Gloucestershire

FAMILY VALUES

Posted on May 16, 2024

The Hoburne Group was established in 1912 in Dorset when ‘Hubborn Farm’ was acquired at auction by its tenant farmer John Burry. Embracing his new life as a landowner, Mr Burry soon added nearby Naish Farm to his budding property empire and, amidst the growing interest in caravanning, the seeds of the Hoburne Group were sown.

Today, the Hoburne Group is one of the south’s largest and most successful tourism companies and is still, crucially, family-owned and operated, now by the fifth generation of the Burry family. “Without question, what makes our business unique is our family values,” explains Jim Forward, Chief Executive of the Hoburne Group.

“Like most family businesses, these start with integrity, a factor which is of the utmost importance to the board of directors; it is vital that as a company, we behave in a way that is genuine and provides customers with genuine products, genuine services, professionalism, efficiency, and value for money.”

FAMILY ACTIVITIES ARE KEY within the family- run Hoburne Group. Pictured, Adventure Golf.

The Hoburne Group encompasses eight holiday parks in the south and southwest of England, offering modern holiday accommodation and holiday home ownership with accompanying leisure, entertainment, and dining facilities. These are Hoburne Park in Dorset; Hoburne Naish and Hoburne Bashley in Hampshire; Hoburne Devon Bay in South Devon; Hoburne Cotswolds in Gloucestershire; Hoburne Blue Anchor in Somerset; and Hoburne St Mabyn and Hoburne Doublebois in Cornwall.

Holiday home ownership accounts for 70% of Hoburne’s business and the company caters to 2,500 holiday home owners. The remaining 30% is hire fleet for holidays. Hoburne also owns and operates two residential parks: Hoburne Naish in Hampshire has a small residential offering, and there is one solely residential park located in Swanage, Dorset.

The group’s largest park, Hoburne Naish, has been attracting caravanners in their droves since John Burry purchased Naish Farm in 1920. Now, Hoburne Naish welcomes over 12,000 holidaymakers each year and has in excess of 1000 units. Covering 110 acres, the park is superbly positioned on the clifftop, with direct beach access and incredible panoramic sea views to the Isle of Wight, Christchurch Harbour and Mudeford Quay.

THE NEWLY OPENED INDOOR play zone is part of a significant investment in Hoburne Cotswold.

HEAVENLY SLICE
Two new developments offer the chance for holidaymakers to purchase their own slice of heaven in this iconic Great British holiday spot. Sunset Cliffs and Chewton Bunny feature a choice of the latest holiday homes from top manufacturers including the new Omar Seafronter Super Lodge, designed specifically with coastal settings in mind.

2024 is a busy year for the Hoburne Group, as they launch a new sister park, Hoburne Cotswold Reach situated next to established Hoburne Cotswold in the middle of the Cotswold Water Park. “Hoburne Cotswold Reach has been designed for those wanting a peaceful hideaway in which to relax and escape,” explains Jim Forward.

“This quiet, exclusive park still allows guests to enjoy the main park facilities at Hoburne Cotswold, giving them truly the best of both worlds.” £4.7m is being invested in the park facilities at Hoburne Cotswold to support the expansion which will bring an additional 84 holiday homes to the business.

Several major developments are underway to improve the overall functionality and appeal of the park’s leisure facilities. “Phase one of the substantial upgrade is already complete with the opening of our exciting brand-new indoor play zone just before Easter,” says Greg Nolan, General Manager for Hoburne Cotswold.

“This new area provides a dedicated play space for families with young children. Working with the industry’s leading play equipment suppliers, we have designed an inspiring forest-themed play area with incredible features for our younger guests.” The redesigned indoor pool area including changing rooms, sauna and steam room is scheduled to re-open in early Summer. The work on the main pool will see the addition of children’s water play equipment to suit a range of ages.

INDOOR POOL
With a mission statement that emphasises the importance of providing “an outstanding customer experience”, delivering “exacting standards” and “continual investment”, it’s not surprising that the Cotswolds development is just one of many being masterminded by the team at the Hoburne Group headquarters in Christchurch, Dorset.

“As part of our ongoing commitment to continually enhance the customer experience, we also have an exciting refurbishment taking place at Hoburne Devon Bay this year,” explains Jim Forward. “We’re upgrading key elements within the South Devon park’s main venue to ensure they meet the highest standards of comfort and functionality, whilst carrying out a comprehensive interior and exterior makeover, incorporating contemporary design elements that complement the park’s coastal surroundings.

Through this investment, we will undoubtedly enhance our operations, expand our capabilities, and overall improve our offering for our guests by creating an even more enjoyable and fulfilling experience.” The rise of low-cost package holidays abroad might have cast a temporary shadow over homegrown holidays, but more recent developments have led to the introduction of a whole new customer base.

“The pandemic enabled us to promote our beautiful locations, plus the ease of travelling to our sites versus the many issues and delays which can be experienced with airline travel,” says Jim. “We welcomed a new audience, many of whom had never been to a UK holiday park before. With our extensive and continual programme of investment in park accommodation and facilities, Hoburne’s holiday guests and owners enjoy the very best of what holiday caravan and lodge accommodation has to offer.”

LUXURY LODGE WITH HOT TUB at Cornwall’s Hoburne St Mabyn.

ECO INVESTMENT
As part of this continual investment, the Hoburne Group is at the forefront of embracing initiatives that save energy and improve sustainability. In 2022, they became members of the Green Tourism programme, which promotes greener ways for businesses and organisations to operate.

In the last two years, Hoburne has rolled out solar technology including the installation of 2,231 solar panels; replaced all street lighting with LED lightbulbs; replaced all petrol grounds tools with battery-powered equipment; installed 24 EV vehicle chargers; introduced new food waste bins and the use of 100% recycled paper for welcome packs; and joined the David Bellamy Blooming Marvellous Pledge For Nature, planting new trees and wildflower meadows, as well as building bug hotels and bird boxes to create new wildlife habitats across their parks.

Over the years, the Hoburne Group’s commitment to innovation and excellence in service and standards has resulted in many awards. Most recently, they have been awarded Feefo’s Gold Trusted Service Award in recognition of online reviews from holidaymakers recognising their commitment to providing exceptional customer service.

They have also achieved an industry first with a landmark accreditation for the holiday park sector after passing the stringent requirements of the new Safe to Trade® Hospitality and Retail Industry Food Safety and Hygiene Standard, to become ‘Approved’ on the Safe to Trade® Register.

“We are delighted to have become the first holiday park operator to be awarded the much-coveted approved status,” explains Jim. “Safe to Trade® is a clear, comprehensive, assured standard. It’s the first voluntary, third-party assurance programme for the hospitality sector, designed to protect and care for the public. Something that is at the very heart of everything that we, at Hoburne, strive to do.”

Hoburne Group
Tel. 01425 282358
www.hoburnegroup.com

FORESTRY ENGLAND LAUNCH SEARCH FOR CAMPING OPERATORS

Posted on March 9, 2022

FORESTRY ENGLAND LAUNCH SEARCH FOR CAMPING OPERATORS

Following the announcement last week that the Camping and Caravanning Club have sold the Camping in The Forest (CiTF) business to Forestry England and Forestry and Land Scotland, Forestry England are now looking for new operators to run their sites.

There are 13 sites available in England (on a leasehold basis), and they have been split into four lots. The existing offer at these sites includes a total of over 4,000 pitches and represents a significant opportunity within the camping industry.

The lots are at Sherwood Pines (Nottinghamshire), Bracelands (Forest of Dean, Gloucestershire), Postern Hill (Savernake Forest, Wiltshire) and 10 sites across the New Forest (Hampshire).

These hugely popular and market-leading campsites provide guests with forest immersion and direct access to miles of walking and cycling trails and other outdoor activities. Each site is individual, and they range from those without any facilities, to sites with full amenity blocks, as well as some with cosy glamping pods and pre-erected tents.

The camping and touring market in England has remained resilient over recent decades and is now considered as being in a growth phase linked to the continued strength of the domestic tourism market and the affordability of camping as an accommodation choice. In recent years the standard of the camping and touring offer has had to evolve and innovate to meet the demands of a wider range of customers leading to an increasing sophistication in camping equipment and motorhomes, and the introduction of alternative accommodation types such as glamping.

The Covid-19 pandemic led to a significant boom in camping and touring as UK residents, and increasingly, families, have sought to enjoy experiences closer to home. Forestry England Camping provides an excellent opportunity for operators to benefit from the sustained, elevated interest in camping, especially as camping is one of the most environmentally friendly ways to holiday.

Forestry England are very excited about the potential of working with new operators across these sites. Although the offer at each campsite is established, they are looking for operators that are keen to innovate and expand the offer at these special locations. This could include experiential activity packages linked to nature, wildlife and recreation, and broadening the portfolio of camping accommodation where appropriate.

