VALUE-ADDED PRICES ON OFFER

VALUE-ADDED PRICES ON OFFER

FAMILIES CAN ENJOY a weekend camping break at Drayton Manor Club Site from £39 a night.

The Camping and Caravanning Club has launched offers on touring pitches, lowering prices at more than 60 of its Club Sites across the UK. As pressure on household finances continues, the Club remains committed to providing great value campsites with quality facilities in amazing locations.

Discounts can be enjoyed on stays between April and September, with seven Club Sites included in the ‘Ultimate10’ offer, where campers save 10% on stays all year round. With camping proven to make people happier and healthier*, the Club hopes even more campers will reap the benefits of the incredible outdoors this year.

There are eight offers in total, including 35% off stays at 14 Club Sites in July and August. Families can enjoy a weekend camping break at Drayton Manor Club Site, in the grounds of the Staffordshire theme park, from £39 a night, based on two adults and two children on a grass with electric pitch.

THINKING OUTSIDE THE BOOT

THINKING OUTSIDE THE BOOT

CAR BOOT SALES have proved so popular for Suffolk’s Stonham Barns Park that they will now take place on two days weekly.

The traditional car boot season is about to launch and can offer steady extra revenue for appropriate sites as well as increased footfall for on-site attractions and catering. Traditional car boot sales are about to restart at Stonham Barns Park – one of Suffolk’s premier leisure, retail and holiday destination in Suffolk – and due to their popularity, they will not only take place on Sundays but on Thursdays too!

While weather dependent, they are the perfect place to sell any unwanted possessions and buy a bargain or two at the same time. The Sunday event is boosted throughout the spring, summer and autumn seasons by the shows and events held at the venue’s Mid-Suffolk Showground but, is one of Suffolk’s most popular Sunday Car Boots. The event is outdoors where sellers can just turn up and sell on the day.

Covered stalls are available enabling sellers to guarantee a main field position and these can be pre-booked to avoid having to bring tables to sell from. Says organiser Simon Tilley: “The atmosphere of the sale is fabulous, and the event is extremely popular with the local community and visitors to the campsite, holiday park and retail and leisure village.’ He continues:

“We have built an amazing following at Stonham Barns Car Boot and decided to offer an additional day for sellers and buyers. “We pride ourselves on the organisation of the event and the public love that it is offers sellers a stress-free day - without having to put up with buyers climbing into cars. It’s the perfect place for new car booters to bring their goods to sell. The Car Boot attracts absolutely everything imaginable from antiques to children’s toys. It’s a real weekend go-to.’

TOURISM TRENDS UNDER MICROSCOPE

TOURISM TRENDS UNDER MICROSCOPE

WELCOMING TOURISM minister Richard Lochhead (third from left) to the conference were BH&HPA (Scotland) director Keith Campbell, BH&HPA Scottish policy director Sarah Allanson, and director general of BH&HPA Debbie Walker

Delegates from holiday parks across Scotland gathered in Edinburgh this winter for their annual national conference. Held at Our Dynamic Earth, the event brought together senior figures from many of Scotland’s near 200 parks providing camping, caravan, luxury lodge and glamping holidays. Members of the British Holiday & Home Parks Association (Scotland), and guests heard from a line-up of guest speakers including Scotland’s Tourism Minister Richard Lochhead.

Welcomed to the conference by association Directors Keith Campbell and John Kirkaldy, the Minister said that parks were doing much to minimise their environmental impact: “Sustainability is at the heart of the Scottish Government’s tourism strategy, and I welcome the steps the holiday parks industry is taking to champion green getaways in order to help achieve our net zero ambitions.

“This year I have visited several parks to see how they work within their communities, and with other local businesses, to provide the best possible visitor experience. “These businesses – and the visitors to campsites, caravan and holiday parks - make a valuable contribution to our national and local economies,” said Mr Lochhead.

Earlier in autumn, Mr Lochhead visited Findhorn Bay Holiday Park on the Moray Firth where electricity is generated by wind turbines, supported by the grid using a green energy tariff. The minister, who was a guest of BH&HPA, made his own contribution to a greener future by planting a commemorative tree to mark what the park described its new series of eco-adventures.

GUEST SPEAKERS
The conference also heard from other guest speakers on a range of different topics impacting on park businesses, many of which in Scotland are long-established family enterprises. Subjects addressed included how parks can best formulate and implement a green energy strategy, and what holiday home manufacturers are doing to make their products more sustainable.

