SHOWSTOPPERS

Posted on March 13, 2024

SHOWSTOPPERS

More than 11,000 visitors flock to NEC for the recent business show...

THE EVENT OFFERS a unique opportunity to see, touch and feel many product investment opportunities.

Inspiration was plentiful at the quartet of rural shows held in November at the NEC, run by Agriconnect, owned by Arc. Farm Business Innovation, Family Attraction Expo, Leisure Food and Beverage and Holiday Park and Resort Innovation were run concurrently, providing a plethora of exciting new ideas along with appropriate support for rural business owners.

Across the two days, exhibitors commented on the quality of audience the show draws, with many remarking on the value of leads gleaned. This paves the way for the shows’ rebrand for 2024, which sees the four events merge under one single name - Land, Leisure and Tourism Show.

There will be six distinct zones to the show next year, including Farm Business Diversification, to cater for the wide range of exhibitors the event draws. With an evident appetite by the majority of the visitors for alternative land use and diversification, this demand will be further met in the shows’ new format, with more emphasis put on this audience.

THE ROLEC TEAM were out in force at the holiday industry’s biggest event.

HEALTHY APPETITE
This year’s show saw over 11,000 visitors through the doors, with two thirds of attendees decision makers within their businesses, providing a very valuable audience. With pressures within the agricultural sector, over three-quarters of visitors were looking to diversify or expand within the next 12 months.

Now in his eighth year as an exhibitor, Chris Otty, regional sales director at Cottages.com expressed his support of the event. He said: “There is no other show with such a great array of products, and I think it gets bigger every year as well as continuously improving. “The NEC is a great location for the show as it’s such a central location and we have met with people from all over the country, including several Scottish visitors,” he added.

Verity Hyland, Event Director, Agriconnect said: “It was great to see so many business owners at the shows looking for ideas on how to take their businesses forward. “We are already planning next year’s event, under its new brand and name – Land, Leisure and Tourism.

Here, the four shows will merge to become one event, divided into zones, including Farm Business Diversification and Outdoor Pursuits, to reflect the wide range of areas of interest visitors already enjoy.” Next year’s shows will come together under a single brand - Land, Leisure and Tourism Show. There will be six distinct zones to the show to cater for the wide range of exhibitors at the show.

The six zones are:
• Farm Business Diversification
• Family Attractions and Entertainment
• Holiday Parks, Resorts and Events
• Great Tastes of the Country
• Leisure Food and Beverage
With more than 400 exhibitors anticipated supported by 50 seminar sessions attendance is expected to exceed 11,500 for this free event.

PAUL AND STEVE had plenty of ideas for visitors to the Pathfinder Homes stand.

BREAKING BARRIERS
Breaking barriers between industries, this event fosters collaboration and cross-pollination of ideas to create a vibrant space where professionals redefine tomorrow. Join us for interactive exhibits, workshops, and keynote presentations, all aimed at shaping a more sustainable and inclusive future for these interconnected industries.

As holiday parks continue to keep up with the latest market trends, new products and services, the Holiday Parks, Resorts and Events zone (formerly Holiday Park and Resort Innovation) provides a dedicated area to explore the latest innovations. From new attraction features to business support, holiday park and resort owners visit this zone to find new products and ideas so they can add value to their venues and enhance customer experience on-site.

Whether you’re a holiday park owner, resort manager, event organiser, related service provider, or new to the industry, participating in this zone can open doors to potential business development opportunities. From discovering new products and services to exploring investment prospects, the trade show provides a dynamic platform to explore and capitalise on various avenues for business growth within the leisure and tourism sector.

The Holiday Parks, Resorts and Events zone aims to provide an excellent platform for networking with professionals and experts from the holiday park, resort, and event management industries. Whether you’re seeking partnerships, suppliers, or simply looking to expand your professional network, the trade show offers a conducive environment to meet and connect with like-minded individuals and businesses.

Attending this zone at the trade show allows you to gain valuable insights into the latest trends, innovations, and best practices within the holiday park, resort, and event sectors. From emerging technologies to evolving consumer preferences, staying informed about industry trends can help you stay ahead of the curve and make informed decisions for your business.

Book a day out to visit the 2024 Land, Leisure and Tourism Show which will be staged at the NEC on Wednesday 6 and Thursday 7 November 2024.

Visit the website to find out more: www.LLTShow.com

: WITH A RANGE of action-adventure ideas, the Innovative Leisure team lived up to their name.

: WITH BUCKET-LOADS of revenue creation options, the popular World Of Rides stand was one of the busiest at the show.

: VISITORS TO THE PIB INSURANCE stand had to hold their nerve to conquer the Megawire game.

