SCOTTISH ACQUISITION FOR PURE LEISURE

SCOTTISH ACQUISITION FOR PURE LEISURE

PURE LEISURE GROUP has taken over ownership of the Shin Falls Visitor Centre.

Award-winning holiday park operator, Pure Leisure Group, has announced the acquisition of Falls of Shin Visitor Centre in Lairg, Scotland, marking the first investment of this kind for the company. The Visitor Centre boasts a unique salmon viewing platform – one of the few remaining in the Highlands, a selection of woodland walks, a children’s playpark, as well as a soon to be reopened restaurant.

Located just a short distance from Pure Leisure Groups exclusive Gledfield Highland Estate, comprising 47 lodges set amongst 5,000 acres of woodland, it’s expected that holiday home owners, guests and members of the community alike will benefit from the takeover and the current renovations underway.

Commenting on the visitor centre announcement, founder of PLG, John Morphet said: “It’s potential to be a community hub is huge, as well as a go-to destination for tourists visiting the area year-round so we are confident this will provide a boost to tourism a well as supporting the local economy.

“We’re also investing in our Gledfield Highland Estate, with works in motion for a new bar, restaurant, swimming pool and leisure complex that will be accessible to the local community whom we want to support as much as possible, while also increasing staycations and holidays to this beautiful part of the world.”

WINTER BLUES FOR PONTINS CLOSURES

WINTER BLUES FOR PONTINS CLOSURES

CAMBER SANDS WAS one of three Pontin’s resorts to close this winter. Pic. cheekylorns

Following recent closures there are now just two parks left in the Pontins brand, Pakefield Holiday Village in Lowestoft, Suffolk, and Sandbay Holiday Village in Kewstoke, Somerset. No public explanation was given by Pontins, or its owner Britannia Hotels, at the time, but employees were allegedly told via email the closure was due to a ‘decline in business’, according to multiple media reports.

No longer visible, The Sun reported a website statement that read: “It is with great sadness that we announce the closure of Pontins Southport Holiday Park. “After assessing the future viability of the park, we have come to the difficult decision to close our doors.

“Unfortunately, this means that Pontins Southport Holiday Park will be closing from Wednesday 3rd January 2024. Extracts from e-mails addressed to employees and shown to local newspapers read: “Due to business levels, Pontins Prestatyn Sands will be closing with immediate effect.

“The company have been reviewing the business levels of the park throughout the 2023 season and have concluded that continuing trading at this park in to 2024 is no longer a viable business decision. “Therefore, it is for that reason that the company have made the difficult decision to implement proposed redundancies at Prestatyn Sands.”

Some members of staff had their employment terminated with immediate effect, while others were instructed to continue working at the park until further notice. The e-mail to employees added: “The hospitality industry all suffered a dramatic downturn during COVID.

“The company continues to review the business levels for the park, and since COVID, this park has not been able to return to reasonable business levels. “Current projections are that the park will make a financial loss in the 2024 season and beyond. “The company are looking to close the holiday park to the public for the foreseeable future.”

There has been frenzied speculation on how the vast sites will be used going forward including claims, denied by the Home Office, that accommodation would be used for refugees. Britannia Hotels were approached for comment but no response was received.

UK STAYCATION TRENDS

UK STAYCATION TRENDS

Holiday bookers would rather staycation than go abroad in 2024, according to new research – but it’s a close call. When 1,000 UK holidaymakers were surveyed by Thermos, 52% chose staying close to home, while 48% would choose to head overseas this year. One in three said they had a staycation at some point in the last year (30%).

Only one in 10 (10%) said they felt a staycation wasn’t as much of a break as a holiday abroad. When asked about preferred destinations for a UK getaway, 11 per cent said they kept theirs secret from wider acquaintances, as they feared them becoming too touristy. One in five (22%) said they actively avoided tourist hot spots because they were too busy.

BEST THINGS ABOUT A STAYCATION:
1. Saves travel time – 45%
2. Supports local businesses – 39%
3. There are still lots of places I haven’t explored and want to – 38%
4. Better for the environment – 36%
5. Saves money – 33%
6. No issue with language – 30%
7. Less stressful – 30%
8. No restrictions on luggage – 25%
9. Know I will like the food – 22%
10. I can take my pets - 20%

THE TOP 10 UK STAYCATION DESTINATIONS:
1. East of England - incl. Norfolk and Cambridgeshire
2. South West England - incl. Cornwall, Devon and the Cotswolds
3. North West - incl. the Lake District
4. East Midlands - incl. Derbyshire and the Peak District
5. North East - incl. Northumberland
6. South East - incl. Oxfordshire, Kent and the Isle of Wight
7. Greater London
8. Yorkshire
9. Scotland
10.Wales

Other reasons quoted were it makes it easier to take family and friends for a group holiday (19%), and enjoying the weather more (12%). The Staycation report also revealed that generally holiday makers will be heading South – with 31% saying that would be their preferred option, whilst 19% would head North.