Tourism trends were also put under the microscope, along with an examination of how parks could continue to meet the ever-rising quality expectations of holiday park guests. Running parallel to the conference at Our Dynamic Earth was an exhibition featuring suppliers of goods and services to Scottish holiday parks.

Keith Campbell, owner of Highland Holidays with three parks in Tyndrum, Oban and Ben Nevis, said that in 2023 holiday parks had remained as popular as ever with families and couples. But he added that the industry was by no means complacent, and that parks continued to invest heavily is their businesses to ensure they provided world-class standards of hospitality.

An economic survey produced four years ago and currently being updated found that BH&HPA member- parks in Scotland are part of a sector generating £772 million of annual spending in mainly rural areas, and that the industry also helps sustain over 14,300 full-time jobs.

SCOTS EMBRACE ‘SLOWCATIONS’

SCOTS EMBRACE ‘SLOWCATIONS’

SCOTTISH CARAVAN, Motorhome and Holiday Home Show visitors could choose from a selection of almost 200 vehicles and over 30 different travel brands.

The Scottish Caravan, Motorhome and Holiday Home Show returned this February at the SEC, Glasgow, to help Scots embrace ‘slowcations’, the hottest travel trend for 2024. With a selection of almost 200 vehicles and over 30 different travel brands to select from, visitors to this year’s show could pick their chosen mode of transport, equipment and all the trimmings for their next getaway.

With searches for ‘slow life’ up 60% on Pinterest, experts have touted ‘slowcations’ as the next craze for people looking to take a load off. According to a new Pinterest trend report, booking flights to exotic countries and packed-full itineraries of sight-seeing are dropping in popularity, with people opting for more laid-back breaks closer to home.

Jillyanne Glen, Scottish Caravan, Motorhome and Holiday Home Show, said: “People are using their time away differently now – it’s not just about sun, it’s about flexibility, adventure, wellness and doing exactly what suits them and when. “What’s more, we’re seeing people pull away from relying on flights to get them where they want to be and are taking things into their own hands, opting for alternative modes of transport, as well as holiday homes and camping sites across Scotland’s beautiful landscape.

“The show was back this year for its 37th year, once again giving people who are looking for more versatility in their travel an amazing range of top quality products to explore. Our exhibitors are experts in their field, and are always super knowledgeable and helpful, ready to advise new and returning visitors.”

Returning for this year were long standing exhibitors include BC Motorhomes, Argyll Holidays a regular exhibitor who will be showcasing what they have in store for 2024 as well as Willerby, another show regular and leading caravan and campervan manufacturer.

New exhibitors included Barefoot Caravans, a unique new curved caravan design that’s as chic as it is practical; Motorhome World, for those looking for a second hand motorhome to start their new adventure; Bradcot Awnings who is expert at providing awnings for caravans giving extra comfort for those all important trips; and Woodside Luxury Lodges, stunning holiday homes just outside St Andrews looking over the Eden Estuary.

SHOWSTOPPERS

SHOWSTOPPERS

More than 11,000 visitors flock to NEC for the recent business show...

THE EVENT OFFERS a unique opportunity to see, touch and feel many product investment opportunities.

Inspiration was plentiful at the quartet of rural shows held in November at the NEC, run by Agriconnect, owned by Arc. Farm Business Innovation, Family Attraction Expo, Leisure Food and Beverage and Holiday Park and Resort Innovation were run concurrently, providing a plethora of exciting new ideas along with appropriate support for rural business owners.

Across the two days, exhibitors commented on the quality of audience the show draws, with many remarking on the value of leads gleaned. This paves the way for the shows’ rebrand for 2024, which sees the four events merge under one single name - Land, Leisure and Tourism Show.

There will be six distinct zones to the show next year, including Farm Business Diversification, to cater for the wide range of exhibitors the event draws. With an evident appetite by the majority of the visitors for alternative land use and diversification, this demand will be further met in the shows’ new format, with more emphasis put on this audience.

THE ROLEC TEAM were out in force at the holiday industry’s biggest event.

HEALTHY APPETITE
This year’s show saw over 11,000 visitors through the doors, with two thirds of attendees decision makers within their businesses, providing a very valuable audience. With pressures within the agricultural sector, over three-quarters of visitors were looking to diversify or expand within the next 12 months.

Now in his eighth year as an exhibitor, Chris Otty, regional sales director at Cottages.com expressed his support of the event. He said: “There is no other show with such a great array of products, and I think it gets bigger every year as well as continuously improving. “The NEC is a great location for the show as it’s such a central location and we have met with people from all over the country, including several Scottish visitors,” he added.

