beautiful beaches

LIFE’S BETTER AT THE BEACH

Posted on August 3, 2026

WHETHER IT’S A FAMILY MEAL, a light lunch or evening drinks, Ruda’s welcoming dining venues cater for every occasion.

Following its acquisition by family-owned operator John Fowler Holidays, Ruda Holiday Park delivers the ultimate Devon escape...

Few holiday parks in the UK can boast a location quite as spectacular as Ruda Holiday Park. Nestled on the golden sands of Croyde Bay in North Devon, this iconic destination has long been a favourite among families, surfers and holidaymakers seeking the perfect coastal escape. Now under the ownership of North Devon-based John Fowler Holidays, the park is entering an exciting new chapter.

Holiday Park Scene was delighted to be invited to experience Ruda first-hand and, after spending several days exploring the park, enjoying the facilities and relaxing in one of its luxury lodges, it quickly became clear why this destination continues to attract visitors year after year.

A STUNNING COASTAL LOCATION
The first thing that strikes you about Ruda is its exceptional setting. Positioned directly above the famous sands of Croyde Bay, the park offers something that many holiday parks can only dream of – direct access to one of the UK’s most beautiful beaches.

A short stroll from the accommodation brings guests straight onto the beach, where golden sands meet rolling Atlantic waves. Whether you’re looking to relax by the sea, enjoy a coastal walk or try your hand at surfing, the stunning surroundings provide the perfect backdrop for a memorable holiday.

The beach itself is widely regarded as one of Britain’s premier surfing destinations, attracting beginners and experienced surfers alike. Watching the sunset over the bay after a day exploring the park was undoubtedly one of the highlights of our stay.

RUDA HOLIDAY PARK enjoys an enviable position overlooking the golden sands of Croyde Bay, one of North Devon’s most popular coastal destinations.

LUXURY ACCOMMODATION WITH A TOUCH OF INDULGENCE
For our visit, we stayed in one of Ruda’s luxury lodges complete with a private hot tub, and it proved to be the ideal base for exploring the park and surrounding area. The accommodation was modern, spacious and exceptionally comfortable, featuring stylish interiors, well-equipped living spaces and everything needed for a relaxing break.

However, it was the hot tub that truly elevated the experience. After busy days enjoying the facilities and exploring the coastline, sinking into the warm bubbling water during the evening was the perfect way to unwind.

Whether enjoying an early morning coffee or relaxing beneath the stars after sunset, the hot tub added a genuine touch of luxury to our stay. The quality of accommodation across the park reflects the continued improvements being made at Ruda, helping to appeal to both traditional family holidaymakers and those seeking a more premium coastal getaway.

RECENTLY REFURBISHED, the Cascades Tropical Adventure Pool is one of Ruda’s standout family attractions.

MAKING A SPLASH AT CASCADES TROPICAL ADVENTURE POOL
No visit to Ruda would be complete without experiencing the impressive Cascades Tropical Adventure Pool. Recently refurbished as part of a wider programme of enhancements across the park, this standout facility combines fun, excitement and relaxation under one roof.

Designed to appeal to guests of all ages, the tropical-themed complex provides hours of entertainment whatever the weather. The flume was an immediate hit with our group and quickly became one of the most talked-about parts of the stay.

Whether racing friends to the bottom or simply enjoying the thrill of the ride, it proved impossible to resist. Beyond the flume, the tropical-themed environment creates a genuinely exciting atmosphere, with interactive water features and plenty of space for families to enjoy together. It’s easy to see why the pool has become one of the park’s most popular attractions.

John Fowler Holidays acquired Ruda Holiday Park from Parkdean Resorts in a multi-million-pound deal announced on 25 June 2025.

CATCHING WAVES AT THE SURF SCHOOL
Given Ruda’s enviable location overlooking one of the UK’s premier surfing beaches, it comes as no surprise that surfing plays a major role in the guest experience. The on-site surf school offers visitors the opportunity to learn from experienced instructors, with lessons available for all ages and abilities.

For beginners, it’s an ideal introduction to the sport, while more experienced surfers can take advantage of equipment hire and local expertise. One of the biggest advantages is the convenience. Guests can move seamlessly from accommodation to beach and into the water within minutes, making it incredibly easy to make the most of Croyde’s famous waves.

