ROLL-UP, ROLL-UP!

One of the biggest bonus points from our recent family visit to Butlin’s at Skegness were the on-site amusements – both rides and machines. There is always the anxious measure on the height ruler to see which rides the youngsters qualify for since our last visit.

Then of course there is the inevitable mountain of prize tickets to redeem – a long wait in the queue, before we leave, to cash in for a water pistol or three… well the kids were impressed. The on-site amusements at Skegness are outstanding.

They have to be to keep holiday makers on site and fend off competition from rival off-site visitor attractions at the popular coastal resort Research has revealed the best-value amusement parks in the UK, with Adventure Island in Southend-on-Sea ranking first.

The study by saving experts BravoVoucher analysed the ticket price, star rating, review sentiment, and the number of rides and attractions of the UK’s top 60 amusement parks to determine which offers the best value.

MONEY STRETCHERS
Marco Farnararo, CEO and Co-Founder at Bravo Savings Network commented on the findings: “With cost-of-living pressures hitting UK households and families feeling the squeeze during school holidays and weekends when kids want to go out, our research aims to help families decide which days out will help their money stretch the furthest.

“By looking at multiple factors beyond the ticket price, we can better evaluate where guests of all ages are most likely to enjoy their time and feel the cost was worth it. “While it’s true some of the UK’s best-loved parks like Alton Towers and Chessington World of Adventures rank among the ten best value, residents living near the more local parks can still enjoy a great day out.

Some even have a much cheaper price per ride than some of the bigger parks”. Bravo Voucher sourced a list of the top 60 UK theme parks and their websites from TripAdvisor. Researchers recorded the average TripAdvisor and Google Review rating for each park. All factors were scaled from 0 to 10, where 0 and 10 represent the worst and best values in the data.

Adventure Island, Southend-on- Sea, Essex, is the UK’s best-value park. With 38 rides and attractions, the ninth most in the UK, and a £20 ticket price (bought online in advance), it has the fifth cheapest cost per ride in the country, working out at around 53p, over half the national average of £1.30.

Adventure Island ranks among the top ten parks with the most frequent positive mentions in TripAdvisor reviews. Over one in five guests praised its “value” (22%), and almost one in six mentioned the “free” admission (14%), the sixth and eighth-highest nationally, with an average rating of 4.5 stars.

IF YOU HAVE A HEAD for heights
you can take in views of the entire
Woodlands Theme Park.

GREAT VALUE
Woodlands Family Theme Park, Totnes, Devon, is the second best-value park. A ticket costs £13.95, and it has 46 rides and attractions, the sixth-cheapest and fourth-highest in the UK. That works out at just 30p per ride, the third-best value for a ticket overall. The park also ranks among the top 20 whose guests praise its great value. Over one in six (17%) reviewers use the word “value” when describing the park, and almost one in ten (9%) used “free” with an average star rating of 4.2.

Drayton Manor, Mile Oak, Tamworth, Staffordshire, comes third overall. Its 44 rides make it the sixth-best for variety. With a £29.50 ticket price, it costs around 67p to try each attraction once. Drayton Manor also has the sixth-highest percentage of reviews praising its customer “deals” (4%), with an average rating of four stars. Paultons Park, Romsey, Hampshire, takes fourth place.

While its tickets are one of the UK’s priciest at £43.50, its 39 rides and attractions ensure the admission price stretches, costing around £1.12 per ride, below the UK average. It ranks among the highest-rated parks online, with 4.7 stars on Google, the second-highest in the UK. One in ten reviews complimented the park using the words “free” (10%) and “value” (9%). Fantasy Island, Skegness, Lincolnshire, is fifth.

While admission sits slightly above the average at £29.50, it packs a whopping 34 rides and attractions, the 12th-most in the country. That means it would cost you around 87p to try everything once, well below the £1.30 national average. Fantasy Island has some of the most frequent mentions in reviews praising its value. It has the highest number of “bargain” mentions in the country, found in seven in 100 reviews (7%), and almost one in ten used the word “cheap” (9%), the third-highest nationally.

A SUCCESSFUL visit to the arcade at Butlin’s Skegness resort for these lucky winners.

COST-EFFECTIVE
Flambards Theme Park, Helston, Cornwall, takes sixth place. Guests enjoy a below-average cost per ride at around £1.09. Analysis of TripAdvisor reviews reveals park guests frequently compliment its cost-effectiveness, with over one in six mentioning the word “free” (17%), the fourth-highest nationally, followed by “value” (14%).

Positions seventh through tenth go to Alton Towers, Gulliver’s Kingdom, Chessington World of Adventures, and Blackpool Pleasure Beach. The UK’s worst-value park is Clarence Pier in Southsea, Hampshire. Day rider wristbands cost £30, the same as an advance ticket for Alton Towers or Thorpe Park (from £29pp).

