LET’S NOT GO VIRAL!

One of the increasing risks facing all businesses is cyber-crime. Computers now sit at the centre of almost every commercial activity, enabling consumers to find what they want quickly, pay for it, and have it delivered next day or even same day. The holiday industry is no different. Consumers search for destinations, read reviews, compare prices and then book and pay online.

Computers and the internet are intrinsic to 21st century trading. As an insurance professional, one of the most challenging products to sell to a customer has been Cyber Insurance. Ten years ago, when the cover was relatively inexpensive, we couldn’t give it away — there was absolutely no interest. Fast forward to today and the environment has changed dramatically.

Cyber-crime frequently hit the headlines and claims are rising. Major companies such as Marks & Spencer, the Co-op and Jaguar Land Rover have all been affected. Even government departments have suffered from cyber-attacks.

These attacks can lead to serious business interruption, significant costs in identifying and removing malware and further investment in security to prevent recurrence. On top of this, businesses may have to face ransom demands to regain control of their systems and, if found to have inadequate security, fines imposed by the Information Commissioner’s Office (ICO).

WHAT HAS ALL THIS GOT TO DO WITH HOLIDAY PARKS?
Cyber-crime is on the rise, and in the online world no one is immune. It is easy to assume that only large companies are targeted because those incidents make the news - but they are just the tip of the iceberg.

Small businesses are frequently targeted due to;
Perceived Vulnerability: Attackers often see SMBs as easier targets with weaker security.
Data Value: Even small businesses hold valuable customer data useful for identity theft and fraud.
Supply Chain Access: Small businesses can be used as entry points into larger digital supply chains

Holiday parks typically operate websites, booking systems, computerised accounts and billing. It’s surprising how much customer data is held, and if you hold customer data, you are responsible for protecting it.

SO, WHAT ARE THE MAIN RISKS?
• Financial Costs: Direct losses from theft, ransom payments, recovery costs (IT forensics, data restoration), legal fees, and potential fines.
• Operational Disruption: Ransomware and other attacks can halt business operations for days, leading to lost income and productivity.
• Reputational Damage: A data breach can undermine years of trust and goodwill.
• Data Loss: Compromise of sensitive customer and business data, including intellectual property.
• Business Failure: A significant number of small businesses never recover from major cyber-attacks
• What exactly are cyber-attacks or cyber-crime?
• Phishing: Fake emails tricking employees into revealing credentials or installing malware.
• SQL injection: An SQL injection happens when a cyber-criminal embeds harmful code into a webpage or application to access data.
• Malware/Ransomware: Malicious software that encrypts files and demands payment for their release.
• Denial-of-Service attacks (DoS): Flooding a system with traffic to make it unusable
• Man-in-the-Middle attacks: During a man-in-the-middle cyber-attack, a cyber-criminal will intercept conversations, transactions, and the transfer of data between the victim and a service they’re trying to use.
• Social Engineering: Manipulating people through fake emails, calls, or messages to gain access.

WHAT COVER IS AVAILABLE?
There are many providers of Cyber Crime or Cyber Liability cover which keeps the market competitive. Most will offer a comprehensive cover including:
• Data breach
• Security failure
• Illegal threat
• Cyber attack

The precise scope of cover will depend on the insurer and the policy wording. If a cyber-attack strikes, policies may also help with:
• Additional business expenses
• Data recovery costs
• Public relations costs

The consequences of cyber-crime are serious for both the business and their customers. The ICO can impose fines of up to £17.5 million or 4% of a firm’s annual global turnover, whichever is higher. British Airways were fined £20M for a data breach and Marriott Hotels £18.4M. The ICO has teeth and isn’t afraid to use them!

Compass Insurance
0344 274 0276
compassparks.co.uk

HOLIDAYS ON A SHOESTRING

Latest consumer spending figures from the Office for National Statistics (ONS) reveal UK households spent over £175.4bn on hotels and restaurants in 2023, as the holiday industry rebounded from Covid. The figures reveal a rise of almost 6% on 2022’s spend of £165.7bn.

Brits also splashed £21.8bn on UK-based tourist activities, up from £16.7bn in 2022. It wasn’t only hotels that benefitted from last year’s ‘staycation’ bug. Last year, they also spent £38.3bn on holiday accommodation, such as holiday lets. That was up 6.7% from 2022’s £35.9bn.

