Park Operators

SUPERIOR POOL WATER QUALITY

Posted on August 7, 2024

The allure of a sparkling, pristine pool can significantly elevate the appeal of a holiday park. Good water quality in a holiday park pool is not just about aesthetics; it is crucial for health, safety, and guest satisfaction. Ensuring that the pool water is clean and safe can directly impact the number of bookings, as families and individuals seek out locations where they can relax without health concerns.

Maintaining excellent water quality in a holiday park pool involves regular and precise monitoring. This is where the Lovibond® MD110 comes into play. The MD110 is a robust, user-friendly photometer designed for accurate water testing. It provides reliable results that are essential for maintaining the chemical balance of the pool, ensuring that harmful bacteria and contaminants are kept at bay.

Covering all the main pool water tests such as free & total chlorine, pH, total alkalinity etc the MD110 is also equipped with Bluetooth® connectivity, enabling seamless data transfer and storage, which is particularly useful for holiday park staff who need to keep detailed records of water quality. This ensures that any deviations from the optimal chemical balance are quickly identified and rectified, maintaining the pool’s safety and clarity.

Guests are more likely to book a stay if they are confident in the safety and cleanliness of the pool facilities. Positive reviews and word-of-mouth recommendations about the exceptional pool quality can drive higher occupancy rates. In contrast, reports of poor water quality can deter potential visitors and harm reputation.

By investing in reliable water testing equipment like the MD110, holiday parks can ensure their pools remain inviting and safe. High standards in pool maintenance reflect a commitment to guest welfare, setting a holiday park apart from the competition and fostering long-term customer loyalty.

Lovibond Water Testing
01980 664800
www.lovibond.com

DEMAND SURGE FOR PINELOG’S DOG FRIENDLY TIMBER LODGE DESIGNS

Posted on August 7, 2024

Pinelog Ltd has seen a rise in demand for its dog-friendly timber lodges, driven by increased dog ownership during the pandemic and a growing staycation market. Chairman Nick Grayson attributes this trend to pet owners viewing dogs as family members, prompting them to seek accommodations that cater to pets.

He noted that holiday park customers are capitalizing on this trend, resulting in more orders for pet-friendly lodges. Dog boarding can cost about £125 for seven nights, so bringing pets on holiday can save money for owners. Research from Verdant Leisure supports this trend, showing 40% of people look for pet-friendly facilities when choosing UK holiday destinations.

Pinelog’s lodges feature amenities like stable doors, vinyl flooring, dog showers, and ‘Mucky Pup’ hoses to cater to pets. Kelling Heath Holiday Park in Norfolk is introducing dog-friendly Woodland lodges in 2024, designed and built by Pinelog with external dog showers among other features.

Similarly, Darwin Forest Luxury Lodges Holiday Park in Derbyshire, owned by Pinelodge Holidays, offers pet-friendly lodges with spacious verandas, outdoor washing facilities, and utility areas with stable doors. The Coppice Spa lodges also feature a unique doggy shower. These lodges, introduced in 2018, have been popular with guests.

Caroline Povey, Associate Marketing Director of Pinelodge Holidays, mentioned that pet-friendly lodges have broadened their market. Lodges with hot tubs and pet-friendly features, especially the Coppice Spa lodges, have the highest occupancy rates.

Nick Grayson added that these designs are ideal for parks like Darwin Forest and Kelling Heath, which offer ample dog walking opportunities. Pinelog’s pet-friendly lodges can be customized to meet the needs of holiday parks. Designed and built at their Chesterfield facility, these luxury timber lodges are an attractive option for holiday parks looking to tap into the staycation market.

Pinelog
01246 942842
www.pinelog.co.uk

THE GLADE by Pinelog are all bespoke and can include a dog shower.

DIGITAL DESTINATIONS

Posted on August 7, 2024

In an era where the digital landscape continually reshapes our everyday experiences, the realm of holiday bookings for parks, caravan parks, campsites and glamping sites are no exception. As the tourism and hospitality industries continually adapts to technological advancements, online booking systems and apps have become indispensable tools, revolutionising how holidaymakers plan and secure their outdoor escapes.

Traditionally, booking a holiday involved a series of phone calls, emails, or even in-person visits. This method, while effective in its time, was often cumbersome and time-consuming. The advent of the internet and the expansion of smartphones have dramatically transformed this process, offering seamless and efficient booking solutions that cater to both operators and customers.

