WHY EVERY DROP MATTERS THIS SUMMER

WITH HOTTER, drier summers becoming more common, Cistermiser is encouraging holiday park operators to reduce water waste and future-proof their businesses.

Fifty years after the record-breaking drought of 1976 prompted the creation of water-saving specialist Cistermiser, the company says the challenges that inspired its founding are no longer rare events – and holiday parks have an important role to play.

With another exceptionally hot and dry summer placing increasing pressure on UK water supplies, Cistermiser is encouraging operators of holiday parks, caravan parks, campsites and glamping destinations to look closely at how water is managed across their sites.

The message comes as climate experts warn that hotter, drier summers are becoming more common, while the Environment Agency has predicted England could face a daily water shortfall of around five billion litres by 2055 unless demand is reduced and new supplies are developed.

For holiday parks, where thousands of guests can use washrooms, shower blocks, toilets and leisure facilities every day during peak season, even small inefficiencies can quickly add up to significant water waste and rising utility bills. Richard Braid, Managing Director of Cistermiser and Keraflo, says water efficiency should become part of everyday site management rather than simply a response to drought.

“The summer of 1976 showed just how vulnerable our water supplies can be and inspired the creation of Cistermiser,” he says. “Today, we’re seeing similar conditions more frequently. Water efficiency needs to be built into the way commercial facilities are designed, upgraded and managed.”

Cistermiser’s range of infrared sensor controls, direct flush systems and intelligent urinal flushing products is designed to ensure water is used only when needed, helping reduce unnecessary consumption without compromising hygiene or the guest experience.

Alongside washroom controls, sister company Keraflo’s delayed-action float valve technology helps prevent overflows and unnecessary replenishment in cold water storage tanks, supporting more efficient water management across larger sites.

For holiday park owners investing in sustainability, reducing operating costs and preparing for increasingly unpredictable weather, Cistermiser believes improving water efficiency can deliver long-term benefits for both businesses and the environment.

As Britain marks 50 years since the drought that changed attitudes to water conservation, the company says the lessons learned then have never been more relevant for today’s visitor economy.

For more information on water-saving solutions and how Cistermiser can help, visit www.cistermiser.co.uk

WISH YOU WERE HERE

Back of Beyond Touring, Camping & Glamping Park

Back of Beyond Touring, Camping & Glamping Park in St Leonards, Dorset, is a beautifully run adults-only retreat that blends peaceful woodland surroundings with excellent facilities and warm, attentive management.

Run by Martin and Victoria Bowrey since 2013, the 30-acre, five-star park has grown a loyal following for its calm atmosphere, spacious layout and thoughtful touches that make every visit feel restorative. The park offers 98 well-maintained pitches, ranging from fully serviced options to astroturf and non-electric pitches, ensuring that both touring guests and traditional campers are well catered for.

Those seeking something a little different can choose from cosy glamping pods, huts or even a yurt, all nestled among the woodland, lakes and heathland that define the site’s character. Facilities are excellent: two modern amenities blocks provide clean toilets and showers, while Monty’s Bar and a rotation of visiting caterers create a friendly social hub in the evenings.

Guests also benefit from on-site Wi-Fi, a handy shop stocked with essentials and locally sourced treats, and a dog wash—perfect after exploring the park’s extensive woodland. Nature lovers will particularly appreciate the dedicated wildlife lakes, part of a designated Site of Special Scientific Interest, and the 18 acres of off-lead dog-walking woodland.

There’s even a rustic pitch-and-putt golf course for relaxed afternoons outdoors. The team’s commitment to sustainability is evident through their recycling efforts, support for local producers and on-site beehives, whose honey is sold in the park shop—a charming and delicious reminder of their eco-friendly ethos. Location is another major draw.

Just three miles from Ringwood, the park is well placed for exploring Moors Valley Country Park, Avon Valley Country Park, the New Forest National Park and the sandy beaches of Bournemouth. It’s easy to see why Back of Beyond has earned recognition including Dorset Tourism Awards for both Best Campsite and Dog Friendly Business, plus a place among the Top 100 Sites and Adult-Only winner for 2025.

