ITV ZOOMS IN ON DORSET PARK

A Poole holiday park received an airing on national TV this spring when they were put under the spotlight by ITV’s Good Morning Britain. South Lytchett Manor hosted a visit from the show’s presenter Matt Johnson who wanted to find out how Brits were planning to spend their holidays this year.

Matt introduced viewers to the park’s Megan Bridgen whose parents, Joanne and David Bridgen, took over the five-star glamping and camping park 18 years ago. Megan and her brother Matt now help to manage the business, and the family has recently been celebrating a raft of major awards. They have included being named as one of the region’s top three parks in the South West Tourism Excellence Awards, and a Diamond accolade in the latest Loo of the Year Awards.

Keen camper Matt said that camping was still a popular way of enjoying a stay at South Lytchett Manor, but that glamping was quickly gaining ground among families and couples. The park’s popular Romany caravans were shown to the Good Morning audience by Matt who was accompanied by his dog Alan Shearer who clearly enjoyed his visit.

South Lytchett also provides shepherd’s huts and glamping pods which have recently been joined by eight luxury Mongolian yurts with decor and furnishings on an opulent North African theme. The dome-shaped yurts have been hand-built in neighbouring Devon using sustainable ash hardwood, and feature Moroccan-themed lanterns, mosaic tiles, and ornamental mirrors.

THE YURTS HAVE A CENTRAL skylight allowing guests to enjoy stunning views of Dorset’s star-studded night sky.

The seating area is arranged around a cosy fireplace, and there is a central skylight which allows guests to enjoy stunning views of Dorset’s star-studded night sky. Matt was also taken by Megan on a tour of the park’s landscaped grounds, and spoke with guests who praised the park’s high quality, beautiful location, and welcoming atmosphere.

“It was fantastic to receive this visit from Good Morning Britain at the start of the holiday season and straight after our recent award wins,” said Megan. “Fresh air holidays such as we offer grew in popularity during the lockdown years, and guests clearly enjoyed the experience as booking remain strong.

“Our family continues to invest much time and energy into the park, and we were delighted to be able to take viewers behind the scenes of our business over their breakfasts!” added Megan. There is more information about the park, as well as its new yurts and other glamping options, on its website.

South Lytchett Manor
www.southlytchettmanor.co.uk

LUXURY MONGOLIAN yurts are a new glamping option.

FAMILY VALUES

The Hoburne Group was established in 1912 in Dorset when ‘Hubborn Farm’ was acquired at auction by its tenant farmer John Burry. Embracing his new life as a landowner, Mr Burry soon added nearby Naish Farm to his budding property empire and, amidst the growing interest in caravanning, the seeds of the Hoburne Group were sown.

Today, the Hoburne Group is one of the south’s largest and most successful tourism companies and is still, crucially, family-owned and operated, now by the fifth generation of the Burry family. “Without question, what makes our business unique is our family values,” explains Jim Forward, Chief Executive of the Hoburne Group.

“Like most family businesses, these start with integrity, a factor which is of the utmost importance to the board of directors; it is vital that as a company, we behave in a way that is genuine and provides customers with genuine products, genuine services, professionalism, efficiency, and value for money.”

FAMILY ACTIVITIES ARE KEY within the family- run Hoburne Group. Pictured, Adventure Golf.

The Hoburne Group encompasses eight holiday parks in the south and southwest of England, offering modern holiday accommodation and holiday home ownership with accompanying leisure, entertainment, and dining facilities. These are Hoburne Park in Dorset; Hoburne Naish and Hoburne Bashley in Hampshire; Hoburne Devon Bay in South Devon; Hoburne Cotswolds in Gloucestershire; Hoburne Blue Anchor in Somerset; and Hoburne St Mabyn and Hoburne Doublebois in Cornwall.

Holiday home ownership accounts for 70% of Hoburne’s business and the company caters to 2,500 holiday home owners. The remaining 30% is hire fleet for holidays. Hoburne also owns and operates two residential parks: Hoburne Naish in Hampshire has a small residential offering, and there is one solely residential park located in Swanage, Dorset.

