Swimming Pool

MINISTER VISITS DRUMMOHR CAMPING & GLAMPING

Posted on February 13, 2025

Scotland’s Tourism Minister Richard Lochhead visited Drummohr Camping and Glamping Site in East Lothian last Autumn, celebrating its success as a leader in quality and sustainability within the tourism industry.

Drummohr, located on the Firth of Forth near Edinburgh, was recently named UK Campsite of the Year by Camping magazine and Best Park in Scotland by Pitchup.com. Minister Lochhead toured the 11-acre park, known for its eco-friendly practices and top-tier accommodations, including luxury lodges, glamping pods, and en suite bothies.

Site Manager Angie Purves showcased initiatives such as solar energy generation, EV charging points, and support for local transport links. Biodiversity projects include wildflower gardens, bug hotels, and native flora protection, making the park a haven for wildlife.

During the visit, the Minister planted a cherry blossom tree to commemorate the park’s AA five-star award and honoured a long-standing seasonal guest who recently passed away. Lochhead also met staff, including site wardens and the gardener, who contribute to the park’s environmental goals.

The Minister praised Drummohr’s commitment to sustainability and its role in boosting Scotland’s economy. “Businesses like Drummohr are crucial to Scotland’s high-value tourism sector, contributing to a thriving, sustainable future,” he said.

Angie Purves highlighted the park’s community impact, from supporting local businesses to sourcing products from nearby suppliers. Drummohr, part of the WCF employee-owned group, employs 13 staff and continues to invest in guest satisfaction and sustainability.

Drummohr Camping & Glamping Site
01316 656867
www.drummohr.co.uk

BE PREPARED

Posted on February 13, 2025

Secure your action plan for flooding risks...

Unpredictable and extreme weather conditions are having a profound effect on businesses in the holiday sector. It is vital you are prepared in the event of a disaster. Flooding is a significant risk to businesses and organisations.

A relatively small depth of flooding can cause exceptionally high losses, with a depth of flooding of around 30cm likely to cause significant/total loss. Traditionally transferring the risk has been the easiest option but insurers are increasingly cautious around flood risks due to significant losses in recent years.

Insurers also have significant concerns around climate change and the impact this may have on flood losses with greater and more regular extreme weather events being experienced. If you’re unable to get flood cover at a reasonable cost, how else can you protect your park? PIB Insurance Brokers highlights four simple steps to assess and manage flood risk:

"Floods are likely to occur outside of core opening times"

STEP 1
IDENTIFY THE RISK
There are three types of flooding which are considered as having the potential to cause significant disruption in the UK. These are coastal, rivers and streams, and surface water. GOV.UK provides services to tell you the flood risk of an area: www.check-long-term-flood-risk.service.gov.uk/risk www. flood-map-for-planning.service.gov.uk/ The information can be limited but provides an overview of the flood risk.

STEP 2
ASSESS THE RISK AND IMPACT
Where a risk is identified, it is important to understand the extent of the risk and how this might impact on the business. A specialist risk advisor can assist in a number of ways.

There are various levels of attention depending upon the nature of the risk from a simple desktop review providing greater insight to the depths of flooding etc than is provided by the government backed services through a full site survey to a full hydrologists report.

When considering the impact it is important not just to consider the potential for material losses but also the associated interruption to the business and the financial impact which may occur.

FLOODING IS A SIGNIFICANT risk to holiday park businesses and organisations.

STEP 3
CONSIDER RISK TREATMENT OPTIONS
There are various ways to look at flood risk management, this can be site level providing full protection to the site or protection of key assets such as building raised plinths for the location of mobile holiday homes and ensuring site level resources such as electrical and gas/LPG supplies are located above flood risk areas and connections etc are water resistant. A permanent protection will be more likely to be effective than a measure which requires a human response.

STEP 4
PLAN TO MITIGATE LOSS
A good business continuity plan will consider how the potential for the risk occurring is monitored such as receiving alerts from the environment agency and then deciding upon when the emergency.