Peaceful, welcoming and impeccably maintained, Back of Beyond offers the perfect escape for adults seeking tranquillity, nature and a touch of comfort in one of Dorset’s most scenic corners.

Back of Beyond Touring, Camping & Glamping Park
St Leonards,
Dorset
01202 876968
info@backofbeyondtouringpark.co.uk
www.backofbeyondtouringpark.co.uk

INSURING YOUR CUSTOMER UNITS

Leisuredays are specialists in working with UK parks to insure customer holiday caravans and lodges...

Holiday Parks refer their customers to Leisuredays and then the insurance company’s team of over 60 advisers are on hand seven days a week to do the rest in terms of providing quotes, taking payment for cover, issuing documentation and managing renewals. The parks receive a valuable income stream on the policies sold and renewed.

Gareth Walker, Head of Leisuredays Development, says: “Parks love the ease at which they can refer customers to us, and trust our expert team to give great service to their owners. In the past many parks have taken on administration of insurance for customers themselves, but with growing regulatory requirements and a desire for park staff to focus on core park activities such as sales and day-to-day operations, many parks have made the switch to directing customers to a specialist.

Leisuredays are obviously very well set up for this with our contact centre and online quote and buy facility. We’re on hand to get park customers the cover they need quickly seven days a week. Gareth added, “We’re known for getting good take up rates amongst each park’s customer base with timely marketing, highly-rated service, great cover benefits and competitive pricing.

Despite insurance operations moving out of house on these parks, we’re still very good at keeping parks informed of who’s on cover and any ongoing claims.” Commenting on changes in risks seen on parks Gareth explained: “There’s not a great deal of change in common claim types made by caravan and lodge owners.

REVIEWING OUTFLOW points for flood water is essential.

The most common claims in 2024 included storm, flood, accidental damage to the inside and outside of units and then escape of water from toilets, showers, sinks and boilers - often leading to floor damage.” Gareth adds: “In terms of changes, it’s fair to say we’re noticing more frequent flooding. One in 50-year flooding events in some areas are becoming one in 10-year events and so on.

In terms of actual claims value the costliest, perhaps predictably, are for flooding and fire with these events often creating severe damage leading to major repairs or write offs.” Leisuredays have not taken the increase in flooding events lightly. In fact, they’ve been proactive in working with numerous parks to implement flood defences and flood mitigation strategies to lower the future risk of flooding.

These initiatives have also enabled the continued availability of insurance including vital flood cover at sensible premiums for the caravan owners on these parks. Testament to this in 2024 the company twice made finals in major insurance awards for its work with parks at risk of flooding.

Gareth expands on this: “Alongside our underwriter RSA, and an independent flood consultant, we have worked with parks on some major flood strategies resulting in the installation of bunds, piling, and state of the art sea walls to protect the park’s business and its customers from future weather events.” Talking about vital benefits provided by the Leisuredays insurance cover, Gareth explained: “In line with most common claims our policy covers caravan and lodge owners for flood, storm, fire, theft and accidental damage.

LEISUREDAYS INSURANCE have seen an increase in caravan owner flood claims on parks

Most owners get our new for old cover which means in the event a caravan or lodge is damaged beyond economic repair, we’ll buy them a brand new model as a replacement, subject to them having the correct sum insured. Obviously, in the event of a caravan needing replacement it’s costly to take the damaged one off the pitch and get rid of the debris, so our policy provides £10,000 of cover for that, and for re-siting and reconnection to services for the new replacement unit”.

Gareth went on to say: “What parks often find useful is our emergency repairs cover on customer policies. It allows them to make temporary repairs following serious damage to caravans and lodges, to make them water tight or secure and to prevent more damage or loss, in the knowledge we’ll pay them for the work.

Customers also love the benefit of ground rent cover paying them up to £2,500 when their caravan can’t be used as a result of an insured event.” If we were going to suggest any quick ways a park can reduce the extent of damage from flooding, we’d always recommend they look at existing park drainage – making sure floodwaters can escape the park quickly.

