BUBBLING OVER

BUBBLING OVER

The hot tub influence on increasing bookings...

 

THE VACATION RANGE, from Superior Wellness, boasts robust features designed specifically for the holiday let market.

 

For the holiday industry, 2022 has been another record year for staycations, delivering an estimated £15.5billion boost to the British economy. According to Sykes Holiday Cottages’ annual Staycation Index, 77 per cent of Brits holidayed in the UK this year, spending an average of £822 on their accommodation alone.

So how do you make your holiday destination stand out from the crowd and increase the odds of internet surfers pressing the book button? The simple answer – add a hot tub. “UK staycations with hot tubs consistently appears on a list of the most common staycation searches,” says Gareth Ward, Sales Director at Superior Wellness, one of the UK’s leading hot tub suppliers.

“A hot tub not only adds a touch of luxury but can also increase occupancy and revenue by up to 60%. “But much more than that, a hot tub allows families and loved ones to reconnect and spend quality time together,” Gareth adds. “People are also focusing on their wellness much more and a hot tub can help with this – soothing aches and pains, reducing anxiety and stress and relieving headaches. All reasons that may inspire a customer to book a holiday property with a hot tub.”

 

OFFERING A HOT TUB with your holiday let will increase bookings on average by 60 per cent. Pic. Rotospa

 

HOLIDAY LET
Jonathan Pritchard owns a holiday let based in Anglesey, he recently made the decision to add a Vacation Social hot tub, from the Superior Wellness stable, to his property. Jonathan purchased the hot tub from Superior Wellness’ partner at Concept Spa in Wales and he explains: “We wanted to increase bookings and people always say that it’s a bonus to have a hot tub, we were also recommended to get one by Sykes.

“I was recommended by Concept Spa to go for the Vacation social based on the value for money, the fact it’s simple and easy to use, less hassle/ maintenance, less things for people to break. “It has most definitely made a difference to my bookings; we are noticing that the winter months are also filling up much faster.”

If you are looking to purchase a hot tub for your holiday let, Superior Wellness recommend the Vacation Range or their Platinum Spas Holiday Let 5 hot tub. Both offerings are perfect for holiday homes, cottages, B&Bs and Airbnb as they designed specifically for the holiday let market these hot tubs offer a basic layout with no breakable or removeable components and are designed for heavy usage.

The robust but minimalistic design perfectly complements any garden, decking or outdoor environment. Gareth Ward again: “We do get a number of queries from potential buyers and this is a common question. But is the constant upkeep, care and maintenance is going to offer a decent return on your investment?

Gareth Ward again: “You need to look after your hot tub and ensure you provide the care and maintenance it needs and stick to the guidelines. However, the increase in revenue you will receive in terms of price per night and occupancy will outweigh any time and money spent on the upkeep.”

 

 

HEAT TIMES
Waiting around for a hot tub to warm up isn’t a holiday guest’s idea of fun, so Golden Coast’s exceptionally fast hot tub heat pumps are ideal for ensuring the spa is ready to enjoy in no time. The inverter-driven Golden Coast air source pump heats water quickly and efficiently.

During a test conducted on a hot tub in an ambient air temperature of 12 degrees, Golden Coast found that it took three hours and 40 minutes to heat the hot tub water from 10 degrees to 38 degrees. This was much faster than the electric heater previously being used.

A Golden Coast heat pump operates on a lower current so uses much less energy than electric heaters without compromising on performance. For each kilowatt of energy consumed, the heat pump offers an output of up to 13 kilowatts of heat – that’s 13 times more efficient than a standard electric heater.

A Golden Coast pump can reach an extremely high coefficient of performance meaning that once the water reaches the desired temperature (up to 40°C) the heat pump turns off while maintaining the temperature. “It is quicker to heat a hot tub with warmer air temperature, but a Golden Coast heat pump performs even in cold weather, so hot tubs can be enjoyed all year round,” says Adam Clark, General Manager at Golden Coast.

“Our heat pump is extremely energy efficient, allowing park owners to make significant savings on their bills. The more hot tubs a holiday park has, the more savings that can be made. Golden Coast has supplied air source heat pumps to a number of holiday parks with great success and with extremely positive feedback from park managers.

Golden Coast’s General Manager, Adam Clark, advises: “Whereas some heat pumps can be loud, a Golden Coast heat pump uses a unique ventilation structure enabling it to maintain noise levels as low as 25dB — ensuring peace and quiet for guests and peace of mind for owners.” When it comes to holiday hot tub insurance, Compass Insurance advise, to make sure that your insurance covers you for loss or damage as well as any possible legal liability arising from them being used.

