FULLY MANAGED

A New Fully Managed WiFi Service for Parkdean Resorts...

Parkdean Resorts, the UK’s leading holiday park operator, runs 65 parks across England, Scotland, and Wales. Each year, over 3 million guests and 20,000 homeowners rely on its WiFi.

Reliable WiFi is essential—not just for guest satisfaction and loyalty, but also for operations like mobile payments, ordering, and team support. When the old system had reached its limit, Wifinity stepped in to upgrade the infrastructure, boosting performance for both guests and staff.

WIFINITY PROVIDED
• Great connectivity for guests, employees and secure operations
• Simplified guest WiFi user experience
• Premium ‘paid for’ and freemium tiers
• Scalable network to cope with park expansion
• Fully managed service
• Cost effective integration with existing infrastructure

Site surveys began in 2019 and continued through the 2020 COVID-19 closures. Parkdean Resorts used the downtime to restructure and upgrade its WiFi, preparing for growth, expansion and rising guest demand. The upgrade included a direct-to-van (DTV) setup with Cambium backhaul, Ruckus access points and a fully branded captive portal for easier guest access.

A corporate SD-WAN delivers high-speed local internet for cloud services, while a VPN overlay links to private datacentre systems. Both corporate and guest networks are fully managed by Wifinity, which ensures performance, handles network operations with Parkdean, and provides 24/7 UK-based support—so staff can focus on giving guests a great holiday.

THE GUEST USER JOURNEY
• “One and done” process: User connects to login page
• Key lasts indefinitely: Account created key shown and sent
• Works with any device: Home-like connection process
• No interruptions: No need to re-login or re-enter the password

Most of the park is covered, allowing guests to roam without drop-offs, and staff devices stay connected too. During its first full season with the new guest WiFi solution:
• More than 500,000 individual accounts were created
• The premium, paid service generated added revenue
• There was a 400% increase in devices using the optimised DPSK user journey
• Customer satisfaction ratings increased
Wifinity and Parkdean continue to collaborate to improve service and respond to feedback, aiming for a successful 2025 and high guest satisfaction.

THE UPGRADE NOW DELIVERS WIFINITY PROVIDED
• Park-wide, high-speed internet access
• Corporate WiFi service with firewall to run EPOS, guest services and corporate devices
• Automatic onboarding for corporate managed devices with certificate-based network authentication for Parkdean Resorts’ MDM services
• Streaming and entertainment across devices
• High quality VOIP and video calls, supporting remote working
• Home-like guest onboarding using DPSK
• Free or premium ‘paid for’ options
• Flexible plans by day, weekend, week, month or year
• Fully branded Park Connect service
• 24/7 customer services, co-branded communications, help guides
• Monthly service reviews, for customer satisfaction and troubleshooting
• Proactive issue identification and resolution for a better overall network service

Wifinity
020 8090 1290
www.wifinity.co.uk/holidayparkscene

MORE IMPORTANT THAN A COMFY BED!

Hybrid working has blurred the lines between ‘holiday’ and ‘home’ and as a direct result, connectivity expectations have undertaken a seismic upturn. Recent research showed that 78% of guests expect ultrafast Wi-Fi across the entire park with 31% considering reliable Wi-Fi as more important than a comfortable bed.

Today’s holiday park visitors don’t just want but demand the same seamless on-line access they get at home. That means delivering strong and robust Wi- Fi has become as essential as providing water and electricity. Poor Wi-Fi experiences lead to lower park review scores and reduced guest retention.

Parks that fail to deliver a strong connection risk losing out to competitors who recognise the importance of a top-tier digital experience. “The UK leisure and holiday park sector is an industry going through one of the most dynamic periods of transformation I’ve seen,” says Kendal Stacey of Wifinity UK, on the back of 25 years of specialist experience.

“It’s no longer just about delivering Wi-Fi to a static caravan — it’s about enabling a smart, digital-first environment where every touchpoint, from check-in to entertainment, is frictionless.” Founded in 2007, Wifinity has become a market leader in managed connectivity solutions, specialising in complex and hard-to-reach environments.

THE DEMAND FOR FAST, reliable Wi-Fi at holiday parks isn’t a passing trend, it’s an expectation that will only continue to grow.

Originally founded to solve connectivity issues for military personnel living in remote MOD barracks, Wifinity has expanded its expertise to a variety of industries including education, healthcare and residential communities.

