VALUE-ADDED PRICES ON OFFER

VALUE-ADDED PRICES ON OFFER

FAMILIES CAN ENJOY a weekend camping break at Drayton Manor Club Site from £39 a night.

The Camping and Caravanning Club has launched offers on touring pitches, lowering prices at more than 60 of its Club Sites across the UK. As pressure on household finances continues, the Club remains committed to providing great value campsites with quality facilities in amazing locations.

Discounts can be enjoyed on stays between April and September, with seven Club Sites included in the ‘Ultimate10’ offer, where campers save 10% on stays all year round. With camping proven to make people happier and healthier*, the Club hopes even more campers will reap the benefits of the incredible outdoors this year.

There are eight offers in total, including 35% off stays at 14 Club Sites in July and August. Families can enjoy a weekend camping break at Drayton Manor Club Site, in the grounds of the Staffordshire theme park, from £39 a night, based on two adults and two children on a grass with electric pitch.

BUSINESS BOOSTERS

BUSINESS BOOSTERS

Creating a themed holiday break can hike bookings, writes Judith Wojtowicz...

THIS ENORMOUS BEECH TREE, affectionately known as Lando, is perfect for tree climbing at Camp Wildfire in Kent

Themed breaks are a great way for holidaymakers to explore new things; to experience something different be it stargazing in Norfolk, learning to surf in Scotland or fishing in the Fens. Whether aiming at a family looking for a week of water sports, such as Willowholt Caravan Park, or a solo traveller escaping for a few days to a writing retreat alongside like-minded people at somewhere like Lumb Bank.

Many centre operators are exploring new ideas while also adding value for today’s cost-conscious consumer. Skelwith Fold Caravan Park in Cumbria brings keen walkers all year round where guests are now raising money for the local air ambulance service through their purchase of walking guides. Routes range from easily navigated low-level footpaths to more demanding ascents of the surrounding fells. “All the walks have been submitted by our guests and used by Skelwith as part of our marketing strategy,” said Henry Wild whose family owns the park.

Henry explained: “Many guests come here specifically to enjoy walking in these spectacular surroundings and our guides are much appreciated. The fact they are compiled by like-minded visitors helps create something of a bond between guests who are delighted to see their own walk realised in print when they next return.” Each guide costs just £1.50 and last year raised £2,675 for the charity. Discounted green fees are on offer at the family-owned Riverside Caravan Park which neighbours Bentham Golf Club in the Yorkshire Dales.

Thomas Marshall rescued the failing club in 2009, ‘taking a gamble’ to invest in his personal vision. The risk paid off as today golfers flock to the site which has earned an enviable reputation as one of the best appointed and most spectacularly sited courses in the UK. The park has expanded still further with the creation of a luxury glamping option called Wenningdale Escapes making it a genuine destination of choice for golf enthusiasts.

HENRY WILD came up with the walking guides charity initiative at his family owned Skelwith Fold Caravan Park

Pods and lodges, the latter available both for rent and sale, are dotted around the fairways, a unique location for visiting players while also attracting non-golfers who value the space and beautiful scenery. The project has developed into a unique business model, bringing unexpected and very welcome benefits. The park is seeing a trend among returning visitors to ‘trade up’ initially from renting a spot for their touring caravan to buying a static ‘caravan’ on site, and from there to purchasing a luxury lodge on the fairway.

Said Thomas: “Since buying the golf club our business has gone from strength to strength, with cross-over between the two sites. It has been a hugely exciting ride over the past 15 years and the hard work has paid off, thanks in no small way to the combined efforts of our amazing team.” Taking advantage of what is already available on site is also proving a successful strategy at Acorn Holiday Park in the Cambridgeshire Fens where fishing is the main attraction.

Co-owner Paul Stanton purchased Acorn and the adjoining Pisces Country Park just before the COVID lockdown, recognising the potential to create one big park. “With four well-stocked fishing lakes and situated close to the famous Welney Wildfowl and Wetlands Reserve, we definitely saw an opportunity as people are choosing to get back to Nature for short breaks,” said Paul. “We could see the market was changing as guests told us they want a UK holiday, somewhere to relax and with a variety of activities.

While fishing is a central part of our business plan, we are also exploring the potential of working closely with the Wetlands Trust to offer added value.” With Pisces already established as an award-winning fishing venue, Paul has seen a quick return on his investment having trebled the number of rental units at Acorn and upgraded site facilities. Specialist conservation work is ongoing to enhance the grounds and lakes and several families are now on their second or third visit.

