LIFE’S BETTER AT THE BEACH

WHETHER IT’S A FAMILY MEAL, a light lunch or evening drinks, Ruda’s welcoming dining venues cater for every occasion.

Following its acquisition by family-owned operator John Fowler Holidays, Ruda Holiday Park delivers the ultimate Devon escape...

Few holiday parks in the UK can boast a location quite as spectacular as Ruda Holiday Park. Nestled on the golden sands of Croyde Bay in North Devon, this iconic destination has long been a favourite among families, surfers and holidaymakers seeking the perfect coastal escape. Now under the ownership of North Devon-based John Fowler Holidays, the park is entering an exciting new chapter.

Holiday Park Scene was delighted to be invited to experience Ruda first-hand and, after spending several days exploring the park, enjoying the facilities and relaxing in one of its luxury lodges, it quickly became clear why this destination continues to attract visitors year after year.

A STUNNING COASTAL LOCATION
The first thing that strikes you about Ruda is its exceptional setting. Positioned directly above the famous sands of Croyde Bay, the park offers something that many holiday parks can only dream of – direct access to one of the UK’s most beautiful beaches.

A short stroll from the accommodation brings guests straight onto the beach, where golden sands meet rolling Atlantic waves. Whether you’re looking to relax by the sea, enjoy a coastal walk or try your hand at surfing, the stunning surroundings provide the perfect backdrop for a memorable holiday.

The beach itself is widely regarded as one of Britain’s premier surfing destinations, attracting beginners and experienced surfers alike. Watching the sunset over the bay after a day exploring the park was undoubtedly one of the highlights of our stay.

RUDA HOLIDAY PARK enjoys an enviable position overlooking the golden sands of Croyde Bay, one of North Devon’s most popular coastal destinations.

LUXURY ACCOMMODATION WITH A TOUCH OF INDULGENCE
For our visit, we stayed in one of Ruda’s luxury lodges complete with a private hot tub, and it proved to be the ideal base for exploring the park and surrounding area. The accommodation was modern, spacious and exceptionally comfortable, featuring stylish interiors, well-equipped living spaces and everything needed for a relaxing break.

However, it was the hot tub that truly elevated the experience. After busy days enjoying the facilities and exploring the coastline, sinking into the warm bubbling water during the evening was the perfect way to unwind.

Whether enjoying an early morning coffee or relaxing beneath the stars after sunset, the hot tub added a genuine touch of luxury to our stay. The quality of accommodation across the park reflects the continued improvements being made at Ruda, helping to appeal to both traditional family holidaymakers and those seeking a more premium coastal getaway.

RECENTLY REFURBISHED, the Cascades Tropical Adventure Pool is one of Ruda’s standout family attractions.

MAKING A SPLASH AT CASCADES TROPICAL ADVENTURE POOL
No visit to Ruda would be complete without experiencing the impressive Cascades Tropical Adventure Pool. Recently refurbished as part of a wider programme of enhancements across the park, this standout facility combines fun, excitement and relaxation under one roof.

Designed to appeal to guests of all ages, the tropical-themed complex provides hours of entertainment whatever the weather. The flume was an immediate hit with our group and quickly became one of the most talked-about parts of the stay.

Whether racing friends to the bottom or simply enjoying the thrill of the ride, it proved impossible to resist. Beyond the flume, the tropical-themed environment creates a genuinely exciting atmosphere, with interactive water features and plenty of space for families to enjoy together. It’s easy to see why the pool has become one of the park’s most popular attractions.

John Fowler Holidays acquired Ruda Holiday Park from Parkdean Resorts in a multi-million-pound deal announced on 25 June 2025.

CATCHING WAVES AT THE SURF SCHOOL
Given Ruda’s enviable location overlooking one of the UK’s premier surfing beaches, it comes as no surprise that surfing plays a major role in the guest experience. The on-site surf school offers visitors the opportunity to learn from experienced instructors, with lessons available for all ages and abilities.

For beginners, it’s an ideal introduction to the sport, while more experienced surfers can take advantage of equipment hire and local expertise. One of the biggest advantages is the convenience. Guests can move seamlessly from accommodation to beach and into the water within minutes, making it incredibly easy to make the most of Croyde’s famous waves.

Even for those who prefer to stay dry, simply watching the surfers from the shoreline provides plenty of entertainment and adds to the unique atmosphere that makes Ruda such a special destination.

FROM FAMILY ACTIVITIES to live evening entertainment, there’s always something happening at Ruda Holiday Park.

ENTERTAINMENT FOR THE WHOLE FAMILY
One area where Ruda truly excels is its extensive family entertainment programme. Throughout our stay there was always something happening, ensuring guests of all ages remained engaged and entertained.

From daytime activities and children’s events to live evening performances, there is a real sense of energy throughout the park. No traditional holiday park experience would be complete without bingo, and the lively sessions during our stay proved to be a real crowd-pleaser, delivering plenty of laughs, friendly competition and holiday fun.

Alongside bingo, guests can enjoy live entertainment, family games, children’s activities and evening performances, ensuring there’s always something to look forward to once the sun goes down. The entertainment team deserve particular credit for their enthusiasm and professionalism, helping to create a welcoming environment that encourages families to make the most of everything the park has to offer.