: DAVE FRENCH, Sales Manager at Reesink e-vehicles made the most of a prime location at the NEC event.

: IT WAS GREAT TO CATCH UP with Louise and Ethan from team Fordingbridge and hear about their latest range of products.

: PACKED WITH INSPIRATIONAL ideas, more than 11,000 visitors flocked to the event.

UNLOCKING YOUR BUSINESS POTENTIAL

Posted on October 24, 2023

UNLOCKING YOUR BUSINESS POTENTIAL

Looking forward to an unmissable event...

HOLIDAY PARK & RESORT INNOVATION visitors can explore showcases offering an extensive range of products and services.

If you’re eager to stay ahead in the industry and unlock the latest trends, innovations and strategies to take your business to new heights, then mark your calendar for November 15th and 16th and set your SAT NAV to Birmingham’s NEC! The countdown is on to Holiday Park & Resort Innovation, the UK’s premier event for holiday park and resort professionals at the NEC Birmingham this November 15th and 16th.

The event will once again run concurrently with three other shows – Farm Business Innovation, Family Attraction Expo, and Leisure Food & Beverage Expo. Together, the four shows form the largest event for businesses in the fields of land, leisure, and tourism.

Whether you’re a seasoned industry player, or exploring the idea of starting your own business, join Holiday Park Innovation to discover cutting-edge products, strategies and insights to stay ahead in the leisure, hospitality and tourism industry.

The 2023 event promises to be the best yet, with visitors getting the opportunity to explore exhibition space spanning two halls that showcases an extensive range of products and services essential for building successful holiday businesses, as well as getting valuable updates and inspiration from the show’s insightful speaker programme.

TOURISM SECTOR
With new innovations reshaping the UK tourism sector by improving the planning and booking process, enhancing customer experience, promoting sustainability, and providing valuable insights to businesses, technology is a key theme through the exhibition halls and seminar programme.

Immerse yourself in a world of pioneering innovation, with 420 exhibitors across the four shows showcasing tailored products and services designed to meet your unique needs.

Confirmed exhibitors include Swift – the UK’s largest manufacturer of touring caravans, motorhomes and holiday homes, Hoseasons, TouchWood Play, the British Holiday & Home Parks Association, Tiny House Pro, Creative Play, Dale Leisure Supplies, Cubicle Works, Clear Sky Safari Tents, Innovative Leisure, Volta Compliance and Go Low Carbon.

Every aspect of providing a first-class holiday experience will be covered – from planning consultancy and booking management software, to safari tents, outdoor play equipment and washroom solutions.

THE HOLIDAY PARK & RESORT Innovation event covers every aspect of providing a first-class holiday experience.

SEMINAR HIGHLIGHTS
The extensive seminar schedule across both days of the show features experts from a wide range of specialisms sharing top tips and advice for start-ups and existing businesses. Across both the Keynote Theatre programme – sponsored by Cottages.com and Hoseasons – and the Seminar Theatre - sponsored by Maxxton – you can hear from dozens of industry experts across 90 sessions.

Tom Clark is General Manager of Brit Stops, and will host a seminar at the show. “From a small family business and passion project, we have grown Brit Stops into an established and recognised brand within the motorhome industry. At the show we’ll share our focus on driving innovation and expansion at Brit Stops and supporting the next chapter of UK motorhome tourism.”

Gillian Hare and Brodie Farrow of Pitchup.com will reflect on post-pandemic trends. “Rather than representing a one-off peak, the pandemic kickstarted a legacy of outdoor holidaying that will continue to benefit the industry for years to come,” says Gillian. “We’ll talk about emerging trends and provide tips on how you can successfully ride the new wave of outdoor tourism, including case studies from those that have been there and done it.”

WITH LONGER OPENING TIMES this year, Holiday Park & Resort Innovation looks to be the best ever.

NEW ZONE
New for this year is ‘Great Taste of the Country’ a dedicated zone for independent food businesses which will feature live culinary demonstrations, providing an opportunity for businesses to showcase their products in action. The line-up includes popular food brands Hello Fresh, Devil’s Bridge Rum, and My Gyros.

Verity Hyland, Events Director for Agriconnect, said “As the UK tourism industry continues to thrive, many business owners are looking to invest in their businesses with new innovations and diversification options,” she said. “Holiday Park & Resort Innovation provides a unique platform to learn from a diverse range of experts, connect with like-minded rural entrepreneurs, and acquire actionable takeaways to enhance the profitability and sustainability of your business.”

With longer opening times this year from 9am to 5pm on day one and 9am to 4pm on day two, entry to Holiday Park & Resort Innovation, and the other three events, is free of charge.