The group’s largest park, Hoburne Naish, has been attracting caravanners in their droves since John Burry purchased Naish Farm in 1920. Now, Hoburne Naish welcomes over 12,000 holidaymakers each year and has in excess of 1000 units. Covering 110 acres, the park is superbly positioned on the clifftop, with direct beach access and incredible panoramic sea views to the Isle of Wight, Christchurch Harbour and Mudeford Quay.

THE NEWLY OPENED INDOOR play zone is part of a significant investment in Hoburne Cotswold.

HEAVENLY SLICE
Two new developments offer the chance for holidaymakers to purchase their own slice of heaven in this iconic Great British holiday spot. Sunset Cliffs and Chewton Bunny feature a choice of the latest holiday homes from top manufacturers including the new Omar Seafronter Super Lodge, designed specifically with coastal settings in mind.

2024 is a busy year for the Hoburne Group, as they launch a new sister park, Hoburne Cotswold Reach situated next to established Hoburne Cotswold in the middle of the Cotswold Water Park. “Hoburne Cotswold Reach has been designed for those wanting a peaceful hideaway in which to relax and escape,” explains Jim Forward.

“This quiet, exclusive park still allows guests to enjoy the main park facilities at Hoburne Cotswold, giving them truly the best of both worlds.” £4.7m is being invested in the park facilities at Hoburne Cotswold to support the expansion which will bring an additional 84 holiday homes to the business.

Several major developments are underway to improve the overall functionality and appeal of the park’s leisure facilities. “Phase one of the substantial upgrade is already complete with the opening of our exciting brand-new indoor play zone just before Easter,” says Greg Nolan, General Manager for Hoburne Cotswold.

“This new area provides a dedicated play space for families with young children. Working with the industry’s leading play equipment suppliers, we have designed an inspiring forest-themed play area with incredible features for our younger guests.” The redesigned indoor pool area including changing rooms, sauna and steam room is scheduled to re-open in early Summer. The work on the main pool will see the addition of children’s water play equipment to suit a range of ages.

INDOOR POOL
With a mission statement that emphasises the importance of providing “an outstanding customer experience”, delivering “exacting standards” and “continual investment”, it’s not surprising that the Cotswolds development is just one of many being masterminded by the team at the Hoburne Group headquarters in Christchurch, Dorset.

“As part of our ongoing commitment to continually enhance the customer experience, we also have an exciting refurbishment taking place at Hoburne Devon Bay this year,” explains Jim Forward. “We’re upgrading key elements within the South Devon park’s main venue to ensure they meet the highest standards of comfort and functionality, whilst carrying out a comprehensive interior and exterior makeover, incorporating contemporary design elements that complement the park’s coastal surroundings.

Through this investment, we will undoubtedly enhance our operations, expand our capabilities, and overall improve our offering for our guests by creating an even more enjoyable and fulfilling experience.” The rise of low-cost package holidays abroad might have cast a temporary shadow over homegrown holidays, but more recent developments have led to the introduction of a whole new customer base.

“The pandemic enabled us to promote our beautiful locations, plus the ease of travelling to our sites versus the many issues and delays which can be experienced with airline travel,” says Jim. “We welcomed a new audience, many of whom had never been to a UK holiday park before. With our extensive and continual programme of investment in park accommodation and facilities, Hoburne’s holiday guests and owners enjoy the very best of what holiday caravan and lodge accommodation has to offer.”

LUXURY LODGE WITH HOT TUB at Cornwall’s Hoburne St Mabyn.

ECO INVESTMENT
As part of this continual investment, the Hoburne Group is at the forefront of embracing initiatives that save energy and improve sustainability. In 2022, they became members of the Green Tourism programme, which promotes greener ways for businesses and organisations to operate.

In the last two years, Hoburne has rolled out solar technology including the installation of 2,231 solar panels; replaced all street lighting with LED lightbulbs; replaced all petrol grounds tools with battery-powered equipment; installed 24 EV vehicle chargers; introduced new food waste bins and the use of 100% recycled paper for welcome packs; and joined the David Bellamy Blooming Marvellous Pledge For Nature, planting new trees and wildflower meadows, as well as building bug hotels and bird boxes to create new wildlife habitats across their parks.

