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A NEW CENTER PARCS BREAKS GROUND

Posted on May 5, 2026

£450 million village to create 1,200 jobs, new forest, and a landmark destination...

Work has officially begun on Center Parcs’ £450 million Scottish Borders development, marking a major milestone for one of the UK holiday park sector’s most significant upcoming investments. The project, located between Hawick and Selkirk, was formally launched with a ceremonial tree planting attended by John Swinney, alongside local schoolchildren and Center Parcs CEO Colin McKinlay.

The new village is expected to create around 1,200 jobs and contribute £75 million annually to the regional economy, underlining the growing role of large-scale leisure developments in driving rural growth. The Scottish Government has also committed up to £30 million in infrastructure funding to support the scheme.

A defining feature of the project is the creation of an entirely new forest— marking the first time Center Parcs has established woodland from scratch. Hundreds of thousands of trees will be planted, with more than 30 species, forming the natural environment that underpins the brand’s short-break offering.

SCHOOL CHILDREN HELP KICKSTART the creation of Center Parcs Scottish Borders’ brand- new forest, by planting the very first saplings.

For operators, the development highlights the increasing importance of environmental integration and long-term sustainability in new park schemes. Alongside up to 700 lodges, plans include signature Center Parcs amenities such as the Subtropical Swimming Paradise and Aqua Sana Forest Spa, as well as nature-led features including wetlands, wildflower meadows and activity trails.

The scheme also reflects a broader trend towards destination-led experiences, with two new lochs, a nature and heritage centre, and a strong emphasis on outdoor recreation designed to diversify appeal and extend dwell time.

Industry stakeholders have welcomed the investment, with regional development agency South of Scotland Enterprise highlighting the potential for supply chain opportunities and SME growth. Set to open in 2029, the Scottish Borders village will be Center Parcs’ first new UK development since 2019— offering a clear signal of confidence in the long-term strength of the domestic holiday market.

For more information log on to: www.centerparcsscotland.co.uk

THE NEW VILLAGE WILL FEATURE Woodland, lochs, meadows, and nature trails, blending recreation with biodiversity.

CUSTOMER SERVICE CHAMPIONS CROWNED

Posted on March 13, 2024

CUSTOMER SERVICE CHAMPIONS CROWNED

Leisuredays wins prestigious national recognition...

LEISUREDAYS’ TEAM of 115 people look after the insurance needs of more than 110,000 caravan and motorhome owners

Static caravan and holiday lodge insurance specialists, Leisuredays, are celebrating after winning a top award for their high levels of customer service. The Yorkshire-based company was crowned Customer Service Champion at the 2023 Insurance Choice Awards.

The awards are an annual campaign to find the most trusted insurance firms and this year more than 92,000 data points were received from customer reviews on the Smart Money People website to help them find the winners. Jacqueline Dewey, CEO of Smart Money People, said Leisuredays received high levels of praise from its customers.

“Your customers should be the heart of your business and Leisuredays has proven this to be of utmost importance in its work,” she said. “Our reviews show customers complimenting the friendly and efficient staff, with many claiming that the Leisuredays team has gone above and beyond to solve their queries and concerns. “This kind of reassurance and confidence in a provider is a key part of policyholder satisfaction, and Leisuredays really has mastered its customer service.

Congratulations Leisuredays on this well-deserved win, keep up the great work.” Leisuredays is part of Caravan Guard, an insurance intermediary based in Halifax, West Yorkshire. Its team of 115 positive people look after the insurance needs of more than 110,000 caravan and motorhome owners and are tasked to deliver outstanding customer experiences every day.

 

Managing Director, Ryan Wilby, said he was over the moon the company had been recognised in the industry for delivering great customer service. “We’re passionate about delivering brilliant customer experiences, so for our customers to vote for us in their thousands and give feedback about our excellent service and how we’ve left them feeling impressed is a fantastic accolade,” Ryan said.

“We were extremely proud to beat off some fierce competition and win this top-level award that many insurance providers want to win. Our staff have a big reason to celebrate and a massive thank you to all our customers who took the time to vote for us – we couldn’t have done it without you!”

