KEEPING YOUR CAMPERS HAPPY

KEEPING YOUR CAMPERS HAPPY

Neil Campbell, a veteran traveller, offers some friendly campsite feedback...

BOTH CANTERBURY AND HENLEY campsites have merited return trips. Pic. The Camping and Caravanning Club

 

As I scooped out the huge pool of rainwater in the middle of our collapsed inflatable tent with an old ice cream tub, I thought to myself “I absolutely love camping!” Ridiculous as this may sound, given that we were racing against time to bail out and re-inflate the tent before a fresh deluge, campsites always give you an adventure, memories to treasure and something to laugh about.

They are a truly analogue experience in a digital world, are eco-friendly, cheap and — especially after the pandemic — offer a huge dose of freedom. We have used campsites and holiday parks all over Britain, from the Isle of Skye to the Jurassic coast, from Snowdonia to Essex’s Mersea Island. And they have been infinitely varied — from little more than a farmer’s field with six pitches and a neighbouring bull (but a view of the Highlands) near Loch Ness, to brilliantly-run and comprehensively- equipped holiday parks in Norfolk.

 

WE LOVE TO MAKE the most of on-site opportunities like pond dipping. Pic Kelling Heath

 

MAKE OR BREAK
But the good ones all have several things in common that can make or break a camping holiday. From a veteran camper’s point of view, what is an ideal campsite? A speedy check-in process is a massive bonus and gets the holiday off to the right start, particularly after a long journey with everyone a bit grumpy. Most of the form-filling of checking-in and payment can be done online in advance, so it should be a straightforward matching of you to your pitch number and off you go.

Our most recent trip, to the Graffham campsite in Sussex in June, had check- in down to a tee — we didn’t even have to leave our car, and were checked in and being shown to our pitch within a minute or two. The staff greeting you are also critical — a cheery welcome makes a vast difference and costs nothing. And if the numbering of pitches is clear and the directions to facilities are easy to understand, you’re off to a good start. An early check-in and late check-out time is always good.

 

If the previous occupant has left by mid-day, there is no reason why the new one shouldn’t arrive at 1pm — really, what needs to happen in that hour? It makes a big difference if you have set up camp and are sitting down with a cuppa by 4pm rather than toiling at 6pm when painfully delicious barbecue smells start to waft around. Compare this to a lengthy check-in at 3pm, surly or indifferent staff and a confusing layout, and the difference between a well-run campsite and its opposite is clear.

I’ve also developed something of an allergy to “sign-usitis”: signs with information or warnings are fine in moderation, but a plethora of signs with rules outlawing a long list of activities have me wondering if I’m a customer or an inmate. One rule I am keen on, though, is quiet after 10.30pm — camping can be tiring! I’m glad to say that the vast majority of sites these days are well run — word gets out about the bad ones, and they tend to go out of business.

 

GOOD DRAINAGE is key if the elements conspire against you.

 

ON THE LEVEL
Pitches obviously vary hugely, and campers have different expectations depending on what type of campsite and what level of pitch you have booked — but the cost and the pitch should match. A normal-size grass pitch is not the same as a jumbo pitch with electricity and a water tap. But it is reasonable to expect all pitches to be clean, newly mown if appropriate and — my pet bugbear — decently level, or the means to make it so (such as stones to level up a motorhome, as we were able to use on a campsite in Skye).

At Graffham we had a secluded forest pitch with electricity, and it was level and large enough both for a tent and pop-up gazebo — we also had a lovely soundtrack of birds. In terms of proximity to facilities, I think a one or two-minute walk is fine — and we always take our bikes, so that can speed things up. No-one wants to be pitched right next to facilities. I would never want a pitch within earshot of washrooms — we’re talking hand-dryers and hairdryers, and with screening it’s possible to keep them out of everyone’s eyeline too.

 

HELPFUL SIGNS ARE FINE, but too many can leave you feeling a bit put upon.