Over the years, the Hoburne Group’s commitment to innovation and excellence in service and standards has resulted in many awards. Most recently, they have been awarded Feefo’s Gold Trusted Service Award in recognition of online reviews from holidaymakers recognising their commitment to providing exceptional customer service.

They have also achieved an industry first with a landmark accreditation for the holiday park sector after passing the stringent requirements of the new Safe to Trade® Hospitality and Retail Industry Food Safety and Hygiene Standard, to become ‘Approved’ on the Safe to Trade® Register.

“We are delighted to have become the first holiday park operator to be awarded the much-coveted approved status,” explains Jim. “Safe to Trade® is a clear, comprehensive, assured standard. It’s the first voluntary, third-party assurance programme for the hospitality sector, designed to protect and care for the public. Something that is at the very heart of everything that we, at Hoburne, strive to do.”

Hoburne Group
Tel. 01425 282358
www.hoburnegroup.com

PRAISE HEAPED ON WATERSIDE RESORT

PRAISE HEAPED ON WATERSIDE RESORT

WATERSIDE’S BOWLEAZE COVE Holiday Park & Spa is seeing returns on significant investment.

Consumer champion, Which? has named Waterside one of the UK’s best value holiday park providers for the second year in a row. The company, which operates three holiday parks in Dorset and one in Cornwall, scored 87 per cent in a survey of more 1,355 participants – a close second next to the top spot at 88 per cent.

Waterside achieved a full house of five out of five stars in every category, including quality of accommodation, customer service, and value for money. The company was praised for its luxury offering, with acknowledgement for its ‘top end stays in beautiful coastal locations’.

Waterside has continued its significant investment into its parks over the past year. The brand recently unveiled two new, exclusive holiday home developments - The Stables, situated at Bowleaze Cove Holiday Park & Spa in Weymouth, and Samphire Cove at Tregoad Holiday Park near Looe.

Both feature a private collection of bespoke, luxury lodges with open plan living, deluxe bathrooms, king-sized bedrooms, hot tubs, and full wrapped decking. Dave Bennett, CEO of Waterside commented: “It’s fantastic to triumph in a renowned nationwide survey for two consecutive years, with a consistent score that reflects all our parks’ exceptional standards delivered by our dedicated team!

“As a family-owned business with knowledge that’s been passed down in generations for the past 60 years, we’re proud to offer a holiday experience that goes the extra mile for our guests. Each of our parks offers something different and we’re continually investing in each site to uphold our quality promise. “We wouldn’t be where we are today without our team, and our consistent recognition by Which? is testament to their fantastic work year after year.”

BRITAIN’S BEST CHILD-FREE BREAKS

BRITAIN’S BEST CHILD-FREE BREAKS

BACK OF BEYOND’S Victoria and Martin Bowrey proudly show off their award certificates.

Britain’s top camping park for adults-only holidays has been named as Back of Beyond near Ringwood in Dorset. The park took the title after a poll was taken among readers of two top-selling touring magazines, Practical Caravan and Practical Motorhome. Asked for their favourite destination to escape the patter of tiny feet, couples put Back of Beyond in the top spot for blissful 18-plus breaks.

It was just ten years ago that Victoria and Martin Bowrey sold their London photography business and took a gamble on their future by buying a 30-acre campsite on the fringes of the New Forest. The aim, said Martin, was to run a sustainable holiday park for nature-loving guests in a part of the country where he and Victoria often went camping.

Since then, they have invested much time and energy into creating five-star surroundings which include not just camping and touring pitches, but also a host of glamping options. Among the line-up of luxury accommodation are yurts, pods, shepherds’ huts and timber lodges.

Martin says they decided to make Back of Beyond an exclusively grown-up experience after being told by friends that top quality adult-only parks were thin on the ground: “There are lots of couples whose idea of holiday heaven is to be in a tranquil environment where the only sound likely to wake them up in the morning is birdsong,” he said.