Modern online booking systems and apps streamline the reservation process, providing a host of benefits that enhance the overall holiday experience. These digital platforms offer real-time availability, instant confirmations, secure payment gateways, and personalized services, ensuring that both the holidaymaker and the operator can manage bookings with ease and confidence.

Today’s leisure guests have higher expectations than ever of the hospitality venues they visit – and there’s no doubt this extends to their stays at holiday parks too. Guests are looking for convenient, completely stress-free experiences, and technology that can help facilitate seamless experiences, including booking tools and apps, will be key to meeting these expectations. By digitalising booking processes across the site, holiday park operators will be able to improve the guest experience, leverage these tools to help boost revenue, and free up valuable staff time, allowing them to focus their attention on guests.

BOOSTING ON-PARK SPEND
A user-friendly booking system makes it effortless for guests to explore and reserve on-site experiences. Making it easy for guests to book activities, dine at restaurants, and enjoy other amenities will maximise their enjoyment, as well as generate revenue.

By streamlining the booking process, guests are also less likely to seek alternative entertainment off-site. Online booking systems also offer avenues for strategic upselling. The booking journey can be designed to naturally nudge guests towards additional items during a reservation process. For instance, the system might suggest pairing dinner with pre-arrival cocktails or a celebratory bottle of sparkling wine on arrival at the on-site restaurant.

This strategic approach can increase revenue and can enhance the overall dining experience According to our research, nearly half of holidaymakers are interested in loyalty programmes which presents a clear opportunity to incentivise additional spending and encourage longer stays.

By having a digital booking system in place, operators can leverage their booking system data to craft targeted promotions and packages based on guest preferences or past booking history. This can be anything from offering discounts on activities enjoyed during a previous stay to enticing deals on extended getaways. Having all this tech fully integrated – from bookings to loyalty schemes – also makes it easier for staff to manage and for guests to use.

THIS STRAIGHTFORWARD usability not only streamlines daily tasks but also reduces training time.

BEYOND REVENUE
The right technology can go beyond just boosting revenue, it can also contribute to creating a truly exceptional guest experience. Table reservation technology, for example, empowers guests by putting control at their fingertips. With the right platform in place, guests can not only reserve a table at their favourite on-site restaurants but also browse and book exciting activities, amenities and events.

This level of control over the customer journey caters to individual needs and saves precious holiday time. Such systems also eliminate guest frustrations such as having to queue for a table and ensures a smooth dining experience. With digital booking systems, both staff and guests are also able to view live table availability – this helps manage guest expectation whilst helping teams better manage busy periods.

Meanwhile ordering technology, such as click-and-collect or order-and-pay apps, can help boost revenues by enabling guests to pre-order meals for convenient pick-up or in-accommodation delivery. In fact, research shows a strong preference for services like breakfast delivery and on-site takeaway, highlighting areas where holiday parks can cater to guest convenience.

At Zonal, we worked with Shorefield Holidays to develop a branded, feature-rich customer app, fully- integrated with their EPoS, to give guests more control over their dining experience during their stay, complete with deliver-to-location functionality to enable meals to be delivered straight to their accommodation. Not only does the guest experience improve, but booking technology integrated with other park systems can significantly reduce pressure on staff.

For example, an integrated booking and table management system eliminates the need for manual data entry, saving staff time and minimising errors. This allows staff to focus on providing exceptional guest service and creating a welcoming atmosphere. By implementing such strategies, you can create a win-win situation for your holiday park – happier guests and boosted profits.

ROBERTS GROUP has once again demonstrated their commitment to excellence by incorporating GemaPark.

SUCCESS STORY
Nestled along the serene banks of the River Glaslyn in the heart of Snowdonia, Cae Du Caravan and Camping Park has beautiful panoramic sea views. Known for their family-run charm and numerous scenic sites across North Wales, the Roberts Group has once again demonstrated their commitment to excellence by incorporating GemaPark as the park management and booking system for Cae Du.

We spoke with Rachel, the new manager at Cae Du, to uncover the reasons behind this strategic choice and its impact on their operations. Rachel, brimming with enthusiasm about the new system, shared her insights. “Other sites within the group were using GemaPark and had nothing but good things to say about it. Coming from a completely different system myself, I wanted a system that was easy to use, would save time when making bookings, and provide easy access to make changes.

