glamping holidays

EVOLVING FACE OF OUTDOOR LUXURY

Posted on November 12, 2025

Glamping is a Growth Opportunity for Holiday Parks, Caravan Parks & Campsites...

Glamping holidays are undeniably different from any other kind. From treehouses and cabins to yurts, huts and safari tents, each location offers a unique slice of outdoor living.

Each site offers its own unforgettable moments — the delighted laughter of children dashing around the picnic table, the thrill of letting go on a river swing, or the gentle hum of conversation and the soft clink of bottles around a flickering campfire.

For holiday park operators, glamping represents far more than a pretty view or quirky accommodation style — it’s a powerful, profitable evolution of the outdoor leisure market.

THE RISE (AND STAYING POWER) OF GLAMPING
What began as a niche luxury trend has now become a cornerstone of the UK holiday park offering. Glamping has matured into a mainstream, multi-generational travel experience that blends comfort, adventure, and sustainability. In the wake of the pandemic, when travel restrictions reshaped holiday habits, British staycations surged — and glamping was perfectly positioned to meet the demand for safe, nature-rich escapes.

That momentum hasn’t slowed. According to VisitBritain, interest in outdoor accommodation remains high, particularly among younger families and couples who value experience over excess. Glamping is no longer a temporary craze; it’s the new benchmark for outdoor luxury — and a serious business opportunity.

Park owners who once relied solely on touring pitches or static caravans are now finding that glamping units not only attract new audiences but extend the season and strengthen year-round revenue. For many, it’s a diversification strategy that futureproofs their park while elevating guest experience.

It's a powerful, profitable evolution of the outdoor leisure market.

BUSINESS BENEFITS FOR PARK OPERATORS
For those managing or developing holiday parks, the business case for glamping is strong.

Increased Occupancy and Higher Margins:
Glamping units typically command higher nightly rates than traditional camping or touring pitches. Their premium feel justifies the price point, while their comfort and weather resilience mean they’re occupied for longer stretches of the year.

Longer Seasons:
With insulated pods, eco-cabins and heated safari tents, operators can open earlier in spring and stay open later into autumn. All-weather glamping means less reliance on the fickle British summer.

Appeal to New Demographics:
Glamping attracts a broad mix — from young couples seeking weekend getaways to multi-generational families looking for shared experiences. Many guests are first-time campers drawn in by the promise of luxury touches like en-suite bathrooms, hot tubs, and proper beds.

Upselling Opportunities:
Once guests are on site, there’s scope to increase revenue through optional extras — hot tubs, fire pits, outdoor kitchens, spa pods, or guided activities. Glamping lends itself perfectly to personalised experiences.

A Strong Marketing Edge:
Visually striking and social-media-friendly, glamping units make perfect marketing material. Eye-catching imagery of stylish lodges or twinkling nights under canvas resonates across social media and online booking platforms, helping parks stand out in a crowded marketplace. For parks aiming to refresh or reposition their brand, glamping can instantly enhance visual appeal and storytelling power.

MODULAR AND OFF-GRID designs combine sustainability with modern convenience.

TYPES OF GLAMPING UNITS & WHAT’S TRENDING
The modern glamping landscape is wonderfully diverse. Operators can now choose from a wide range of structures to suit their landscape, budget, and guest profile.

Safari Tents & Lodges:
Spacious, durable and visually impressive, safari tents remain one of the most popular choices for parks seeking a balance between luxury and authenticity.

Pods & Shepherd Huts:
Compact and efficient, these offer year-round comfort with minimal maintenance. Perfect for couples’ retreats or smaller sites.

Yurts & Tipis:
These structures deliver a strong connection to nature, ideal for parks promoting wellness or off-grid stays.

Treehouses & Elevated Cabins:
Offering a real wow factor, these premium options can command top-tier rates and create social-media buzz.

Modular & Off-Grid Designs:
The latest trend is flexibility. Many new glamping solutions incorporate solar panels, compost toilets, and rainwater harvesting — appealing to guests who value sustainability.