Leisuredays was also shortlisted for Best Caravan Cover Provider for their specialist caravan insurance cover and its sister brand Caravan Guard won Best Motorhome Insurance Provider. It is rated 4.95 out of 5 by customers on the Smart Money People website. To find out more about how your park can earn extra insurance commission by introducing customers to our team of service champions, email development@leisuredays.co.uk or visit. www.leisuredays.co.uk/operators please call 01422 396772.

LEISUREDAYS IS RATED 4.95 out of 5 by customers on the Smart Money People website

WINNING CUSTOMER JOURNEYS

Posted on April 27, 2022

WINNING CUSTOMER JOURNEYS

Value is going to be important to the post-COVID consumer…

GOOD PERSONALISATION of hospitality experience goes beyond money

Figures from leading hospitality tech company Zonal reveal that 80 per cent of consumers are interested in some form of personalisation when visiting hospitality venues. Zonal’s most recent GO Tech report shows that while financial incentives, such as personalised discounts and deals are popular, there are other previously untapped opportunities for hospitality businesses to drive sales and repeat visits through personalisation. The findings highlight both a generation and a gender gap when it comes to what consumers want from personalisation and the data they are willing to share to get it.

Commenting on the findings, Alison Vasey, Group Product Director, Zonal, said: “At its very heart, hospitality is about providing a personal and bespoke experience for every individual consumer. Traditionally this has been done face-to-face and in-venue, but now technology can help venues offer a personalised touch at every stage of the customer journey. “From offering customers discounts on their favourite drink to delighting them with personal touches in venue such as balloons on their birthday, there are numerous ways for businesses to further enhance the great customer experiences the industry is always striving to deliver. “There is perhaps a lack of awareness currently around what a SPRING 2022

THERE ARE NUMEROUS ways for businesses to further enhance the great customer experiences.

 

WINNING CUSTOMER JOURNEYS NEWS SPECIAL

Value is going to be important to the post-COVID consumer… personalised experience could look like and a wariness around sharing data. However, our research shows that through clear communication and by offering the right incentives, venues can overcome this and create bespoke experiences that drive sales and encourage loyal and engaged consumers.” Across all consumers, the top five most wanted forms of personalisation are:

• Discounts and deals - A third (33%) expect tailored discounts and deals as a matter of course, and nearly half (45%) think they would be nice to have
• Loyalty schemes – Well over a quarter (29%) are interested in a loyalty scheme with rewards that are personalised to their habits and preferences
• Updates - 29% of consumers expect to receive updates about things like the status and timing of their orders, and a further 46% would welcome them
• Recommendations - Around a fifth of consumers now expect to receive tailored recommendations (20%), or to be presented with personalised menus that incorporate their favourite dishes and drinks (19%). Another 44% and 43% of consumers respectively regard these as nice-to have
• VIP perks - One in six (17%) consumers would like the ability to sit at a favourite table without having to ask, and some would appreciate celebratory details like balloons on a birthday The research was carried out in partnership with industry data and insight firm, CGA and tech specialists, Airship.

Karl Chessell, CGA Director - Hospitality Operators and Food, EMEA, commented: “As we emerge from COVID, it’s clear that consumer behaviour has changed in some fundamental ways. As they establish new habits in restaurants, pubs and bars, people expect their brands to treat them as individuals rather than numbers. It means that personalisation is increasingly not just a nice surprise— it’s an expected part of a hospitality visit. “Value is going to be important to the post-COVID consumer, especially at a time when disposable income is squeezed. But as our GO Technology research makes plain, good personalisation goes beyond money: it’s about the creation of memorable experiences that show people they are valued.

It will be a powerful driver of loyalty and recommendation in 2022 and beyond, and the brands that can deliver it best will have a huge head start on the competition.” Dan Brookman, CEO, Airship & Toggle, agreed: “Now is the time more than ever to get to know your customer. Personalisation, context of purchase and customer lifetime value are key drivers not only for marketing, but for overall growth. “Taking ALL your customers on a journey that represents your brand, that interacts across all the physical and digital touchpoints will deliver engagement. Be clear in your message, concise in your value exchange and keep it simple for your teams!”

ZONAL
zonal@fsc.uk.com
www.zonal.co.uk