While these record figures eclipse even the peak pre-Covid year of 2019, and are encouraging results for Britain’s tourist trade, the sharp rise in spending is also causing some concern. “It’s really great to see Britain’s hard- pressed hotel and tourism industries bounce back from the horrific impact of Covid,” says Lily Smith, a travel expert from the specialist accommodation finder UniversityRooms.

“The amount Brits spent on UK hotels and restaurants plummeted from a height of £144bn in pre-Covid 2019 to £88bn in 2020 – a collapse of nearly 40% – so damaging was the impact of the virus. “Similarly, spending on other accommodation fell from £31.9bn in 2019 to £15.4bn in 2020 as Covid took a grip.”

Looking at these ONS figures, it’s little wonder that many Brits, who want to enjoy seeing new parts of their own country, are now thinking twice. Some Brits clearly feel overseas holidays already represent better value than holidaying in the UK. “We spent £77.9bn on foreign holidays last year, another new record and up significantly from £66.8bn in 2022,” says Lily.

“Clearly, Brits on a budget need to think beyond traditional hotels and holiday accommodation to visit some of our most popular holiday spots. That’s why an increasing number of us are planning to stay in vacant university rooms for our next holiday. “That’s a clever call, as many universities offer rooms that are great value, centrally located and are still readily available to book for the peak summer season.

Best of all, you can stay in them even if you are not a student. Some universities are a destination in their own right. It’s possible to stay in rooms in historic locations such as Oriel and Magdalen colleges in Oxford. Similarly, you can have rooms dating back centuries in Corpus Christi or have breakfast or brunch in the dramatic Gothic dining Hall at Kings in Cambridge. A night’s stay in Magdalen college can cost as little as £55, dependent on date.

BUBBLING OVER

BUBBLING OVER

The hot tub influence on increasing bookings...

 

THE VACATION RANGE, from Superior Wellness, boasts robust features designed specifically for the holiday let market.

 

For the holiday industry, 2022 has been another record year for staycations, delivering an estimated £15.5billion boost to the British economy. According to Sykes Holiday Cottages’ annual Staycation Index, 77 per cent of Brits holidayed in the UK this year, spending an average of £822 on their accommodation alone.

So how do you make your holiday destination stand out from the crowd and increase the odds of internet surfers pressing the book button? The simple answer – add a hot tub. “UK staycations with hot tubs consistently appears on a list of the most common staycation searches,” says Gareth Ward, Sales Director at Superior Wellness, one of the UK’s leading hot tub suppliers.

“A hot tub not only adds a touch of luxury but can also increase occupancy and revenue by up to 60%. “But much more than that, a hot tub allows families and loved ones to reconnect and spend quality time together,” Gareth adds. “People are also focusing on their wellness much more and a hot tub can help with this – soothing aches and pains, reducing anxiety and stress and relieving headaches. All reasons that may inspire a customer to book a holiday property with a hot tub.”

 

OFFERING A HOT TUB with your holiday let will increase bookings on average by 60 per cent. Pic. Rotospa

 

HOLIDAY LET
Jonathan Pritchard owns a holiday let based in Anglesey, he recently made the decision to add a Vacation Social hot tub, from the Superior Wellness stable, to his property. Jonathan purchased the hot tub from Superior Wellness’ partner at Concept Spa in Wales and he explains: “We wanted to increase bookings and people always say that it’s a bonus to have a hot tub, we were also recommended to get one by Sykes.

“I was recommended by Concept Spa to go for the Vacation social based on the value for money, the fact it’s simple and easy to use, less hassle/ maintenance, less things for people to break. “It has most definitely made a difference to my bookings; we are noticing that the winter months are also filling up much faster.”

If you are looking to purchase a hot tub for your holiday let, Superior Wellness recommend the Vacation Range or their Platinum Spas Holiday Let 5 hot tub. Both offerings are perfect for holiday homes, cottages, B&Bs and Airbnb as they designed specifically for the holiday let market these hot tubs offer a basic layout with no breakable or removeable components and are designed for heavy usage.

The robust but minimalistic design perfectly complements any garden, decking or outdoor environment. Gareth Ward again: “We do get a number of queries from potential buyers and this is a common question. But is the constant upkeep, care and maintenance is going to offer a decent return on your investment?

