Hoseasons Owners Conference

POWERING PARK GROWTH

Posted on July 31, 2025

Park owners stay one step ahead thanks to dedicated supplier network...

Ask any delegate what the biggest takeaway has been from the annual Hoseasons Owners Conference over the last few years and one message is likely to come back loud and clear - invest in hot tubs! What started as a ‘nice to have’ for a few early adopters has become a total game changer for savvy owners looking to attract more guests to their park, command higher rental rates and maximise their returns.

In the first half of this year lodges and holiday homes with hot tubs in the Hoseasons portfolio achieved a 52% higher Average Weekly Rate (AWR) than those without. No wonder then that the brand has seen a 30% increase in the number of units adding hot tubs – an evergreen asset with relatively low CapEx and OpEx requirements, where perceived customer value clearly outweighs actual costs to install and maintain.

Always attractive to a broad demographic, including couples, families and groups of friends, hot tubs are also becoming increasingly popular with guests embracing hot and cold water contrast therapy as part of the ever-growing trend for wellness tourism - especially when paired with ice baths, saunas and covered pergolas to extend year-round appeal.

So… investing in hot tubs is a ‘no brainer’, but while knowing ‘what’ to do to capitalise on a market trend is one thing, knowing ‘how’ to do it is another matter. That’s why Hoseasons offers Hoseasons Connect – a strategic partner network of trusted suppliers offering nearly everything a new or existing holiday or lodge park might need to start from scratch, innovate or future-proof their location.

LAUNCHED IN 2022, THE HOSEASONS Connect network currently offers one-stop-shop access to more than 20 reputable suppliers. Picture courtesy of the Yorkshire Spa Retreat.

Launched in 2022, the network currently offers one-stop-shop access to more than 20 reputable suppliers including providers of accommodation, hot tubs, outdoor living equipment, park management software, housekeeping services, access controls, interior furnishings, architecture and design, insurance, print and signage, capital allowances and training services (including hot tub maintenance!).

More than 100 leads have been generated for network members in the last two-and-a-half years, with accommodation owners seeing a wide range of benefits from dealing with experts in their field, including Jacuzzi and Pinelog.

Miles Dewhurst, CEO at Yorkshire Spa Retreat – part of Hoseasons’ Magnificent Collection, works with Hoseasons Connect partners 1 Stop Spas and Leisure and Rix Leisure (Victory Leisure Homes and Prestige Lodges).

He says: “The real added value you get from being able to access the Hoseasons Connect community is not just the products and services themselves, it’s also the insights and innovations these trusted suppliers bring to the table that mean you’re always aware of what’s driving the market, and what might be the next big thing before investing in growth.”

HOSEASONS CONNECT gives owners access to expert suppliers like 1 Stop Spas, Omar Lodges, and HLF Group.

Phil Mackay, Director of Hire Fleet at Raywell Hall Country Lodges – Hoseasons’ current Best in Britain for lodges and parks - is also a big advocate of Hoseasons Connect and has a longstanding relationship with accommodation supplier Omar Lodges. He says: “We realised a long time ago that competitive advantage comes from constantly innovating to stay one step ahead of the rest, and that means working with the best partners along the way.

The fact Hoseasons has brought all these suppliers together in one network is not only incredibly helpful for parks like us, it also very clearly demonstrates their commitment to helping us grow both our income and profitability.” David Hall, Head of Commercial Strategy and Transformation at Northumbrian Water – the parent company of Kielder Waterside – is also a fan of the network.

Working closely with accommodation suppliers Oakgrove Lodges and furniture suppliers HLF Group, he says: “The most important thing about any supplier is that they understand your business. Both Oakgrove and HLF deliver exceptional quality and service and come with a reassuring Hoseasons seal of approval.”

All new owners joining the Hoseasons portfolio are invited to access the Hoseasons Connect community and take advantage of a range of key business contacts, promotional material, discounted rates and other benefits.