David Plowman, Head of Property Risk Engineering at PIB Insurance Brokers advises: “Whilst movement of holiday homes is not practical in the event of flood warnings it can be ensured that future homes and replacement homes are built in consideration of the flood risk.

He continues: “There are core service areas within holiday parks, mitigating measures should be focused on these areas as loss of these can significantly impact sales and income dependent upon the business model of the holiday park. “Floods are likely to occur outside of core opening times and the implementation of demountable flood defences could be considered to buildings not in use outside of core season,” David adds.

PIB Insurance
Tel. 0330 058 9863
E. David.Moffat@pib-insurance.com
www.pib-insurance.com

DEDICATED ONLINE FORUM FOR TOURERS

Posted on February 12, 2025

HERE’S A SNAP shot of the Club Together Forum

The Caravan and Motorhome Club’s hugely popular online forum, Club Together, has relaunched with enhanced features and functionality to enable users to connect, share hints, tips and inspiration about their touring adventures.

THE NEW CLUB TOGETHER FORUM OFFERS:
• Improved Usability: Designed for seamless navigation, making it easier for members to engage and participate in discussions.

• ‘Groups’ Section: This new feature enables members to join groups based on shared interests and hobbies to help foster positive connections.

• Enhanced Photo Sharing: Members can now upload and share photos more easily, bringing their travel stories to life.

• Mobile-Friendly Design: The new platform is optimised for mobile devices, enabling seamless participation on the go. Becoming a part of Club Together couldn’t be easier, visit camc.com/CT and sign up today to join the conversation with your fellow tourers and adventurers. The forum is open to both Club members and non-members.

Caravan and Motorhome Club
01342 318 813
clubtogether.caravanclub.co.uk

NACO WINS PRESTIGIOUS AWARD

Posted on February 12, 2025

NACO SERVICES TEAM at the Insurance Choice Awards.

NACO Services (the National Association of Caravan Owners) from based in Essex, has been awarded the prestigious title of ‘Customer Service Champion’ at the recent Industry Choice Awards 2024. The black-tie awards ceremony, held at the iconic Banking Hall in London, was hosted by comedian and actor Hal Cruttenden, where some of the biggest names in insurance gathered in hope of victory.

The awards span 24 categories and are the only industry awards where winners are chosen solely on customer reviews. Run by Smart Money People, the UK’s dedicated financial services review website, the event is deemed one of the most well-respected awards ceremonies in this sector.

Now in its ninth year, the Industry Choice Awards recognise excellence in businesses of all sizes. Succeeding with a win in the highly competitive Customer Service Champion category, NACO’s 4.94/5- star reviews ensured they were clear winners. Boasting over 300 reviews such as those below, NACO were clearly well deserving of this title.

NACO - National Association of Caravan Owners
01255 820321
www.nacoservices.com

INSURING YOUR CUSTOMER UNITS

Posted on February 12, 2025

Leisuredays are specialists in working with UK parks to insure customer holiday caravans and lodges...

Holiday Parks refer their customers to Leisuredays and then the insurance company’s team of over 60 advisers are on hand seven days a week to do the rest in terms of providing quotes, taking payment for cover, issuing documentation and managing renewals. The parks receive a valuable income stream on the policies sold and renewed.

Gareth Walker, Head of Leisuredays Development, says: “Parks love the ease at which they can refer customers to us, and trust our expert team to give great service to their owners. In the past many parks have taken on administration of insurance for customers themselves, but with growing regulatory requirements and a desire for park staff to focus on core park activities such as sales and day-to-day operations, many parks have made the switch to directing customers to a specialist.

Leisuredays are obviously very well set up for this with our contact centre and online quote and buy facility. We’re on hand to get park customers the cover they need quickly seven days a week. Gareth added, “We’re known for getting good take up rates amongst each park’s customer base with timely marketing, highly-rated service, great cover benefits and competitive pricing.