Gareth Ward again: “You need to look after your hot tub and ensure you provide the care and maintenance it needs and stick to the guidelines. However, the increase in revenue you will receive in terms of price per night and occupancy will outweigh any time and money spent on the upkeep.”

 

 

HEAT TIMES
Waiting around for a hot tub to warm up isn’t a holiday guest’s idea of fun, so Golden Coast’s exceptionally fast hot tub heat pumps are ideal for ensuring the spa is ready to enjoy in no time. The inverter-driven Golden Coast air source pump heats water quickly and efficiently.

During a test conducted on a hot tub in an ambient air temperature of 12 degrees, Golden Coast found that it took three hours and 40 minutes to heat the hot tub water from 10 degrees to 38 degrees. This was much faster than the electric heater previously being used.

A Golden Coast heat pump operates on a lower current so uses much less energy than electric heaters without compromising on performance. For each kilowatt of energy consumed, the heat pump offers an output of up to 13 kilowatts of heat – that’s 13 times more efficient than a standard electric heater.

A Golden Coast pump can reach an extremely high coefficient of performance meaning that once the water reaches the desired temperature (up to 40°C) the heat pump turns off while maintaining the temperature. “It is quicker to heat a hot tub with warmer air temperature, but a Golden Coast heat pump performs even in cold weather, so hot tubs can be enjoyed all year round,” says Adam Clark, General Manager at Golden Coast.

“Our heat pump is extremely energy efficient, allowing park owners to make significant savings on their bills. The more hot tubs a holiday park has, the more savings that can be made. Golden Coast has supplied air source heat pumps to a number of holiday parks with great success and with extremely positive feedback from park managers.

Golden Coast’s General Manager, Adam Clark, advises: “Whereas some heat pumps can be loud, a Golden Coast heat pump uses a unique ventilation structure enabling it to maintain noise levels as low as 25dB — ensuring peace and quiet for guests and peace of mind for owners.” When it comes to holiday hot tub insurance, Compass Insurance advise, to make sure that your insurance covers you for loss or damage as well as any possible legal liability arising from them being used.

 

GREAT FOR FRIENDS and family who want to relax on holiday, the Vacation Lounge hot tub is for 5-6 people and offers the perfect combination of one lounger and five seats. This 13 amp hot tub has R10 insulation and 25 jets.

 

INSURANCE COVER
Most insurers will include hot tubs in their general definition of structures, hire fleet or caravans (at Compass they do) but it’s worth checking the definitions in your policy to make sure. From there it’s also really important to make sure that the replacement cost of the Hot Tub is factored into any sum insured you have for your hire fleet. As well as the Hot Tubs themselves being insured your legal liability to the public using them should also be checked.

Have clear and documented guidance as to who should and shouldn’t use Hot Tubs. Holidaymakers with health conditions, including those with serious illnesses, respiratory and cardiac conditions and diabetes, as well as pregnant women or those on certain medications, should seek advice from their doctor before using a hot tub. Similarly, infections and disease can be spread, so those with body infections and open sores/ wounds etc, should not use a hot tub.

Comprehensive signage and instructions on the use of the hot tub are also important. Most of the claims we see in relation to Hot Tubs, and wet areas in general, relate to slips and trips when getting in and out. Cleaning and maintenance are critical and any hot tub owned by the park should follow a documented and robust process. Where possible this should also be in line with the manufacturer guidance and regular evidence, checks and logs kept.

Regularly checking the water, systems and filters is also essential. Parks have responsibilities even where they do not own the hot tub in question. The Health and Safety at Work Act 1974 does not apply to privately-owned hot tubs where there is no financial gain and they are used exclusively by the private owner, family members and occasional guests.

Park owners should also consider the matter of Employers’ Liability. We have seen a case in the past where an employee was known by their employer to have a reaction to chemicals, but the wearing of personal protective equipment (PPE) was not enforced. It is almost impossible to defend a claim when a relaxed approach to employee safety is taken. This highlights the importance of training staff appropriately and having systems in place for them to follow when they are involved in the cleaning and maintenance of hot tubs.

 

 

COMPANY CONTACTS

Golden Coast
Tel. 01271 378100
Email: swimmer@goldenc.com
www.goldenc.com

SuperiorWellness
Tel. 01246 559071
Email: info@superiorwellness.co.uk
www.superiorwellness.co.uk

Compass Insurance
Tel. 0344 274 0276
Email: enquiries@compass.co.uk
www.compassparks.co.uk