Wifinity works with 4/5 of the UK’s top parks, providing internet to over 25,000 holiday let accommodation units, and holiday parks is a significant specialist area. Winning holiday destinations now need to think like both hoteliers and tech providers combined, taking a broad perspective encompassing:
• Smart energy management
• Digital signage
• EV infrastructure

Kendal reports: “Parks are investing in IoT, mobile-first guest platforms, and cloud-based infrastructure to stay competitive, meet guest expectations and optimise operations. These need a strong underpinning connectivity network to be effective. “It’s an exciting space — one that blends decades of traditional guest service with the cutting edge of tech innovation.”

Investing in the IT network and Wi-Fi is not just about investment cost but also revenue generation by future-proofing your venue as a key asset while improving guest satisfaction. By comparison, poor connectivity can lead to negative reviews, lost repeat bookings, and brand damage.

Strong connectivity and premium Wi-Fi tiers drive revenue streams. Smart point-of-sale systems, kiosks and mobile ordering rely on a robust network foundation. Better connectivity leads to more on-site spend, especially when guests can easily order food, book activities or upgrade experiences via an app.

Smooth operation allows holiday businesses to think outside of the box with such innovations as pop-up food and beverage, retail or services and providing secure EPOS, allowing you to trade anywhere “Strong connectivity actually becomes a selling point in itself,"

Kendal points out, “Reviews go up. Word of mouth spreads. Repeat visits increase. “Parks that can market “connected luxury” or “work-from-holiday” win business over those that can’t,” he points out. Guests now bring an average of 3–5 devices per family member — phones, tablets, smart TVs, gaming consoles. Investing in the network enables:
• Streaming services in accommodation
• Smart room features (heating, lighting)
• App-based bookings and real-time info

But it is not all about the guest experience. Streamlined operations is proven to reduces cost through increased efficiency as a strong IT network supports:
• Staff communication and mobility
• Smart energy management (reducing utility costs)
• CCTV and ANPR systems
• Real-time occupancy and usage tracking.

This all adds up to lower overheads and better decision-making. “Investing in a robust network keeps your business competitive,” comments Kendal. “Other parks are already doing this — those who don’t invest will fall behind.”

OPERATORS WHO INVEST in robust, future-proof solutions will not only see higher guest satisfaction but also increased revenue and operational efficiency.

“With hybrid working and workations now the norm, guests are choosing locations with reliable connectivity so they can stay longer and blend work with leisure.” Building trust through security and compliance, modern networks include enterprise-grade security, guest data protection and content filtering — protecting your brand and your guests from risks.

Especially important for family-friendly and corporate clientele including:
• Guest data protection (GDPR compliance)
• Network segmentation to protect business systems
• Content filtering for family-friendly environments

A foundation in future technology is essential for holiday venues looking to introduce features such as:
• EV chargers
• Mobile check-in
• Smart TVs
• In-park digital signage

All of that depends on a scalable and resilient network including:
• Wi-Fi 7 adoption for higher speeds and lower latency
• Edge computing at park level to process data locally
• AI analytics to understand guest behaviour and improve services
• Integration with CRM systems for personalised guest experiences
• Data driven decisions

Kendal urges: “A modern IT network is not just about Wi-Fi — it’s about creating a digitally enabled park that delights guests, empowers staff, reduces costs, and builds brand loyalty. “For park owners, it’s an investment in long-term growth. It’s a fundamental and valuable asset that every park owner would consider when buying or selling a park.”

Wifinity
020 8090 1290
07376 053094
www.wifinity.co.uk

DIGITAL DESTINATIONS

In an era where the digital landscape continually reshapes our everyday experiences, the realm of holiday bookings for parks, caravan parks, campsites and glamping sites are no exception. As the tourism and hospitality industries continually adapts to technological advancements, online booking systems and apps have become indispensable tools, revolutionising how holidaymakers plan and secure their outdoor escapes.

Traditionally, booking a holiday involved a series of phone calls, emails, or even in-person visits. This method, while effective in its time, was often cumbersome and time-consuming. The advent of the internet and the expansion of smartphones have dramatically transformed this process, offering seamless and efficient booking solutions that cater to both operators and customers.

Modern online booking systems and apps streamline the reservation process, providing a host of benefits that enhance the overall holiday experience. These digital platforms offer real-time availability, instant confirmations, secure payment gateways, and personalized services, ensuring that both the holidaymaker and the operator can manage bookings with ease and confidence.