Clarence Pier has among the fewest rides in a UK park, resulting in the nation’s third-highest cost-per-ride at £2.50, almost double the national average of £1.30. Its average 3.85-star rating across Google and TripAdvisor is among the lowest third of parks studied. With amusements a long-term, substantial commitment for holiday park destinations, it is clear they will continue to reap on-going rewards for those who are prepared to sew the right seeds.

PICTURE PERFECT

Landal GreenParks offer an impressive 18 locations across the UK and Europe with new destinations being steadily added. I was immediately struck by the immaculate grounds and welcoming atmosphere as I arrived at Landal Gwel an Mor holiday resort at Portreath, near Redruth in Cornwall.

Set against the backdrop of rolling hills and overlooking the turquoise shoreline of the Atlantic Ocean, Landal Gwel an Mor presents a postcard-perfect scene that promises relaxation and adventure in equal measure. Boasting 140 lodges, accommodation options at the resort are varied and cater to every taste and preference.

From cozy Scandinavian lodges nestled in woodland settings to contemporary luxury eco-friendly lodges boasting panoramic sea views, there’s something to suit families, couples, and solo travellers alike. The Scandinavian-style lodges with stylish decor feature kitchens, flat-screen TVs and free Wi-Fi, as well as furnished sundecks.

THERE ARE 18 STYLES of accommodation offered with the 140 lodges on site.

Some have hot tubs and barbecue grills.There’s a Mediterranean restaurant with indoor and outdoor seating. Other amenities include an indoor pool and a spa, as well as a sauna, a steam room and a gym. Walking paths, tennis courts and rental bikes are also available.

During my stay, I opted for one of the eco-friendly lodges, which seamlessly blended modern amenities with sustainable design, providing a comfortable and guilt-free stay. One of the highlights of Landal Gwel an Mor is its commitment to wildlife conservation and environmental stewardship.

The on-site nature reserve, home to a diverse array of flora and fauna, offers guests the opportunity to reconnect with nature through guided walks and wildlife encounters. Whether observing the wide variety of birds between trees or spotting seals basking by nearby cliffs, the resort’s dedication to preserving Cornwall’s natural beauty is truly commendable.

LANDAL GWEL AN MOR presents a postcard-perfect setting including its fishing lake.

GREAT ESCAPE
For those seeking relaxation, the resort’s leisure facilities are second to none. The luxurious spa, with its range of indulgent treatments and serene ambiance, provided the perfect escape from the hustle and bustle of daily life. Meanwhile, the heated swimming pool and state-of-the-art fitness centre catered to guests looking to maintain their wellness routines while on vacation.

Adventure awaits around every corner at Landal Gwel an Mor, with a plethora of outdoor activities to suit all interests. From surfing and kayaking along the rugged coastline to exploring nearby hiking trails and picturesque fishing villages, there’s no shortage of ways to immerse oneself in Cornwall’s rich natural heritage.

The resort’s dedicated activity centre offers expert guidance and equipment rental, ensuring that guests can make the most of their time outdoors. No visit to Landal Gwel an Mor would be complete without sampling the culinary delights on offer. The on-site restaurant, The Terrace, serves up an array of locally sourced dishes, showcasing the best of Cornwall’s culinary heritage.

From freshly caught seafood to hearty traditional fare, each meal was a culinary journey that delighted the senses and left me eager for more. Landal Gwel an Mor holiday resort offers a truly unforgettable holiday experience in the heart of Cornwall. With its breathtaking surroundings, top-notch amenities, and commitment to sustainability, it’s a destination that caters to the discerning traveller seeking both relaxation and adventure.

ON SITE FACILITIES include an indoor soft play area.

LANDAL LABEL
Landal GreenParks is a market leader in the field of holiday resort management, operation, and rentals. Landal GreenParks has more than 100 resorts in the Netherlands, Belgium, Germany, Denmark, Great Britain, Austria, Switzerland, the Czech Republic and Hungary, offering a total of almost 14.000 holiday accommodation units and campsite pitches.

Taking the portfolio to 18 destinations, Landal GreenParks UK announced the addition of two new resorts into its UK portfolio earlier this year. The new sites, which will benefit from a multimillion-pound investment, will showcase the Landal experience and build on the strong demand for UK holidays in 2024. Landal Whalesborough Resort & Spa in Bude, Cornwall and Landal Twin Lakes in The Lake District.

Each year, more than 3.2 million guests opt for Landal GreenParks, resulting in a total of 15.6 million overnight stays. The resorts and the company’s various offices employ a staff of 3.500 people. A proactive approach to sustainability has resulted in all Landal GreenParks’ resorts obtaining Green Key certification. Landal say they have witnessed a surge in last minute bookings that is driving an increase in summer holiday sales.