“A lot of our customers come from professions such as teaching and child care, and who would prefer not to be reminded of their jobs when they go away. “Then there are younger couples who haven’t yet started a family, and more mature guests who tend to prefer peace to playgrounds when making their holiday choice.

“It also means we can provide facilities more in-tune with adult thinking, such as a wild camping area, a continental-style outdoor bar, a boules court, and private firepits,” said Martin. In the same poll of magazine readers, Back of Beyond was also voted the Best Park in Dorset across all categories, beating hundreds of other eligible parks to the top spot.

HOLIDAY HEROES

HOLIDAY HEROES

Away Resort's raises the UK holiday park bar...

WATERSPORTS are a big attraction at Tattershall Lakes

International travel is back, but the Great British Holiday continues its rise. At the forefront of this increasingly sophisticated market are innovative operators like Away Resorts. A UK holiday park operator with a difference, Away Resorts started life in 2008 when Chief Executive Carl Castledine teamed up with industry stalwarts Neill Ryder and Greg Lashley.

Following in the footsteps of his grandfather who ran one of Britain’s first holiday camps, it was written in the stars that Carl would enter the parks business. In fact, according to colleagues, if you cut Carl in half, he would have the words ‘holiday park’ and ‘Away Resorts’ running through him like a stick of rock! With the acquisition of their first holiday park – Whitecliff Bay on the Isle of Wight – and a self-confessed ambition to ‘shake up the industry,’ Away Resorts was in business.

“We wanted to take the best bits of the great British holiday park, throw out the worst aspects, then add in some amazing contemporary touches, creating holiday parks for the next generation,” says Carl. And that’s exactly what they have done. Today, Away Resorts operates 27 holiday parks across the UK set in beautiful locations throughout Scotland, Lincolnshire, Isle of Wight, North Wales, Hampshire, Dorset, Cornwall, Hayling Island and Essex.

INNOVATION SUCH AS CONTEMPORARY themed accommodation fuels development. Pictured, the Rockstar.

Each park in the portfolio is unique and has its own individual appeal, whether it be festival inspired entertainment and Instagrammable themed accommodation, or retro-style talent shows and low-key camping under the stars. At the heart of every park is the same desire to inspire their guests to make memories.

“Whether customers want coastal or country locations, full-on fun or a relaxing time with loved ones, each resort is alive with character and atmosphere, and specifically crafted to suit customer needs,” explains Laura Miller, who joined Away Resorts as Head of Marketing in 2017.

“We want to ensure that our customers feel inspired and leave with ‘remember when we did that?’ moments that will last a lifetime. We want our guests to remember their holidays forever.” With an accommodation portfolio that includes over 500 Lodges (250 with Hot Tubs), 1,800 caravans, three hotels and over 200 chalets, that’s more than 120,000 holiday bookers in any one season.

Not forgetting the additional 4,000 holiday home owners across 20 parks. With investment in holiday homes growing across the UK, owners are an increasingly important part of the Away Resorts family. “Our owners tell us they enjoy their time with us again and again: unlimited holidays led by our teams on park - true Holiday Heroes,” says Laura.

THE WIDEST RANGE of accommodation appeals to all types of guest. Pictured, Camping Pod at St Ives Bay Beach Resort.

CORE VALUES
Away Resorts have 172 ‘Holiday Heroes’ supporting guests at the central office in Hemel Hempstead. During peak season, the total number of employees is just shy of 2,400. Employees share a common goal: to ‘deliver delight’ to customers. “Ultimately, our vision is to inspire everyone to holiday in the UK, driven by a mission to ‘strive for extraordinary’.

At the heart of all this are our people, led by three core values: Attentive, Amazing, Lovers,” explains Laura. Building a team that aims to be the ‘best in the industry’ has not been without issue in recent times. “The pandemic was obviously a huge challenge for all businesses, and some of these challenges have continued, most notably in hospitality and seeing a return of this skillset in particular destinations,” says Carl Castledine, CEO.