Luxury Touches:
Modern glamping is about more than quirky shapes — it’s about finish and feel. Think en-suite bathrooms, kitchenettes, underfloor heating, Wi-Fi, and private hot tubs. Guests increasingly expect the comfort of a boutique hotel combined with the adventure of the outdoors.

Design Trends:
Natural materials, earthy tones, and minimalist luxury are shaping the new look of glamping. Operators are investing in aesthetics that blend seamlessly with the landscape, creating “Instagrammable” destinations that double as marketing assets.

EN-SUITE BATHROOMS, KITCHENETTES, and hot tubs are now expected features in premium glamping, photo credit to Canopy & Stars.

Clear Sky Safari Tents Deliver Comfort, Charm, and Strong ROI for Holiday Parks
The UK glamping market continues to thrive, with guests seeking experiences that combine comfort, adventure, and sustainability. Over the past few years, expectations have shifted significantly: visitors now want high-end luxury in outdoor settings — complete with fully furnished interiors, high-quality bathrooms, and reliable, weatherproof accommodation.

Holiday park operators are responding by investing in durable, stylish Safari Lodges that meet these higher standards while still offering guests an authentic connection with nature. At Clear Sky Safari Tents, the Luxury Canvas Lodge range remains especially popular among UK holiday parks and landowners. These versatile lodges combine charm and comfort with impressive ROI.

Their spacious layouts, flexible configurations and robust build make them an ideal solution for parks looking to broaden their appeal while maintaining operational efficiency. A recent Clear Sky project at Sandringham has demonstrated this success first-hand.

The park introduced 15 Safari Lodges — including DDA-compliant options — to provide a mix of accommodation for families, couples, and accessible stays. Guests have praised the combination of comfort and rural charm, reinforcing the growing demand for premium outdoor experiences.

What sets Clear Sky apart is their end-to-end service — guiding operators through every stage of development, from planning permission to installation. Their expertise ensures that each project is not only visually stunning but commercially sound, helping holiday parks achieve long-term success in the evolving glamping market.

OUTDOOR DECKS AND PRIVATE HOT TUBS offer opportunities for upselling and premium guest experiences.

SUSTAINABILITY & THE ECO APPEAL
For today’s guests, sustainability isn’t a bonus — it’s an expectation. Glamping fits naturally into this ethos, allowing operators to embrace environmentally responsible practices while enhancing guest experience.

From off-grid technologies and solar power to rainwater collection and eco-friendly waste systems, glamping lends itself to green innovation. Many glamping structures are built from sustainable materials and designed to have minimal impact on the landscape. In some cases, they can be removed seasonally, leaving little trace on the land.

Operators are increasingly joining Green Tourism and similar accreditation schemes, using these as selling points for eco-conscious visitors. By adopting circular economy principles — sourcing locally, using renewable energy, and minimising waste — holiday parks can appeal to the growing demographic of travellers who want comfort without compromise.

PODS AND SHEPHERD HUTS offer compact, efficient accommodation with year-round appeal, photo credit to Canopy & Stars.

THE FUTURE OF GLAMPING
As the UK leisure industry continues to evolve, glamping stands out as one of its brightest success stories. Its strength lies in adaptability — the ability to merge luxury with simplicity, and innovation with sustainability.

For park owners and managers, glamping is both a creative and commercial opportunity: a way to reimagine the guest experience, attract new audiences, and generate reliable, repeatable income.

With quality suppliers such as Clear Sky Safari Tents helping operators deliver premium results, the sector is set to remain one of the most exciting growth areas in outdoor hospitality. In 2025 and beyond, glamping isn’t just redefining how people holiday — it’s reshaping how holiday parks thrive.