ATTENTION TO décor detail makes an immediate impact.

The self-catering holiday specialist has seen summer bookings up 20% YoY, with 30% of its breaks being taken within a month and 10% going within a week of being booked. The south-west continues to be the best-performing region for Landal GreenParks UK, with new and additional accommodation offering at its resorts, helping contribute to a 30% increase in summer bookings compared to last year.

There is also demand in the Midlands, Yorkshire and Scotland due to pet friendly staycations – with bookings up 25% compared to 2022. The company has also noticed a trend for shorter summer breaks, with almost a third of all summer bookings being for four nights. Landal GreenParks UK launched their summer campaign with up to 40% off summer breaks starting from £479.

Landal Resorts
Landal Gwel an Mor
Tel. 01209 842354
www.landal.co.uk/gwel-an-mor

BEACHES IN INSTAGRAM FRAME

New research has revealed that Cornwall’s Kynance Cove is the UK’s most Instagrammable beach in the UK. A study by photo wall art creator StoryBoards analysed Instagram hashtag data and the length of 50 of the UK’s most popular beaches to find the top ten beaches and coves with the highest hashtags per metre count.

The study found that Kynance Cove in Cornwall is the most Instagrammable beach in the UK. The cove has over 66,000 posts on Instagram, and with a length of just 200 metres, this equates to 331 posts per metre. Kynance Cove is known for its white sands and turquoise as the cove is part of the National Trust.

Taking second place is Brighton Beach, located in East Sussex. The popular tourist hotspot has over one million posts on Instagram, which equates to 214 posts per metre of the three-mile-long beach. Brighton Beach is host to multiple watersports such as windsurfing, Kayaking and sailing for tourists to enjoy.

Fistral Beach is the third most Instagrammable beach, with over 134,000 posts. Fistral Beach is often called the UK’s best surfing location and has 180 posts on Instagram per metre of beach. The beach is home to the international surfing centre and holds many surfing-related contests and events throughout the year.

UK STAYCATION TRENDS

UK STAYCATION TRENDS

Holiday bookers would rather staycation than go abroad in 2024, according to new research – but it’s a close call. When 1,000 UK holidaymakers were surveyed by Thermos, 52% chose staying close to home, while 48% would choose to head overseas this year. One in three said they had a staycation at some point in the last year (30%).

Only one in 10 (10%) said they felt a staycation wasn’t as much of a break as a holiday abroad. When asked about preferred destinations for a UK getaway, 11 per cent said they kept theirs secret from wider acquaintances, as they feared them becoming too touristy. One in five (22%) said they actively avoided tourist hot spots because they were too busy.

BEST THINGS ABOUT A STAYCATION:
1. Saves travel time – 45%
2. Supports local businesses – 39%
3. There are still lots of places I haven’t explored and want to – 38%
4. Better for the environment – 36%
5. Saves money – 33%
6. No issue with language – 30%
7. Less stressful – 30%
8. No restrictions on luggage – 25%
9. Know I will like the food – 22%
10. I can take my pets - 20%

THE TOP 10 UK STAYCATION DESTINATIONS:
1. East of England - incl. Norfolk and Cambridgeshire
2. South West England - incl. Cornwall, Devon and the Cotswolds
3. North West - incl. the Lake District
4. East Midlands - incl. Derbyshire and the Peak District
5. North East - incl. Northumberland
6. South East - incl. Oxfordshire, Kent and the Isle of Wight
7. Greater London
8. Yorkshire
9. Scotland
10.Wales

Other reasons quoted were it makes it easier to take family and friends for a group holiday (19%), and enjoying the weather more (12%). The Staycation report also revealed that generally holiday makers will be heading South – with 31% saying that would be their preferred option, whilst 19% would head North.

James Sheldon, Trading Manager at Thermos, said: “Obviously the pandemic necessitated a change in travel habits, and no one was quite sure how that would impact things longer term. It seems the trend for holidaying closer to home is going to continue into 2024, for reasons of ease, cost, the environment and the fact we’re lucky enough to have so many wonderful places in easy reach.

“Twenty per cent of respondents said they preferred a self-catering holiday, so they can choose what and when they eat. In Thermos’ 120-year history we’ve accompanied many families on a Great British getaway, and we are delighted that tradition continues. A flask of tea and fish and chips on the beach remains one of life’s great pleasures!”

SIXTY ACTS OF ANNIVERSARY KINDNESS

SIXTY ACTS OF ANNIVERSARY KINDNESS

ROBERT AND RICHARD HARTLEY are celebrating Trevornick’s six decades in business with a grand giveaway.