“During the pandemic, our fantastic team responded well to the crisis, continually putting each other and our customers first. For now, we look to attract talent with some of our fantastic benefits, training and coaching opportunities. We have such an amazing sector to work in and it’s about attracting new, young talent.” Latterly, the war in Ukraine has also put pressure on the business.

“The impact of both energy and non-energy commodities continues to be challenging,” says Carl. “We have had to work smarter through this difficult period, whilst not compromising our great offering for guests and owners.” There’s clearly no slowing down on delivering on expectations at Away Resorts. Excellence in service and a commitment to innovation are the hallmarks of their continued success, and there’s a constant flow of new and exciting ideas to fuel development.

With over £14.5 million invested in the last 5 years, Tattershall Lakes in Lincolnshire is now the biggest resort in Away Resorts’ portfolio. With a guest profile split equally between young families, families with teenagers, couples and groups, Tattershall Lakes really does offer something for everyone. Water-based activities are a major draw at this eight-lake site (three offering watersports) including water and jet skis, stand-up-paddleboarding, canoeing and kayaking, as well as more laid back pedaloes.

NEW STARGAZER ACCOMMODATION at St Ives Bay Beach Resort.

There’s also an inflatable Aqua Park, outdoor lakeside Lido, outdoor splash pad, sandy man-made beach, as well as an indoor swimming pool complex with an aqua play splash zone. An extensive variety of accommodation offers the widest appeal from classic caravans to lakeside lodges, to the ultimate in ways to stay with Away Resorts new range: the Esme, the Rockstar and the TriBeCa.

With enormous flatscreen TVs, private hot-tubs and stylish, contemporary furnishings, as well as quirky individualised design touches (think foliage and Union Flag feature walls and neon light décor), these exclusive holiday homes are ideal for a new generation of UK holidaymakers. And when they want to head out after dark, how about a trip to the Giggling Goose, a stylish over 18s gin and cocktail bar with an expert mixologist and secret rooftop garden.

With a multi-million-pound private equity investment taking place in 2021, Away Resorts were primed for further expansion with the acquisition of St Ives Bay Beach Resort. This beautiful location with access to 3 miles of prime Cornish beach has seen £3.7m investment in new accommodation over the past two years. The new Thalassa and Stargazer holiday homes are the ultimate in indulgence with the latter offering roll top baths, hot tubs, and a glass window in the bedroom for exploring the evening stars.

More innovation is apparent at Sandy Balls Holiday Park, one of Away Resorts most popular destinations. This holiday village offers forest-themed accommodation, exceptional family leisure activities including walks with resident alpacas, and an annual Forest Festival, all with the outstanding natural beauty of the New Forest as its backdrop.

AWAY RESORTS INVEST heavily in new entertainment and activities. Pictured, Alpaca Walks at Sandy Balls Holiday Park.

FUTURE-PROOFING
With future-proofing a top priority, it’s no surprise that sustainability and ‘giving back’ are also high on the agenda. All new developments are built using the latest energy-saving technology and the team work closely with caravan and lodge manufacturers to keep pushing boundaries.

“In our recent new development at Mill Rythe Coastal Village in Hampshire, we’re installing a brand-new natural airflow system instead of electric-powered air handling units,” explains Carl. “This natural airflow system is PV (solar) powered.” Projects to end single plastic use and increase recycling including uniforms are well underway. Charitable giving is also significant.

Working with Creating Tomorrow’s Forest, Away Resorts plant a tree for every holiday home sold to a new owner. There’s also a partnership with Surfers Against Sewage with many locations doing regular beach cleans. A commitment to protect the Great British Holiday and our Planet… it seems Away Resorts are well on the way to their ambition ‘to make the future amazing for everyone!’

BIGGER NOT ALWAYS BETTER

BIGGER NOT ALWAYS BETTER

THE TWO CENTRE RESORT Potters tops the Which? holiday park survey

Butlins, Pontins and Center Parcs were all beaten by smaller independents in the Which? annual survey of holiday park destinations published this summer. The consumer group asked 1,355 Which? members and members of the general public to complete an online survey about their experience of recent stays at UK holiday parks and resorts.