Despite insurance operations moving out of house on these parks, we’re still very good at keeping parks informed of who’s on cover and any ongoing claims.” Commenting on changes in risks seen on parks Gareth explained: “There’s not a great deal of change in common claim types made by caravan and lodge owners.

REVIEWING OUTFLOW points for flood water is essential.

The most common claims in 2024 included storm, flood, accidental damage to the inside and outside of units and then escape of water from toilets, showers, sinks and boilers - often leading to floor damage.” Gareth adds: “In terms of changes, it’s fair to say we’re noticing more frequent flooding. One in 50-year flooding events in some areas are becoming one in 10-year events and so on.

In terms of actual claims value the costliest, perhaps predictably, are for flooding and fire with these events often creating severe damage leading to major repairs or write offs.” Leisuredays have not taken the increase in flooding events lightly. In fact, they’ve been proactive in working with numerous parks to implement flood defences and flood mitigation strategies to lower the future risk of flooding.

These initiatives have also enabled the continued availability of insurance including vital flood cover at sensible premiums for the caravan owners on these parks. Testament to this in 2024 the company twice made finals in major insurance awards for its work with parks at risk of flooding.

Gareth expands on this: “Alongside our underwriter RSA, and an independent flood consultant, we have worked with parks on some major flood strategies resulting in the installation of bunds, piling, and state of the art sea walls to protect the park’s business and its customers from future weather events.” Talking about vital benefits provided by the Leisuredays insurance cover, Gareth explained: “In line with most common claims our policy covers caravan and lodge owners for flood, storm, fire, theft and accidental damage.

LEISUREDAYS INSURANCE have seen an increase in caravan owner flood claims on parks

Most owners get our new for old cover which means in the event a caravan or lodge is damaged beyond economic repair, we’ll buy them a brand new model as a replacement, subject to them having the correct sum insured. Obviously, in the event of a caravan needing replacement it’s costly to take the damaged one off the pitch and get rid of the debris, so our policy provides £10,000 of cover for that, and for re-siting and reconnection to services for the new replacement unit”.

Gareth went on to say: “What parks often find useful is our emergency repairs cover on customer policies. It allows them to make temporary repairs following serious damage to caravans and lodges, to make them water tight or secure and to prevent more damage or loss, in the knowledge we’ll pay them for the work.

Customers also love the benefit of ground rent cover paying them up to £2,500 when their caravan can’t be used as a result of an insured event.” If we were going to suggest any quick ways a park can reduce the extent of damage from flooding, we’d always recommend they look at existing park drainage – making sure floodwaters can escape the park quickly.

Leisuredays
01422 396 693
www.leisuredays.co.uk/smartway

LEISUREDAYS HAVE worked with parks on numerous flood defences such as this living wall on a Scottish park.

THE LAND LEISURE & TOURISM SHOW 2024…

Posted on February 12, 2025

The Land, Leisure & Tourism Show 2024, held at Birmingham’s NEC from November 5th to 6th 2024 this show is a B2B event for the tourism, leisure, hospitality, and rural industries. Drawing thousands of attendees and featuring more than 400 exhibitors, the show provided a dynamic platform for industry professionals to connect, share insights, and explore innovative solutions.

The event’s comprehensive agenda included over 50 seminar sessions, addressing key industry topics such as sustainability, digital transformation, and design innovations. Notably, discussions on eco-friendly practices and the integration of technology to enhance guest experiences resonated with many participants.

A highlight of the show was the recognition of excellence through various awards. The Farm Diversification of the Year award, sponsored by NFU Mutual, was presented to The Silly Sheep Fibre Company, applauded for its resource maximisation and community spirit.

WHEN VISITING the LLT show you discover new products and services, explore investment prospects and network.

Additionally, Padstow Holiday Village in Cornwall received the Gold award for Holiday Park of the Year, commended for its commitment to environmental practices and achieving B Corp status.

The show also emphasised the importance of future planning and asset management, with seminars like “Futureproofing your assets through strategic review” underscoring the need for strategic and collaborative approaches in the industry.