I also wanted check-in to be as easy as possible and by using GemaPark, this has definitely been a big upgrade.” Her emphasis on user-friendliness and efficiency underscores the critical needs of a busy holiday park like Cae Du, where smooth and quick operations are essential for both staff and guests. Transitioning to a new system can be a daunting task, especially for a site as large as Cae Du.

Rachel highlighted how GemaPark met their specific needs. “Due to us being such a big site, GemaPark makes us feel in control of our park at all times, which is exactly what we need. Especially with it being our first year at the park, we are learning so much about it.” GemaPark’s ability to provide control and adaptability has clearly been a success for the new management team, ensuring a strong operational foundation from day one.

WITH GEMAPARK you benefit from updates as they happen so the system you are using is never outdated.

A significant advantage of GemaPark is its ease of use, a factor that Rachel greatly appreciates. “GemaPark is a very efficient system which I have found very simple to train office staff on. The help guide is a brilliant addition and always there as a reminder. I like the process of making bookings as it is easy to explain how to use, and everything is very clear on the screen.”

This straightforward usability not only streamlines daily tasks but also reduces training time, allowing new staff members to quickly get up to speed. Rachel also praised the support network provided by GemaPark. “GemaPark are certainly there when you need them and it’s a great relief to know they are when you have a problem. Every ticket I have raised has been dealt with quickly and efficiently.

As everything was brand new to us there were a lot of questions so I raised a lot of tickets. Really happy with everything, it’s a great support network.” The prompt and effective support from GemaPark ensures that any issues are swiftly resolved, enabling the Cae Du team to maintain high standards of service. GemaPark is an internet-based park management and booking system designed to cater to a variety of needs, from self-catering and glamping to touring, camping, holiday homes, storage, and long-term lets.

Its comprehensive features and user-centric design make it an ideal solution for managing diverse holiday park requirements. With the adoption of GemaPark, Cae Du Caravan and Camping Park is well-equipped to offer a seamless and enjoyable experience for all its visitors, reinforcing the Roberts Group’s reputation for excellence in hospitality across North Wales.

With a growing Cloud booking system such as GemaPark you benefit from updates as they happen so the system you are using is never out of date. Making the most of the new features can also require your input. At the end of each season it is important to check out what new features have been added and seeing if you want to work them into your system.

GEMAPARK IS A VERY EFFICIENT system which I have found very simple to train office staff on.

For example for 2024/25 GemaPark has added Dynamic pricing, Group bookings, Gift Vouchers, Additional accounting features, Full two way Hoseasons integration, ePitch integration, TXGB to name but a few. GemaPark offer a free online review meeting to all our clients whenever they want it to ensure they are getting the most out of the system.

The digital revolution has undoubtedly transformed the way holiday parks, caravan parks, campsites, and glamping sites manage bookings and engage with customers. Online booking systems and apps offer a plethora of benefits, from increased efficiency and customer satisfaction to valuable data insights and enhanced marketing capabilities.

While challenges exist, the ongoing advancements in technology and the increasing demand for convenient, personalized experiences ensure that these platforms will continue to play a pivotal role in the tourism and hospitality industries. For operators, embracing this digital transformation is not just an option but a necessity.

By investing in robust online booking systems and staying abreast of emerging trends, they can remain competitive, attract a global audience, and deliver exceptional holiday experiences. As we look to the future, the possibilities for innovation and growth in this sector are limitless, promising exciting times ahead for both operators and holidaymakers alike.

Cae Du Farm
01654 711234
www.caeducampsite.co.uk

GemaPark
01983 282 420
www.gemapark.co.uk

Roberts Group
01758 719417
www.robertsgroup.wales

Zonal
0800 131 3400
www.zonal.co.uk/holidayparks

EXTENDED TRADE OPPORTUNITIES

Posted on May 17, 2024

Save some significant June dates in your diary as The World of Park & Leisure Homes Show, sponsored by Berkeleyparks, returns to the NAEC Stoneleigh, Stoneleigh Park, nr Coventry & Leamington Spa in Warwickshire this June. The Trade-only preview day will take place on Thursday June 27, followed by public open days from Friday to Sunday, June 28 to 30.

Open from 10am till 4pm – no ticket is required, simply turn up to gain admission. Bowing to demand, this year also sees an Extended ‘Trade Days Area’ for those companies only wishing to speak to trade and they will be exhibiting on both Thursday and Friday June 27 and 28. So don’t miss out on discovering this area.

