Swimming pool facilities, particularly poolside retail in holiday parks, have historically been overlooked, yet there’s a real opportunity to increase profitability, maximise sales and create a much-needed WOW factor in these spaces. Splash About works with 85% of UK Holiday Parks including Haven, Park Dean, Away Resorts, Center Parcs, Butlins and more, and has over the past four years transformed poolside retail in these resorts, with its unique multi-faceted approach.
The brand creates bespoke retail solutions with input at every stage from a dedicated industry-experienced account manager, so that the end result truly reflects client requirements and customer demographics to maximise product sold. Haven for example now only stocks Splash About’s reusable Happy Nappy swim nappy in its 41 poolside retail resorts.
This move appeals to its customers who are ditching disposables and switching to reusables amid the cost-of-living crisis and has also enabled Haven to save 20 tonnes of (disposable swim nappy) waste and meet its strict environmental targets. Splash About creates bespoke branding (and products) further increasing the retail wow factor.
Product is important, with best-sellers being a dual-purpose purchase such as goggles for use on holiday and back home, along with water toys and fun inflatables. Stock is merchandised on streamlined durable displays to withstand the sub-tropical temperatures of retail pool areas, with products strategically displayed to appeal to a targeted customer base.
Backend customised web portals show real-time stock levels, and analysis of swing ticket sales data can trigger pre-agreed automated reorder to ensure sales are optimised and displays are full during critical trading periods.
Splash About
01472 236465
www.splashabout.com