Overall, the Land, Leisure & Tourism Show 2024 successfully facilitated meaningful conversations, showcased industry innovations, and celebrated achievements, reinforcing its pivotal role in shaping the future of the leisure and tourism sectors.

The 2025 Land Leisure & Tourism Show will take place on 5th & 6th November 2025, register your interest today.

Land Leisure & Tourism Show
www.lltshow.com

PICTURE POSTCARDS FROM THE SHOW…

A HIGHLIGHT OF THE SHOW WAS THE RECOGNITION OF EXCELLENCE THROUGH VARIOUS AWARDS

HOLIDAY PARK OF THE YEAR

Recognises holiday parks, sites and villages that provide exceptional guest experiences across static vans, touring pitches and more.

CAMPING OR GLAMPING SITE OF THE YEAR

Recognises camping and glamping sites that provide exceptional guest experiences across tents, touring pitches, shepherd’s huts and more.

AA REVEALS TOP UK STAYCATION SPOTS FOR 2025…

Posted on February 12, 2025

As UK travel trends continue to favour local and sustainable tourism, the annual AA Caravan & Camping Awards have announced the top outdoor accommodation spots for the 2024-25 season.

This year’s winners offer the best of scenic retreats and luxurious glamping, with a new Sustainable Park award showing a growing preference for eco-friendly and unique staycations among UK travellers. The awards celebrated 12 exceptional sites across the country, selected by the AA’s expert inspectors for their outstanding quality and commitment to customer satisfaction.

Categories included AA Glamping Site of the Year, AA Campsite of the Year, and AA Most Improved Campsite of the Year. This year’s winners span the UK, from the rich history and sweeping views from the Isle of Anglesey in Wales to the stunning ancient woodlands nestled within the South Downs of West Sussex.

Hosting the awards, Simon Numphud, Managing Director at AA Media, said, “As local travel continues to grow and sustainable tourism gains momentum, we are excited to announce the best camping and caravanning destinations for the upcoming year.

This year’s winners have demonstrated outstanding quality along with a strong dedication to eco-friendly practices and customer satisfaction, making them excellent options for UK travellers.” All winners of the awards feature in the 57th edition of the AA Caravan & Camping Guide, which is £14.99 and available to buy in bookshops now.

Congratulations to all 2024-25 winners, the full list of this year’s AA Caravan and Camping Awards winners can also be found on RatedTrips.com.

Rated Trips by AA Media
The UK’s top campsites and caravan parks for 2025 | AA RatedTrips.com

PINELOG’S LUXURY ACCESSIBLE LODGES FOR PARKS

Posted on February 12, 2025

Pinelog specialises in crafting luxury timber lodges tailored to the unique requirements of holiday parks, making them an excellent choice for facilities that need high-quality, accessible accommodations for less mobile guests and wheelchair users.

Dovestone Holiday Park has been a valued client of Pinelog for the past decade, benefiting from their luxury lodges. Nestled in the picturesque village of Greenfield in Saddleworth, the park enjoys a prime location adjacent to the stunning Peak District National Park.

Thanks to its luxurious lodgings and exceptional guest experiences, Dovestone Holiday Park proudly holds a five-star rating on TripAdvisor. “At Dovestone Park, we take pride in our customer service and aim to provide all our guests with a worry-free experience.

This commitment aligns with our mission to create a safe haven for those with accessibility needs,” said Sally Buckley, General Manager of Dovestone Holiday Park. With limited accessible accommodation options in the area, Dovestone is dedicated to providing an outstanding experience for all guests.

In 2023, they approached Pinelog to create their first two-bedroom accessible lodge. With guests already lined up for the inaugural stay, the urgency was clear in designing and delivering this much-anticipated accessible lodge for Dovestone Holiday Park.

Pinelog
01246 942842
www.pinelog.co.uk

ACCESSIBLE ESCAPES

Posted on February 12, 2025

Marketing your accessibility the easy way...