 

It hardly needs to be said that facilities need to be kept clean and appropriately equipped, that is just a fundamental of a decently-run campsite. If there are coin-operated hairdryers, that is probably worth mentioning at check-in, and if there have to be time-limited button-operated showers, please can that be at least 20 seconds and not less than ten? This seems like a fairly lengthy wish- list, but campers do return to well-run sites. We’ve been back to Kelling Heath holiday site in Norfolk a couple of times over the past decade, and I remember it well from a trip when I was ten — several decades ago!

It’s a large holiday site, well-run and friendly with a great shop, and close to the coast, cycling routes and a steam railway. It’s also a fabulous site for kids, with acres of space. Canterbury and Henley campsites have also merited return trips — as well as being great sites, they are close enough for a weekend trip, and just a short drive or walk into the city. We’ve also done quite a few one-off trips to campsites for particular reasons — at Bala, in Snowdonia, we were doing an outdoor activity week including zipwiring, kayaking and coasteering, so a quiet and peaceful campsite with a great view was ideal at the end of each day.

 

A SPACIOUS, SHADY and secluded pitch — with added birdsong.

 

PREMIUM SPACE
At Norman’s Bay in Sussex, we wanted to be right by the beach. Of course, there is a premium on space at seaside sites, but this was well run by friendly staff, with a good shop and — heaven-sent given its coastal location — a visiting fish and chip van. It also had a railway station within ten minutes’ walk for car-free trips to Hastings and Brighton. Camping is pretty cheap at any time of the year, and so is great for young people — dare I mention the word “festivals”?

If you’re on a budget, it is perfectly possible to get a basic grass pitch for a tent for £12-17 per person per night, and with a coolbox it’s fine. If you go slightly out of season, you can still get great weather but lower prices, perhaps in or around summer half-term or mid-September. Larger sites with a wider range of facilities such as swimming pools do cost more, as is reasonable — you do get what you pay for. We paid about £20 per person per night (pppn) at Graffham in June and at Norman’s Bay in August, for instance, but for a basic pitch without electricity at Bala in mid-September it’s about £12pppn.

I’ve found it worth joining one of the camping, caravanning or motorhome clubs, both for their reviews and online communities, but also as a source of expertise — and for easy booking. The AA’s camping guides I’ve also found to be reliable, and I’ve used pitchup.com and Cool Camping as well to book. I will say that a set of good photos and an accurate description can often swing a decision to reserve. We tend to go away for four or five nights if we’re tent camping and go a couple of times a year. That feels like the right length given that camping is quite intense — you’re outside most of the time, and at the mercy of the elements. When we’ve motorhomed we’ve gone for one to two weeks, as you’re more self-contained and setting up and touring is easier. You even get a decent bed!

INCLUDING THE KITCHEN SINK!

INCLUDING THE KITCHEN SINK!

Sue Hollingshead investigates the glamping journey…

When it first sprouted shoots, we could expect a glamping holiday to be in a pod of some description, or a glammed-up tent. Today, we can expect glamping accommodation to be almost anything that has a touch of luxury and quirkiness about it. “Over the years, glamping has gone from an empty shell to offering everything from heating, bathrooms, kitchens, one or two bedrooms, a lounge and dining area and now top of the range glamping pods are fitted out like a hotel suite with everything including the kitchen sink!” The structure of glamping pods has developed to the point that Lesko Modular now offer a 10 year warranty with their range of pods which is a clear indicator how the market has grown. Glamping pods are just the tip of the iceberg of course, also available are: shepherd huts, safari tents, tipis, Bell tents, yurts, domes, wigwams, airstream, vintage caravan, train carriages, tree houses, not to mention quirky options such as tree tents, plane carriages and fuselages. The imagination can be endless to create something different, something inspirational.