HOLIDAY PARK & RESORT INNOVATION provides a unique platform to learn from a diverse range of specialist suppliers.

REGISTER FOR TICKETS HERE

IRRESISTIBLE COMBINATION

Posted on February 15, 2023

IRRESISTIBLE COMBINATION

Pictures and reports from the unmissable Holiday Park & Resort event...

THE HOLIDAY PARK SCENE team has gathered information and contact details for some specialist suppliers who stood out for the Holiday Park SCENE team.

The hotly-anticipated Holiday Park & Resort Show proved to be an irresistible combination as visitors from across the sector flocked to the NEC in Birmingham. November’s two-day business show received a positive response from visitors, speakers and exhibitors alike.

Complementary shows of Farm Business Innovation, Family Attraction Expo and Leisure Food & Beverage ran alongside Holiday Park & Resort, combining their pulling power for an irresistible draw.

Free to attend, more than 11,000 visitors were recorded across the show offerings, with many visitors opting to attend a choice of 140 seminars, 500 hand-picked exhibitors, industry-leading experts and unrivalled networking with a wealth of business development opportunities.

BROAD SPECTRUM
The Holiday Park & Resort Innovation Show provides you with the unique opportunity to network with 5,257 of the biggest names in the industry. Exhibitors maximise the opportunity to showcase products and services to an array of industry experts and buyers, directly from the holiday destination market.

Exhibitors responded to the current economic climate with an array of advice and information on new income sources, cost savings and ways to increase business efficiency. One of the key ingredients were ways for holiday park and resort owners to diversify and innovate their businesses and operations.

The combined event business awards are a celebration of ideas that are pushing the boundaries in design and service, recognising those that combine an unprecedented blend of innovation, creativity and uniqueness to its user. This year’s competition winners included a cocktail machines that serves up excellent quality cocktails at the touch of a button. Daisy Vending were awarded for their provision of milk and milkshakes featuring its premium milk vending machines.

Inch Perfect Trials saddled up to be first passed the innovation line as an on-line retailer for new and used trial bikes with the added offering of training and experience days The sustainability award celebrated NexGen Heating for its innovative heating solution for applications across multiple industry sectors. Plan your 2023 visit early for the event that returns to Birmingham’s NEC on November 15 and 16. Holiday Park Scene will once again work with the show organisers as a preferred media partner for the event. Autumn issues of the magazine will be distributed at the show.

UNMISSABLE OPPORTUNITIES

Posted on October 26, 2022

UNMISSABLE OPPORTUNITIES

Four shows in one at Birmingham's NEC...

FOUR SHOWS IN on, promises to be a crowd pleaser at Birmingham’s NEC.

Combining industry-leading exhibitors with the latest products and services for the holiday park sector, with a healthy splash of networking and discussion opportunities from its inspiring speaker programme, Holiday Park & Resort Innovation returns to Birmingham’s NEC this November 2nd and 3rd Together with Farm Business Innovation, Leisure Food & Beverage and the Family Attraction Expo, Holiday Park & Resort Innovation creates an unmissable opportunity to be inspired and equipped to develop your business in 2022 and beyond.

More than 500 exhibitors will showcase their offerings across the two days of the event. Amongst them is Greenspan Projects, whose team is excited to be back at the event. “This is a show that pushes the boundaries of holiday park and resort innovation,” said Greenspan’s Michaela Rowland. “There are always fascinating exhibitors and special guest speakers which leave us feeling inspired and excited to see what we can deliver next for similar clients.

THE SHOW PRESENTS an unmissable opportunity to be inspired and equipped to develop your business.

EXCITING PROJECTS
“This year, we will be talking about our most exciting projects involving zip coasters and high ropes currently underway in the USA, Canada and the Mediterranean, as well as a world first – adventure golf in an underground cavern, recently launched in partnership with ZipWorld.”

CampManager will also be returning to the event to showcase its cloud-based management and booking system. “We recognise the value and quality of Holiday Park Innovation and have made a dedicated effort across several years to attend the show,” said Thomas Drake. “We are itching to get out of the office and in front of potential and existing customers for a good chat.

With over 16 years’ experience in the industry, we are excited to share our top tips with the UK’s growing community of holiday park and campsite owners.” The keynote theatre programme – sponsored by Maxxton and CampManager – includes Luke Hansford from Hoseasons who will discuss the importance of consumer insights in creating valuable holiday experiences for guests and in helping operators maximise revenue.

MORE THAN 500 EXHIBITORS will showcase their offerings across the two days of the event.