Which? rated 18 holiday parks for cleanliness, accommodation, facilities, customer service, entertainment, food and drink, value for money and costs per night. It was the lesser known names that triumphed over their megabrand rivals in the results which were undertaken from April 2022. Only the top performing parks and resorts have been awarded Which? Recommended Provider (WRP) status.

Respectable marks were attributed to Center Parcs at 72% and Butlins with 71% but Pontin’s could only manage 59% based on reviews of ‘grotty chalets’ and ‘lacklustre’ entertainment. First and second-placed Potters Resorts and Waterside Holiday Group, are both family-run brands that have been in the business for decades. They scored five stars in every category, including customer service and value for money.

Operating for over 100 years, Potters was opened by founder Herbert Potter after he won £500 in a competition. With all-inclusive resorts in Norfolk and Essex, Potters scored top marks with an impressive overall score of 88%. More a resort than a park, accommodation at Potters is in bungalows, hotel rooms and suites. Nudged into second spot with 87%, the small regional brand, Waterside Holiday Group has four luxurious parks, three in Dorset, one in Cornwall.

INDEPENDENTS like Fowlers scored highly in the Which? survey

Their caravans are as classy as they come – at least 3.6 metres wide, with central heating and double glazing, plus fully equipped kitchens and widescreen TVs. Or you can glamp in a safari lodge with a private hot tub. Unlike Potters, Waterside does not offer an all-inclusive rate, meaning visitors pay extra on top to dine at its beachfront bars or restaurants.

A close third, Bluestone Wales attracted a customer score of 81%. Founder William McNamara originally opened up his dairy farm to guests in the 1980s when milk quotas threatened his livelihood. Today this single five-star resort has expanded to a sprawling 500 acres, where rolling countryside meets rugged coastline within the Pembrokeshire Coast National Park.

Scoring 78% in fourth spot, John Fowler began in 1953 as one caravan in a field but has expanded to 11 coastal locations across Devon, Cornwall and Somerset, with a wide range of accommodations and prices. Like many independents, John Fowler Holidays stood out for its customer service – rated five stars with the Which? verdict: “It’s cheaper than Pontins and about the same price as Butlin’s, but better than both.”

EV CONCERNS STALL STAYCATION GROWTH

EV CONCERNS STALL STAYCATION GROWTH

BBC CAMERAS ZOOM in on Martin Cox at his Dorset holiday park, Highlands End

Fears that ‘range anxiety’ amongst electric vehicle owners could put the brakes on domestic tourism growth have been voiced by a major holiday parks operator. Martin Cox, whose family business owns five holiday parks in Dorset, is now calling on government to address the lack of charging points in many rural areas. Their absence, he said, could dissuade visitors from venturing too far into the countryside because of uncertainty about being able to top up their electric cars.

Martin’s concerns were featured in a recent BBC television report in which he warned that rural economies could suffer substantial losses of tourism revenue as a result. Martin was filmed at his company’s flagship holiday park of Highlands End in Bridport which has six EV chargers – the maximum that the local power supply can sustain. “We have up to 500 cars a night in summer, and it simply isn’t enough to meet demand,” he told BBC Politics South reporter Frankie Peck.

“Many will have driven upwards of two hundred miles to get here, and their vehicles will need re-charging before they go out the next day, but we simply haven’t the capacity. “There are only around 275 charging points throughout the whole of Dorset, so the available options are very limited. “Nobody wants to spend their holiday in a state of anxiety about their car coming to a halt, and just one bad experience could deter a family from making a repeat visit.

“In our five decades of operating holiday parks, we have never supplied petrol or diesel to our customers, but there is now an expectation that we will be able to charge their cars. “It changes the dynamics of our relationship with guests who, of course, we want to keep happy - but who we know are sometimes frustrated at not being able to plug in,” he said. As vice president of the British Holiday and Home Parks Association, Martin says that many of the body’s 2,500-plus holiday park members report similar problems.

They would like to help EV owners, he says, but the limited electrical supply capacity in their regions is a major hurdle to them installing additional, or even any, EV charging points. “I am fully sympathetic with the government’s aim to drive up EV usage and have done all we can at present to provide charging facilities,” said Martin, himself an electric car owner.

“However, until the electrical supply infrastructure is improved in many rural areas, some EV owners may think twice about taking a holiday too far from home. “This will produce serious consequences for the visitor economy, and the victims will be the many small businesses who rely on tourism spending to survive and sustain jobs,” said Martin. Martin’s family has owned parks in Dorset for over 50 years, and in 2022 Highlands End Holiday Park won the top gold accolade in the holiday park category of the South West Tourism Awards.

MANY ELECTRIC CAR OWNERS are reluctant to travel far from home, says Martin Cox

TOP MARKS FOR UK CAMPSITE

TOP MARKS FOR UK CAMPSITE

AA caravan and camping award winners...

 

LEADING CAMPSITES AND CARAVAN PARKS in the UK have been confirmed and are featured in the AA Caravan and Camping Guide

 

The leading campsites and caravan parks in the UK have been confirmed and are featured in the AA Caravan and Camping Guide 2023, out now from AA Publishing. Amongst those celebrating is Silverdale Caravan Park in Lancashire, the AA Campsite of the Year for England and this year’s overall winner.

A rise in eco-friendly camping has shown holidaymakers are looking for environmentally friendly destinations. Camp Katur, winners of the AA Glamping Site of the Year, focuses on upcycling materials with fire pits created from washing machine drums and galvanised bucket washbasins.

Among the regional winners is Beaconsfield Holiday Park, winner of AA Campsite of the Year Heart of England, a purpose-built, family-run park on farmland in open countryside which offers quality in every area. Simon Numphud, Managing Director at AA Media says: “With people spending their holidays in the UK and exploring the great British countryside, we are thrilled to celebrate the UK’s best campsites for 2022.

“This year’s winners have demonstrated outstanding quality, high levels of customer care and fantastic facilities which meet customers’ growing expectations. “With UK staycations continuing to prove popular among holidaymakers, the AA Caravan and Camping Guide offers an invaluable guide to holidaymakers choosing to stay in a tent, caravan, motorhome, or glamping site.

We hope this new guide inspires people who are set to embark on new journeys.” AA Media connects the UK with travel ideas and rated places to stay and visit. It includes AA Hotel & Hospitality Services, which rates and publishes information about the hospitality industry, including hotels, guest accommodation and restaurants.

They introduced the renowned star rating scheme for quality in 1908 and have inspected restaurants for the Rosette award since 1956. Ratedtrips.com showcases all AA-rated places to stay and visit, and they publish a well-established range of lifestyle publications such as their camping and restaurant guides.

 

MORE HOLIDAYMAKERS are looking for environmentally- friendly locations to pitch their tents and caravans.

 

BEST SELLER
Britain’s best-selling caravan and camping guide provides the very best places for people to take their tent, caravan, or motorhome across the UK. This guide enables travellers to discover over 580 sites from five Pennant premier parks to more affordable options. Now in its 55th edition; being in the guide means the sites have been professionally inspected by the AA’s highly experienced inspection team, it also features AA award-winning parks and.

Top sites with gold and platinum pennants across as well as AA’s Campsite of the year. The guide consistently sells year on year, which demonstrates a loyal readership. Just one or two bookings via the guide covers the outlay of the assessment fee. Inspectors look for best in class in any given region, where the owners and team have created a top-class experience within their site’s grading level.

All winners will feature in the 55th Edition of the AA Caravan & Camping Guide. All the destinations featured in the guide have been inspected and rated by AA professional inspectors, grading sites from one to five Pennants, based on their facilities and hospitality.

Each entry within the guide includes location, ratings, contact details, directions, prices, opening times, facilities, and a description to help holidaymakers select the right site for their needs. Mirroring the increasing popularity of luxury camping, this year’s winners include glamping facilities, including yurts, shepherd’s huts, and vintage caravans. The winners include a focus on family friendliness, eco-friendliness, fishing, best views and sites for lake lovers.