The family behind Cornwall’s Trevornick Holiday Park will be marking six decades of hospitality with 60 Acts of Kindness to the local community and their loyal guests. So far, these Acts of Kindness have included gifting a free night’s stay at one of Trevornick’s popular self-catering cottages to an inspiring man walking the British coastline to raise money for charity.

The team have also carried out beach cleans, donated to local food banks, built extra bird boxes on site and perked up the much-loved Holywell Bay RNLI Lifeguards on a dreary day with doughnuts. The team has until the end of the year to complete the task of fulfilling all 60 acts.

The Hartley family and their Trevornick team have also been surprising guests with randomly placed ‘Diamond Tickets’. “To celebrate such a milestone for our park, we are giving back to our loyal guests, local community and beautiful natural environment here in Cornwall with 60 Acts of Kindness,” explains Robert Hartley who runs the business, founded by their parents, alongside his brother Richard.

“Diamond Tickets have been hidden throughout the park as a way to reward our wonderful visitors by offering them a fantastic mix of gifts and giveaways,” Richard continues. “So far this year, guests have enjoyed free drinks at on site bar The Farm Club to free holiday stays, and so much more.”

Nestled in the heart of the picturesque village of Holywell Bay on Cornwall’s north coast, Trevornick have been providing holiday experiences for families and travellers since 1963. With its enviable position perched high up on the hill of Holywell Bay with sweeping coastal views across to stunning Gull Rocks and out to sea, the park welcomes over 20,000 guests through its gates every season.

PRAISE HEAPED ON WATERSIDE RESORT

PRAISE HEAPED ON WATERSIDE RESORT

WATERSIDE’S BOWLEAZE COVE Holiday Park & Spa is seeing returns on significant investment.

Consumer champion, Which? has named Waterside one of the UK’s best value holiday park providers for the second year in a row. The company, which operates three holiday parks in Dorset and one in Cornwall, scored 87 per cent in a survey of more 1,355 participants – a close second next to the top spot at 88 per cent.

Waterside achieved a full house of five out of five stars in every category, including quality of accommodation, customer service, and value for money. The company was praised for its luxury offering, with acknowledgement for its ‘top end stays in beautiful coastal locations’.

Waterside has continued its significant investment into its parks over the past year. The brand recently unveiled two new, exclusive holiday home developments - The Stables, situated at Bowleaze Cove Holiday Park & Spa in Weymouth, and Samphire Cove at Tregoad Holiday Park near Looe.

Both feature a private collection of bespoke, luxury lodges with open plan living, deluxe bathrooms, king-sized bedrooms, hot tubs, and full wrapped decking. Dave Bennett, CEO of Waterside commented: “It’s fantastic to triumph in a renowned nationwide survey for two consecutive years, with a consistent score that reflects all our parks’ exceptional standards delivered by our dedicated team!

“As a family-owned business with knowledge that’s been passed down in generations for the past 60 years, we’re proud to offer a holiday experience that goes the extra mile for our guests. Each of our parks offers something different and we’re continually investing in each site to uphold our quality promise. “We wouldn’t be where we are today without our team, and our consistent recognition by Which? is testament to their fantastic work year after year.”

GO-TO DESTINATION

GO-TO DESTINATION

Beth Connor enjoys a memorable escape to John Fowler's St. Ives Holiday Village...

COMMODATION BOASTS comfortable furnishings and well-equipped kitchenettes.

A charming resort, John Fowler’s St Ives Holiday Village is the go-to destination for travellers looking to experience the best that Cornwall has to offer. Nestled near to the charming coastal town of St Ives, the tranquil family retreat is ideal for those seeking an escape from the daily hustle and bustle.

As soon as guests arrive, guests are immediately captivated by its idyllic setting, camouflaged within lush greenery, surrounded by rolling hills with a hint of the nearby ocean breeze. The well-maintained grounds, adorned with colourful flowers and quaint pathways, create an inviting atmosphere that instantly sets the tone for a relaxing getaway.

Accommodation at St Ives Holiday Village cater to various needs and preferences. The charming holiday lodges exude a homely ambiance, featuring modern amenities, comfortable furnishings, and well-equipped kitchenettes. Each lodge offers privacy while maintaining proximity to the resort’s central facilities.

Additionally, the resort provides options for larger groups, with spacious cottages and villas designed to accommodate families or friends traveling together. The woodland walk is an exceptional feature of the village that draws in visitors.

It has a carefully designed and maintained pathway that meanders through a lush and enchanting forest, offering a unique and immersive experience with nature. In the centre you will find a Play Area HUB with plenty of informative nature boards as you walk through.

 

 

HEATED POOL
One of the highlights of the St. Ives Holiday Village is its range of leisure facilities. The heated swimming pool attracts visitors of all ages, providing a delightful way to unwind. For those seeking more active pursuits, the resort offers a fully equipped gym and sports courts for tennis, basketball, and football.