Leisuredays
01422 396 693
www.leisuredays.co.uk/smartway

LEISUREDAYS HAVE worked with parks on numerous flood defences such as this living wall on a Scottish park.

IRRESISTIBLE COMBINATION

IRRESISTIBLE COMBINATION

Pictures and reports from the unmissable Holiday Park & Resort event...

THE HOLIDAY PARK SCENE team has gathered information and contact details for some specialist suppliers who stood out for the Holiday Park SCENE team.

 

The hotly-anticipated Holiday Park & Resort Show proved to be an irresistible combination as visitors from across the sector flocked to the NEC in Birmingham. November’s two-day business show received a positive response from visitors, speakers and exhibitors alike.

Complementary shows of Farm Business Innovation, Family Attraction Expo and Leisure Food & Beverage ran alongside Holiday Park & Resort, combining their pulling power for an irresistible draw.

Free to attend, more than 11,000 visitors were recorded across the show offerings, with many visitors opting to attend a choice of 140 seminars, 500 hand-picked exhibitors, industry-leading experts and unrivalled networking with a wealth of business development opportunities.

 

BROAD SPECTRUM
The Holiday Park & Resort Innovation Show provides you with the unique opportunity to network with 5,257 of the biggest names in the industry. Exhibitors maximise the opportunity to showcase products and services to an array of industry experts and buyers, directly from the holiday destination market.

Exhibitors responded to the current economic climate with an array of advice and information on new income sources, cost savings and ways to increase business efficiency. One of the key ingredients were ways for holiday park and resort owners to diversify and innovate their businesses and operations.

The combined event business awards are a celebration of ideas that are pushing the boundaries in design and service, recognising those that combine an unprecedented blend of innovation, creativity and uniqueness to its user. This year’s competition winners included a cocktail machines that serves up excellent quality cocktails at the touch of a button. Daisy Vending were awarded for their provision of milk and milkshakes featuring its premium milk vending machines.

Inch Perfect Trials saddled up to be first passed the innovation line as an on-line retailer for new and used trial bikes with the added offering of training and experience days The sustainability award celebrated NexGen Heating for its innovative heating solution for applications across multiple industry sectors. Plan your 2023 visit early for the event that returns to Birmingham’s NEC on November 15 and 16. Holiday Park Scene will once again work with the show organisers as a preferred media partner for the event. Autumn issues of the magazine will be distributed at the show.

 

 

FLUSHED WITH SUCCESS

FLUSHED WITH SUCCESS

IT PAYS TO KEEP UP TO DATE with washrooms trends.

It pays to invest your washroom facilites pennies in wisely, as Emily Martin investigates...

The average person uses the bathroom 2,500 times year and for about 20 minutes every day. Apparently, that works out to a whopping three months of the average lifetime sitting on the proverbial throne. That timing may vary, of course, because the more features your smart phone has, the longer you sit on the toilet! Whether it is holiday parks or restaurants, or both, I always judge a venue by the standard of its toilets and it would seem, I am in good company.

SPOTLESSLY CLEAN
Filtering the all-singing Trip Advisor by toilet blocks, Holiday Park Scene found numerous reports of a ‘spotlessly clean’ facility at one outstanding site, the Macrihanish Holiday Park, near to Argyll in Western Scotland. Offering a variety of accommodation from camping and touring to camping pods and lodges, Macrihanish boasts a block of eight brand new individual toilet and shower rooms similar to the standard you would expect in an ensuite hotel bedroom. “I think the fact that we have private rooms is the unique point,” says Macrihanish’s Ewen MacDonald. “Parents with younger children love the facilities for getting the whole family sorted in the morning and ready for bed at night,” Ewan continues. “When we installed the block, we knew that it would be several years to realise the investment but it has been worth every penny. “It’s without a doubt the most important thing customers are looking for when visiting holiday parks,” Ewan emphasises and adds: “You can have the best pitches, the best views and the best staff in the world but if your toilets aren’t clean or appear scruffy then none of your other hard work is worth anything, you’ll just be remembered for your grubby loos!” Macrihanish Holiday Park is also cracking COVID considerations on health and safety measures implemented since the pandemic. ‘With Covid, last year, it meant we could operate very safely as individual blocks are perfect for social distancing. They are normally cleaned up to five times a day, with hourly buff ups,” says Ewen.