SEE WHOOPER SWANS at Welney Wildfowl and Wetlands Reserve while staying at Acorn Holiday Park. Photo: Keith Suffling

DARK SKIES
The dark skies over Norfolk also bring returning visitors to Kelling Heath Holiday Park, where a programme of themed breaks includes Star Parties attracting hundreds of amateur and professional astronomers to get an uninterrupted glimpse of the Milky Way and the constellation of Orion, visible to the naked eye. To meet demand, ten premium pitches in a sheltered spot, were added last year exclusively designated for astronomers.

These events have become even more popular since the park was recognised as a 2-star accredited Dark Sky Discovery Site in 2017, unaffected by light pollution. To protect this natural phenomenon, lighting is restricted across the site through sensitive pitch planning and asset design. Guests are advised to bring toothbrush and torch when they come to stay! Kelling Heath gives many people their first true dark skies experience.

The ‘excitement and wonder on the faces of those marvelling at the majesty of the night sky’ at our Star Parties is something to behold, said Michael Timewell, director of park owner Blue Sky Leisure. As well as star parties, the park’s dedicated countryside team runs a series of activity breaks during school holidays with the emphasis on conservation and education, reflecting its relationship with the Kelling Heath Site of Special Scientific Interest (SSSI) which borders the park.

MAIN ARENA AT LAST YEAR’S INAUGURAL TORCHLIGHT Festival hosted by the Camping and Caravanning Club at Walesby Forest. Photo: Matthew Smith

Marketing manager Lucy Cook told us the importance of these events cannot be over-estimated. “Elevating the importance of Dark Skies, educating people on what to look for and supporting specialist groups in the pursuit of their interests is incredibly important to us as a business. All our activities align with our ethos of enjoying the outdoors, discovering Nature and spending time together.”

When it comes to choosing a themed holiday, trying something new outside your comfort zone or learning a new skill, Camp Wildfire probably comes close to having it all. Festival camping with a difference, this forest retreat in Kent is packed full of adventure, a unique experience offering an extraordinary 100 activities with music at night for those who want to party. Activities range from making cocktails and learning to fly the trapeze to hot air ballooning and tree climbing.

New ones are added every year including Camp Kindling for those who wish to bring children. The brainchild of two university friends, it has grown from a one-off summer camp which attracted 350 adults in 2015, to a significant player in the leisure sector attracting 3,000 people to each weekend event held during August and September. More than 40 per cent of guests are returning visitors with social media and word of mouth recommendation ensuring full capacity.

ENJOY THE MAJESTY of the night sky at Kelling Heath’s Star Parties in Norfolk. Photo: Andy Green

MAKING MEMORIES
Marketing manager Chris Rice reckons themed breaks are popular because it gives people a reason to take time out and do something totally different. “They are not just buying a holiday, they are buying joy and making memories. They can come back year after year and try something different. Camp Wildfire offers a low-stake investment in trying something they would never normally have either the opportunity, or the nerve, to try.

They can explore all their curiosities in a safe environment, which works for them and for us as a business.” For those who have the nerve to ride the waves, a stay at Surf Tiree in Scotland might be a good place to start. Self-catering accommodation is available alongside lessons from a team of professional instructors led by husband-and-wife team Marti and Iona Larg. Long stretches of beach with safe sea conditions provide the perfect setting for beginners of all ages, while kitesurfing and kayaking are also available.

After a two-year planning battle to set up their surf school, Surf Tiree has developed an enviable reputation. So much so that it is being considered as next year’s host for the Scottish National Surfing Championships. “It was tough in the early days, but we didn’t have the luxury of giving up as we had invested too much emotion and energy into the project,” said Iona. Board, wetsuit and all necessary kit is provided, and each instructor has no more than six-eight people in a group.

While this type of holiday is seasonal (April to October) and weather dependant, the beautiful Isle of Tiree has much to offer and year-round visitors can enjoy the wildlife, whale watching, basking sharks and lots more besides. When it comes to themed holidays there really does seem to be something for everyone. Geocaching in the Lake District, yoga in Wales, ‘witchy weekends’ in the Highlands, indoor bowls at Potters Resort, chess tournaments at Butlins, netball weekends in Shropshire, medieval weekends at Warwick Castle, orienteering in Norfolk… the choice is endless, and the potential is being increasingly recognised by independent owner/operators.

PROFESSIONAL SURFER and instructor Ben Larg rides the waves at Balevullin Beach on the Isle of Tiree.