James Sheldon, Trading Manager at Thermos, said: “Obviously the pandemic necessitated a change in travel habits, and no one was quite sure how that would impact things longer term. It seems the trend for holidaying closer to home is going to continue into 2024, for reasons of ease, cost, the environment and the fact we’re lucky enough to have so many wonderful places in easy reach.

“Twenty per cent of respondents said they preferred a self-catering holiday, so they can choose what and when they eat. In Thermos’ 120-year history we’ve accompanied many families on a Great British getaway, and we are delighted that tradition continues. A flask of tea and fish and chips on the beach remains one of life’s great pleasures!”

£5M BOOST FOR IT SPECIALIST

£5M BOOST FOR IT SPECIALIST

SOFTWARE SOLUTIONS SPECIALISTS, Elite Dynamics founded in 2015 by Jamaine Campbell, pictured, Nicola Campbell and Jack Vernon.

Elite Dynamics, a leading provider of software solutions to the holiday park and marina industry, has announced a £5 million investment from BGF – one of the largest and most experienced growth capital investors in the UK and Ireland. BGF’s investment will support the continued development of Elite Dynamics’ proprietary software, which is built on the Microsoft Dynamics platform, as well as plans to invest in sales and marketing.

In the last three years, the business has grown revenues at more than 40% per annum, with plans to triple in size and double its headcount by 2026. Founded in 2015 by Jamaine Campbell, Nicola Campbell and Jack Vernon, the North West-based business has developed a range of digital transformation solutions specifically designed for holiday parks, marinas, as well as holiday home manufacturers and dealers.

These help to improve business functions from maintenance, memberships and marketing, to reservations, sales and finance. The range is currently used in more than 350 parks, both in the UK and internationally. Commenting on the deal, Jamaine Campbell, CEO and co-founder of Elite Dynamics, said: “In the last eight years, we have built a highly successful, and profitable business through a balanced blend of strong industry experience and technical know-how.

“Our aim is to become the dominant provider of technology solutions to holiday and residential parks, manufacturers and marinas, expanding our reach both domestically and overseas. In order to achieve our growth ambitions, we needed an investment partner that recognised the potential of our business, as well as that of the sector, and was willing to take a long- term approach in helping us to seize the opportunities that lie ahead.

In BGF we have found that investment partner.” The deal was led by Harry Jones and Courtney Walker, investors in BGF’s North-West team. As part of the investment, Martin Moran has been appointed to the board as non-executive chair through BGF’s Talent Network – one of the largest groups of board-level non-executives in the UK and Ireland. Martin was a founder of Salesforce.com in EMEA and has more than 20 years’ experience in SaaS and cloud computing.

Harry Jones said: “Elite Dynamics has established itself as an innovative and respected player in the parks and marina industry – created to disrupt a market saturated by archaic technology and systems. By combining the team’s intimate knowledge of how the market works, with technical expertise, Elite Dynamics is helping park operators to simplify processes, while helping to boost their bottom line.

It’s an extremely attractive proposition.” He added: “BGF has considerable experience in the holiday parks sector through our investment in Coppergreen Leisure Resorts, which we successfully exited in 2021, as well as supporting dynamic and fast-growth technology companies looking to transform markets through business improvement processes. As such, we’re delighted to be joining the team, as they embark on the next stage of their growth journey.”

HITTING THE CARAVAN ROAD SAFETY

HITTING THE CARAVAN ROAD SAFETY

MULTI-LEVELS of support is available to caravan and motorhome drivers through The Camping and Caravanning Club. Pic credit. The Camping and Caravanning Club

The Camping and Caravanning Club is offering more than 15 caravan and motorhome manoeuvring courses until September 2024 at their head office in Coventry.

The courses are designed to help both members and non-members brush up on their skills when driving and towing. Courses are available for different levels of experience, whether motorists have never towed a caravan or driven a motorhome before or if they just want to refresh their knowledge and boost their confidence behind the wheel.

BRACE FOR INCREASED STORM DAMAGE

BRACE FOR INCREASED STORM DAMAGE

CLAIMS FOR STORM damage is increasing due to climate change impacts on UK weather.

Static caravan and lodge owners should prepare for the likelihood of increased storm damage due to climate change, according to Compass, a specialist provider of caravan and leisure insurance.

The company saw a 16% increase in total claims caused by storm damage between 2021 and 2022. The insurer is warning owners to ensure their caravan is storm-ready and also to check they have comprehensive insurance.