Sustainability will be the main theme for Michael Holding of Visit Inverness Loch Ness as he explains how the area became the first carbon neutral business improvement district (BID) in the UK. Other confirmed speakers include Jonny Baird of Bluefield Houseboats and Richard Carroll of Landal Green Parks. Andrew Jones, winner of Diversification of the Year in the British Farming Awards, will be talking about his journey from farmer to glampsite owner and what he has learnt along the way.

David and Felicity Brown of Hoe Grange Holidays will discuss how winning awards helped raise their business’s profile. Sheena Corry of The Forge will explore the business opportunities of wild swimming and retreats. Look for full details of the speaker programme are available on the show website Holiday Park & Resort Innovation returns to the NEC Birmingham this November 2nd and 3rd. Tickets are free and available now at www.holidayparkshow.co.uk

HOLIDAY PARK & RESORT Innovation promises an inspiring speaker programme.

YOUR A-Z OF MUST-SEE EXHIBITORS

New Industry Show Hots Up

Posted on April 1, 2015

The first Holiday Park Innovation show will take place at Birmingham NEC in November.

New Industry Show Hots Up

Exclusively attended by park owners and operators, Holiday Park Innovation is a new exhibition and conference that is entirely dedicated to Britain’s holiday park industry.

Taking place on the 11th & 12th November 2015 at the NEC in Birmingham, the show is a must for those looking to diversify their land into a lucrative tourism enterprise, or those looking for new and innovative ways to put their park on the map.

“With the rise of the staycation and the ever-increasing influx of affluent overseas visitors, now is the time for UK holiday parks to expand and innovate, opening their doors to new markets and capitalising on the extensive opportunities available,” says Will Mansfield, event manager.

He adds: “From camping to glamping and caravanning to luxury homes away from home, you will find the seminars, workshops and suppliers you need to make your business a success.”

With hundreds of the latest products and services on display, visitors will be able to experience the latest glamping and holiday accommodation, play equipment, park management software, entertainment systems, outdoor activities, park designers, inflatables and catering equipment. The inaugural event runs alongside the Farm Business Innovation and Country House Business Innovation events, making up the all-encompassing Rural Entrepreneur Live.

The show is free to attend so book your tickets now to keep up-to-date with all of the show updates by visiting www. holidayparkshow.co.uk

Best In Show

Posted on August 29, 2014

Best In Show

Up to 7,000 leisure professionals from across the country are expected to visit LIW at the Birmingham NEC.

Autumn is shaping up to be a busy season for the holiday park industry, with not one but three not-to-be-missed trade shows in the pipeline.

The popular Leisure Industry Week (LIW) will return to Birmingham’s NEC and this year it promises to be bigger and better than ever before.

Up to 7,000 leisure industry professionals are expected to visit the three day show from 30th September to 2nd October, spanning across six core sectors including Pool & Spa, Play, Health & Fitness, Eat & Drink, Leisure Facilities and Sport.

New for this year is the hotly anticipated Pool & Spa Advice Clinic, providing a comprehensive swimming pool and spa information centre at stand W440. Representatives from four of the industry’s leading pool and spa companies will be on hand to offer advice on all aspects of design, installation and maintenance. From planning a new pool to refurbishing an old one, or deciding which wellness options will generate the most revenue, the panel of industry experts have got it covered.

The Landscape show features contemporary, cutting edge technologies and methods, and is supported by a comprehensive free seminar programme.

CUTTING EDGE PRODUCTS

Next up is the well-established Landscape show, which focuses on the design, build and maintenance of indoor and outdoor landscaping projects.

Visitors to the show at Battersea Park will have the opportunity to view cutting edge products and technologies geared towards improving their property, including hot tubs, paving options, specimen trees and planting, containers and decking. The Holiday Park Scene team will also be in attendance on stand A37 – stop by to pick up your free copy of the magazine and discuss how you can get involved in future issues.

The show will be open to the public from 10am – 6pm on Tuesday 23rd September, and 10am – 5pm on Wednesday 24th September. Tickets are free of charge and available by registering on the website.

RANGE OF BUSINESS IDEAS

If you’re looking for new ideas for your camping or caravanning business, be sure to visit the Farm Business Innovation exhibition and conference when it returns to Olympia London on 27th-28th November.

Don’t let the name fool you – you don’t need to be a farmer to benefit from a day at the show. The combination of suppliers, seminars and workshops covers a range of ideas that any forward-thinking camping or caravanning business owner will find invaluable in maximising the revenue potential of their business.

The schedule of seminar and workshop topics includes tourism, glamping, retail and marketing, with expert advice on how to identify the opportunities that are right for your business.