Working with Forestry England gives operators the unique opportunity to capitalise on the millions of people that come to enjoy the nation’s forests by converting day-visitors to overnight guests.

The campsites will be continue to be operated by the Camping and Caravanning Club in 2022 and there will not be any disruption to the high levels of service and experience for customers during this transition.

Forestry England are inviting expressions of interest from organisations who would like to hear more about the opportunity to operate and evolve one or more of the campsites. More information including how to register your interest can be found here.

COMMUNITY SPIRIT

Posted on October 28, 2021

COMMUNITY SPIRIT

 

LONG CARRANT enjoys spectacular vistas of the Bredon Hills and is located in a designated area of outstanding beauty

 

Highgrove Parks aims to offer an exceptional lifestyle for the over 50s…

Highgrove Parks Limited, formerly Fury Park Home Estates is an established family business with six park home estates across the southwest of England.
The Highgrove portfolio includes Long Carrant Views in Evesham and Three Counties Park in Malvern, Worcestershire; Beverley Hills Park in Amesbury, Wiltshire; Lea Villa Park in Lea, Herefordshire; Poplars Park in Cambridge, Gloucestershire; and Greenacres Park in Yeovil, Somerset.

Directors Jim and Eliza Fury first decided to invest in residential parks around 25 years ago after being inspired by the nature of the business:
“Looking in from the outside, I always thought it [the parks industry] was an interesting business to be in. What a lovely way to live when you’re over 50. A close community. Safety and security, as well as great quality and affordable homes. I can’t think of anything better!”
Each of the Highgrove Parks cater exclusively to the over 50s and their scenic countryside locations are ideal for those wishing to enjoy a leisurely semi-retirement and retirement.

 

BEVERLEY HILLS PARK in Amesbury is the largest of the Highgrove Parks. The head office (pictured) is also at the park.

 

“We believe our parks offer an exceptional choice based on both location and lifestyle,” explains Jim Fury.
“We strive to manage and maintain our parks to the highest standards and are proud to be Members of the BH&HPA, which assists with park legislation, regulation and safety issues for the benefit of park owners as well as our residents.”
Largest of the Highgrove Parks with 128 homes, Beverley Hills Park in Amesbury lies in the heart of the Salisbury Plains, well-known for Stonehenge just a short drive away. The main head office of Highgrove Parks is on site and all of the homes have private gardens and enjoy widespread views across open countryside, whilst also being conveniently located close to local shops and facilities.

 

WIDESPREAD VIEWS

At the other end of the scale is Green Acres Park in Somerset. The smallest park in Highgrove’s portfolio, Green Acres has just 17 residential park homes and is also the most southerly of the Highgrove Parks.
“Green Acres is a real little gem,” says Jim Fury proudly. “We bought this park in the early 2000s. It’s fairly traditional in style but a real favourite with prospective buyers and residents who appreciate the quiet location but easy access to amenities on the outskirts of the vibrant market town of Yeovil.”

 

GREEN ACRES PARK in Somerset is a ‘little gem.’ It has just 17 residential homes at the moment.

 

Green Acres will shortly be expanding with three new plots due to be released in the near future. Also currently under development is Highgrove’s Lea Villa Park, which boasts a superb rural location on the doorsteps of the beautiful Forest of Dean and Wye Valley in Herefordshire. Five new plots will be available at Lea Villa Park in the first quarter of 2022, bringing the total number of homes on the estate to 73. Residents at Lea Villa enjoy participating in village life, as well as venturing to nearby Ross-on-Wye and Gloucester.
Highgrove’s remaining three parks are all relatively close to Lea Villa. Three Counties Park at Sledge Green offers 74 residential park homes nestled in glorious Worcestershire countryside enjoying beautiful views across to the Malvern Hills. More plots will be available to purchase at Three Counties early next year.
Poplars Park is a small quiet estate with 37 homes located in the village of Cambridge, close to the famous nature reserve of Slimbridge in Gloucestershire.

 

POPLARS PARK is a small quiet estate with 37 homes in the village of Cambridge, Gloucestershire.

 

The Fury’s acquired their final park, Long Carrant Views in December 2020 and the park is currently being further modernised and developed. Long Carrant Views is licenced for 52 homes and there is a lake and a well-stocked woodland area with picnic benches for residents to sit and enjoy the surroundings.
“Long Carrant enjoys spectacular uninterrupted vistas of the Bredon Hills and is located in a designated area of outstanding beauty,” explains Jim. “We’re very excited about the development of this park which is set to become the flagship in our portfolio.”
Long Carrant Views is situated just a short drive from the beautiful honey- coloured, period homes of the scenic village of Broadway, often referred to as the ‘Jewel of the Cotswolds.