DIRECT BEACH ACCESS means guests are just moments away from the surf, sand and stunning scenery of Croyde Bay.

A BRIGHT FUTURE UNDER JOHN FOWLER HOLIDAYS
One of the most exciting developments for Ruda is its recent acquisition by John Fowler Holidays, one of the UK’s largest family-owned holiday park operators.

Based in North Devon, the company has been creating memorable holiday experiences for more than 70 years and now operates parks across the South West and Wales. Their local knowledge and long-standing commitment to quality tourism make them a natural fit for this iconic coastal destination.

Since taking ownership, John Fowler Holidays has invested around £1 million into the park, enhancing accommodation, facilities and guest experiences while ensuring Ruda retains the character and charm that generations of holidaymakers have come to love.

FINAL THOUGHTS
Ruda Holiday Park successfully combines everything guests could wish for from a modern seaside escape: an unbeatable beachfront location, quality accommodation, impressive facilities and a packed programme of family entertainment.

From relaxing in a luxury hot tub lodge and making a splash in the Cascades Tropical Adventure Pool to enjoying a game of bingo or watching surfers tackle the waves at Croyde Bay, every day offered something different to enjoy. With direct beach access, ongoing investment and the backing of one of the UK’s most respected family-owned holiday park operators, Ruda is firmly cementing its position as one of the South West’s leading holiday destinations.

Whether you’re planning a family getaway, a couples’ retreat or an action-packed coastal adventure, Ruda Holiday Park offers the perfect base from which to experience the very best of North Devon.

Ruda Holiday Park
01271 890671
www.johnfowlerholidays.com/devon-holiday-park/ruda-holiday-park

GO-TO DESTINATION

GO-TO DESTINATION

Beth Connor enjoys a memorable escape to John Fowler's St. Ives Holiday Village...

COMMODATION BOASTS comfortable furnishings and well-equipped kitchenettes.

A charming resort, John Fowler’s St Ives Holiday Village is the go-to destination for travellers looking to experience the best that Cornwall has to offer. Nestled near to the charming coastal town of St Ives, the tranquil family retreat is ideal for those seeking an escape from the daily hustle and bustle.

As soon as guests arrive, guests are immediately captivated by its idyllic setting, camouflaged within lush greenery, surrounded by rolling hills with a hint of the nearby ocean breeze. The well-maintained grounds, adorned with colourful flowers and quaint pathways, create an inviting atmosphere that instantly sets the tone for a relaxing getaway.

Accommodation at St Ives Holiday Village cater to various needs and preferences. The charming holiday lodges exude a homely ambiance, featuring modern amenities, comfortable furnishings, and well-equipped kitchenettes. Each lodge offers privacy while maintaining proximity to the resort’s central facilities.

Additionally, the resort provides options for larger groups, with spacious cottages and villas designed to accommodate families or friends traveling together. The woodland walk is an exceptional feature of the village that draws in visitors.

It has a carefully designed and maintained pathway that meanders through a lush and enchanting forest, offering a unique and immersive experience with nature. In the centre you will find a Play Area HUB with plenty of informative nature boards as you walk through.

 

 

HEATED POOL
One of the highlights of the St. Ives Holiday Village is its range of leisure facilities. The heated swimming pool attracts visitors of all ages, providing a delightful way to unwind. For those seeking more active pursuits, the resort offers a fully equipped gym and sports courts for tennis, basketball, and football.

The children’s playground keeps the young ones entertained, ensuring that families can enjoy quality time. A standout feature of the village is its entertainment programme. The dedicated team hosts various activities and events throughout the day, catering to guests’ diverse interests.

From interactive games and arts and crafts sessions for the kids to evening performances, quizzes, and live music for adults, there is never a dull moment at St. Ives Holiday Village. Food enthusiasts will find a satisfying selection of dining options on-site. The village boasts a restaurant with a diverse menu featuring local delicacies and international dishes.

The talented chefs prioritise fresh, locally sourced ingredients, elevating the dining experience to a memorable one. Those looking for a more casual setting can head to the village’s pub, which offers a relaxed atmosphere and a great selection of beverages to complement hearty pub-style meals.

THE TALENTED CHEFS prioritise fresh, locally sourced ingredients on the restaurant menu.

SHUTTLE SERVICE
One of the resort’s undeniable advantages is its proximity to St Ives, one of Cornwall’s most enchanting towns. The village provides a convenient shuttle service to the town centre, allowing guests to explore its charming cobbled streets, art galleries, and beautiful beaches effortlessly.

Whether visitors want to savour fresh seafood at a local restaurant, immerse themselves in the town’s artistic heritage, or simply relax on the sandy shores, St. Ives has something for everyone. John Fowler’s St Ives Holiday Village proves to be a delightful destination for those seeking a memorable escape in the heart of Cornwall.

Its tranquil setting, well-appointed accommodations, excellent leisure facilities, and proximity to St Ives make it an ideal choice for families, couples, and friends alike.

John Fowler Holiday Park, St. Ives Holiday Village, Lelant, Saint Ives TR26 3HX
www.johnfowlerholidays.com/cornwall-holiday-park/st-ives-holiday-village