe knows – that cutting VAT on holidays is profitable for governments.

“Many of our coastal towns are ignored but cutting VAT would help them thrive. More than 60 cross-party MPs have signed our parliamentary motion and more than 1,000 companies and groups are backing the campaign.”

Campaign supporter Dermot King, managing director of Bourne Leisure commented: “As the pound continues to strengthen against the Euro, the gap in price competitiveness between the UK and her European partners widens. Outside of the London bubble, UK tourism continues to try to compete with not just one but increasingly two arms tied behind its back.”

Tourism is one of the UK’s largest industries – employing over 3.1 million people and generating £127bn for GDP in 2013 – and campaigners say a cut in VAT would give a vital boost to regional businesses and economies reliant on the industry.

Ufi Ibrahim, chief executive of the British Hospitality Association said: “As the driving force behind our recovery, it’s vital we help smaller firms grow. No one denies the cut would dent tax revenues initially but only briefly, so this is a chance for politicians to prove they are really in it for the long by making an investment in an industry which is the UK’s biggest employer of young people.”