The children’s playground keeps the young ones entertained, ensuring that families can enjoy quality time. A standout feature of the village is its entertainment programme. The dedicated team hosts various activities and events throughout the day, catering to guests’ diverse interests.

From interactive games and arts and crafts sessions for the kids to evening performances, quizzes, and live music for adults, there is never a dull moment at St. Ives Holiday Village. Food enthusiasts will find a satisfying selection of dining options on-site. The village boasts a restaurant with a diverse menu featuring local delicacies and international dishes.

The talented chefs prioritise fresh, locally sourced ingredients, elevating the dining experience to a memorable one. Those looking for a more casual setting can head to the village’s pub, which offers a relaxed atmosphere and a great selection of beverages to complement hearty pub-style meals.

THE TALENTED CHEFS prioritise fresh, locally sourced ingredients on the restaurant menu.

SHUTTLE SERVICE
One of the resort’s undeniable advantages is its proximity to St Ives, one of Cornwall’s most enchanting towns. The village provides a convenient shuttle service to the town centre, allowing guests to explore its charming cobbled streets, art galleries, and beautiful beaches effortlessly.

Whether visitors want to savour fresh seafood at a local restaurant, immerse themselves in the town’s artistic heritage, or simply relax on the sandy shores, St. Ives has something for everyone. John Fowler’s St Ives Holiday Village proves to be a delightful destination for those seeking a memorable escape in the heart of Cornwall.

Its tranquil setting, well-appointed accommodations, excellent leisure facilities, and proximity to St Ives make it an ideal choice for families, couples, and friends alike.

John Fowler Holiday Park, St. Ives Holiday Village, Lelant, Saint Ives TR26 3HX
www.johnfowlerholidays.com/cornwall-holiday-park/st-ives-holiday-village

GREEN TRAILBLAZERS

GREEN TRAILBLAZERS

Investment in eco tourism continues to thrive...

EACH LODGE OFFERS PRIVACY while maintaining proximity to the resort’s central facilities.

The David Bellamy Blooming Marvellous Pledge for Nature works in partnership with over 500 holiday parks in the UK. Pioneered over 28 years ago by botanist and TV personality David Bellamy, the scheme is now administered by his son Rufus, who is himself an Environmental Adviser, working closely with parks of all sizes.

The organisation has singled out Parkdean Resorts for special praise thanks to their commitment to the environment and its responsible stewardship of over 3,500 acres of land at its 66 sites. Parkdean Resorts was described this month as ‘a green trailblazer’ for kickstarting work that will provide wildlife and the natural world with the same warm welcome as its holiday guests.

Scheme co-ordinator Rufus Bellamy said Parkdean Resorts deserved major recognition for mobilising a raft of exciting and imaginative environmental projects across its parks this year. Once they are completed, said Rufus, the work will not just benefit nature, but will also help provide an enjoyable and educative experience for guests, and for youngsters in particular.

Making new wildlife discoveries, he said, was just one of the ways in which Parkdean Resorts was helping to create magical memories for the 3.5 million guests it welcomes each year. The group’s parks have all taken the David Bellamy Pledge for Nature which commits them to managing their green spaces with wildlife in mind and undertaking at least one significant wildlife project over the next year.

These include setting up bird boxes and other artificial habitats, creating areas where bees, butterflies and other pollinating insects can get food, focusing on the conservation of a specific species, and working to enhance ponds and other wetland habitats.

INTERPRETED NATURE TRAILS encourage all family members to make wildlife discoveries in the park’s grounds.

CONSERVATION GOALS
Parks taking the Pledge receive visits from independent wildlife assessors who provide advice on new projects to be undertaken, and the steps needed to accomplish their nature conservation goals.

Responsible at Parkdean Resorts for steering the scheme is the group’s Regional Director of Scotland Colin Pearse, and he said park managers play an important part in delivering the results: “Our managers are given a great deal of autonomy in deciding what conservation projects will best suit their park, and then involving team members in making it a reality,” said Colin.

“This is crucial as our parks are located in different and very beautiful coastal and countryside locations throughout Britain, each with its own individual character and natural assets. “We ask each manager to propose a project and explain the ways in which it will enhance the guest experience, and then it’s up to them with help from members of their team.

“There’s never any shortage of volunteers coming forward, not least because it’s very satisfying to know that you are making a real difference to safeguarding wildlife and the natural world. “We receive tremendous support from the scheme’s advisers who are always willing to go the extra mile in providing both encouragement and expert guidance,” added Colin.

Rufus Bellamy said that Parkdean Resorts had become national cheerleaders for the scheme, and its parks were role models for how tourism businesses could work as a group to help nature.