Even for those who prefer to stay dry, simply watching the surfers from the shoreline provides plenty of entertainment and adds to the unique atmosphere that makes Ruda such a special destination.

FROM FAMILY ACTIVITIES to live evening entertainment, there’s always something happening at Ruda Holiday Park.

ENTERTAINMENT FOR THE WHOLE FAMILY
One area where Ruda truly excels is its extensive family entertainment programme. Throughout our stay there was always something happening, ensuring guests of all ages remained engaged and entertained.

From daytime activities and children’s events to live evening performances, there is a real sense of energy throughout the park. No traditional holiday park experience would be complete without bingo, and the lively sessions during our stay proved to be a real crowd-pleaser, delivering plenty of laughs, friendly competition and holiday fun.

Alongside bingo, guests can enjoy live entertainment, family games, children’s activities and evening performances, ensuring there’s always something to look forward to once the sun goes down. The entertainment team deserve particular credit for their enthusiasm and professionalism, helping to create a welcoming environment that encourages families to make the most of everything the park has to offer.

DIRECT BEACH ACCESS means guests are just moments away from the surf, sand and stunning scenery of Croyde Bay.

A BRIGHT FUTURE UNDER JOHN FOWLER HOLIDAYS
One of the most exciting developments for Ruda is its recent acquisition by John Fowler Holidays, one of the UK’s largest family-owned holiday park operators.

Based in North Devon, the company has been creating memorable holiday experiences for more than 70 years and now operates parks across the South West and Wales. Their local knowledge and long-standing commitment to quality tourism make them a natural fit for this iconic coastal destination.

Since taking ownership, John Fowler Holidays has invested around £1 million into the park, enhancing accommodation, facilities and guest experiences while ensuring Ruda retains the character and charm that generations of holidaymakers have come to love.

FINAL THOUGHTS
Ruda Holiday Park successfully combines everything guests could wish for from a modern seaside escape: an unbeatable beachfront location, quality accommodation, impressive facilities and a packed programme of family entertainment.

From relaxing in a luxury hot tub lodge and making a splash in the Cascades Tropical Adventure Pool to enjoying a game of bingo or watching surfers tackle the waves at Croyde Bay, every day offered something different to enjoy. With direct beach access, ongoing investment and the backing of one of the UK’s most respected family-owned holiday park operators, Ruda is firmly cementing its position as one of the South West’s leading holiday destinations.

Whether you’re planning a family getaway, a couples’ retreat or an action-packed coastal adventure, Ruda Holiday Park offers the perfect base from which to experience the very best of North Devon.

Ruda Holiday Park
01271 890671
www.johnfowlerholidays.com/devon-holiday-park/ruda-holiday-park

GO-TO DESTINATION

Posted on October 25, 2023

GO-TO DESTINATION

Beth Connor enjoys a memorable escape to John Fowler's St. Ives Holiday Village...

COMMODATION BOASTS comfortable furnishings and well-equipped kitchenettes.

A charming resort, John Fowler’s St Ives Holiday Village is the go-to destination for travellers looking to experience the best that Cornwall has to offer. Nestled near to the charming coastal town of St Ives, the tranquil family retreat is ideal for those seeking an escape from the daily hustle and bustle.

As soon as guests arrive, guests are immediately captivated by its idyllic setting, camouflaged within lush greenery, surrounded by rolling hills with a hint of the nearby ocean breeze. The well-maintained grounds, adorned with colourful flowers and quaint pathways, create an inviting atmosphere that instantly sets the tone for a relaxing getaway.

Accommodation at St Ives Holiday Village cater to various needs and preferences. The charming holiday lodges exude a homely ambiance, featuring modern amenities, comfortable furnishings, and well-equipped kitchenettes. Each lodge offers privacy while maintaining proximity to the resort’s central facilities.

Additionally, the resort provides options for larger groups, with spacious cottages and villas designed to accommodate families or friends traveling together. The woodland walk is an exceptional feature of the village that draws in visitors.

It has a carefully designed and maintained pathway that meanders through a lush and enchanting forest, offering a unique and immersive experience with nature. In the centre you will find a Play Area HUB with plenty of informative nature boards as you walk through.

 

 

HEATED POOL
One of the highlights of the St. Ives Holiday Village is its range of leisure facilities. The heated swimming pool attracts visitors of all ages, providing a delightful way to unwind. For those seeking more active pursuits, the resort offers a fully equipped gym and sports courts for tennis, basketball, and football.