IDEAL OPPORTUNITY
The Show provides a unique and exclusive opportunity for Park Owners and Operators along with Landowners and others in the Trade to spend quality time viewing a massive display of more than 50 Park and Leisure Homes. It offers the ideal opportunity to discuss specific requirements directly with leading manufacturers in the beautiful surroundings of Stoneleigh Park.

What better place to give landowners, park owners, park operators, and others, a unique opportunity to spend quality time with the manufacturers, whether discussing cutting-edge designs, revamps or traditional etc. It’s the perfect environment to do business and a great chance to simply catch up with friends and colleagues from across the Industry.

If you target the leisure and park home industry then this is the show for you to exhibit. If you are a Park Owner / Operator, the organisers have additional promotional opportunities just for you. For the tenth year running, Holiday Park Scene magazine will be supporting the show.

Now a special Supporting Partners – why not pick up the latest Issue when you visit on the ‘trade preview’ day? This is your ‘personal invitation’ to come along and enjoy a special Trade ‘preview’ Day at Stoneleigh on Thursday June 27th – bring your colleagues and/ or family too.

World Park & Leisure Homes Show
Tel 01789 491451
www.parkhomeandleisure.co.uk

LONDON MEET IS JUST CAPITAL

Posted on March 13, 2024

LONDON MEET IS JUST CAPITAL

DEVON MP Kevin Foster was invited by Beverley Holidays to the recent British Holiday & Home Parks Association annual conference.

Devon MP Kevin Foster was invited by Beverley Holidays to the recent British Holiday & Home Parks Association annual conference. Torbay MP Kevin Foster was the guest of Paignton’s Beverley Holidays at February’s annual conference of the British Holiday & Home Parks Association.

Held at the QEII Conference Centre in Westminster, just a short distance from Parliament, the event was attended by representatives from many of Britain’s 3000-plus holiday parks. The MP was welcomed to the conference by Beverley directors Claire Flower, Nicola Furneaux and Gary Furneaux whose family business last year marked its 65th anniversary.

Started originally by Claire and Nicola’s grandparents in the 1950s, Beverley Holidays is today one of Devon’s most thriving park enterprises providing over 50,000 bed nights each year. It employs up to 180 people in the main holiday season, and maintains 70 full-time posts all year round with training opportunities for those seeking a career in tourism and hospitality.

Kevin Foster heard at the conference how the park was currently investing in new top-end accommodation and guest facilities for visiting families and holiday home buyers in 2024: “For 65 years, Beverley Holidays has been making magical holiday memories for those who visit our beautiful bay at the heart of the English Riviera,” he said. “For Torbay, family fun is a serious business, with thousands of local jobs and many businesses supported by our holiday parks.

“They make our bay what it is, and it was great to join the team from Beverley Holidays at the conference to reflect on how national policy can further support them,” added Kevin Foster. Claire Flower told the MP that Beverley was proud to be able to play a major role in the tourism economy of East Devon, and that its visitors supported many other local businesses.

The conference, she said, had coincided with the publication of a new independent study which examined the economic impact of holiday parks in the UK. It found that parks generate £12.2bn in visitor expenditure each year in the UK and provide over 226,000 FTE jobs whilst representing 5% of the GDP of all UK tourism.

SMART MOVE FOR WELSH PARK

Posted on March 13, 2024

SMART MOVE FOR WELSH PARK

THREE CLIFFS’ TWO CAPELLE 2HCX and Capella 2HCX Lifted comfortably deliver up to 80 miles with their 210AH batteries.

When Three Cliffs Bay needed new utility vehicles to maintain the five-star standard at its holiday park in Gower, Wales, it chose STAR EV. In the move it upgraded to lithium power from petrol and that is always a smart move. From full charge to discharge, STAR smart lithium batteries deliver higher peak power for improved performance all round.

It delivers full power for longer drive distance with no sacrifice in power. Maintenance-free STAR Smart Lithium batteries take a charge, hold a charge, and recharge over 2,000 times. With an extremely low self-discharge rate, the batteries provide maintenance free peace of mind, while Android and iPhone Smart Lithium app monitors battery usage, voltage and temperature, so STAR smart batteries are ready to go when the day’s work starts.