 

CHEERS LEADERS
Just as importantly, he said, Parkdean Resorts was encouraging millions of holiday guests each year to discover more about the natural world, and the part they can play in its conservation. Mythtopia is an eco-glamping resort situated just outside of Edinburgh that is due to open in Spring 2024. The resort is designed to be 100% sustainable, carbon-negative, and powered entirely by natural energy sources, such as solar and wind energy.

To help in its rewilding efforts, Mythtopia is also leveraging its own cryptocurrency funded by carbon credits, as part of its mission to plant 120,000 trees on the site itself. Its founder, Oliver Pyle-Santini, was inspired to create a flourishing and environmentally-conscious business that would provide a wealth of jobs to the local community, and safeguard the natural surroundings of the estate.

The luxury glamping resort will feature many activities from yoga to silent discos but the most unique is ‘Legends’; an augmented reality game based on Celtic mythology and folklore aimed at families, couples and gamers alike. Situated among 200 acres of preserved green land and located just 20 minutes from the Scottish capital, Mythtopia is the ideal place for families to experience nature while embarking on an immersive AR adventure.

MYTHTOPIA OFFERS ITS GUESTS a unique immersive AR experience based on ancient Celtic mythology

Mythtopia will also be the UK’s first holiday destination exclusive to NFT token holders. Mythtopia will feature 150 low- carbon impact geometric domes and lodges, along with a restaurant, clubhouse, bar, and spa. Each guest will receive access to a wealth of activities including a geofenced augmented reality playground based on ancient Celtic mythology called ‘Mythtopia Legends’.

The game allows players to explore the natural woodland environment while following a spellbinding story of mythical creatures. Participants can build their own AR character, interact with talking trees and dwarves, and go on mystical missions alongside the characters of their friends and family.

Using Celtic legends, this unique AR experience will create a ‘digital theme park’ perfect for families, couples, gamers, and LARPers. Guests can also get involved in a wide variety of other activities to help them enjoy the natural world with opportunities for open water swimming in its own lake, stargazing, horse riding, yoga classes, and silent disco parties.

ECO-VISITORS will help plant over 120,000 trees by visiting Mythtopia, a carbon-negative retreat.

GREEN INVESTMENT
Tregoad Holiday Park in Looe, Cornwall, celebrated the completion of a raft new developments this summer by opening its doors to members of the local community. Representing an investment of £2.5 million, the initiatives were focused on sustainability, and the introduction of new ways to protect the natural world.

The family-owned park, part of the four-strong Waterside group, chose a Saturday in July to showcase its achievements to guests which included members of the public, senior local authority and VisitCornwall representatives, and Tregoad’s local suppliers. New features include the creation of Cornwall’s largest wildflower meadow bank covering more than 3,000 square metres, and seeded with high pollen-bearing plants.

Nectar produced by the blooms, says the park, will provide a valuable foraging resource for honey bees, butterflies, and other important pollinators. In addition, the park has invested £300,000 in planting hundreds of indigenous plants, trees and shrubs, and installed a range of new wildlife habitats.

The living quarters installed throughout the park’s grounds include three traditional beehives, duck houses, plus bird and bat boxes made from recycled materials This year, the park is also spending £36,000 on upgrading its popular wildlife walk. The move will add an additional 2km to its length, allowing guests to explore even more of the park’s rich and varied landscape, and to uncover its wildlife secrets.

Matt Way, General Manager at Tregoad Holiday Park, said: “An important part of our guests’ experience is enjoying our wildlife, beautiful lakes, and woodland walks. We believe we have a responsibility to nurture and enhance our natural surroundings, helping Cornwall’s natural environment to thrive and contribute to a greener future.

PARKDEAN RESORTS’ many accommodation options include lodges located in tranquil wooded surroundings.

“As well as focusing on wildlife and planting, we’ve been assessing everything that we do at Tregoad to ensure we’re operating as sustainably as possible. “For example, we’ve introduced a new waste-water treatment facility to allow the park to be self-sufficient, installed water refill taps, and reused construction materials across the site, such as our former toilet blocks which have been crushed and reused as road infill. We’re also continuing to work with Climate Vision to identify more ways in which we can reduce our carbon footprint.”

Tregoad Holiday Park works with more than 50 local suppliers, including Flotsam Flo which creates fashion accessories from waste which is difficult to recycle. Items are taken in, including old wetsuits, which are then upcycled by Flotsam Flo to be sold in its shop. The park is the first holiday park in the UK to go ‘full cycle’ in recycling, upcycling, and redistributing in such a manner.

Through partnership with a specialist upcycler of wet suits, inflatables and plastics, the park is aiming to reduce its landfill by a further 10% this year – after diverting 80 tonnes of waste from going to landfill between 2022 and 2023 through switching to alternative waste companies. Matt continued: “Collaboration is key to helping us tackle climate change. We’re proud to be working with like-minded businesses which champion sustainability and consider their environmental impact when planning their future investment and areas of growth.