Today’s leisure guests have higher expectations than ever of the hospitality venues they visit – and there’s no doubt this extends to their stays at holiday parks too. Guests are looking for convenient, completely stress-free experiences, and technology that can help facilitate seamless experiences, including booking tools and apps, will be key to meeting these expectations. By digitalising booking processes across the site, holiday park operators will be able to improve the guest experience, leverage these tools to help boost revenue, and free up valuable staff time, allowing them to focus their attention on guests.

BOOSTING ON-PARK SPEND
A user-friendly booking system makes it effortless for guests to explore and reserve on-site experiences. Making it easy for guests to book activities, dine at restaurants, and enjoy other amenities will maximise their enjoyment, as well as generate revenue.

By streamlining the booking process, guests are also less likely to seek alternative entertainment off-site. Online booking systems also offer avenues for strategic upselling. The booking journey can be designed to naturally nudge guests towards additional items during a reservation process. For instance, the system might suggest pairing dinner with pre-arrival cocktails or a celebratory bottle of sparkling wine on arrival at the on-site restaurant.

This strategic approach can increase revenue and can enhance the overall dining experience According to our research, nearly half of holidaymakers are interested in loyalty programmes which presents a clear opportunity to incentivise additional spending and encourage longer stays.

By having a digital booking system in place, operators can leverage their booking system data to craft targeted promotions and packages based on guest preferences or past booking history. This can be anything from offering discounts on activities enjoyed during a previous stay to enticing deals on extended getaways. Having all this tech fully integrated – from bookings to loyalty schemes – also makes it easier for staff to manage and for guests to use.

THIS STRAIGHTFORWARD usability not only streamlines daily tasks but also reduces training time.

BEYOND REVENUE
The right technology can go beyond just boosting revenue, it can also contribute to creating a truly exceptional guest experience. Table reservation technology, for example, empowers guests by putting control at their fingertips. With the right platform in place, guests can not only reserve a table at their favourite on-site restaurants but also browse and book exciting activities, amenities and events.

This level of control over the customer journey caters to individual needs and saves precious holiday time. Such systems also eliminate guest frustrations such as having to queue for a table and ensures a smooth dining experience. With digital booking systems, both staff and guests are also able to view live table availability – this helps manage guest expectation whilst helping teams better manage busy periods.

Meanwhile ordering technology, such as click-and-collect or order-and-pay apps, can help boost revenues by enabling guests to pre-order meals for convenient pick-up or in-accommodation delivery. In fact, research shows a strong preference for services like breakfast delivery and on-site takeaway, highlighting areas where holiday parks can cater to guest convenience.

At Zonal, we worked with Shorefield Holidays to develop a branded, feature-rich customer app, fully- integrated with their EPoS, to give guests more control over their dining experience during their stay, complete with deliver-to-location functionality to enable meals to be delivered straight to their accommodation. Not only does the guest experience improve, but booking technology integrated with other park systems can significantly reduce pressure on staff.

For example, an integrated booking and table management system eliminates the need for manual data entry, saving staff time and minimising errors. This allows staff to focus on providing exceptional guest service and creating a welcoming atmosphere. By implementing such strategies, you can create a win-win situation for your holiday park – happier guests and boosted profits.

ROBERTS GROUP has once again demonstrated their commitment to excellence by incorporating GemaPark.

SUCCESS STORY
Nestled along the serene banks of the River Glaslyn in the heart of Snowdonia, Cae Du Caravan and Camping Park has beautiful panoramic sea views. Known for their family-run charm and numerous scenic sites across North Wales, the Roberts Group has once again demonstrated their commitment to excellence by incorporating GemaPark as the park management and booking system for Cae Du.

We spoke with Rachel, the new manager at Cae Du, to uncover the reasons behind this strategic choice and its impact on their operations. Rachel, brimming with enthusiasm about the new system, shared her insights. “Other sites within the group were using GemaPark and had nothing but good things to say about it. Coming from a completely different system myself, I wanted a system that was easy to use, would save time when making bookings, and provide easy access to make changes.

I also wanted check-in to be as easy as possible and by using GemaPark, this has definitely been a big upgrade.” Her emphasis on user-friendliness and efficiency underscores the critical needs of a busy holiday park like Cae Du, where smooth and quick operations are essential for both staff and guests. Transitioning to a new system can be a daunting task, especially for a site as large as Cae Du.