There need be no anxiety when it comes to range. Three Cliffs opted for two Capella 2HCX vehicles, which comfortably deliver up to 80 miles with their 210AH battery and a Capella 2HCX Lifted which offers similar features but with great off road capability and higher ground clearance.

Tom Beynon, owner of Three Cliffs Bay, confirms the point: “These machines have proved to us very quickly that they can take on all the tasks we need them to without any difference in productivity to their petrol counterparts and without disturbance. “We use them for rubbish collection and recycling. The big, strong cargo area at the back of the Lifted and the fact that we can add a trailer means it’s become part of our gardening arsenal too.”

Reesink
Tel. 01480 226800
www.reesink-evehicles.co.uk

THE CAPELLA 2HCX Lifted offers great off-road capability and higher ground clearance.

TOP OF CLASS FOR HOLIDAY MASCOT

Posted on March 13, 2024

TOP OF CLASS FOR HOLIDAY MASCOT

PARK HOLIDAYS UK mascot Loopy spread the word about the importance of recycling on a visit to an East Sussex primary school.

Pupils at an East Sussex primary school are learning that recycling with the help of hanks to Park Holidays UK mascot, Loopy. The major holiday parks group has teamed up with Robsack Wood Primary Academy in St Leonards on Sea to help youngsters understand the importance of reducing waste.

Children who come top of the class by showing a commitment to recycling are being presented with a cuddly Loopy rabbit, the eco-friendly mascot of Park Holidays UK. The toys were donated to the school by the company which has its head office in nearby Bexhill-on-Sea from where it operates 40-plus holiday parks throughout the UK.

The donation was the brainchild of Louise Evans who works as a holiday sales support manager at the group, and whose two children attend the 420-pupils school. Louise is also co-chair of the academy’s board of governors, and said she knew how much importance the school attaches to raising environmental awareness.

She persuaded her bosses to make a gift of the 75 rabbits to Robsack Wood and spoke to pupils in two school assemblies about how essential recycling was to the future of our planet.

UK STAYCATION TRENDS

Posted on March 5, 2024

UK STAYCATION TRENDS

Holiday bookers would rather staycation than go abroad in 2024, according to new research – but it’s a close call. When 1,000 UK holidaymakers were surveyed by Thermos, 52% chose staying close to home, while 48% would choose to head overseas this year. One in three said they had a staycation at some point in the last year (30%).

Only one in 10 (10%) said they felt a staycation wasn’t as much of a break as a holiday abroad. When asked about preferred destinations for a UK getaway, 11 per cent said they kept theirs secret from wider acquaintances, as they feared them becoming too touristy. One in five (22%) said they actively avoided tourist hot spots because they were too busy.

BEST THINGS ABOUT A STAYCATION:
1. Saves travel time – 45%
2. Supports local businesses – 39%
3. There are still lots of places I haven’t explored and want to – 38%
4. Better for the environment – 36%
5. Saves money – 33%
6. No issue with language – 30%
7. Less stressful – 30%
8. No restrictions on luggage – 25%
9. Know I will like the food – 22%
10. I can take my pets - 20%

THE TOP 10 UK STAYCATION DESTINATIONS:
1. East of England - incl. Norfolk and Cambridgeshire
2. South West England - incl. Cornwall, Devon and the Cotswolds
3. North West - incl. the Lake District
4. East Midlands - incl. Derbyshire and the Peak District
5. North East - incl. Northumberland
6. South East - incl. Oxfordshire, Kent and the Isle of Wight
7. Greater London
8. Yorkshire
9. Scotland
10.Wales

Other reasons quoted were it makes it easier to take family and friends for a group holiday (19%), and enjoying the weather more (12%). The Staycation report also revealed that generally holiday makers will be heading South – with 31% saying that would be their preferred option, whilst 19% would head North.

James Sheldon, Trading Manager at Thermos, said: “Obviously the pandemic necessitated a change in travel habits, and no one was quite sure how that would impact things longer term. It seems the trend for holidaying closer to home is going to continue into 2024, for reasons of ease, cost, the environment and the fact we’re lucky enough to have so many wonderful places in easy reach.

“Twenty per cent of respondents said they preferred a self-catering holiday, so they can choose what and when they eat. In Thermos’ 120-year history we’ve accompanied many families on a Great British getaway, and we are delighted that tradition continues. A flask of tea and fish and chips on the beach remains one of life’s great pleasures!”