“Our sustainability efforts complement our wider enhancement works at Tregoad. Over the past two years, we’ve introduced 100 new high-quality holiday homes and invested more than £500,000 in improving our guest facilities. Matt adds: “Our holiday accommodation and facility improvements, alongside our sustainability initiatives, are helping us achieve our core objective of delivering an exceptional quality holiday experience.”

HOLIDAY HEROES

HOLIDAY HEROES

Away Resort's raises the UK holiday park bar...

WATERSPORTS are a big attraction at Tattershall Lakes

International travel is back, but the Great British Holiday continues its rise. At the forefront of this increasingly sophisticated market are innovative operators like Away Resorts. A UK holiday park operator with a difference, Away Resorts started life in 2008 when Chief Executive Carl Castledine teamed up with industry stalwarts Neill Ryder and Greg Lashley.

Following in the footsteps of his grandfather who ran one of Britain’s first holiday camps, it was written in the stars that Carl would enter the parks business. In fact, according to colleagues, if you cut Carl in half, he would have the words ‘holiday park’ and ‘Away Resorts’ running through him like a stick of rock! With the acquisition of their first holiday park – Whitecliff Bay on the Isle of Wight – and a self-confessed ambition to ‘shake up the industry,’ Away Resorts was in business.

“We wanted to take the best bits of the great British holiday park, throw out the worst aspects, then add in some amazing contemporary touches, creating holiday parks for the next generation,” says Carl. And that’s exactly what they have done. Today, Away Resorts operates 27 holiday parks across the UK set in beautiful locations throughout Scotland, Lincolnshire, Isle of Wight, North Wales, Hampshire, Dorset, Cornwall, Hayling Island and Essex.

INNOVATION SUCH AS CONTEMPORARY themed accommodation fuels development. Pictured, the Rockstar.

Each park in the portfolio is unique and has its own individual appeal, whether it be festival inspired entertainment and Instagrammable themed accommodation, or retro-style talent shows and low-key camping under the stars. At the heart of every park is the same desire to inspire their guests to make memories.

“Whether customers want coastal or country locations, full-on fun or a relaxing time with loved ones, each resort is alive with character and atmosphere, and specifically crafted to suit customer needs,” explains Laura Miller, who joined Away Resorts as Head of Marketing in 2017.

“We want to ensure that our customers feel inspired and leave with ‘remember when we did that?’ moments that will last a lifetime. We want our guests to remember their holidays forever.” With an accommodation portfolio that includes over 500 Lodges (250 with Hot Tubs), 1,800 caravans, three hotels and over 200 chalets, that’s more than 120,000 holiday bookers in any one season.

Not forgetting the additional 4,000 holiday home owners across 20 parks. With investment in holiday homes growing across the UK, owners are an increasingly important part of the Away Resorts family. “Our owners tell us they enjoy their time with us again and again: unlimited holidays led by our teams on park - true Holiday Heroes,” says Laura.

THE WIDEST RANGE of accommodation appeals to all types of guest. Pictured, Camping Pod at St Ives Bay Beach Resort.

CORE VALUES
Away Resorts have 172 ‘Holiday Heroes’ supporting guests at the central office in Hemel Hempstead. During peak season, the total number of employees is just shy of 2,400. Employees share a common goal: to ‘deliver delight’ to customers. “Ultimately, our vision is to inspire everyone to holiday in the UK, driven by a mission to ‘strive for extraordinary’.

At the heart of all this are our people, led by three core values: Attentive, Amazing, Lovers,” explains Laura. Building a team that aims to be the ‘best in the industry’ has not been without issue in recent times. “The pandemic was obviously a huge challenge for all businesses, and some of these challenges have continued, most notably in hospitality and seeing a return of this skillset in particular destinations,” says Carl Castledine, CEO.

“During the pandemic, our fantastic team responded well to the crisis, continually putting each other and our customers first. For now, we look to attract talent with some of our fantastic benefits, training and coaching opportunities. We have such an amazing sector to work in and it’s about attracting new, young talent.” Latterly, the war in Ukraine has also put pressure on the business.

“The impact of both energy and non-energy commodities continues to be challenging,” says Carl. “We have had to work smarter through this difficult period, whilst not compromising our great offering for guests and owners.” There’s clearly no slowing down on delivering on expectations at Away Resorts. Excellence in service and a commitment to innovation are the hallmarks of their continued success, and there’s a constant flow of new and exciting ideas to fuel development.