Rachel highlighted how GemaPark met their specific needs. “Due to us being such a big site, GemaPark makes us feel in control of our park at all times, which is exactly what we need. Especially with it being our first year at the park, we are learning so much about it.” GemaPark’s ability to provide control and adaptability has clearly been a success for the new management team, ensuring a strong operational foundation from day one.

WITH GEMAPARK you benefit from updates as they happen so the system you are using is never outdated.

A significant advantage of GemaPark is its ease of use, a factor that Rachel greatly appreciates. “GemaPark is a very efficient system which I have found very simple to train office staff on. The help guide is a brilliant addition and always there as a reminder. I like the process of making bookings as it is easy to explain how to use, and everything is very clear on the screen.”

This straightforward usability not only streamlines daily tasks but also reduces training time, allowing new staff members to quickly get up to speed. Rachel also praised the support network provided by GemaPark. “GemaPark are certainly there when you need them and it’s a great relief to know they are when you have a problem. Every ticket I have raised has been dealt with quickly and efficiently.

As everything was brand new to us there were a lot of questions so I raised a lot of tickets. Really happy with everything, it’s a great support network.” The prompt and effective support from GemaPark ensures that any issues are swiftly resolved, enabling the Cae Du team to maintain high standards of service. GemaPark is an internet-based park management and booking system designed to cater to a variety of needs, from self-catering and glamping to touring, camping, holiday homes, storage, and long-term lets.

Its comprehensive features and user-centric design make it an ideal solution for managing diverse holiday park requirements. With the adoption of GemaPark, Cae Du Caravan and Camping Park is well-equipped to offer a seamless and enjoyable experience for all its visitors, reinforcing the Roberts Group’s reputation for excellence in hospitality across North Wales.

With a growing Cloud booking system such as GemaPark you benefit from updates as they happen so the system you are using is never out of date. Making the most of the new features can also require your input. At the end of each season it is important to check out what new features have been added and seeing if you want to work them into your system.

GEMAPARK IS A VERY EFFICIENT system which I have found very simple to train office staff on.

For example for 2024/25 GemaPark has added Dynamic pricing, Group bookings, Gift Vouchers, Additional accounting features, Full two way Hoseasons integration, ePitch integration, TXGB to name but a few. GemaPark offer a free online review meeting to all our clients whenever they want it to ensure they are getting the most out of the system.

The digital revolution has undoubtedly transformed the way holiday parks, caravan parks, campsites, and glamping sites manage bookings and engage with customers. Online booking systems and apps offer a plethora of benefits, from increased efficiency and customer satisfaction to valuable data insights and enhanced marketing capabilities.

While challenges exist, the ongoing advancements in technology and the increasing demand for convenient, personalized experiences ensure that these platforms will continue to play a pivotal role in the tourism and hospitality industries. For operators, embracing this digital transformation is not just an option but a necessity.

By investing in robust online booking systems and staying abreast of emerging trends, they can remain competitive, attract a global audience, and deliver exceptional holiday experiences. As we look to the future, the possibilities for innovation and growth in this sector are limitless, promising exciting times ahead for both operators and holidaymakers alike.

Cae Du Farm
01654 711234
www.caeducampsite.co.uk

GemaPark
01983 282 420
www.gemapark.co.uk

Roberts Group
01758 719417
www.robertsgroup.wales

Zonal
0800 131 3400
www.zonal.co.uk/holidayparks

BOOSTING BOOKINGS

BOOSTING BOOKINGS

On-line technology does the hefty lifting for hospitality sales...

THE CONVENIENCE of automated, easy- to-access, digital systems needs no explanation.

Artificial Intelligence is big news, dominating social media tweets and posts around the world. AI comes as no surprise for the holiday destination sector where automated technology has long been embedded in the hospitality experience. From booking a destination through promoting on-site spend to sealing timely confirmation of return accommodation, the convenience of automated, easy-to-access, digital systems needs no explanation.

Zonal is a UK-based, family-owned, connected technology provider offering innovative solutions to more than 16,000 businesses of all shapes and sizes across the hospitality sector. Zonal provided detailed figures to partners, CGA, enabling them to produce an exclusive GO Technology survey of 5,000 nationally representative British consumers earlier this year.