Verity Hyland, Event Director, Agriconnect said: “It was great to see so many business owners at the shows looking for ideas on how to take their businesses forward. “We are already planning next year’s event, under its new brand and name – Land, Leisure and Tourism.

Here, the four shows will merge to become one event, divided into zones, including Farm Business Diversification and Outdoor Pursuits, to reflect the wide range of areas of interest visitors already enjoy.” Next year’s shows will come together under a single brand - Land, Leisure and Tourism Show. There will be six distinct zones to the show to cater for the wide range of exhibitors at the show.

The six zones are:
• Farm Business Diversification
• Family Attractions and Entertainment
• Holiday Parks, Resorts and Events
• Great Tastes of the Country
• Leisure Food and Beverage
With more than 400 exhibitors anticipated supported by 50 seminar sessions attendance is expected to exceed 11,500 for this free event.

PAUL AND STEVE had plenty of ideas for visitors to the Pathfinder Homes stand.

BREAKING BARRIERS
Breaking barriers between industries, this event fosters collaboration and cross-pollination of ideas to create a vibrant space where professionals redefine tomorrow. Join us for interactive exhibits, workshops, and keynote presentations, all aimed at shaping a more sustainable and inclusive future for these interconnected industries.

As holiday parks continue to keep up with the latest market trends, new products and services, the Holiday Parks, Resorts and Events zone (formerly Holiday Park and Resort Innovation) provides a dedicated area to explore the latest innovations. From new attraction features to business support, holiday park and resort owners visit this zone to find new products and ideas so they can add value to their venues and enhance customer experience on-site.

Whether you’re a holiday park owner, resort manager, event organiser, related service provider, or new to the industry, participating in this zone can open doors to potential business development opportunities. From discovering new products and services to exploring investment prospects, the trade show provides a dynamic platform to explore and capitalise on various avenues for business growth within the leisure and tourism sector.

The Holiday Parks, Resorts and Events zone aims to provide an excellent platform for networking with professionals and experts from the holiday park, resort, and event management industries. Whether you’re seeking partnerships, suppliers, or simply looking to expand your professional network, the trade show offers a conducive environment to meet and connect with like-minded individuals and businesses.

Attending this zone at the trade show allows you to gain valuable insights into the latest trends, innovations, and best practices within the holiday park, resort, and event sectors. From emerging technologies to evolving consumer preferences, staying informed about industry trends can help you stay ahead of the curve and make informed decisions for your business.

Book a day out to visit the 2024 Land, Leisure and Tourism Show which will be staged at the NEC on Wednesday 6 and Thursday 7 November 2024.

Visit the website to find out more: www.LLTShow.com

CUSTOMER SERVICE CHAMPIONS CROWNED

CUSTOMER SERVICE CHAMPIONS CROWNED

Leisuredays wins prestigious national recognition...

LEISUREDAYS’ TEAM of 115 people look after the insurance needs of more than 110,000 caravan and motorhome owners

Static caravan and holiday lodge insurance specialists, Leisuredays, are celebrating after winning a top award for their high levels of customer service. The Yorkshire-based company was crowned Customer Service Champion at the 2023 Insurance Choice Awards.

The awards are an annual campaign to find the most trusted insurance firms and this year more than 92,000 data points were received from customer reviews on the Smart Money People website to help them find the winners. Jacqueline Dewey, CEO of Smart Money People, said Leisuredays received high levels of praise from its customers.

“Your customers should be the heart of your business and Leisuredays has proven this to be of utmost importance in its work,” she said. “Our reviews show customers complimenting the friendly and efficient staff, with many claiming that the Leisuredays team has gone above and beyond to solve their queries and concerns. “This kind of reassurance and confidence in a provider is a key part of policyholder satisfaction, and Leisuredays really has mastered its customer service.

Congratulations Leisuredays on this well-deserved win, keep up the great work.” Leisuredays is part of Caravan Guard, an insurance intermediary based in Halifax, West Yorkshire. Its team of 115 positive people look after the insurance needs of more than 110,000 caravan and motorhome owners and are tasked to deliver outstanding customer experiences every day.

 

Managing Director, Ryan Wilby, said he was over the moon the company had been recognised in the industry for delivering great customer service. “We’re passionate about delivering brilliant customer experiences, so for our customers to vote for us in their thousands and give feedback about our excellent service and how we’ve left them feeling impressed is a fantastic accolade,” Ryan said.

