PARK HOLIDAYS UK FLEX MUSCLE

PARK HOLIDAYS UK FLEX MUSCLE

PARK HOLIDAYS UK takes its portfolio to 54 locations with the acquisition of Park Leisure.

 

Park Holidays UK has confirmed its acquisition of holiday parks group Park Leisure which owns 11 holiday parks in popular locations in England, Scotland and North Wales. It will bring to 54 the number of parks now operated by Park Holidays UK – and follows the company’s acquisition of nine parks from Bridge Leisure in 2021. The enlarged portfolio, says the group, will provide it with an even stronger national platform from which to serve Britain’s fast-growing domestic holiday market.

Park Holidays UK director Tony Clish said the coming together of the two well-established groups presented exciting new opportunities in one of tourism’s most dynamic sectors: “Both companies have invested substantially in their parks over recent years and created a range of high-quality holiday products which people clearly enjoy,” he said. “Park Leisure’s 11 parks have all gained top five-star tourist board awards and represent the high-quality standards we have been working towards in recent years.

 

“Whether customers are looking to rent or buy a holiday home, we can now offer a wide geographical spread of parks able to deliver a first-class experience at an affordable cost. “We will continue to invest in all of our parks to ensure that that their facilities and standards of service are maintained to the highest possible levels,” said Mr Clish. “The domestic holiday market continues to gain traction in the post-Brexit and post-pandemic market, and we are continuing to see an ever-increasing demand for UK holidays.

“Quality is the main driver of bookings and holiday home sales, and this union will consolidate some of the finest holiday parks in the UK into one single group,” said Mr Clish. Parks in both groups provide extensive leisure facilities and family entertainment, together with carefully managed landscaped grounds in which holiday lodges and caravans are located. Park Holidays UK was formed over 35 years ago, and its parks today span the length of Britain from Cornwall in the west to Moray in northern Scotland. Park Leisure has operated holidays parks for more than 20 years, and has a presence in Cornwall, Herefordshire, Lancashire, Northumberland, Yorkshire and North Wales.

NEW OWNERS FOR PARK HOLIDAYS UK

NEW OWNERS FOR PARK HOLIDAYS UK

One of Britain’s largest holiday park groups, Park Holidays UK, has been acquired by US real estate investment trust Sun Communities, Inc. (“Sun”). The £950 million acquisition was agreed in November 2021 and closed this month (April) following approval from the Financial Conduct Authority. Sun’s support will enable Park Holidays UK, which currently owns and manages 42 parks in Britain, to continue to invest in its existing high-quality holiday centres and to further expand its parks portfolio.

Sun is one of the largest owners and operators of manufactured housing, recreational vehicle and marina properties, and says that Park Holidays UK’s business model is a perfect complement to its own. Park Holidays UK Director Tony Clish said the acquisition will trigger an exciting new period of growth for the company: “The domestic holiday market continues to gain traction in the post-Brexit and post-pandemic environment, and we are seeing an ever-increasing demand for UK holidays,” he said.

“This partnership with Sun will bolster our ability to acquire new parks, and to continue driving up quality standards by making additional investment in our existing parks. “Our two companies share precisely the same values in terms of delivering an exceptional experience to customers at realistic value-for-money prices. “We both recognise that quality and value are the main drivers of holiday bookings and holiday home sales and are determined that this will remain our prime competitive edge,” he added.