Splash About partners with 85% of UK holiday parks, including Haven, Parkdean Resorts, and Center Parcs, helping operators turn poolside spaces into high-impact retail environments. Their approach, described as ‘retail theatre,’ combines strategic merchandising, targeted product ranges, and visually engaging displays to drive impulse purchases while enhancing the overall guest experience.

At Haven’s Primrose Valley in Yorkshire, Splash About delivered a fully bespoke poolside retail concept that integrates seamlessly with the guest journey. Character-led displays, tailored product selections, and a carefully considered layout optimise footfall flow, creating a space that is both functional and visually compelling.

Within six weeks of launch, retail sales at Primrose Valley rose by 27% compared to the same period in 2024, highlighting the commercial impact of a well-executed strategy. From swimwear and goggles to themed merchandise, Splash About helps operators maximise revenue opportunities while enhancing guest satisfaction.

Splash About
01472 236465
www.splashabout.com