That report reveals consumers’ latest attitudes to using technology within hospitality, and how venues can strike the right balance between digital solutions and personal interaction. Having an online, direct booking system in place, that is easy to use, will help operators drive footfall and increase overall revenues this summer and beyond.

 

In food and beverage outlets, online booking systems can be set up to prompt guests to opt for up-selling options such as pre-dinner cocktails or a bottle of fizz on arrival. What’s more, enabling guests to reserve a table will reduce queues and improve the guest experience. Key to this, will be simple things such as ensuring WIFI is available.

The research shows that only 53% of people consider WIFI in holiday parks to be good or excellent whilst 64% say that these tech solutions will improve the quality of their stay. With this in mind, making sure WIFI works and connects well can reduce guest frustration and make it easier for them to make impulse bookings and purchases.

Booking technology can also alleviate pressure on staff particularly if it is integrated with other tech in outlets and across the park. For example, an integrated bookings and table management system will save staff time by relieving them of the task of manually re-inputting information and reduces the risk of error.

GUESTS WILL BE PROMPTED to opt for on-site options and less inclined to look for alternative options off-site.

ON-SITE SPEND
Personalisation is a key consumer trend and enabling guests to tailor their holiday to their preferences improves guests’ overall experience and drives revenues. Tech systems help here by giving control to guests. A fully integrated booking system can enable guests to prebook activities, preselect tables, pre-order food and even order food and drink to be delivered to their accommodation.

Over half of holiday park guests (56%) find the idea of having breakfast delivered to their accommodation appealing. By making it as easy as possible to browse and book holiday park experiences, guests will be prompted to opt for on-site options and less inclined to look for alternative options off-site.

“The role of technology in hospitality is clearly growing – in a post-pandemic market, not only are customers used to seeing technology in-venue, but a lot of customers expect it to be present,” points out Olivia FitzGerald, Chief Sales and Marketing Officer for Zonal. “However, we cannot afford to underestimate the importance of human connection, Olivia continues.

“Hospitality is a sector that is brilliant because of its people, and it is important that technology enhances that by working in the background, doing the heavy-lifting and alleviating staff pressure so they can focus on delivering exceptional service to their guests.”

THE ZONAL AND CGA DATA shows the enormous value of technology users in hospitality.

REPEAT VISITS
Digital booking systems also enable operators to capture important customer data. This can then be used to encourage repeat visits – boosting business by helping marketing teams reach more prospects in more channels with less budget. Whilst holiday parks can expect park members to return time and time again, operators cannot rest on their laurels.

Ensuring members are kept engaged, as well as ensuring there are guest visits increasing year on year will be vital. To help drive this, guests should be contacted post-stay with offers of promotions, discounts and other bounceback schemes. If a booking system is linked to all other tech and integrates with one central hub, such as an EPoS, operators can take this one step further, using customer spend data from across the holiday park to create bespoke and tailored on-site offers and promotions based on those likes and dislikes.

This not only encourages spend and repeat visits but gives guests a more personalised and bespoke experience. Figures in the report indicate that 81% of people are planning to stay in a UK destination - so there has never been a better time for park owners to ensure their booking systems are fit for purpose.

As operational costs continue to soar it is vital that holiday parks are able to drive spend per head across all parts of the business and booking technology can support this by opening up opportunities to encourage up-selling and add-on sales. Approaches to interactions via tech and human contact have become neatly split: between their tasks outside a restaurant or pub; and steps they take while inside (see box).

For example, nearly half (47%) would prefer to make table bookings via technology, while even more want to be able to cancel bookings (51%) or get reminders without having to contact someone (60%).

BOOKING TECHNOLOGY can also alleviate pressure on staff particularly if it is integrated with other tech in other park outlets.

 

IN PERSON
Once they are through the doors, it’s a different story, as nearly three in five consumers want to place food orders, settle bills and leave tips in person. In practice, the division of preferences isn’t quite so straightforward. Many people still want to complete pre-visit tasks offline, like general enquiries (33%) and booking tables (25%). Likewise, a minority prefer to use technology to place orders or pay bills.

“Wherever technology is deployed, choice and flexibility are key. It can be a superb enabler for hospitality for guests and operators alike, giving consumers the speed and convenience they want and freeing up teams to focus on what they do best,” notes Karl Chessell, CGA Director - hospitality operators and food, EMEA. “In such a competitive and challenging market, brands that make the smartest use of tech, without compromising human elements, have a crucial advantage.”

