Holiday home sales

COASTDALE PARKS QUEST FOR POD PERFECTION

Posted on November 12, 2024

Coastdale, an award-winning independent parks group, is elevating glamping with innovative two-tier sleeping pods. The family-owned business has invested significantly in glamping facilities across its three seaside parks in Whitby, North Yorkshire; Porthmadog, North Wales; and Hayle, Cornwall.

Peter Brewer notes a “massive swing” towards holidays offering unique experiences, especially among younger families. Glamping provides memorable holiday moments, with high-spec accommodations being particularly popular.

Coastdale, established nearly 50 years ago, has chosen top-tier models from UK manufacturers, including the Platinum S-Pod from Swift Holiday Homes, which accommodates four and features a mezzanine floor, vaulted ceiling, and a deck for al-fresco dining.

Each new pod includes private hot tubs, bathrooms, central heating, and hotel-quality linens. These pods are now located at Whitby Holiday Park, Garreg Goch Caravan Park, and Atlantic Coast Holiday Park. Alongside touring pitches and holiday home sales, Coastdale offers an unmatched array of pod experiences.

Peter emphasises the evolution of pod accommodations, which were once basic but have now become popular first choices for guests. The parks have received quality ratings from VisitEngland and positive reviews from guests, alongside accolades for conservation efforts.

Coastdale Parks
www.coastdaleparks.co.uk

PARK HOLIDAYS UK FLEX MUSCLE

Posted on August 2, 2022

PARK HOLIDAYS UK FLEX MUSCLE

PARK HOLIDAYS UK takes its portfolio to 54 locations with the acquisition of Park Leisure.

 

Park Holidays UK has confirmed its acquisition of holiday parks group Park Leisure which owns 11 holiday parks in popular locations in England, Scotland and North Wales. It will bring to 54 the number of parks now operated by Park Holidays UK – and follows the company’s acquisition of nine parks from Bridge Leisure in 2021. The enlarged portfolio, says the group, will provide it with an even stronger national platform from which to serve Britain’s fast-growing domestic holiday market.

Park Holidays UK director Tony Clish said the coming together of the two well-established groups presented exciting new opportunities in one of tourism’s most dynamic sectors: “Both companies have invested substantially in their parks over recent years and created a range of high-quality holiday products which people clearly enjoy,” he said. “Park Leisure’s 11 parks have all gained top five-star tourist board awards and represent the high-quality standards we have been working towards in recent years.

 

“Whether customers are looking to rent or buy a holiday home, we can now offer a wide geographical spread of parks able to deliver a first-class experience at an affordable cost. “We will continue to invest in all of our parks to ensure that that their facilities and standards of service are maintained to the highest possible levels,” said Mr Clish. “The domestic holiday market continues to gain traction in the post-Brexit and post-pandemic market, and we are continuing to see an ever-increasing demand for UK holidays.

“Quality is the main driver of bookings and holiday home sales, and this union will consolidate some of the finest holiday parks in the UK into one single group,” said Mr Clish. Parks in both groups provide extensive leisure facilities and family entertainment, together with carefully managed landscaped grounds in which holiday lodges and caravans are located. Park Holidays UK was formed over 35 years ago, and its parks today span the length of Britain from Cornwall in the west to Moray in northern Scotland. Park Leisure has operated holidays parks for more than 20 years, and has a presence in Cornwall, Herefordshire, Lancashire, Northumberland, Yorkshire and North Wales.

NEW OWNERS FOR PARK HOLIDAYS UK

Posted on April 27, 2022

NEW OWNERS FOR PARK HOLIDAYS UK

One of Britain’s largest holiday park groups, Park Holidays UK, has been acquired by US real estate investment trust Sun Communities, Inc. (“Sun”). The £950 million acquisition was agreed in November 2021 and closed this month (April) following approval from the Financial Conduct Authority. Sun’s support will enable Park Holidays UK, which currently owns and manages 42 parks in Britain, to continue to invest in its existing high-quality holiday centres and to further expand its parks portfolio.