“We were extremely proud to beat off some fierce competition and win this top-level award that many insurance providers want to win. Our staff have a big reason to celebrate and a massive thank you to all our customers who took the time to vote for us – we couldn’t have done it without you!”

Leisuredays was also shortlisted for Best Caravan Cover Provider for their specialist caravan insurance cover and its sister brand Caravan Guard won Best Motorhome Insurance Provider. It is rated 4.95 out of 5 by customers on the Smart Money People website. To find out more about how your park can earn extra insurance commission by introducing customers to our team of service champions, email development@leisuredays.co.uk or visit. www.leisuredays.co.uk/operators please call 01422 396772.

LEISUREDAYS IS RATED 4.95 out of 5 by customers on the Smart Money People website

DON’T SLIP UP!

DON’T SLIP UP!

Freezing temperatures trigger increased claims...

Compass, the insurance specialist, has issued warnings to static caravan owners to prepare early for freezing conditions this winter. With a 115% increase in claims for freezing pipes and escape of water year on year, almost 80% of December 2022’s claims were as a result of extreme cold weather.

Static caravan and lodge owners must prepare their holiday homes for winter as per the terms of their policy or risk claims being rejected, according to Compass. The company saw a 115% increase in total claims caused by cold weather in 2022 compared to 2021. Almost 80% of total claims in December 2022 were due to damage caused by plunging temperatures, as the UK was gripped by the coldest start to meteorological winter since 2010.

During December 2022 alone, claims increased by 66% year-on-year compared to the same month the year before. Long-range weather experts are already predicting that another cold snap is on the way this winter, with a higher risk of snowfall caused by the El Niño weather phenomenon.

This typically brings colder, drier weather to northern Europe due to the jet stream shifting course. With the UK’s weather becoming increasingly unpredictable, Compass is warning static caravan and lodge owners to ensure their unit is winter-ready to mitigate the risk of damage and to allow for claims to be processed quickly if the worst should still happen, despite all precautionary measures being followed.

 

WATER ESCAPE
With escape of water being the main cause of damage following freezing weather conditions, static caravan and lodge owners need to ensure that they complete a full drain down of their unit prior to leaving it unattended during winter. While owners may assume that this responsibility falls to the park, performing a drain down is a condition within most insurance policies, making the owner and not the park, liable for any damage that occurs.

Karen Stacey, Managing Director of Compass explains: “Turning off the water and opening the stopcock valves is not sufficient, and does not constitute a full drain down, as the shower mixer valve, taps, and some components in the water heater are still exposed to risk if temperatures drop.” As well as turning off the water supply and opening stopcock valves, there are several other important steps in the process of draining down, including:

• Turning on the heating.
• Opening the caravan’s external taps, usually located underneath the structure.
• Turning on all taps, flushing toilets, and running the shower, as well as removing the shower head and connecting pipe to remove as much water from the plumbing system as possible.
• Removing any remaining water by blowing compressed air through the pipes.
• Using non-toxic anti-freeze where standing water may remain, such as in toilets and down plug holes.
• Securing all windows, skylights, and doors to prevent cold air from entering the unit. Checking any external plumbing and insulating any exposed pipes from the cold.

ALMOST 80% of December 2022’s claims were as a result of extreme cold weather, report Compass.

Stacey continued: “A lot of parks provide a drain down service, and owners should take advantage of this. However, it’s important not to leave this too late, as parks may have hundreds of units to complete, and weather conditions can change very quickly, as we have seen this October.

“If a park does not offer this service, and the owner does not feel confident doing the drain down themselves, they can hire a professional to do this for them. Even units with an automatic drain down system installed may not be covered in the event of a loss, as all precautionary measures need to be taken into account.

“With claims relating to damage caused by frozen pipes and escape of water ranging from a few hundred pounds to a total loss, we urge caravan and lodge owners to take the necessary action to protect their holiday home during the winter months as soon as possible.”

 

STORM HENK
With more wet weather forecast, and reports of flooding in areas which have previously been unaffected, there have been a number of holiday parks impacted across the UK, Compass warns. Karen adds: “The first storm of 2024, Storm Henk, has caused significant flood damage to holiday caravans across the UK.

“Our stats show that storm and flood damage make up 32% of insurance claims, and in one such instance, an entire static caravan was destroyed during a storm, resulting in a £148,590 claim. “In flood-prone areas, holiday home owners may need to check that their policy does not have flood-related restrictions or requirements, such as fitting a floatation device.