Did you know that 87% of disabled people and carers expect there to be accessibility information on a venue’s website? Providing information on what you do – or do not – have enables customers with accessibility requirements to make an informed decision of where to stay and visit.

This includes not just wheelchair users but people who are deaf or have hearing loss, have a sensory or cognitive impairment, older people, families with young children, and more. It is a VisitEngland scheme requirement for participants to have accessibility information on their website, stating the venue’s key accessibility features.

It is a VisitEngland scheme requirement for participants to have accessibility information on their website.

SO HOW CAN YOU PROVIDE THIS INFORMATION?
The best way to do this is to have a specific section on your website, clearly linked to from your homepage. People expect to find accessibility information in a similar place across different websites (as they do with information about opening times or room availability), so this should be easy to locate via the main website navigation menu - not hidden in the footer or an ‘about us’ page.

When naming this section, remember not everyone with accessibility requirements identifies with the term ‘disabled’ so use terminology that is more inclusive such as ‘Accessibility’ or ‘Access for All’. The informative elements you should ensure are available in this section for prospective customers are:
• A warm welcome;
• Contact information;
• Key accessibility features;
• Accessibility Guide, including images of your accessible facilities;
• Accessibility videos and virtual tours;
• Accessibility resources;
• Accessible destination highlights.

KEY ACCESSIBILITY FEATURES
People with accessibility requirements want to easily find out what key accessibility features are available at tourism venues. VisitEngland has led a UK and Ireland-wide project that identifies the features that are most important to people with a range of accessibility requirements.

The list of features has been informed by new consumer research with 800 disabled travellers in Britain and a focus group in Ireland. You can now download a business-type specific questionnaire to help you identify which of these features you have at your venue - ensure you list all available features in your accessibility section.

Don’t feel constrained by this list; add any additional features and services you provide for disabled customers and others with accessibility requirements. If your business is listed on any tourism listing websites (such as online travel agents and local destination websites), these companies may ask you to specify what key accessibility features you offer.

This is so that they can list available features as part of your venue listing on their website and provide customers with the ability to filter venues by these features. In addition to the key accessibility features listed in the downloadable questionnaires; you should also highlight any other useful facilities or information.

This may include:
• Wi-fi availability;
• Information relating to the online booking process and prices, including concession availability;
• Directions to your business;
• Details of any dedicated access sessions and/or events that you offer with tailored support e.g. ‘quiet sessions’, sessions for children with learning disabilities and dementia- friendly sessions. Add them to any ‘What’s On’ listings;
• Any firm future plans for accessibility improvements;
• Customer reviews that mention accessibility, ideally by linking to them on a site like Euan’s Guide for full transparency;
• Details of any accessibility awards you have won or schemes that you belong to.
You may wish to group key features that relate to each of mobility, hearing, visual and neurodiversity.

PEOPLE WITH ACCESSIBILITY requirements want to easily find out what key accessibility features are available at tourism venues.

ACCESSIBILITY GUIDES
Research by VisitEngland in 2022 reaffirmed that today’s travellers want detailed and factual descriptions of venue accessibility, in the form of an Accessibility Guide, to empower them to make personal choices.

An Accessibility Guide provides information on all areas of a venue, giving hundreds of pieces of accessibility information, including measurements and photographs. An Accessibility Guide describes and visually shows the layout of each area of the business, following the route a visitor will typically take from arrival, entering and getting around.

They are particularly useful for people with mobility impairments, but they also include accessibility features of relevance to people with a range of other access requirements. This means there will be some duplication with the key access features you list on your own website.

To support tourism businesses across England to provide robust Detailed Access Guides, VisitEngland has joined forces with AccessAble, a leader in quality accessibility information provision. In addition to outlining your key accessibility features, you should provide detailed accessibility information, with the recommended format being an AccessAble Detailed Access Guide.

You can now use the new AccessAble Your Accessibility Guide portal to book and pay for either a Guided Assessment or On Site Assessment of your venue, where a professional access surveyor will create a quality-assured Detailed Access Guide.

