EV CONCERNS STALL STAYCATION GROWTH

EV CONCERNS STALL STAYCATION GROWTH

BBC CAMERAS ZOOM in on Martin Cox at his Dorset holiday park, Highlands End

Fears that ‘range anxiety’ amongst electric vehicle owners could put the brakes on domestic tourism growth have been voiced by a major holiday parks operator. Martin Cox, whose family business owns five holiday parks in Dorset, is now calling on government to address the lack of charging points in many rural areas. Their absence, he said, could dissuade visitors from venturing too far into the countryside because of uncertainty about being able to top up their electric cars.

Martin’s concerns were featured in a recent BBC television report in which he warned that rural economies could suffer substantial losses of tourism revenue as a result. Martin was filmed at his company’s flagship holiday park of Highlands End in Bridport which has six EV chargers – the maximum that the local power supply can sustain. “We have up to 500 cars a night in summer, and it simply isn’t enough to meet demand,” he told BBC Politics South reporter Frankie Peck.

“Many will have driven upwards of two hundred miles to get here, and their vehicles will need re-charging before they go out the next day, but we simply haven’t the capacity. “There are only around 275 charging points throughout the whole of Dorset, so the available options are very limited. “Nobody wants to spend their holiday in a state of anxiety about their car coming to a halt, and just one bad experience could deter a family from making a repeat visit.

“In our five decades of operating holiday parks, we have never supplied petrol or diesel to our customers, but there is now an expectation that we will be able to charge their cars. “It changes the dynamics of our relationship with guests who, of course, we want to keep happy - but who we know are sometimes frustrated at not being able to plug in,” he said. As vice president of the British Holiday and Home Parks Association, Martin says that many of the body’s 2,500-plus holiday park members report similar problems.

They would like to help EV owners, he says, but the limited electrical supply capacity in their regions is a major hurdle to them installing additional, or even any, EV charging points. “I am fully sympathetic with the government’s aim to drive up EV usage and have done all we can at present to provide charging facilities,” said Martin, himself an electric car owner.

“However, until the electrical supply infrastructure is improved in many rural areas, some EV owners may think twice about taking a holiday too far from home. “This will produce serious consequences for the visitor economy, and the victims will be the many small businesses who rely on tourism spending to survive and sustain jobs,” said Martin. Martin’s family has owned parks in Dorset for over 50 years, and in 2022 Highlands End Holiday Park won the top gold accolade in the holiday park category of the South West Tourism Awards.

MANY ELECTRIC CAR OWNERS are reluctant to travel far from home, says Martin Cox

Wish You Were Here – Highlands End Holiday Park

WYWHWish You Were Here - Highlands End Holiday Park

For TV drama fans, Highlands End Holiday Park is spectacularly located on the clifftop overlooking West Bay, the setting of ITV’s Broadchurch.

The lodges and some of the touring caravans and motorhome pitches on the park have views out over Broadchurch while some of the other caravans, and camping pitches overlook the ‘Broadchurch Hut’ and Eype Beach. Part of West Dorset Leisure Holidays, a family run group, Highlands End Holiday Park is located on the clifftop near West Bay in Dorset and enjoys panoramic views across 99 miles of World Heritage Jurassic Coastline.

Highlands End has been providing memorable holidays for families, friends and couples for decades and todays accommodation includes luxury lodges, glamping pods, caravan holiday homes, apartments, bungalows and pitches for touring caravans, motorhomes and tents – many of which enjoy fantastic views over the surrounding coast and countryside. The park is particularly popular with star gazers and dog owners, who enjoy the clear night skies and mile after mile of footpath to explore.

The Park has a newly refurbished bar and restaurant with one of the largest and most important private collections of fire service memorabilia in the country. The collection has been built up over three decades by Martin Cox, a member of the family who have owned Highlands End – and its four sister parks – for 45 years.

As well as ‘Martin’s Bar & Restaurant,’ the parks highly-praised facilities include a Leisure Club which incorporates a pool, sauna and steam room, a shop specialising in fresh Dorset produce and a pitch and putt course that is great for the whole family.

Highlands End Holiday Park
Tel. 01308 422 139
www.highlandsendholidaypark.co.uk

Dorset Park Director Secures Top Post

Dorset Park Director Secures Top Post

Martin Cox (centre) with retiring EFCO&HPA president, Guylhem Féraud, and vice president Linda Gedink.

Martin Cox (centre) with retiring EFCO&HPA president, Guylhem Féraud, and vice president Linda Gedink.

Dorset park owner Martin Cox has been appointed as the new president of the European Federation of Campingsite Organisations & Holiday Park Associations (EFCO&HPA).

Martin was elected by members of the international body, which represents more than 20,000 holiday park businesses across Europe and will serve as president for two years.

As president, Martin will play a key part in helping shape tourism and job creation policies affecting holiday parks in membership of national trade associations. He will also help steer EFCO&HPA’s lobby work with the European Commission which aims to ensure the sector’s interests are taken into account during decision-making processes.

Martin, who is a director of West Dorset Leisure Holidays and former national chairman of the British Holiday & Home Parks Association, commented: “Right across Europe, holiday parks welcome millions of visitors each year and make a massive financial contribution to regional and national economies.

“The federation’s work helps to safeguard everybody’s interests, and also creates a pan-European platform on which members can share new ideas and initiatives.”

Triple Gold For Dorset Park Group

Triple Gold For Dorset Park Group

West Dorset Holidays were the big winners of the night at the Dorset Tourism Awards inaugural ceremony. Pic: Nick Williams Photographer.

West Dorset Leisure Holidays pulled off a hat trick of wins at the recent Dorset Tourism Awards.

The family-owned holiday park based in Bridport scooped two gold accolades for its flagship Highlands End holiday park. It took both the Holiday Park of the Year title, and the Sustainable Tourism award.

The icing on the cake came when the group’s managing director Martin Cox was awarded a special honour for Outstanding Contribution to Tourism.

Launched for the first time this year, the awards highlight the many excellent businesses operating across the county as well as promote Dorset itself as a top quality destination. The competition attracted 60 entries, each undergoing a rigorous three-stage judging process including visits by a team of mystery shoppers, and final assessment by an independent judging panel. Finalists came from across the county with hotels, pubs, attractions, festivals, holiday parks and B&Bs amongst the list of winners.

West Dorset Leisure Holidays’ Sustainable Tourism award also follows other honours won for its care for the natural world, including recently the David Bellamy Conservation Award at its top gold level. A host of environmental initiatives at Highlands End have included energy-saving measures and successful moves to protect wildlife with the creation of animal and bird habitats.

The park has also been praised for its links with the local community, and its charity work which includes raising over £36,000 for the Jurassic Coast Trust over the past five years.

Although the cliff-top Highlands End holiday park is no stranger to awards, Mr Cox said he was especially delighted for it to be named as Dorset’s Holiday Park of the Year and that his personal award for outstanding contribution to tourism had come as a complete surprise.

Highlands End, along with other category winners, will now be fast-tracked into the South West Tourism Excellence Awards in January 2014. Success here will then see winners move on to the National Visit England Awards later in 2014.