HEALTH AND SAFETY
‘We can also easily isolate each room to fumigate or fog which is something else that we have been doing periodically each day throughout the pandemic.’ Clearly a lot of effort goes into keeping these loos sparkling clean. Does Ewen think it has been worth the investment? “Without a doubt,” Ewan responds enthusiastically. “We have guests rebooking several times a season and now returning as a result of our facilities.” Browsing the internet for getaways, potential customers might prioritise fabulous views, comfortable accommodation, attractions nearby, children’s entertainment, catering… the list goes on. But forget those wash facilities at your peril.

ECO-FRIENDLY
James Feltham from Aaztec.com, a leading installer of holiday park wash- blocks, and asked how much holiday parks tend to budget for the toilet block or washroom and, how important is being eco-friendly to his typical holiday park client?
‘We have completed wash-block projects ranging from a few thousand to over a hundred thousand pounds,” says James. “Caring about the environment is at the forefront of our design. A recent installation at the Lake District National Park included environmentally friendly options such as recycled-plastic vanity units. Other outstanding examples include Flamingo Land in Malton that was designed geared up for a mechanical feel with chequered race-car style cubicles and real tyres for the hand basins. Other Aaztec projects that amplify luxury finishes include the Vale of Pickering in Pickering and Don Amott in Derby James believes customer expectations are constantly changing with guests expecting more, more and more. “Gone are the days when going camping in the UK was about getting stuck in the mud,” he says. Clientele of holiday parks now desire the glamping experience when it comes to facilities.Whether it is a long hike in the forest or a day chilling on the beach, holiday makers want to come back to the park for a hot shower in privacy with all the home comforts.

FAMILIES FIRST
James continues: “Many holiday parks are now opting for unisex and family orientated wash-blocks, where full height cubicles and space efficiency create the feeling of separation from the guest in the cubicle next to you. “It is important to make the most of the space available and depending on capacity requirements, some wash- blocks can feel small because too many cubicles or basins are placed close together. “It is key to remember guests will spend a lot of their holiday using the facilities provided and it’s not just a quick stop like at a service station, thinking about choices of colours and theme are also fundamental when making a washroom feel cosy.” So with cleanliness at the top of the washroom pops, what other tips can James share? “Holiday park washrooms can be subject to intensely high footfalls at peak times of year so you need durable decor and technology that will ensure your wash-block lasts a lifetime,” James emphases, advising strength and sturdiness when it comes to washroom design.

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Bare Essentials

Bare Essentials

Green Hill Farm Holiday Park in the New Forest is officially the best place to ‘go’ in Britain, according to judges of the annual Loo of the Year awards. The business was recently named as the overall 2016 Loo of the Year winner in the holiday parks category of the competition, beating more than 3,000 other UK parks to the title.

woodhill park 357 (2)

Pic: Woodhill Park

The prestigious accolade was awarded to the family-run park after its washroom facilities were mystery shopped by inspectors. The spacious new washroom facilities at the park include large showers and drying areas, private vanity cubicles, a family bathroom, hairdryers, underfloor heating, and full access for people with limited mobility.

Celebrating the news of the award are husband-and-wife team Lorna and Graham Lee who, with their two young daughters, acquired the park seven years ago.

According to Lorna, the washroom building simply mirrors what the park itself aspires to: “Green Hill has a very special appeal to people who enjoy away-from-it-all holidays in gorgeous surroundings, and we’ve tried to provide the perfect backdrop for that.” she said.

“Our family feels very privileged to be able to live and work in the beautiful part of the New Forest, and it’s great to have our efforts acknowledged with an award like this,” added Lorna.

Clean washroom facilities, like those at Green Hill Farm, are the bare minimum a guest will expect while on holiday. In an increasingly competitive market, it is more important than ever that holiday parks offer a certain level of comfort and luxury in terms of washroom provisions for their guests, to ensure a positive and lasting impression.

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