This approach removes the burden and responsibility of collecting information that can be technical, greatly reducing the risk of incomplete and inaccurate information. All guides are published and searchable on AccessAble’s well-established website, currently used by more than six million people a year, and you will also receive an Accessibility Improvement Report as part of the service.

Annual renewal fees also apply and depend on the number of changes at the venue - such as whether you have installed a new bathroom which needs to be re-assessed - but there has been a focus on these being as affordable as possible, starting at £10 + VAT per year. Once your Accessibility Guide has been produced, it is important to link to it prominently from your accessibility section using an AccessAble link button.

www.visitengland.org/access

DARWIN ESCAPES RESORTS

Posted on February 11, 2025

With a portfolio of 26 leading holiday resorts and three golf courses across the UK, Darwin Escapes is one of the trailblazers transforming the UK holiday park industry. Darwin Escapes offers holiday breaks, holiday home ownership and golf breaks with the widest range of holiday accommodation at its resorts, from romantic boutique escapes to luxury lodge retreats and traditional family-focused holiday parks.

With such variety on offer, there is sure to be something to appeal to everyone. “No two Darwin Escapes resorts are the same,” explains Drew Campbell, Director of Operations, “But every resort in our portfolio shares a common aim - to provide the best possible holiday experience for holidaymakers and holiday homeowners.”

“With this in mind, we have created brand new resorts in stunning locations with accommodation and facilities that rival those of 5-star hotels, and lovingly updated our existing sites across the UK.” One resort that is a flagship for the company in terms of the facilities on offer is Norfolk Woods Resort & Spa.

This multi-award-winning park recently scooped the Diamond Award for East of England large park for the third time in the prestigious Hoseasons Awards in November 2024. Norfolk Woods, established in 2019, is situated close to the market town of Kings Lynn in an ideal location for holidaymakers wishing to take advantage of Norfolk’s breath taking countryside and coastal scenery.

DARWIN ESCAPES RESORTS aim to provide the best possible holiday experience for holidaymakers and holiday homeowners

Guests at Norfolk Woods can choose from a selection of stylish and contemporary accommodation including premium lodges with outdoor hot tubs. Open plan in design, the lodges boast the latest entertainment features and kitchen facilities for a luxurious stay.

There is an abundance of on-site amenities and activities on offer at the park including an indoor swimming pool, stylish bar and bistro, outdoor children’s splash park, as well as a superbly equipped spa for adult relaxation. Norfolk Woods Resort & Spa may be fairly new, but it has a rich heritage in the region.

The original site was known as Pentney Holiday Park, a resort designed for touring caravans and camping holidaymakers, which was the home of decades of happy holiday memories. “We wanted to keep our resort as the home for more of those amazing holiday memories for decades to come, but with a new, contemporary and fresh feel,” explains Anne Foulkes, Regional & General Manager of Norfolk Woods.

“Our aim was to retain the gorgeous natural scenery and preserve the site as a true destination, whilst creating Norfolk’s best luxury lodge park.” Luxury lodges are also on offer at Darwin Escapes newest premium development: Blenheim Palace Lodge Retreat. Partnering with historic Blenheim Palace, the company has created a range of one-, two- and three-bedroom lodges in the grounds of the stunning Blenheim Estate in Oxfordshire.

NORFOLK WOODS RESORT & Spa boasts great leisure facilities for all ages

The self-catering holiday lodges, which opened in August 2023, feature high-end furnishings and facilities including luxury open-plan dining and living areas, walk-in wardrobes and ensuite bathrooms. Working together with the team at Blenheim Palace, Darwin Escapes were keen to respect both the prestige of the existing site and the local area’s environmental factors.

Each lodge is fully electric and fitted with air-source heat pumps and personal car charging stations to help to reduce impact on the environment. “We’ve ensured our lodge accommodation fits seamlessly into the surrounding landscape near Blenheim Palace,” explains Drew Campbell, Director of Operations.