The PR value of such events has also been recognised by the Camping and Caravanning Club. While individual member sites tend not to provide themed breaks, relying instead on visitors choosing a site depending on leisure activities available in the vicinity, the club has created its own themed event. Following a successful launch last year, the club is once again hosting a Torchlight Festival of Camping in Walesby Forest, Nottinghamshire (August 18th -21st).

Exclusive to club members the programme includes an impressive line-up of musical entertainment headlined by Sophie Ellis-Bextor and Will Young. At nightfall, an illuminated light trail will entice visitors into the forest to learn about the club’s 122-year history. A £20 day pass will enable guests to try their hand at outdoor activities such as archery and zip-lining while campers can keep up the club’s century-old tradition of ‘lighting up’ by decorating and illuminating their tents, caravans and motor homes.

It seems activity breaks such as this are especially appealing for those seeking two or three shorter holidays a year, perhaps combining a hobby with a few days away, or simply wishing to get away from stressful everyday life rather than the traditional dash to the sun for two weeks. From a business perspective they encourage repeat visitors for popular annual events and help maintain on and off-peak occupancy rates.

EXTENDING VISITOR SEASONS

EXTENDING VISITOR SEASONS

Neil Campbell reports on his recent autumnal holiday stay...

 

THE CCC LISTS 18 of its campsites as being open all year round.

 

With modern motorhomes and caravans now built to withstand cold weather, equipped with proper insulation and efficient heating, more and more sites are extending their bookings to include autumn and winter stays. My wife and I recently decided to give out-of-season touring a go and hired a motorhome for a long weekend at the St Neots campsite run by the Camping and Caravanning Club (CCC), situated next to the River Great Ouse in Cambridgeshire.

The Hardwick Road campsite is open until the end of October — long enough to embrace the autumn half- term holidays and Halloween. We had checked in online as the CCC encourages you to do, and this made arrival a seamless process. We were met at the gate as we arrived with a friendly welcome, which makes all the difference. We didn’t even have to get out of the motorhome and were led by one of the managers to our pitch – and in fact we were given a choice of three.

 

YOU CAN BUY FISHING LICENCES on-site for the nearby River Great Ouse.

 

A speedy reception and check-in makes all the difference and makes for a more relaxed start to your holiday, with online check in a massive advantage. It is a real help if there is plentiful local information, with brochures for local cafes, takeaways and taxi firms, and several maps showing the local area. Hooking-up could not have been simpler, with the electricity point directly behind the pitch.

There was a waterpoint about 10 metres away if we needed it, although we had a full tank. There was also a well-equipped motorhome service point where you could drain grey water and fill up with fresh water, and two chemical toilet disposal points. We were on a hardstanding pitch of about 8 metres by 4 metres, with an electric hook-up.

There was just about room for our pop-up gazebo, although we didn’t put it up in the end as the weather was good. There would have been ample space for a motorhome awning, and as the CCC has a policy of six metres between pitches, the whole site felt well spread out. The grounds had very well-kept grass and mature trees across the site, so that it retained a feeling of being in the country even though it was on the edge of a town, about 10 minutes’ walk away.

 

TOURING SITES NEED to balance the benefits of extended visitor seasons against the increased costs involved.

 

STAY RATES
We paid just under £100 for three nights for two adults. A grass tent pitch with electric would have been about £95, or a tent pitch without electric just under £80. We paid a 25% deposit, with the balance being collected on our day of arrival. It would also have been straightforward to change the dates of our booking online. There was also a lot of site information available on the CCC website, so we knew what would be there.

Check-in time was from 1pm, and contactless, which is a real advantage for arriving campers, particularly when the days are getting shorter, and checkout was mid-day, allowing for a leisurely start to the day without any need to rush. Facilities were excellent – spotlessly clean and spread across two blocks, so when one was shut for cleaning for 45 minutes, the other one was open. There were plenty of showers, although no shower curtains although there were locking doors of course.

 

THE ST NEOTS CCC SITE in Cambridgeshire is open until the end of October — long enough to embrace the autumn half-term holidays and Halloween.

 

The washing-up areas were under cover and there was plenty of hot water, and the laundry looked well-equipped with plenty of machines. Disabled access to the facilities looked to be excellent. There was a parent and baby room. I was also very impressed that there was a defibrillator machine, in my opinion every campsite should have one – it could save someone’s life. The bins were located at one location near the entrance, presumably so that the dustbin lorries only had one place to pick up from.