Sun is one of the largest owners and operators of manufactured housing, recreational vehicle and marina properties, and says that Park Holidays UK’s business model is a perfect complement to its own. Park Holidays UK Director Tony Clish said the acquisition will trigger an exciting new period of growth for the company: “The domestic holiday market continues to gain traction in the post-Brexit and post-pandemic environment, and we are seeing an ever-increasing demand for UK holidays,” he said.

“This partnership with Sun will bolster our ability to acquire new parks, and to continue driving up quality standards by making additional investment in our existing parks. “Our two companies share precisely the same values in terms of delivering an exceptional experience to customers at realistic value-for-money prices. “We both recognise that quality and value are the main drivers of holiday bookings and holiday home sales and are determined that this will remain our prime competitive edge,” he added.

 

PALANTINE EXITS VERDANT LEISURE

Posted on October 28, 2021

PALANTINE EXITS VERDANT LEISURE

 

SINCE INVESTING in the business five years ago, Palatine has supported Verdant Leisure to acquire six additional sites.

 

PALATINE Private Equity has exchanged contracts for the sale of its stake in Verdant Leisure, the award-winning holiday park operator, to the management team backed by Pears Partnership Capital. The deal is subject to FCA approval.
Verdant Leisure is a bespoke holiday park operator offering lodge and caravan holidays and holiday home ownership at stunning sites across Scotland and Northern England.
The sale will see Palatine exit the business with a returns multiple of 3.7x, following a highly successful strategy of acquisitions and value creation which has grown Verdant’s annual turnover by 150% since 2016. Since investing in the business in April 2016, Palatine has supported Verdant to acquire six additional sites, increasing its footprint to 10 locations and 3,500 pitches, making it a leading operator in the UK.
Management’s value creation focus has increased both holiday home sales and the proftability of Verdant’s holiday let operations by enhancing on-site leisure facilities and investing in central management functions including a new head office and customer service contact centre.

Maximising Your Online Holiday Home Sales

Posted on April 16, 2014
My Holiday Caravan attracts over 50,000 visitors per month to its specialist website.

My Holiday Caravan attracts over 50,000 visitors per month to its specialist website.

Maximising Your Online Holiday Home Sales

My Holiday Caravan has proved to be a vital resource for buyers and sellers of holiday caravans.
The specialist website currently has 10,000 static caravans for sale from more than 200 holiday parks across the country.
For a monthly fee, trade advertisers on My Holiday Caravan benefit from a listing with details of their holiday park, plus up to five photographs
“We have a proven record in matching potential buyers to the right holiday park and many of the main national holiday park operators have advertised with us since the site launched in 2005,” says Paul Craven, My Holiday Caravan managing director.
“The internet has become the key research tool for customers looking for information on holiday parks.

Holiday tariff business parks are very aware of the importance of online search, website experience and online partnerships to drive bookings. Developing an extensive online marketing campaign can be expensive and time consuming, with no guarantee of success. Therefore some parks find it beneficial to partner with more established websites that have higher Google rankings, more visitors and larger marketing budgets.
As a result of its prime position on Google, My Holiday Caravan now receives over 50,000 visitors per month looking to purchase their ideal static caravan holiday home.
Paul advises: “Google dominates the UK search market and you need to have a strategy in place to maximise its potential.
Paul explains: “To maximise the chance of finding a buyer, you need to maximise your reach at the most economical cost. It’s important to ensure your park is found by buyers searching through high volume and competitive search terms, so it’s worth partnering with websites such as Autotrader or My Holiday Caravan. Many of our parks find that having a listing on the site offers an exceptional return on their investment.”
He concludes: “Remember that many buyers make a decision to buy within a week of their online search, so when you receive leads via your website or partners, ensure you follow them up promptly, by phone if possible. Don’t let them get away!”

My Holiday Caravan
Tel. 0800 612 7541
Email. info@myholidaycaravan.co.uk
www.myholidaycaravan.co.uk