While floods cannot be predicted or prevented entirely, having a comprehensive insurance policy in place can help avoid being left out of pocket should the worst happen”.
For more information on specialist caravan and leisure insurance, visit www.compassparks.co.uk

 

Compass Insurance
0344 274 0276
www.compassparks.co.uk

BE PREPARED

BE PREPARED

Secure your action plan for flooding risks...

FLOODING IS A SIGNIFICANT risk to holiday park businesses and organisations.

Unpredictable and extreme weather conditions are having a profound effect on businesses in the holiday sector. It is vital you are prepared in the event of a disaster. Flooding is a significant risk to businesses and organisations.

A relatively small depth of flooding can cause exceptionally high losses, with a depth of flooding of around 30cm likely to cause significant/total loss. Traditionally transferring the risk has been the easiest option but insurers are increasingly cautious around flood risks due to significant losses in recent years.

Insurers also have significant concerns around climate change and the impact this may have on flood losses with greater and more regular extreme weather events being experienced. If you’re unable to get flood cover at a reasonable cost, how else can you protect your park? PIB Insurance Brokers highlights four simple steps to assess and manage flood risk:

UNPREDICTABLE AND EXTREME weather conditions are having a profound effect on businesses.

STEP 1
IDENTIFY THE RISK
There are three types of flooding which are considered as having the potential to cause significant disruption in the UK. These are coastal, rivers and streams, and surface water.

GOV.UK provides services to tell you the flood risk of an area: www.check-long-term-flood-risk.service.gov.uk/risk  www. flood-map-for-planning.service.gov.uk/ The information can be limited but provides an overview of the flood risk.

 

STEP 2
ASSESS THE RISK AND IMPACT
Where a risk is identified, it is important to understand the extent of the risk and how this might impact on the business. A specialist risk advisor can assist in a number of ways.

There are various levels of attention depending upon the nature of the risk from a simple desktop review providing greater insight to the depths of flooding etc than is provided by the government backed services through a full site survey to a full hydrologists report.

When considering the impact it is important not just to consider the potential for material losses but also the associated interruption to the business and the financial impact which may occur.

 

 

STEP 3
CONSIDER RISK TREATMENT OPTIONS
There are various ways to look at flood risk management, this can be site level providing full protection to the site or protection of key assets such as building raised plinths for the location of mobile holiday homes and ensuring site level resources such as electrical and gas/LPG supplies are located above flood risk areas and connections etc are water resistant. A permanent protection will be more likely to be effective than a measure which requires a human response.

 

STEP 4
PLAN TO MITIGATE LOSS
A good business continuity plan will consider how the potential for the risk occurring is monitored such as receiving alerts from the environment agency and then deciding upon when the emergency.

David Plowman, Head of Property Risk Engineering at PIB Insurance Brokers advises: “Whilst movement of holiday homes is not practical in the event of flood warnings it can be ensured that future homes and replacement homes are built in consideration of the flood risk.

He continues: “There are core service areas within holiday parks, mitigating measures should be focused on these areas as loss of these can significantly impact sales and income dependent upon the business model of the holiday park. “Floods are likely to occur outside of core opening times and the implementation of demountable flood defences could be considered to buildings not in use outside of core season,” David adds.

 

PIB Insurance
Tel. 0330 058 9863
E. David.Moffat@pib-insurance.com
www.pib-insurance.com

GOLDEN OPPORTUNITIES

GOLDEN OPPORTUNITIES

Verdant Leisure offers an award-winning holiday formula...

VERDANT LEISURE expanded in 2002 with two parks in Devon - Golden Coast Leisure Park and Cleavewood Leisure Park, pictured

Creating the perfect environment for customers to relax, enjoy and experience is an award-winning formula for leading holiday park operator Verdant Leisure. Since its foundation in 2010, Verdant Leisure has gone from strength to strength, and now boasts 13 parks within its growing portfolio.

Offering quality self-catering holidays and holiday home ownership in stunning coastal and countryside locations across Scotland and northern England, the Verdant Leisure story began with Thurston Manor Leisure Park in East Lothian and Pease Bay Leisure Park in Berwickshire. Riverside in Northumberland and Viewfield Manor in Ayrshire soon followed in 2011.

County Durham- based Heather View and Kingfisher were acquired in 2016, Coldingham Bay, Berwickshire in 2017, Scoutscroft in Berwickshire, and Queensberry Bay in Dumfriesshire in 2018. Two parks in Perthshire – Erigmore and Ballintuim – joined the group in 2019 and 2022 respectively. Finally, in 2022, Verdant Leisure expanded further south with two Devon-based acquisitions: Golden Coast Leisure Park and Cleavewood Leisure Park.