 

PREMIUM SPACE

Another advantage of Long Carrant is space – an absolute premium in this area.“Not many parks can take the size of homes that we can install at Long Carrant,” explains Jim. “The plots have space for homes up to 54 x 22. They also have super large gardens and splendid views. The potential at this park is really great for the future but we’re always on the lookout to expand and add more parks to our portfolio.”

 

THE FURY’S acquired their flagship park, Long Carrant Views in December 2020. Pictured, an Omar Middleton at Long Carrant Views.

 

The Fury’s have developed good links with all the main home manufacturers in the UK and work particularly closely with Stately Albion. A maintenance team works across all the parks and Jim and Eliza are assisted by Susie Moxey in Sales and Marketing who works directly from the head office, as well as the smaller offices at Long Carrant and Three Counties.
Visiting each and every park on a regular basis is a key commitment and residents know Jim as a personable and approachable owner – not just as a name on a piece of paper.

 

HIGHGROVE PARKS is a team effort. Jim Fury – second from the right – with Susie Moxey, Sales & Marketing, and Chris Andrews and Mark Andrews from the maintenance team.

 

“I like to meet all the customers personally if I can,” says Jim. “I enjoy explaining the very real benefits of park home living and what it means to move to a park community.”
“My wife and I came into the parks business with a fresh perspective and we’ve worked hard to establish and build an excellent reputation within the industry,” adds Jim. “Taking time to get to know residents personally is really important to me. I truly believe that a hands-on approach is the only way to successfully do business.”

Highgrove Parks
Tel. 01386 335434
www.highgroveparks.com

CLUB EXTENDS CAMPING SEASON

Posted on October 28, 2021

CLUB EXTENDS CAMPING SEASON

 

CAMPERS will be able to extend their touring dates this autumn and winter

 

Responding to demand, the Camping and Caravanning Club will be opening a number of campsites for longer this winter including those that will enable campers to pitch-up any time of year.
In total, 30 Club sites will be open beyond the traditional camping season, meaning people can still enjoy a much-needed break well into the autumn and winter, and over the Christmas period.
The Club’s Simon McGrath said: “Autumn and winter can be a fantastic time to enjoy your caravan, motorhome or even tent and we believe many people will be keen to continue to enjoy the fresh air on a camping break, even as the nights draw in.
“Given the huge popularity of pitching up on a campsite, we wanted to offer campers more choice of locations later in the year by extending the season of a number of our sites.”
The Club has 13 sites with extended opening:
• Barnard Castle, County Durham; Cannock Chase, Horsley, Surrey; Kendal, Lake District all plan to stay open until November 30th.
• Bellingham, Northumberland; Cheddar, Somerset; Polstead, Sufolk; Sandringham, Norfolk; Scone, Perthshire; Winchcombe, Gloucestershire; Windermere, Lake District; Wolverley, Worcestershire all plan to stay open until January.
A further 17 Club sites remain open year-round along with five Camping in the Forest sites.

TRIPLE TRIUMPH FOR BEST OF BRITISH

Posted on August 6, 2021

TRIPLE TRIUMPH FOR BEST OF BRITISH

SOUTH LYTCHETT MANOR won the overall gold title in the Camping and Caravanning Park of the Year

The family owners of three Best of British holiday parks are celebrating after winning top honours in the year’s South West Tourism Excellence awards. The awards drew hundreds of contenders from across Dorset, Devon, Cornwall, Wiltshire, Gloucestershire and the Isles of Scilly.
South Lytchett Manor in Poole, Dorset, won the overall gold title in the Camping and Caravanning Park of the Year category.
In the same hotly-contested category, Polmanter Touring Park in St Ives, Cornwall, took the silver trophy for the standard of excellence it provides to holiday guests. Owned for over 50 years by the same family and run today by husband-and-wife team Phil and Becki Osborne, the seaside park provides spectacular views along the Cornish coast.
In the Holiday Park of the Year category of the awards, Ladram Bay Holiday Park in Budleigh Salterton, Devon, came away with one of the main awards. The Carter family has owned the park for over 60 years and, like the two other BoB winners, has received many regional and national awards for its high standards and welcoming atmosphere.