 

HOLIDAY SNAPS – PAUL EVANS

HOLIDAY SNAPS - PAUL EVANS

Paul Evans is the Vice President of Awaze UK, the UK’s leading managed vacation rentals business. Paul brings 24 years of travel industry experience to his role, which sees him take responsibility for the company’s entire property portfolio across its Hoseasons, cottages.com and regional brands.

WHAT DO YOU ENJOY MOST ABOUT YOUR JOB?
Having worked in and around holiday parks all my working life, I love having the chance to visit parks and meet owners and operators on an almost daily basis. I see innovation, quality and a genuine desire to provide the best possible experience for our guests, and that’s an incredibly rewarding element of the role.

WHAT’S BEEN THE LANDMARK MOMENT OF YOUR CAREER?
Taking over as a GM on a park that was struggling and turning it into the highest performing location in the group’s portfolio within 12 months without any extra resource was a real watershed moment for me. It not only gave me the confidence to trust my own instincts, it also showed what great results you get by trusting your team and giving them the freedom to get on and do their job to the best of their ability.

HOW DO YOU SEE THE HOLIDAY PARK INDUSTRY AT THE MOMENT?
I think it’s an exciting time. We’re continuing to see significant investment and innovation in accommodation and facilities across the sector and that’s starting to attract an audience who wouldn’t necessarily have considered holiday parks before. Those who deliver an excellent first-time experience are not only helping their own chances of repeat business, they’re also helping to promote staycations more widely. It’s up to all of us to do our bit to keep the sector strong.

WHAT ARE THE BIGGEST CHALLENGES FACING THE SECTOR?
The challenges faced by the sector are the same as those affecting the country as a whole – rising costs for operators and customers alike and an uncertain economic outlook. However, the past few years have shown us just how much people value a break and time away with those who matter most, so as long as operators continue to offer a fantastic guest experience aligned with pricing that reflects the market I have no reason to doubt that we can have a successful year ahead.

WHAT’S NEW FOR HOSEASONS HOLIDAY PARKS OVER THE COMING MONTHS?
Our specialist collections have really helped to drive both occupancy and the Average Weekly Rate over the last 12 months and our newly-launched Magnificent collection is going from strength to strength. Home to a range of different property styles, all put customer experience at the heart of their offer and are proving incredibly popular with guests looking for a wow-factor getaway.

WHAT’S THE BEST PIECE OF BUSINESS ADVICE THAT YOU HAVE BEEN GIVEN? AND BYWHOM?
My first boss once said to me: “The harder you work the luckier you seem to get” – It’s something I’ve always remembered and it certainly seems to work for me!

WHERE DO YOU GO ON HOLIDAY?
Well, obviously I love a staycation! My next break is a family lodge holiday in Dorset – something we’re all very much looking forward to.

FIVE OUT OF FIVE FOR WATERSIDE

FIVE OUT OF FIVE FOR WATERSIDE

WATERSIDE HOLIDAY GROUP scored top marks in a Which? holiday stay survey

 

Waterside Holiday Group has come up trumps in a survey of the UK’s best value holiday parks by consumer champion Which? The company, which operates holiday parks in Dorset and Cornwall, scored 87 per cent in a survey of more than 2,200 stays.

Waterside Holiday Group scored five out of five stars in every category, including quality of accommodation, facilities, and value for money. Visitors highlighted their appreciation for the company’s choices of luxury caravans, as well as accommodation features including widescreen televisions and private hot tubs.

Dave Bennett, CEO of Waterside Holiday Group commented: “We are thrilled to have received such an incredible score as part of a renowned nationwide survey, which reflects genuine visitor reviews. “We have invested heavily in all our holiday parks to ensure we offer a five-star holiday experience to our guests, with exceptional quality accommodation, facilities, and customer service.

I would like to thank everyone at Waterside Holiday Group for their hard work in helping us continually achieve excellence across our parks.” Waterside Holiday Group has made multiple enhancements to its parks over the past two years, including introducing a range of luxury holiday homes with hot tubs and updated dining areas across sites.

The company has also continued committing to sustainability improvements across its parks, including the creation of natural habitat areas using native plants and species, introduction of beehives and installation of solar panels.