“We’ve also honoured the heritage with the naming of our lodges – Winston, Hawksmoor, Vanbrugh and Marlborough. This, along with our interior decoration, is a nod to the rich history of the area that awaits guests in their Blenheim lodge accommodation.” Some of the design features of the Blenheim lodges might also be familiar to viewers of the BBC television series Interior Design Masters with Alan Carr.

In the final episode of the 2024 series, the two finalists took on the challenge to design the interior and outdoor space of two of the lodges at the Retreat. Holidaymakers can now choose to stay in one of the two lodges that the finalists designed. Unique accommodation is a feature of many of the Darwin Escapes resorts.

DARWIN ESCAPES RESORTS are available at 26 stunning locations throughout the UK. Pictured, Wareham Forest Lodge Retreat in Poole, Dorset

Amongst the most innovative and desirable are the treehouses available at Rivendale Lodge Retreat in the Peak District, and Woodside Bay Lodge Retreat on the Isle of Wight. These one-bedroom treehouses are designed with couples in mind and feature stylish copper furnishings, fully equipped kitchens with wine coolers and dishwashers, and multi-decked outdoor areas with luxurious sunken hot tubs.

The Darwin Escapes portfolio is managed by a 900-strong team of staff. The head office is based at the Talacre Beach Resort in North Wales, which is one of the company’s leading parks for holiday home ownership. Across the portfolio of 26 resorts, 15 offer holidays only, 3 offer holiday home ownership only, and 8 offer a mix of holiday home ownership and holidays such as at Talacre.

For those looking to buy a holiday home, Darwin Escapes offers a wide range of homes for sale, from static caravans to luxury lodges, to suit all budgets and requirements. Lodge and caravan holidays, meanwhile, are booked through their trusted booking partner Hoseasons, who handle all resort holiday bookings excluding those at Dundonald Links Resort in Ayrshire, Scotland, and Blenheim Palace Lodge Retreat, which are booked directly with the resorts.

The team behind Darwin Escapes is constantly on the lookout for exciting solutions to increase their market share and the profile of their resorts amongst prospective buyers and holidaymakers. “Whilst UK holidays have been swept up in the staycation boom, one of the challenges over recent years has been the smaller marketplace for the sales community, with signs of a slight downtrend in holiday home ownership,” explains Shaun Roberts, Group Head of Sales.

THE BISTRO at Norfolk Woods Resort & Spa

“One of the ways we have responded to this is by branching out with new marketing adventures. Our appearance on Interior Design Masters is one example, alongside a Win a Caravan competition, increasing our out of home digital screen advertising across the country with particular interest in the North West, and attending more events throughout the year.”

Darwin Escapes are corporate partners with many of the UK’s top business and visitor attractions such as Chester Zoo, the Royal Shakespeare Company, Birmingham Hippodrome, Derby Book Festival and Venue Cymru. These partnerships offer their guests unique opportunities and help to ensure the very best holiday experience when they stay at a Darwin Escapes Resort.

The partnerships also involve giving back to the partner organisations with sponsorship of events and other collaborations. Each resort also chooses their own local charities to fund raise for throughout the year. It’s an innovative plan that’s clearly working in terms of both customer and industry recognition.

INTERIOR OF ONE of the lodges featured on television series Interior Design Masters

Since 2015, the Darwin Escapes resorts have collected a vast range of accolades from Best in Britain to 5-star ratings and regional award titles too. Most resorts have been assigned the Tripadvisor Certificate of Excellence and several are also rated 5 Black Pennant by AA Hotel and Hospitality Services.

All the North Wales holiday resorts have been awarded a 5-star status by Visit Wales, and in England, all resorts have either been given 5-star status by Visit England, or also boast Visit England Gold Awards.

“We are so proud of our award-winning resorts and these achievements are a credit to all of our hard-working teams across the UK, who strive to set the standard in the holiday resort industry,” says Drew Campbell, Director of Operations.

Darwin Escapes
0800 717707
www.darwinescapes.co.uk