 

GREAT FOR FRIENDS and family who want to relax on holiday, the Vacation Lounge hot tub is for 5-6 people and offers the perfect combination of one lounger and five seats. This 13 amp hot tub has R10 insulation and 25 jets.

 

INSURANCE COVER
Most insurers will include hot tubs in their general definition of structures, hire fleet or caravans (at Compass they do) but it’s worth checking the definitions in your policy to make sure. From there it’s also really important to make sure that the replacement cost of the Hot Tub is factored into any sum insured you have for your hire fleet. As well as the Hot Tubs themselves being insured your legal liability to the public using them should also be checked.

Have clear and documented guidance as to who should and shouldn’t use Hot Tubs. Holidaymakers with health conditions, including those with serious illnesses, respiratory and cardiac conditions and diabetes, as well as pregnant women or those on certain medications, should seek advice from their doctor before using a hot tub. Similarly, infections and disease can be spread, so those with body infections and open sores/ wounds etc, should not use a hot tub.

Comprehensive signage and instructions on the use of the hot tub are also important. Most of the claims we see in relation to Hot Tubs, and wet areas in general, relate to slips and trips when getting in and out. Cleaning and maintenance are critical and any hot tub owned by the park should follow a documented and robust process. Where possible this should also be in line with the manufacturer guidance and regular evidence, checks and logs kept.

Regularly checking the water, systems and filters is also essential. Parks have responsibilities even where they do not own the hot tub in question. The Health and Safety at Work Act 1974 does not apply to privately-owned hot tubs where there is no financial gain and they are used exclusively by the private owner, family members and occasional guests.

Park owners should also consider the matter of Employers’ Liability. We have seen a case in the past where an employee was known by their employer to have a reaction to chemicals, but the wearing of personal protective equipment (PPE) was not enforced. It is almost impossible to defend a claim when a relaxed approach to employee safety is taken. This highlights the importance of training staff appropriately and having systems in place for them to follow when they are involved in the cleaning and maintenance of hot tubs.

 

 

COMPANY CONTACTS

Golden Coast
Tel. 01271 378100
Email: swimmer@goldenc.com
www.goldenc.com

SuperiorWellness
Tel. 01246 559071
Email: info@superiorwellness.co.uk
www.superiorwellness.co.uk

Compass Insurance
Tel. 0344 274 0276
Email: enquiries@compass.co.uk
www.compassparks.co.uk

FARMING SIGHTS AND SOUNDS

FARMING SIGHTS AND SOUNDS

Beth Connor reports from Adam Henson's Cotswold Farm Park...

THE CHOICE OF ACCOMMODATION includes popular Sunset Lodges.

 

We were delighted when the Holiday Park Scene team were invited to test out the facilities at Adam Henson’s Cotswold Farm Park. Adam Henson is perhaps the best- known farmer in the UK, presenting his own section on BBC’s Countryfile to millions of viewers each Sunday evening.

Farming and conservation are Adam’s first passions and when the camera stops rolling, there is still plenty of work to be done. In 1971, Joe Henson founded Cotswold Farm Park to help protect some of our rare breeds of farm animal. Today, it’s Adam Henson, his business partner Duncan and of course the enthusiastic team, that are proud to be continuing in Joe’s wellington-booted footprints.

“We have passion for all we do here and are dedicated to delivering the best of British farming, through a sustainable and authentic approach,” says Adam.

 

 

The site has some outstanding qualities including:
• Very friendly staff
• Farm Park - free entrance
• Restaurant and Farm Park Shop
• Mapped on-site Wildlife Walk
• Dog Welcome Pack – Bed, Bowls, Long Leash & Peg, Blanket, Treats, Poo Bags
• Hot Tub

 

 

There’s regular excitement on the farm, whether it be lambing season, harvest time or the arrival of new calf; there’s always something new to see at the farm. Visitors have the opportunity to meet more than 50 rare breeds, have a go on pedal-tractors, fly along the zipline and hold little chicks.

Visitors can even book in for a day visit with their own horses to experience the 50-jump riding course in gorgeous woodlands, streams and valleys. The site offers a wide range of accommodation options including Sunset Lodges, Songbird Safari Tents, Camping Pods, Camping and Motorhome pitches and a seasonal Glamping Field.

The on-site facilities were outstanding including The Ox Shed Bar & Café, Farm Park Shop with home reared produce, beautiful, heated shower block, laundry facilities, picnic area, campers’ kitchen and of course the farm which provides a full day out for all the family.

 

Cotswold Farm Park
01451 850307
www.cotswoldfarmpark.co.uk

 

FIVE OUT OF FIVE FOR WATERSIDE

FIVE OUT OF FIVE FOR WATERSIDE

WATERSIDE HOLIDAY GROUP scored top marks in a Which? holiday stay survey

 

Waterside Holiday Group has come up trumps in a survey of the UK’s best value holiday parks by consumer champion Which? The company, which operates holiday parks in Dorset and Cornwall, scored 87 per cent in a survey of more than 2,200 stays.

Waterside Holiday Group scored five out of five stars in every category, including quality of accommodation, facilities, and value for money. Visitors highlighted their appreciation for the company’s choices of luxury caravans, as well as accommodation features including widescreen televisions and private hot tubs.

Dave Bennett, CEO of Waterside Holiday Group commented: “We are thrilled to have received such an incredible score as part of a renowned nationwide survey, which reflects genuine visitor reviews. “We have invested heavily in all our holiday parks to ensure we offer a five-star holiday experience to our guests, with exceptional quality accommodation, facilities, and customer service.

I would like to thank everyone at Waterside Holiday Group for their hard work in helping us continually achieve excellence across our parks.” Waterside Holiday Group has made multiple enhancements to its parks over the past two years, including introducing a range of luxury holiday homes with hot tubs and updated dining areas across sites.

The company has also continued committing to sustainability improvements across its parks, including the creation of natural habitat areas using native plants and species, introduction of beehives and installation of solar panels.

ANNIVERSARY CELEBRATIONS FOR WOOD LEISURE

ANNIVERSARY CELEBRATIONS FOR WOOD LEISURE

PHOTO LEFT TO RIGHT: Bruce Thomson, Carlie Woods, Margaret Wood, Sarah Wood MacGregor, Kirsty Wood Thomson, Calum MacGregor.

 

Wood Leisure Holiday Parks are enjoying a double celebration after winning the Best Holiday Park, in the coveted Scottish Hospitality Awards, whilst celebrating their 40th anniversary in business. The award was won by Wood Leisure for Blairgowrie Holiday Park, which was the very first holiday park opened by the company 40 years ago.

The family owned and operated company was founded in 1981 by Colin and Margaret Wood, and has its head office in Blairgowrie, Perthshire. The business has almost 500 holiday homeowners, 130 self-catering lodges, caravan holiday homes, ensuite glamping and camping pods.

Colin Wood commented: “Family has always been at the heart of the business. I am delighted that our three daughters, Rachel, Kirsty, and Sarah, having grown up on the parks, have each returned to take their place within the family business. They continue to uphold our family values for the parks, whilst bringing fresh innovative ideas to take the company forward.”

Sarah Wood, Sales Director added: “We are delighted to be kicking off the summer season by winning Best Holiday Park in Scotland and to be able to bring the trophy back to Perthshire, to our team at Blairgowrie Holiday Park. We recognise that The Scottish Hospitality awards are voted for by the public, and we would also like to thanks all our guests and holiday home owners that took the time to vote for us.”

“After an incredibly difficult period for all tourism business, it is wonderful to be able to celebrate this good news. Demand for staycations with Wood Leisure continues to be incredibly positive in 2022. “The company has also seen increased demand for holiday homes as people chose to invest in lodges and caravan holiday homes for their families to come together and enjoy. The business has also benefitted from the increasing popularity of motorhomes and touring, with the popularity of the Northcoast 500.”

HOLIDAY MAKERS GET ON THEIR BIKES

HOLIDAY MAKERS GET ON THEIR BIKES

RESEARCH HAS SHOWN an increase in cycling activity especially on UK holidays.

 

The dramatic rise in staycations is triggering increased interest in cycling as a new, family-friendly holiday activity. The experts at Quella Bicycle have researched 2022’s most popular cycling routes, analysing hashtag data to put together a guide of the UK’s 10 best urban cycling routes for to explore this summer.

A spokesperson for Quella, Chris Pengilley, said: “Cycling holidays are increasingly accessible - there are hundreds of bike rental shops across the UK - but many people are unsure of where to start. “It can be even harder to choose where to go when you have a family, as younger children may struggle with steep or prolonged elevations.”

“While based on hashtag data, Quella Bicycle tips contain a range of trails accessible to young children to seasoned professionals - all with incredible views and sights that will make any staycation the ultimate trip away from home.” Geographic hashtag guest posts were topped by The Isle of Wight with 1.2m hashtags, followed by the Yorkshire Dales Cycleway with 809,000 hashtags.

OXFORD TOPS UK STAYCATION SPOTS

OXFORD TOPS UK STAYCATION SPOTS

OXFORD has topped a UK staycation survey.

 

A new study has revealed the UK’s top staycation spots for a weekend getaway. The research, conducted by travel insurance experts Forbes Advisor, scored UK locations based on factors such as the cost of eating out, the average price of a local stay, and transport costs in and around each town or city.

It also analysed the number of attractions per 10,000 people to discover where offers the best experience for a staycation this autumn. The research revealed that the historical city of Oxford offers the best experience, with a Staycation Score of 93.6 out of 100.

Visitors can enjoy a three-course meal for two that costs just £50 on average with local taxi fares priced at just £1.75 per mile. Second place goes to York with its Staycation Score of 92.8. At 32.73, the city, which dates back to ancient Rome, offers the highest number of attractions per 10,000 people.

With its Staycation Score of 91.4, Cambridge takes third place as a staycation hotspot. The city also offers 29.51 attractions per 10,000 people.

Commenting on the findings, Laura Howard, personal finance expert at Forbes Advisor, said: “The continued prospect of flight and airport disruptions, lingering Covid testing requirements in some popular overseas destinations, and rising living costs are just some of the many good reasons why a short break within the UK might appeal this autumn. “And the good news is, our very own shores have so much to offer in terms of history, architecture, nature and scenery.”

 

UNMISSABLE OPPORTUNITIES

UNMISSABLE OPPORTUNITIES

Four shows in one at Birmingham's NEC...

 

FOUR SHOWS IN on, promises to be a crowd pleaser at Birmingham’s NEC.

Combining industry-leading exhibitors with the latest products and services for the holiday park sector, with a healthy splash of networking and discussion opportunities from its inspiring speaker programme, Holiday Park & Resort Innovation returns to Birmingham’s NEC this November 2nd and 3rd Together with Farm Business Innovation, Leisure Food & Beverage and the Family Attraction Expo, Holiday Park & Resort Innovation creates an unmissable opportunity to be inspired and equipped to develop your business in 2022 and beyond.

More than 500 exhibitors will showcase their offerings across the two days of the event. Amongst them is Greenspan Projects, whose team is excited to be back at the event. “This is a show that pushes the boundaries of holiday park and resort innovation,” said Greenspan’s Michaela Rowland. “There are always fascinating exhibitors and special guest speakers which leave us feeling inspired and excited to see what we can deliver next for similar clients.

THE SHOW PRESENTS an unmissable opportunity to be inspired and equipped to develop your business.

EXCITING PROJECTS
“This year, we will be talking about our most exciting projects involving zip coasters and high ropes currently underway in the USA, Canada and the Mediterranean, as well as a world first – adventure golf in an underground cavern, recently launched in partnership with ZipWorld.”

CampManager will also be returning to the event to showcase its cloud-based management and booking system. “We recognise the value and quality of Holiday Park Innovation and have made a dedicated effort across several years to attend the show,” said Thomas Drake. “We are itching to get out of the office and in front of potential and existing customers for a good chat.

With over 16 years’ experience in the industry, we are excited to share our top tips with the UK’s growing community of holiday park and campsite owners.” The keynote theatre programme – sponsored by Maxxton and CampManager – includes Luke Hansford from Hoseasons who will discuss the importance of consumer insights in creating valuable holiday experiences for guests and in helping operators maximise revenue.

 

MORE THAN 500 EXHIBITORS will showcase their offerings across the two days of the event.

 

Sustainability will be the main theme for Michael Holding of Visit Inverness Loch Ness as he explains how the area became the first carbon neutral business improvement district (BID) in the UK. Other confirmed speakers include Jonny Baird of Bluefield Houseboats and Richard Carroll of Landal Green Parks. Andrew Jones, winner of Diversification of the Year in the British Farming Awards, will be talking about his journey from farmer to glampsite owner and what he has learnt along the way.

David and Felicity Brown of Hoe Grange Holidays will discuss how winning awards helped raise their business’s profile. Sheena Corry of The Forge will explore the business opportunities of wild swimming and retreats. Look for full details of the speaker programme are available on the show website Holiday Park & Resort Innovation returns to the NEC Birmingham this November 2nd and 3rd. Tickets are free and available now at www.holidayparkshow.co.uk

HOLIDAY PARK & RESORT Innovation promises an inspiring speaker programme.

YOUR A-Z OF MUST-SEE EXHIBITORS

 

PARK HOLIDAYS UK FLEX MUSCLE

PARK HOLIDAYS UK FLEX MUSCLE

PARK HOLIDAYS UK takes its portfolio to 54 locations with the acquisition of Park Leisure.

