More than 11,000 visitors flock to NEC for the recent business show...

THE EVENT OFFERS a unique opportunity to see, touch and feel many product investment opportunities.

Inspiration was plentiful at the quartet of rural shows held in November at the NEC, run by Agriconnect, owned by Arc. Farm Business Innovation, Family Attraction Expo, Leisure Food and Beverage and Holiday Park and Resort Innovation were run concurrently, providing a plethora of exciting new ideas along with appropriate support for rural business owners.

Across the two days, exhibitors commented on the quality of audience the show draws, with many remarking on the value of leads gleaned. This paves the way for the shows’ rebrand for 2024, which sees the four events merge under one single name - Land, Leisure and Tourism Show.

There will be six distinct zones to the show next year, including Farm Business Diversification, to cater for the wide range of exhibitors the event draws. With an evident appetite by the majority of the visitors for alternative land use and diversification, this demand will be further met in the shows’ new format, with more emphasis put on this audience.

THE ROLEC TEAM were out in force at the holiday industry’s biggest event.

This year’s show saw over 11,000 visitors through the doors, with two thirds of attendees decision makers within their businesses, providing a very valuable audience. With pressures within the agricultural sector, over three-quarters of visitors were looking to diversify or expand within the next 12 months.

Now in his eighth year as an exhibitor, Chris Otty, regional sales director at expressed his support of the event. He said: “There is no other show with such a great array of products, and I think it gets bigger every year as well as continuously improving. “The NEC is a great location for the show as it’s such a central location and we have met with people from all over the country, including several Scottish visitors,” he added.

Verity Hyland, Event Director, Agriconnect said: “It was great to see so many business owners at the shows looking for ideas on how to take their businesses forward. “We are already planning next year’s event, under its new brand and name – Land, Leisure and Tourism.

Here, the four shows will merge to become one event, divided into zones, including Farm Business Diversification and Outdoor Pursuits, to reflect the wide range of areas of interest visitors already enjoy.” Next year’s shows will come together under a single brand - Land, Leisure and Tourism Show. There will be six distinct zones to the show to cater for the wide range of exhibitors at the show.

The six zones are:
• Farm Business Diversification
• Family Attractions and Entertainment
• Holiday Parks, Resorts and Events
• Great Tastes of the Country
• Leisure Food and Beverage
With more than 400 exhibitors anticipated supported by 50 seminar sessions attendance is expected to exceed 11,500 for this free event.

PAUL AND STEVE had plenty of ideas for visitors to the Pathfinder Homes stand.

Breaking barriers between industries, this event fosters collaboration and cross-pollination of ideas to create a vibrant space where professionals redefine tomorrow. Join us for interactive exhibits, workshops, and keynote presentations, all aimed at shaping a more sustainable and inclusive future for these interconnected industries.

As holiday parks continue to keep up with the latest market trends, new products and services, the Holiday Parks, Resorts and Events zone (formerly Holiday Park and Resort Innovation) provides a dedicated area to explore the latest innovations. From new attraction features to business support, holiday park and resort owners visit this zone to find new products and ideas so they can add value to their venues and enhance customer experience on-site.

Whether you’re a holiday park owner, resort manager, event organiser, related service provider, or new to the industry, participating in this zone can open doors to potential business development opportunities. From discovering new products and services to exploring investment prospects, the trade show provides a dynamic platform to explore and capitalise on various avenues for business growth within the leisure and tourism sector.

The Holiday Parks, Resorts and Events zone aims to provide an excellent platform for networking with professionals and experts from the holiday park, resort, and event management industries. Whether you’re seeking partnerships, suppliers, or simply looking to expand your professional network, the trade show offers a conducive environment to meet and connect with like-minded individuals and businesses.

Attending this zone at the trade show allows you to gain valuable insights into the latest trends, innovations, and best practices within the holiday park, resort, and event sectors. From emerging technologies to evolving consumer preferences, staying informed about industry trends can help you stay ahead of the curve and make informed decisions for your business.

Book a day out to visit the 2024 Land, Leisure and Tourism Show which will be staged at the NEC on Wednesday 6 and Thursday 7 November 2024.

Visit the website to find out more: