The hot tub influence on increasing bookings...
For the holiday industry, 2022 has been another record year for staycations, delivering an estimated £15.5billion boost to the British economy. According to Sykes Holiday Cottages’ annual Staycation Index, 77 per cent of Brits holidayed in the UK this year, spending an average of £822 on their accommodation alone.
So how do you make your holiday destination stand out from the crowd and increase the odds of internet surfers pressing the book button? The simple answer – add a hot tub. “UK staycations with hot tubs consistently appears on a list of the most common staycation searches,” says Gareth Ward, Sales Director at Superior Wellness, one of the UK’s leading hot tub suppliers.
“A hot tub not only adds a touch of luxury but can also increase occupancy and revenue by up to 60%. “But much more than that, a hot tub allows families and loved ones to reconnect and spend quality time together,” Gareth adds. “People are also focusing on their wellness much more and a hot tub can help with this – soothing aches and pains, reducing anxiety and stress and relieving headaches. All reasons that may inspire a customer to book a holiday property with a hot tub.”
Jonathan Pritchard owns a holiday let based in Anglesey, he recently made the decision to add a Vacation Social hot tub, from the Superior Wellness stable, to his property. Jonathan purchased the hot tub from Superior Wellness’ partner at Concept Spa in Wales and he explains: “We wanted to increase bookings and people always say that it’s a bonus to have a hot tub, we were also recommended to get one by Sykes.
“I was recommended by Concept Spa to go for the Vacation social based on the value for money, the fact it’s simple and easy to use, less hassle/ maintenance, less things for people to break. “It has most definitely made a difference to my bookings; we are noticing that the winter months are also filling up much faster.”
If you are looking to purchase a hot tub for your holiday let, Superior Wellness recommend the Vacation Range or their Platinum Spas Holiday Let 5 hot tub. Both offerings are perfect for holiday homes, cottages, B&Bs and Airbnb as they designed specifically for the holiday let market these hot tubs offer a basic layout with no breakable or removeable components and are designed for heavy usage.
The robust but minimalistic design perfectly complements any garden, decking or outdoor environment. Gareth Ward again: “We do get a number of queries from potential buyers and this is a common question. But is the constant upkeep, care and maintenance is going to offer a decent return on your investment?
Gareth Ward again: “You need to look after your hot tub and ensure you provide the care and maintenance it needs and stick to the guidelines. However, the increase in revenue you will receive in terms of price per night and occupancy will outweigh any time and money spent on the upkeep.”
Waiting around for a hot tub to warm up isn’t a holiday guest’s idea of fun, so Golden Coast’s exceptionally fast hot tub heat pumps are ideal for ensuring the spa is ready to enjoy in no time. The inverter-driven Golden Coast air source pump heats water quickly and efficiently.
During a test conducted on a hot tub in an ambient air temperature of 12 degrees, Golden Coast found that it took three hours and 40 minutes to heat the hot tub water from 10 degrees to 38 degrees. This was much faster than the electric heater previously being used.
A Golden Coast heat pump operates on a lower current so uses much less energy than electric heaters without compromising on performance. For each kilowatt of energy consumed, the heat pump offers an output of up to 13 kilowatts of heat – that’s 13 times more efficient than a standard electric heater.
A Golden Coast pump can reach an extremely high coefficient of performance meaning that once the water reaches the desired temperature (up to 40°C) the heat pump turns off while maintaining the temperature. “It is quicker to heat a hot tub with warmer air temperature, but a Golden Coast heat pump performs even in cold weather, so hot tubs can be enjoyed all year round,” says Adam Clark, General Manager at Golden Coast.
“Our heat pump is extremely energy efficient, allowing park owners to make significant savings on their bills. The more hot tubs a holiday park has, the more savings that can be made. Golden Coast has supplied air source heat pumps to a number of holiday parks with great success and with extremely positive feedback from park managers.
Golden Coast’s General Manager, Adam Clark, advises: “Whereas some heat pumps can be loud, a Golden Coast heat pump uses a unique ventilation structure enabling it to maintain noise levels as low as 25dB — ensuring peace and quiet for guests and peace of mind for owners.” When it comes to holiday hot tub insurance, Compass Insurance advise, to make sure that your insurance covers you for loss or damage as well as any possible legal liability arising from them being used.
Most insurers will include hot tubs in their general definition of structures, hire fleet or caravans (at Compass they do) but it’s worth checking the definitions in your policy to make sure. From there it’s also really important to make sure that the replacement cost of the Hot Tub is factored into any sum insured you have for your hire fleet. As well as the Hot Tubs themselves being insured your legal liability to the public using them should also be checked.
Have clear and documented guidance as to who should and shouldn’t use Hot Tubs. Holidaymakers with health conditions, including those with serious illnesses, respiratory and cardiac conditions and diabetes, as well as pregnant women or those on certain medications, should seek advice from their doctor before using a hot tub. Similarly, infections and disease can be spread, so those with body infections and open sores/ wounds etc, should not use a hot tub.
Comprehensive signage and instructions on the use of the hot tub are also important. Most of the claims we see in relation to Hot Tubs, and wet areas in general, relate to slips and trips when getting in and out. Cleaning and maintenance are critical and any hot tub owned by the park should follow a documented and robust process. Where possible this should also be in line with the manufacturer guidance and regular evidence, checks and logs kept.
Regularly checking the water, systems and filters is also essential. Parks have responsibilities even where they do not own the hot tub in question. The Health and Safety at Work Act 1974 does not apply to privately-owned hot tubs where there is no financial gain and they are used exclusively by the private owner, family members and occasional guests.
Park owners should also consider the matter of Employers’ Liability. We have seen a case in the past where an employee was known by their employer to have a reaction to chemicals, but the wearing of personal protective equipment (PPE) was not enforced. It is almost impossible to defend a claim when a relaxed approach to employee safety is taken. This highlights the importance of training staff appropriately and having systems in place for them to follow when they are involved in the cleaning and maintenance of hot tubs.