The children’s playground keeps the young ones entertained, ensuring that families can enjoy quality time. A standout feature of the village is its entertainment programme. The dedicated team hosts various activities and events throughout the day, catering to guests’ diverse interests.

From interactive games and arts and crafts sessions for the kids to evening performances, quizzes, and live music for adults, there is never a dull moment at St. Ives Holiday Village. Food enthusiasts will find a satisfying selection of dining options on-site. The village boasts a restaurant with a diverse menu featuring local delicacies and international dishes.

The talented chefs prioritise fresh, locally sourced ingredients, elevating the dining experience to a memorable one. Those looking for a more casual setting can head to the village’s pub, which offers a relaxed atmosphere and a great selection of beverages to complement hearty pub-style meals.

THE TALENTED CHEFS prioritise fresh, locally sourced ingredients on the restaurant menu.

SHUTTLE SERVICE
One of the resort’s undeniable advantages is its proximity to St Ives, one of Cornwall’s most enchanting towns. The village provides a convenient shuttle service to the town centre, allowing guests to explore its charming cobbled streets, art galleries, and beautiful beaches effortlessly.

Whether visitors want to savour fresh seafood at a local restaurant, immerse themselves in the town’s artistic heritage, or simply relax on the sandy shores, St. Ives has something for everyone. John Fowler’s St Ives Holiday Village proves to be a delightful destination for those seeking a memorable escape in the heart of Cornwall.

Its tranquil setting, well-appointed accommodations, excellent leisure facilities, and proximity to St Ives make it an ideal choice for families, couples, and friends alike.

John Fowler Holiday Park, St. Ives Holiday Village, Lelant, Saint Ives TR26 3HX
www.johnfowlerholidays.com/cornwall-holiday-park/st-ives-holiday-village

COASTAL LOCATIONS ARE UK FAVOURITE

Posted on August 2, 2022

COASTAL LOCATIONS ARE UK FAVOURITE

BRITS PREFER to be beside the seaside, a McCarthy Stone survey confirms.

With the British Isles boasting some of the most beautiful beaches and breath-taking sea views, there is a clamour to enjoy some of the UK’s 7,700 miles of coastline. Brits have named their favourite seaside towns in the UK, with Salcombe ranked the number one destination whilst holidaymakers remain wary of overseas travel. With many holiday-goers opting to stay in the UK, Google trends data found that searches for UK holidays had increased by 56% in April 2022, compared to a year earlier when restrictions were in place.

The survey by McCarthy Stone, the UK’s leading developer and manager of retirement communities, saw 2,700 surveyed to find which of the most popular seaside towns came out as the UK’s favourite. The south coast’s gems came out on top overall, with Salcombe, Weymouth and St. Ives scoring highly, there were also top 10 selection across the country, with Yorkshire’s Whitby and Northumberland’s Bamburgh featuring in the top 10. Salcombe, with its pastel-hued, picturesque harbour, came out on top, with almost a fifth of the vote (18.5%); it’s not hard to understand why when you witness the nautical beauty of South Devon.

Weymouth in Dorset came second with 16 per cent, boasting several enviable beaches, it was announced as the number one beach in the UK in the TripAdvisor Travellers’ Choice Awards 2017, and has also previously been ranked ninth best beach in Europe. Third place was given to Whitby in north Yorkshire (12%), which boasts ties with Bram Stoker’s Dracula and the imposing Abbey ruins which look over the highly-voted harbour below. St Ives on the Cornish coast came fourth with 11.7 per cent of the voting with Bamburgh (10.4%) in the North East of the country completing the top five.

Holiday Park Operator Focus featuring Haulfryn Group

Posted on May 5, 2021

Holiday Park Operator Focus featuring Haulfryn Group

The 20-strong Haulfryn Group is celebrating its 85th birthday…

THE WARREN’S PRIVATE BEACH LOCATION boasts golden sands and soul-reviving views of Cardigan Bay and Snowdonia

The origins of the Haulfryn Group date back to the early 20th century when Frank Minoprio, the son of an Italian immigrant entrepreneur, invested in the beauty of the North Wales coastline. Having spent holidays enjoying the outstanding scenery of the region, Frank invested in his very own piece of land on which he built a fine granite house. He called it Haulfryn, meaning ‘sunny hill’. Over the years, Frank continued to invest and build up his estate in North Wales. He believed strongly in giving back to the community and with this in mind he built the primary school in Abersoch alongside many other philanthropic activities. In 1935, The Haulfryn Estate Company was officially founded with the aim of developing the land at TheWarren, just down the road from the family holiday home at Abersoch.

By the start of the 1960s, TheWarren had become a popular destination, setting the standards for holiday parks across the country. Replicating the success of The Warren elsewhere, The Haulfryn Group continued to invest in holiday parks in outstanding locations. The 1970s and 80s were years of further expansion with Gimblet Rock and Crugan added to the portfolio, among others and further investment at The Haulfryn Group’s flagship park, TheWarren. Expansion beyondWales followed, including strategic moves into the South West of England. Today, the Haulfryn Group’s estate includes 20 holiday parks throughout England andWales. The Haulfryn Group’s CEO since February 2020 is Echo Lu.With an impressive CV spanning over 20 years and senior experience within national and global brands including Tesco, Homebase and Holland & Barrett, Echo oversees the Group’s 500 team members. David John, Group Operations Director joined The Haulfryn group back in 2013, bringing with him a wealth of experience in Leisure and Hospitality, most notably Nutfield Heath, De Vere Hotels and Leisure, as well as early years spent in Local Authority.

caption: David john, Group Operations Director

The Group continues to invest in its portfolio to ensure Haulfryn resorts continue to meet the high expectations of its growing and loyal customer base. The Group’s leisure and entertainment venues, facilities and services are widely renowned as among the best in the business. David John comments: “The 85th birthday of the founding of the company is a fantastic milestone to achieve and testament to the company ethos and the hard work of every member of our team at every level. “As a company we’re extremely proud of everything we have achieved so far and look forward to welcoming holidaymakers new and old to our parks to create more special memories to last a lifetime,” he adds. “When you strip everything back to basics, the core of what we do today is the same as it was 85 years ago. The family values on which Haulfryn was established are as relevant today as ever, and these coupled with our outstanding locations is what brings holidaymakers and buyers back to us time and time again,” he emphasises. “Our main driver is to bring joy to every moment of a customer’s stay with us and we’re proud to have been doing that since 1936!” The Haulfryn Group offers a wide choice of accommodation for all tastes and for all ages. Popular holiday lodges provide home-from-home comfort, many with added luxuries such as wine coolers and hot tubs.

caption: Haulfryn Group Locations

For those seeking a modern twist, a selection of glamping pods provide quirky, comfortable accommodation bringing you closer to the outdoors. Some of Haulfryn’s long-standing suppliers include Lissett, Prestige and Omar whilst more recently they have partnered with Aspire and Armadilla Pods. The Group’s original site, TheWarren, is often thought of as Haulfryn’s flagship park but David insists: “We firmly believe each and every one of our parks are flagships. “Whether it’s ancient woodland, lakeside living, beautiful beaches as well as charming scenic settings - we always provide the accommodation and facilities to complement the surroundings environments.” TheWarren’s private beach location boasts golden sands and soul-reviving views of Cardigan Bay and Snowdonia. A boat launch ramp accesses internationally recognised sailing waters alongside first class leisure, sports and spa facilities. Haulfryn’s Delamere Lake offers a beautiful oasis in the midst of the Cheshire plains. Situated in Cheshire’s largest area of woodland, with incredible views over the sparkling lake, Delamere is located within easy reach of Manchester and Liverpool. Finlake Holiday Resort is set within 130-acres of Devon woodland, Finlake is an exclusive Devon holiday home destination for all the family. On-site facilities include a gym, spa, sauna, swimming pools, including flumes, slides and fountains, a restaurant and bar, tennis courts and more. Praa Sands is situated on the edge of turquoise waters and golden sands on the furthermost tip of west Cornwall. The resort is ideally located to make the most of the spectacular local area including beautiful beaches, walks, and cycle tracks. On-site facilities include a gym and heated indoor swimming pool. Before 2020, the Haulfryn Group’s biggest challenge would have been continuing to exceed customers’ expectations. Since the pandemic hit, Haulfryn’s overriding objective has been the safety of local communities, their teams and owners.

 

caption: contact the Haulfrun Group today