There were no separate recycling bins, so everything went in one rubbish bag. We were told that they were sorted out by the refuse collection teams. The campsite wifi was also very effective, and with an easily remembered password. There were lots of dogs and it seemed a very pet-friendly site. There was a code to get through the barrier onto the site, and an automatic barrier when you left. There was also a code for one of the loo blocks, as I think passing walkers had been using the facilities for free!

 

THE TOWN FACILITIES were within easy reach for walking or cycling.

 

ON-SITE SHOP
There was no shop on site although LPG gas was available from reception, as was the ability to freeze ice packs crucial if you are tent-camping. You could also get fishing licences for the nearby River Great Ouse. I think in an ideal world motorhome or caravan hardstanding areas would have individual water supplies and drainage points for grey water.

A small shop stocking essentials would be very useful – canned goods, bread, basics such as pasta, milk and perhaps eggs. If there is a shop, the essentials of camping gas, charcoal, firewood and batteries for torches should be freely available. Highly desirable food items would include marshmallows, hot chocolate, cake and anything that can be toasted on a fire — crumpets and teacakes chief among them.

Providing local information is also vital some sites offer the wonderful service of a visiting pizza or fish and chip van, but if not then leaflets for local takeaways, and directories for other services, can make a huge difference. Games, books or DVD’s to borrow or buy offer added value. The CCC lists 18 of its campsites as being open all year round, with the most northerly being Moffat in Dumfries and Galloway in Scotland and the most southerly being Tavistock in Devon.

Touring sites will of course need to balance the potential to attract visitors during the off season against the cost of doing so. From the campers’ point of view, a full range of facilities need to be available if a campsite is open — hot showers and a laundry being probably top of the wish list. Our experience of holidaying in autumn has only served to make us want more — we are already planning a winter trip and wondering if we are hardy enough to try it in a tent!

FORESTRY ENGLAND LAUNCH SEARCH FOR CAMPING OPERATORS

FORESTRY ENGLAND LAUNCH SEARCH FOR CAMPING OPERATORS

Following the announcement last week that the Camping and Caravanning Club have sold the Camping in The Forest (CiTF) business to Forestry England and Forestry and Land Scotland, Forestry England are now looking for new operators to run their sites.

There are 13 sites available in England (on a leasehold basis), and they have been split into four lots. The existing offer at these sites includes a total of over 4,000 pitches and represents a significant opportunity within the camping industry.

The lots are at Sherwood Pines (Nottinghamshire), Bracelands (Forest of Dean, Gloucestershire), Postern Hill (Savernake Forest, Wiltshire) and 10 sites across the New Forest (Hampshire).

These hugely popular and market-leading campsites provide guests with forest immersion and direct access to miles of walking and cycling trails and other outdoor activities. Each site is individual, and they range from those without any facilities, to sites with full amenity blocks, as well as some with cosy glamping pods and pre-erected tents.

The camping and touring market in England has remained resilient over recent decades and is now considered as being in a growth phase linked to the continued strength of the domestic tourism market and the affordability of camping as an accommodation choice. In recent years the standard of the camping and touring offer has had to evolve and innovate to meet the demands of a wider range of customers leading to an increasing sophistication in camping equipment and motorhomes, and the introduction of alternative accommodation types such as glamping.

The Covid-19 pandemic led to a significant boom in camping and touring as UK residents, and increasingly, families, have sought to enjoy experiences closer to home. Forestry England Camping provides an excellent opportunity for operators to benefit from the sustained, elevated interest in camping, especially as camping is one of the most environmentally friendly ways to holiday.

Forestry England are very excited about the potential of working with new operators across these sites. Although the offer at each campsite is established, they are looking for operators that are keen to innovate and expand the offer at these special locations. This could include experiential activity packages linked to nature, wildlife and recreation, and broadening the portfolio of camping accommodation where appropriate.

Working with Forestry England gives operators the unique opportunity to capitalise on the millions of people that come to enjoy the nation’s forests by converting day-visitors to overnight guests.

The campsites will be continue to be operated by the Camping and Caravanning Club in 2022 and there will not be any disruption to the high levels of service and experience for customers during this transition.

Forestry England are inviting expressions of interest from organisations who would like to hear more about the opportunity to operate and evolve one or more of the campsites. More information including how to register your interest can be found here.