This highlights the importance of choice. Going too far in either direction—whether by withdrawing human interaction completely or failing to offer enough alternative options— risks alienating sizeable proportions of potential guests. Understanding the breakdowns of consumers who prefer technology and human interaction is the first step towards meeting their needs, and this GO Technology research pinpoints their key demographics.

The key takeaway is that technophiles tend to be heavy spenders. They spend an average of £24 a month more on eating and drinking out than those who prefer human interaction, and their household income is £10,100 higher. On top of that, more than half (53%) live in city or town centres, where hospitality venues are more heavily concentrated and people eat out more often.

Of course, consumers who typically choose human contact over digital interaction are just as valuable, and operators need to carefully retain their loyalty. But this data shows the enormous value of technology users in hospitality and makes a strong case for sustained investment in digital solutions that satisfy them. To download the full report, contact info@zonal.co.uk

STEPPING UP THEIR GAME

STEPPING UP THEIR GAME

A personal view by Jamaine Campbell of MD Elite Dynamics

THE PANDEMIC INTRODUCED a new audience of people to caravan and lodge holidays.

Solely from an industry viewpoint, if two years of Covid have shown us anything it’s that holiday parks are an increasingly attractive proposition. In the last 12 months we’ve seen huge international conglomerates want a piece of the pie with CVC Capital Partners acquiring Away Resorts & Coppergreen Leisure Resorts, Sun Communities acquiring Park Holidays and Cove Communities acquiring Argyll Holidays – the value of those three combined deals alone close to £1.5bn.

Manufacturers have been responding to record demand for caravans and lodges and holiday parks have had a strong 2021 on the back of what was a challenging 2020 for everyone within the travel and hospitality industry. Almost every week, there’s a new report about land somewhere in the UK being turned into new holiday parks.

Added to that, there’s some pretty impressive amounts of money being invested by holiday park operators to improve, enhance, and introduce new facilities to existing holiday parks and resorts. There will inevitably be people who are desperate to board a plane and fly off to the sun at the first opportunity -- we’ve seen the photographs from UK airports at Easter to prove it! However, for every one of those people, there will be another who can’t face the hassle or who still feels apprehensive or vulnerable travelling anywhere.

NEW AUDIENCE

The pandemic introduced a new audience of people to caravan and lodge holidays, and for the first time in their lives they’ve had their eyes opened to how great they can be and can’t wait to go back. If someone has paid thousands of pounds out for an amazing lodge with a hot tub, they’ll be going back to that park time and time again. Like anything in business… you’ll win some customers, and you’ll lose some, but the demand is still there, and the forecast is still bright. Thanks in part to that demand and in response to new players entering the market, holiday parks are stepping up their game on all levels - investing in facilities and investing in technology.

For many, it’s more than a holiday park now, they’re growing into holiday resorts with multiple revenue streams; everything from golf courses to spa treatments to a range of added value activities. They’re branching out and at the same time coming to understand the benefits of modern business software solutions that can handle multiple revenue streams and growth to multiple parks. Yes, they need a park management system that manages bookings and owners. But now, they also need an integrated CRM system and an Owners App as everyone knows how important it is to engage with customers and owners.

MEMBERSHIP MODULE

They want a membership module if they’ve got any type of leisure facility, they want an Events module if they offer weddings and conferences, they want an activities module if they do yoga or bookable kid’s activities. Then they want key integrations to EPOS and Digital signature and to third-party payment gateways like WorldPay or Sage Pay. The more revenue streams a holiday park has, the more they need a software solution that can bring it all together. For us at Elite Dynamics, the future is more integration and deeper integration to the Microsoft platforms our products are built on.

There are so many exciting third-party integrations and power apps available that can change the way holiday parks operate in terms of efficiencies and exceeding customer expectations; from contactless check-ins and payments to RFID tagging of caravans to scan them on and off parks. For the last six years we’ve been doing what we can to help educate the holiday park industry on the benefits of technology. Although as an industry we’re still several years behind the hotel market on adopting technology, we’re definitely moving in the right direction.

I love this industry. From the first moment I set foot on a holiday park, I loved it. That’s why the driver for everyone at Elite Dynamics is to get the industry to move toward a position where technology isn’t something to be feared, but part of a strategic move to improve business. With dedication, commitment, and focus everyone connected to the industry can benefit from adopting technology and have a greater awareness of what is possible.