WELLNESS-FOCUSED stays are on the rise – hot tubs, saunas and outdoor living drive year-round picture courtesy of Raywell Hall Country Lodges.

Paul Shoebridge, Business Development Director at Awaze – the parent company of Hoseasons – says: “We want to do everything we can to give our owners the best chance of maximising their ROI. Hoseasons Connect brings together the best suppliers in the business so that small family-run operations to large corporate parks can make informed choices about the best way to future proof their customer offer.” For more information about Hoseasons Connect, or to request a digital prospectus please get in touch.

Hoseasons
0345 268 1500
supplypartnerships@hoseasons.co.uk

Raywell Hall Country Lodges
01482 300801
www.raywellhall.co.uk

Yorkshire Spa Retreat
01439 413102
www.yorkshire-spa-retreat.co.uk

RAYWELL HALL’S AWARD-WINNING team with Gemma Brown from Hoseasons (centre), celebrating success at the Owners’ Conference.

LODGES AND HOLIDAY HOMES with hot tubs in the Hoseasons portfolio achieved a 52% higher Average Weekly Rate (AWR) than those without, picture courtesy of Raywell Hall Country Lodges.

BACK TOGETHER AGAIN

Posted on February 15, 2023

BACK TOGETHER AGAIN

Reporting from the Hoseasons owners conference...

 

EVENING ENTERTAINMENT at the Hoseasons Owners Conference 2022 gala dinner and Diamond Award Ceremony

 

The Hoseasons Owners Conference is always one of the UK holiday industry’s most hotly-anticipated events of the year. Bringing together hundreds of holiday park, lodge, and boating hire operators and a further 50 handpicked industry suppliers, there’s always a buzz in the air as the first week of November rolls around and people start getting ready for ‘conference’.

But last year’s event – the company’s 16th - was even more special than usual as it marked a return to it’s regular in-person format following a two-year break due to Covid. Held at The Celtic Manor Resort in Newport, South Wales, the Hoseasons Owners Conference saw more than 500 delegates treated to a mix of market insight from the team at Hoseasons and parent company Awaze, as well as a range of external speakers including Olympic Champion Hurdler Colin Jackson, markets commentator Justin Urquhart-Stewart and professional speaker Phil Hesketh.

TRADE SHOW
The two-day event also featured a trade show exhibition reception providing park, lodge, and boating operators the chance to network with key industry suppliers, including hot tub companies and holiday home manufacturers through to providers of IT business solutions, such as Elite Dynamics - the event’s headline sponsor.

Luke Hansford, Senior Vice-President of Business Development for Awaze UK, says: “The Hoseasons Owners Conference enables us to stay close to the networks of key suppliers within our industry and gives our owner partners the chance to speak directly to people who can help them achieve their growth ambitions. “Exhibitors are handpicked to reflect the best range of services our owners require to successfully operate and grow within the UK holiday accommodation market, and our 2022 exhibition was our biggest and best to date.”

The event culminated with the renowned Gala Dinner – a chance to recognise and celebrate the achievements and successes of the best-performing locations in the Hoseasons portfolio and reward then for the outstanding holiday experiences and service they have provided the company’s customers over the previous 12 months. Entertainment from comedian Michael McIntyre ensured 2022’s event will live long in the memory of those who attended.

 

DELEGATES ARRIVED to an exhibitor reception which kicked off the two day event

 

Paul Evans, Vice–President, Property & Portfolio for Hoseasons, says: “It really was a fantastic event and was great to see our industry back together again. Together we were able to reflect upon 2022 and celebrate some remarkable achievements, whilst also planning for success in 2023 and beyond.

“The year ahead will clearly come with its challenges, but the optimism in the room at Conference was palpable and it was great to hear owners sharing our positive outlook on the future for domestic tourism. “We always set ourselves the challenge of bettering the previous conference,” he says, adding: “Our team is already busy planning an even better one in 12 months’ time!” The 2023 Hoseasons Owners Conference is set to return to The Celtic Manor Resort on 7th – 8th November, 2023.