“Golden Coast is a fantastic, family friendly park in North Devon,” says Verdant Leisure Communications Director, Stacey Hope. “As the newest addition to the Verdant Leisure family, it offers a wide range of accommodation options and a whole host of fun filled facilities. Golden Coast Leisure Park is a great addition to the Verdant Leisure portfolio.”

A WAVE SURFING SIMULATOR is just one of the activities on offer at Golden Coast Leisure Park.

ACTION-PACKED
Situated amidst picturesque countryside, just a couple of miles to the east of the award-winning golden sands of Woolacombe beach, Golden Coast Leisure Park offers guests an action-packed holiday. A huge range of family friendly activities is on offer including indoor and outdoor swimming pools with flumes, a wave surfing simulator, high ropes course, climbing wall, ten pin bowling, fishing lake, arcade, adventure golf facilities, and plenty of places to eat and drink.

For those seeking something more relaxing, the Waves Ceramic Studio is ideal for creative pottery decorating. Verdant Leisure parks offer a wide range of entertainment options. From packed programmes including kids’ clubs with their resident foxes Vinnie and Violet, to visiting acts offering everything from comedy to live singers, there really is something for everyone.

Accommodation at Golden Coast includes a wide range of apartments, houses and villas (including some with hot tubs) to suit all budgets and requirements. Modern and stylish self- the exceptional location, Cleavewood owners can also use all the facilities at Golden Coast and enjoy delicious food and drink at the historic Old Mill pub and restaurant on-park.”

WATER ZORBING at Thurston Manor Leisure Park.

HOME-OWNERS
Verdant Leisure caters to 2,000 holiday home-owners across its parks, and this is an ever-growing sector. Another new holiday home development was recently completed at Thurston Manor Leisure Park in Dunbar, Scotland. Nestled at the foot of the Lammermuir Hills, near the stunning East Lothian coastline, Thurston Manor Leisure Park is set in 176 acres of breathtaking countryside.

This beautiful holiday park is under an hour’s drive from Edinburgh, making this park a top choice for holiday makers wanting to combine a visit to the Scottish capital with the benefit of a home from home woodland retreat. Once a private estate visited by kings, Thurston Manor now offers a superb range of luxury caravan and lodge holiday accommodation, alongside fantastic facilities for all the family, on the historic site of the original 16th century castle whose scenic ruins still stand today.

The Glade development consisting of six lodge pitches and 34 caravan pitches for holiday home-owners has been built on an exclusive area of Thurston Manor, offering fabulous views and a private gated entrance. Facilities on the park include an indoor heated swimming pool, fishing lake, gym, outdoor play parks, games room, arcade, dedicated family room with seasonal entertainment, as well as Hunter’s Bar & Restaurant and Muir’s Pub.

Verdant Leisure, whose Head Office is in Lancaster, say that their mission is “To create the perfect environment for customers to relax, enjoy precious family time and experience a new lifestyle.” They also place considerable importance on creating a more environmentally aware holiday experience.

GOLDEN COAST is a fantastic, family friendly park in North Devon.

GREEN TOURISM
“We’re committed to promoting sustainable tourism and protecting and enhancing our natural environment,” explains Stacey Hope. “We have a dedicated Green Team in place across the business, and each park has its own Green Champion. All of our parks are members of the Green Tourism scheme, and we aim to make all Verdant Leisure parks more environmentally conscious and help our customers to do more whilst visiting our locations.”

As part of their Green Tourism commitment, Verdant Leisure also champions investment and improvement in local communities. The company nominates a different Charity of the Year each year, and raised over £80,000 for Blood Cancer UK in 2022. Additionally, it supports the Wildlife Trusts close to their parks (Durham, Northumberland, Scottish and Devon Wildlife Trusts) by offering holiday guests the option to donate £1 per holiday booking.

As a team that prides itself on the exceptional standards of their parks and the customer experience for all holiday guests, it’s unsurprising that Verdant Leisure’s success has been recognised by a slew of top awards, including most recently, Silver for Best Company for UK Family Holidays and Bronze for Best Company for UK Parks and Lodges Holidays in the British Travel Awards 2023.

Verdant Leisure has also won several accolades for its employee engagement. The business has been voted one of the Best Companies to work for within the entirety of the UK, in the northern region, and in the leisure and hospitality sector several times over. A superb achievement, based on ratings from their own employees. With guest – and employee – satisfaction top of the agenda, continued success seems assured.