john fowler

BIGGER NOT ALWAYS BETTER

Posted on August 2, 2023

BIGGER NOT ALWAYS BETTER

THE TWO CENTRE RESORT Potters tops the Which? holiday park survey

Butlins, Pontins and Center Parcs were all beaten by smaller independents in the Which? annual survey of holiday park destinations published this summer. The consumer group asked 1,355 Which? members and members of the general public to complete an online survey about their experience of recent stays at UK holiday parks and resorts.

Which? rated 18 holiday parks for cleanliness, accommodation, facilities, customer service, entertainment, food and drink, value for money and costs per night. It was the lesser known names that triumphed over their megabrand rivals in the results which were undertaken from April 2022. Only the top performing parks and resorts have been awarded Which? Recommended Provider (WRP) status.

Respectable marks were attributed to Center Parcs at 72% and Butlins with 71% but Pontin’s could only manage 59% based on reviews of ‘grotty chalets’ and ‘lacklustre’ entertainment. First and second-placed Potters Resorts and Waterside Holiday Group, are both family-run brands that have been in the business for decades. They scored five stars in every category, including customer service and value for money.

Operating for over 100 years, Potters was opened by founder Herbert Potter after he won £500 in a competition. With all-inclusive resorts in Norfolk and Essex, Potters scored top marks with an impressive overall score of 88%. More a resort than a park, accommodation at Potters is in bungalows, hotel rooms and suites. Nudged into second spot with 87%, the small regional brand, Waterside Holiday Group has four luxurious parks, three in Dorset, one in Cornwall.

INDEPENDENTS like Fowlers scored highly in the Which? survey

Their caravans are as classy as they come – at least 3.6 metres wide, with central heating and double glazing, plus fully equipped kitchens and widescreen TVs. Or you can glamp in a safari lodge with a private hot tub. Unlike Potters, Waterside does not offer an all-inclusive rate, meaning visitors pay extra on top to dine at its beachfront bars or restaurants.

A close third, Bluestone Wales attracted a customer score of 81%. Founder William McNamara originally opened up his dairy farm to guests in the 1980s when milk quotas threatened his livelihood. Today this single five-star resort has expanded to a sprawling 500 acres, where rolling countryside meets rugged coastline within the Pembrokeshire Coast National Park.

Scoring 78% in fourth spot, John Fowler began in 1953 as one caravan in a field but has expanded to 11 coastal locations across Devon, Cornwall and Somerset, with a wide range of accommodations and prices. Like many independents, John Fowler Holidays stood out for its customer service – rated five stars with the Which? verdict: “It’s cheaper than Pontins and about the same price as Butlin’s, but better than both.”

Tributes For Holiday Stalwart

Posted on November 4, 2014
jf

Holiday park magnate John Fowler
has passed away at the age of 86.

Tributes For Holiday Stalwart

The holiday park industry has bid a sad farewell to John Fowler, founder of the largest privately owned holiday group in the West Country – John Fowler Holidays.

From humble beginnings, the company was founded when John left his Merchant Navy ship in 1953 with aspirations of a business life ashore in Cornwall and with just his £300 pay-off in his pocket. Without a house, job or car to help him in his determination to start a business, John bought an old pre-war caravan for £100 and completely refurbished it. He had noticed visitor demand for the independence of a self-catering holiday as an alternative to traditional boarding houses or hotels.

After a round of phone calls from the village green phone kiosk he found a neighbouring farmer with permission to site the van. The agreed place was no more than a lonely grass field, without electricity or roads, but just a short scramble to a sandy beach, and a brief bus ride to Newquay. A single chemical lavatory, plus an outside tap for drinking or washing water, were the only two concessions to holiday facilities. John spent 6/6d (33p) on a small advert in a Midlands newspaper and when cash bookings started to arrive in the post ploughed all income straight into more caravans.

Within weeks he had the beginnings of a very small holiday business. Now a multimillion-pound chain of 14 holiday parks spread across the south west, John Fowler Holidays was recently ranked at number 32 in a list of the 150 biggest firms operating out of Devon and Cornwall.

The company has also been recognised in the Sunday Times Profit Track 100 list of the UK’s 100 fastest firms for profit-growth. John, who passed away in September, leaves behind his wife Susan, five children and several grandchildren. There is no doubt that he has left a large gap in the industry, in many people’s lives and some very happy memories too.