With over £14.5 million invested in the last 5 years, Tattershall Lakes in Lincolnshire is now the biggest resort in Away Resorts’ portfolio. With a guest profile split equally between young families, families with teenagers, couples and groups, Tattershall Lakes really does offer something for everyone. Water-based activities are a major draw at this eight-lake site (three offering watersports) including water and jet skis, stand-up-paddleboarding, canoeing and kayaking, as well as more laid back pedaloes.

NEW STARGAZER ACCOMMODATION at St Ives Bay Beach Resort.

There’s also an inflatable Aqua Park, outdoor lakeside Lido, outdoor splash pad, sandy man-made beach, as well as an indoor swimming pool complex with an aqua play splash zone. An extensive variety of accommodation offers the widest appeal from classic caravans to lakeside lodges, to the ultimate in ways to stay with Away Resorts new range: the Esme, the Rockstar and the TriBeCa.

With enormous flatscreen TVs, private hot-tubs and stylish, contemporary furnishings, as well as quirky individualised design touches (think foliage and Union Flag feature walls and neon light décor), these exclusive holiday homes are ideal for a new generation of UK holidaymakers. And when they want to head out after dark, how about a trip to the Giggling Goose, a stylish over 18s gin and cocktail bar with an expert mixologist and secret rooftop garden.

With a multi-million-pound private equity investment taking place in 2021, Away Resorts were primed for further expansion with the acquisition of St Ives Bay Beach Resort. This beautiful location with access to 3 miles of prime Cornish beach has seen £3.7m investment in new accommodation over the past two years. The new Thalassa and Stargazer holiday homes are the ultimate in indulgence with the latter offering roll top baths, hot tubs, and a glass window in the bedroom for exploring the evening stars.

More innovation is apparent at Sandy Balls Holiday Park, one of Away Resorts most popular destinations. This holiday village offers forest-themed accommodation, exceptional family leisure activities including walks with resident alpacas, and an annual Forest Festival, all with the outstanding natural beauty of the New Forest as its backdrop.

AWAY RESORTS INVEST heavily in new entertainment and activities. Pictured, Alpaca Walks at Sandy Balls Holiday Park.

FUTURE-PROOFING
With future-proofing a top priority, it’s no surprise that sustainability and ‘giving back’ are also high on the agenda. All new developments are built using the latest energy-saving technology and the team work closely with caravan and lodge manufacturers to keep pushing boundaries.

“In our recent new development at Mill Rythe Coastal Village in Hampshire, we’re installing a brand-new natural airflow system instead of electric-powered air handling units,” explains Carl. “This natural airflow system is PV (solar) powered.” Projects to end single plastic use and increase recycling including uniforms are well underway. Charitable giving is also significant.

Working with Creating Tomorrow’s Forest, Away Resorts plant a tree for every holiday home sold to a new owner. There’s also a partnership with Surfers Against Sewage with many locations doing regular beach cleans. A commitment to protect the Great British Holiday and our Planet… it seems Away Resorts are well on the way to their ambition ‘to make the future amazing for everyone!’

TREGOAD ACCELERATES SUSTAINABILITY

TREGOAD ACCELERATES SUSTAINABILITY

CORNWALL’S TREGOAD Holiday Park has stepped up its sustainability investment.

Tregoad Holiday Park, near Looe in Cornwall, has stepped up its sustainability efforts as part of a multi-million-pound investment programme, including introducing various new wildlife species and installing more than 3,000m2 of wildflower turf. The park has invested £300,000 in planting various indigenous plant species, and installed various new habitats including three natural beehives, duck houses, bird and bat boxes made from recycled electric cable colonies.

This year, the park is spending £36,000 on upgrading its wildlife walk, adding an additional 2km to allow guests access to more of the park’s rich landscape and range of wildlife. “Our wildlife assets are central to Tregoad, with our signature lakes and woodland walk a core part of our guest experience,” comments Matt Way, General Manager at Tregoad Holiday Park. “We believe we have a responsibility to nurture and enhance our natural surroundings, helping Cornwall’s local environment thrive and contribute to a greener future.

“As well as focusing on wildlife and planting, we’ve been assessing everything we’re doing at Tregoad to ensure we’re operating as sustainably as possible,” Matt continues. “For example, we’ve introduced a new foul waste treatment to allow the park to be self-sufficient, installed water refill taps, and reused construction materials across the site such as our toilet blocks, which have been crushed and reused as road infill.”

“We’re also continuing to work with Climate Vision to identify ways in which we can continue to reduce our carbon footprint.” Tregoad Holiday Park was acquired by family-run Waterside Holiday Group in 2020, representing the company’s fourth holiday park and its first in Cornwall. Located in the heart of the Cornish countryside, the park offers a range of high-quality facilities and self-catered accommodation, including static caravans complete with hot tubs, holiday cottages, and a Manor House.