 

Park Holidays UK has confirmed its acquisition of holiday parks group Park Leisure which owns 11 holiday parks in popular locations in England, Scotland and North Wales. It will bring to 54 the number of parks now operated by Park Holidays UK – and follows the company’s acquisition of nine parks from Bridge Leisure in 2021. The enlarged portfolio, says the group, will provide it with an even stronger national platform from which to serve Britain’s fast-growing domestic holiday market.

Park Holidays UK director Tony Clish said the coming together of the two well-established groups presented exciting new opportunities in one of tourism’s most dynamic sectors: “Both companies have invested substantially in their parks over recent years and created a range of high-quality holiday products which people clearly enjoy,” he said. “Park Leisure’s 11 parks have all gained top five-star tourist board awards and represent the high-quality standards we have been working towards in recent years.

 

“Whether customers are looking to rent or buy a holiday home, we can now offer a wide geographical spread of parks able to deliver a first-class experience at an affordable cost. “We will continue to invest in all of our parks to ensure that that their facilities and standards of service are maintained to the highest possible levels,” said Mr Clish. “The domestic holiday market continues to gain traction in the post-Brexit and post-pandemic market, and we are continuing to see an ever-increasing demand for UK holidays.

“Quality is the main driver of bookings and holiday home sales, and this union will consolidate some of the finest holiday parks in the UK into one single group,” said Mr Clish. Parks in both groups provide extensive leisure facilities and family entertainment, together with carefully managed landscaped grounds in which holiday lodges and caravans are located. Park Holidays UK was formed over 35 years ago, and its parks today span the length of Britain from Cornwall in the west to Moray in northern Scotland. Park Leisure has operated holidays parks for more than 20 years, and has a presence in Cornwall, Herefordshire, Lancashire, Northumberland, Yorkshire and North Wales.

BEVERLEY’S £2M STYLISH INVESTMENT

BEVERLEY'S £2M STYLISH INVESTMENT

BEVERLEY HOLIDAYS has raised the stakes on its Devon accommodation offering.

 

Beverley Holidays has upped the style stakes for staycationing with the installation of a state-of-the-art range of sea view luxury lodges and ultra-modern hot tub holiday caravans. The holiday park group in the heart of the English Riviera has invested a cool £2million in a fleet of fourteen super-stylish holiday homes tailored to guests seeking seaside stays with a sprinkling of glamour.

High quality furnishings and a super stylish decor in the newly launched holiday homes are teamed with a raft of pampering extras such as private sun-decks complete with bubbling hot tubs. With demand for staycations continuing to be high this year, the new state-of-the-art holiday homes are seeing a surge in bookings among guests seeking their very own slice of hot tub heaven.

Beverley Holidays’ Marketing Director Claire Jeavons said: “Long gone are the days when families were expected to be content with a one-size-fits-all type of holiday accommodation. “Today we are reaching out to guests wanting to enjoy a truly unique holiday experience, and our new Collection hot tub holiday lodges and Signature caravans are certainly raising the bar even higher at the luxury end of holiday home rentals.”

COASTAL LOCATIONS ARE UK FAVOURITE

COASTAL LOCATIONS ARE UK FAVOURITE

BRITS PREFER to be beside the seaside, a McCarthy Stone survey confirms.

With the British Isles boasting some of the most beautiful beaches and breath-taking sea views, there is a clamour to enjoy some of the UK’s 7,700 miles of coastline. Brits have named their favourite seaside towns in the UK, with Salcombe ranked the number one destination whilst holidaymakers remain wary of overseas travel. With many holiday-goers opting to stay in the UK, Google trends data found that searches for UK holidays had increased by 56% in April 2022, compared to a year earlier when restrictions were in place.

The survey by McCarthy Stone, the UK’s leading developer and manager of retirement communities, saw 2,700 surveyed to find which of the most popular seaside towns came out as the UK’s favourite. The south coast’s gems came out on top overall, with Salcombe, Weymouth and St. Ives scoring highly, there were also top 10 selection across the country, with Yorkshire’s Whitby and Northumberland’s Bamburgh featuring in the top 10. Salcombe, with its pastel-hued, picturesque harbour, came out on top, with almost a fifth of the vote (18.5%); it’s not hard to understand why when you witness the nautical beauty of South Devon.

Weymouth in Dorset came second with 16 per cent, boasting several enviable beaches, it was announced as the number one beach in the UK in the TripAdvisor Travellers’ Choice Awards 2017, and has also previously been ranked ninth best beach in Europe. Third place was given to Whitby in north Yorkshire (12%), which boasts ties with Bram Stoker’s Dracula and the imposing Abbey ruins which look over the highly-voted harbour below. St Ives on the Cornish coast came fourth with 11.7 per cent of the voting with Bamburgh (10.4%) in the North East of the country completing the top five.