INDIVIDUALITY MATTERS

Jason Thawley, Innovation and Design Director, Tree Tents, explains: “The key tenet here is individuality, no matter what the structure may be, guests are looking for an experience. “A unique structure in a nice location is always a winner, though it is all in the detail and creating a space where guests feel they have arrived in a niche little world of their own. “Even simple things such as a hammock in a shady spot under a tree, a fire pit with comfortable seating to sit back and enjoy the stars in the evening and well-placed lighting to make things feel cosy.” Tree Tents, offer buildings such as Fuselages, set up high, or in built up areas amongst trees, with various bespoke designs set within trees. Treehouses, not to be confused with Tree Tents, are becoming one of the most sort after types of accommodation at Cooling Camping as James Warner Smith explains: “Part of the desire is the uniqueness, however it is partly also due to the sparsity of supply – treehouses are expensive to build, a practical challenge and present many planning difficulties. “If the obstacles can be overcome, a luxury treehouse is a very safe bet for year-round bookings and constant demand.” Clearly glamping is about the experience as endorsed by key players in the industry. It is also important to remember that although there is an aim to provide luxury, glamping is still ultimately about connecting with the outdoors and all that it entails, so hot tubs, especially the wood-fired version which are growing in popularity, saunas, outside spas and showers, pizza huts, private space are all aspects that should be considered in your strategy when developing either a new site, or refreshing existing. As Britain gradually returns to normal, albeit with the ‘new normal’ to consider, the whole concept of holiday accommodation that puts guests in touch with the outdoors, and provides them with space to be themselves, whether this is family time, or romantic breaks, will tick boxes.

NEW NORMAL

Outstanding UK, providers of safari tents, have seen a surge of business as lockdown has slowly been released both from trade and consumer and are adapting to the new challenges. James King, UK Account Manager says: “Realising that individual pitch options are key in re-opening sites across Europe, Outstanding Tents have launched their sanitary tent. It is a take on the XS model in their extensive range, and is a higher version featuring shower, WC and basin to be placed onsite to offer en-suite facilities to any existing pitch, camping or glamping.” They are not the only company planning for the new challenges, Alan Hetherington, Customer Relationship Manager at Blackdown Shepherd Huts has some sound advice: “We feel that the most important thing new glamping owners should remember, is to know what their customers want from a self-contained unit following lockdown. “Ensure you can offer it to them, with quality, flexibility, and their experience at the forefront of your mind. Focus on offering a unique and bespoke experience that your customers’ want but cannot get elsewhere.
“This is exactly why we offer bespoke shepherd huts and after months of being cooped up at home guests will feel safe, relaxed, and excited to tell their friends and family.” Return on investment on many glamping units are achievable within 12-24 month period, which you would need to set aside other expenditure. From a marketing point of view, getting ahead with social media is considered to be one of the key areas to focus on moving forward.

FUTURE SCAPES

The Staycation has been actively growing for many years, however we have seen many indicators following recent months that this is set to boom in the short term at the very least. James at Cool Glamping has a clear vision for future predictions: “This year we are seeing more first-time campers and glampers taking holidays in the UK as a result of travel restrictions and coronavirus, so the audience has grown dramatically. “Our hope is that this will convert into a longer time audience, giving our whole industry a larger market in the years to come. “I expect growth to continue in the higher end of the market, particularly for more inventive accommodation. I also expect more hoteliers and boutique accommodation providers to move into the market.” Ian at Lesko Modular adds: “The future for Glamping looks very bright with many large holiday providers that I am aware of planning new glamping developments for 2021. Apart from mainstream we also work closely with major children’s theme parks and are providing themed pods for the 2021 season.” Ian continues: “The benchmark has already been set quite high with regards to quirky accommodation and I feel that we can continue to see increased innovation in all types of accommodation with the emphasis developing on the overall experience itself. “Back to nature experiences, including cooking, creative, learning, developing skills, knowledge, enjoying the great outdoors, with a learning element to the holiday break. “We have already experienced elements of this during lockdown, back to old fashioned values almost, all of which backs nicely into the outdoor holiday experience for the future.”

 

COMPANY CONTACTS

Blackdown Shepherd Huts
www.blackdownshipherdhuts.co.uk

Cool Camping
www.coolcamping.com

Lesko Modular
www.leskomodular.co.uk

Outstanding UK
www.outstandingtent.co.uk

Tree Tents
www.treetents.co.uk

 

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