Clear Sky Safari Tents
Tel: 0333 241 2660
www.safaritentsandlodges.com

Canopy & Stars
www.canopyandstars.com

TOURISM TRENDS UNDER MICROSCOPE

Posted on March 13, 2024

TOURISM TRENDS UNDER MICROSCOPE

WELCOMING TOURISM minister Richard Lochhead (third from left) to the conference were BH&HPA (Scotland) director Keith Campbell, BH&HPA Scottish policy director Sarah Allanson, and director general of BH&HPA Debbie Walker

Delegates from holiday parks across Scotland gathered in Edinburgh this winter for their annual national conference. Held at Our Dynamic Earth, the event brought together senior figures from many of Scotland’s near 200 parks providing camping, caravan, luxury lodge and glamping holidays. Members of the British Holiday & Home Parks Association (Scotland), and guests heard from a line-up of guest speakers including Scotland’s Tourism Minister Richard Lochhead.

Welcomed to the conference by association Directors Keith Campbell and John Kirkaldy, the Minister said that parks were doing much to minimise their environmental impact: “Sustainability is at the heart of the Scottish Government’s tourism strategy, and I welcome the steps the holiday parks industry is taking to champion green getaways in order to help achieve our net zero ambitions.

“This year I have visited several parks to see how they work within their communities, and with other local businesses, to provide the best possible visitor experience. “These businesses – and the visitors to campsites, caravan and holiday parks - make a valuable contribution to our national and local economies,” said Mr Lochhead.

Earlier in autumn, Mr Lochhead visited Findhorn Bay Holiday Park on the Moray Firth where electricity is generated by wind turbines, supported by the grid using a green energy tariff. The minister, who was a guest of BH&HPA, made his own contribution to a greener future by planting a commemorative tree to mark what the park described its new series of eco-adventures.

GUEST SPEAKERS
The conference also heard from other guest speakers on a range of different topics impacting on park businesses, many of which in Scotland are long-established family enterprises. Subjects addressed included how parks can best formulate and implement a green energy strategy, and what holiday home manufacturers are doing to make their products more sustainable.

Tourism trends were also put under the microscope, along with an examination of how parks could continue to meet the ever-rising quality expectations of holiday park guests. Running parallel to the conference at Our Dynamic Earth was an exhibition featuring suppliers of goods and services to Scottish holiday parks.

Keith Campbell, owner of Highland Holidays with three parks in Tyndrum, Oban and Ben Nevis, said that in 2023 holiday parks had remained as popular as ever with families and couples. But he added that the industry was by no means complacent, and that parks continued to invest heavily is their businesses to ensure they provided world-class standards of hospitality.

An economic survey produced four years ago and currently being updated found that BH&HPA member- parks in Scotland are part of a sector generating £772 million of annual spending in mainly rural areas, and that the industry also helps sustain over 14,300 full-time jobs.

EQUITY FIRM ON ACQUISITION TRAIL

Posted on April 27, 2022

EQUITY FIRM ON ACQUISITION TRAIL

LOCH TAY is one of four Large Leisure sites in Scotland

Private equity firm, Limerston Capital, has acquired Largo Leisure, a Scottish-based holiday park operator and announced leisure industry veteran, Andrew Howe as its Executive Chairman. The deal demonstrates Limerston Capital’s commitment to the holiday parks sector and will see it strengthen Largo Leisure’s offer through targeted investment and operational support.

Largo Leisure offers self-catering lodge, caravan and glamping holidays across four parks located in Letham Feus in Fife, Braidhaugh Park in Perthshire, Sauchope Links near Crail and Loch Tay in Perthshire. The business was founded in 2003 by Rupert Barret and is targeted at a premium market, successfully capitalising on sustained consumer trends favouring staycations. In addition to Largo Leisure, Limerston Capital has signalled its intentions for further acquisitions, with a specific focus on individual or groups of smaller holiday parks across the UK.

Using Andrew’s in-depth knowledge of the sector and his understanding of its challenges and opportunities, the team is identifying well run owner operator parks with solid customer bases that they can further enhance, recognising their value and growth potential.

ANDREW HOW has been appointed as Executive Chairman for Largo Leisure.