CLUB EXTENDS CAMPING SEASON

CLUB EXTENDS CAMPING SEASON

 

CAMPERS will be able to extend their touring dates this autumn and winter

 

Responding to demand, the Camping and Caravanning Club will be opening a number of campsites for longer this winter including those that will enable campers to pitch-up any time of year.
In total, 30 Club sites will be open beyond the traditional camping season, meaning people can still enjoy a much-needed break well into the autumn and winter, and over the Christmas period.
The Club’s Simon McGrath said: “Autumn and winter can be a fantastic time to enjoy your caravan, motorhome or even tent and we believe many people will be keen to continue to enjoy the fresh air on a camping break, even as the nights draw in.
“Given the huge popularity of pitching up on a campsite, we wanted to offer campers more choice of locations later in the year by extending the season of a number of our sites.”
The Club has 13 sites with extended opening:
• Barnard Castle, County Durham; Cannock Chase, Horsley, Surrey; Kendal, Lake District all plan to stay open until November 30th.
• Bellingham, Northumberland; Cheddar, Somerset; Polstead, Sufolk; Sandringham, Norfolk; Scone, Perthshire; Winchcombe, Gloucestershire; Windermere, Lake District; Wolverley, Worcestershire all plan to stay open until January.
A further 17 Club sites remain open year-round along with five Camping in the Forest sites.

Best Certificated Site Honour For Acorn Wood

Best Certificated Site Honour For Acorn Wood

acorn wood

Acorn Wood campsite received the Best Certificated Site award.

Acorn Wood campsite in Burton-upon-Stather, Lincolnshire, is the winner of The Camping and Caravanning Club Best Certificated Site (CS) 2014.

The small five-‘van site received the most positive nominations and reviews by Club members, and was awarded the prestigious title at the Club’s headquarters in Coventry.

Facilities on site at Acorn Wood include a popular fishing lake, stocked with carp, tench, roach, perch and bream. The Lincolnshire Wolds Area of Outstanding National Beauty and Peak District National Park are both close by.

Site owners, Heather and Martin Thompson, purchased their smallholding in the early 1990s. With fond memories of their own camping holidays, they opened Acorn Wood CS in 2008, enabling them to share their “little slice of heaven” with all Camping and Caravanning Club members.

Heather said: “Martin and I are absolutely over the moon to have been given this award. It’s a huge recognition for all our efforts over the years, and we cannot thank everyone enough for all their support.”

First Lady Takes The Reins

First Lady Takes The Reins

anne

Anne Dearling has taken on the role of chairman of the Caravan and Camping Club,
after being a member for 31 years.

For the first time in its history the Camping and Caravanning Club’s National Council has both a female chairman and president at the same time, following the election of the new chairman, Anne Dearling.

Formerly vice-chairman, Anne joins club president Julia Bradbury who was chosen by members at the Club’s AGM in October 2013.

“Becoming the Club’s chairman means the world to me – it’s the ultimate accolade,” said Anne of her appointment.

Anne lives in Cornwall with her husband and they have both been Club members for 31 years. She has fulfilled various administrative positions within the Club, at District Association, Regional and National Council level, which Anne says has given her a solid understanding of the Club. Anne will now be responsible for overseeing the Club’s executive, management and main committees, and her role is the pinnacle of the Club’s democratic committee structure.

Robert Louden MBE, director general of the Camping and Caravanning Club said: “I’m delighted to welcome Anne as the new chairman. Her energy and enthusiasm for the club, and for all things camping, shine through in everything she says and does.

“We look forward to the Club growing and continuing to deliver great experiences for its members during Anne’s term of office.”

Hurst Family Hits The Road

hursts

David Hurst and his family have set off on a Face2Facebook journey across Europe, supported by the Camping & Caravanning Club.

Hurst Family Hits The Road

A young family has embarked on a three month motorhome adventure across Europe to raise money for Cancer Research UK.

David Hurst, his wife Debs, sons Daniel and Darley aged 5 and 3 and dog Colin, embarked on their ‘Face2Facebook’ journey in October and will be visiting some of their close family and friends, meeting them face-to-face, rather than through a computer screen.

Supported by the Camping and Caravanning Club, the family will be staying at various caravan and Camping in the Forest sites before heading across the Channel to continue their trip in France, Germany, Holland, Spain and Switzerland.

The trip was brought to life after the family discovered the joys of motorhoming on a recent trip to Spain. Since then, the Hursts have downsized their home, delayed their son Daniel’s start at school, and bought a new Swift Escape 696 motorhome for their adventure.

David Hurst said: “The most important things in life are not things at all, but family and friends. Yet we were taken aback when we realised how many of our family and friends we hadn’t actually seen for years. While Facebook is fantastic for staying in touch, it can veil how infrequently many of us truly see those we love.”