During 2022, 32% of Compass’ static caravan claims were due to storm damage. In one such instance, an entire static caravan was destroyed during a storm, resulting in a £148,590 claim.

CLIMATE CHANGE
Due to the effects of climate change, claims for storm and flood damage have the potential to increase in the coming years, making it even more important that static caravan owners purchase insurance to protect their home-away-from-home as extreme weather events become more frequent.

According to the Met Office 2, July 2023 was one of the wettest on record, with many parks across the country also being impacted by unseasonably windy weather, with gusts of up to 55mph recorded in Devon, Gwynedd, and Northumberland.

Analysis of claims data highlights how unpredictable UK weather can be. As a result of Storms Dudley, Eunice, and Franklin 3, February 2022 saw a significant increase in the number of claims for storm damage, up more than 2,000% on the previous year.

BEYOND REPAIR
In the UK, it is not a legal requirement to insure a static caravan. However, it is a condition of many caravan parks that caravan owners have adequate insurance to cover damage to their property when it is on-site. This insurance will also ensure a safe and efficient removal of the unit, should it be destroyed beyond repair.

Even if not completely destroyed, storm and flood damage can make a static caravan completely uninhabitable. “Unlike bricks and mortar holiday homes, static caravans are particularly susceptible to damage from storms or floods,” points out Karen Stacey, Managing Director of Compass.

“Unpredictable weather events, especially flash floods caused by heavy rain on parched ground during the summer, can cause a significant amount of damage to static caravans. “We know caravan parks do everything they can to protect the units on their site all year round but freak storms and the damage they cause are somewhat out of their control.

“Caravan owners should make sure that they have adequate insurance for their unit and take the time to do regular maintenance to ensure any damage is kept to a minimum.” For more information on specialist caravan and leisure insurance, visit compass.co.uk

CELEBRITY RELAUNCH FOR HAVEN PARK

CELEBRITY RELAUNCH FOR HAVEN PARK

TV PERSONALITY, Joe Swash, launches the revamped and renamed Haven Kent Coast holiday destination.

Haven, the UK’s leading UK holiday park operator, has revealed its new-look, flagship park in Kent after undergoing an £18 million transformation, with the help of much-loved TV presenter, Joe Swash.

Haven revealed the holiday park’s new name, Haven Kent Coast, formerly Haven Allhallows Leisure Park, at an exclusive event in celebration of a new era for caravan holidays within easy reach of Greater London. This investment forms part of Haven’s £170 million development plan across its parks in 2023, which was announced earlier this year, and has seen major renovations at Haven Kent Coast.

These include an ‘Adventure Village’, an outdoor waterside spot where thrill seekers can try their hand at a wide range of high-adrenaline activities; new state-of-the-art 1,200-seater Marina Bar & Stage; and a 100-seater terrace. Visitors will also be able to enjoy recently developed food and beverage outlets such as the new Seaside Treats, Burger King, Papa John’s, and Cook’s Fish & Chips restaurants.

The most recent development is Haven Kent Coast’s new Yacht Club for holidaymakers to eat and drink by the waterside. Acquired by Blackstone in 2021, Haven has already invested almost £230 million in parks across 2021 and 2022, with a commitment to upgrading and modernising all holiday sites to offer guests an unforgettable holiday experience.

This investment will allow the company to offer a wider range of entertainment concepts and on-park experience improvement for its homeowners and holidaymakers, whilst also creating over 7,000 new seasonal and 500 permanent jobs across its parks this year.

SURGE IN LATE SUMMER BOOKINGS

SURGE IN LATE SUMMER BOOKINGS

LANDAL GREENPARKS UK is seeing a surge in late summer bookings at destinations such as Northumberland’s Kielder.

Managing Director of Landal GreenParks UK, says there are several factors as to why people are leaving it later and later to book their summer holiday, he says: “Summer 2023 is looking strong for domestic tourism, but there is no doubt that people have tighter budgets.

The cost-of-living crisis is still at the forefront of many people’s minds, especially when it comes to luxuries such as holidays, and we can see holidaymakers are searching for late availability and deals to help save money.

“I think it’s also fair to say that alongside the airline strike action, the latest heatwave affecting popular European package holiday destinations will leave consumers cautious of booking a holiday abroad. As a result, to avoid disruption to plans, many holidaymakers are opting to stay at home and explore what the UK has to offer.”

The south-west continues to be the best-performing region for Landal GreenParks UK, with new and additional accommodation offering at its resorts, helping contribute to a 30% increase in summer bookings compared to last year. There is also demand in the Midlands, Yorkshire and Scotland due to pet friendly staycations – with bookings up 25% compared to 2022.

SIXTY ACTS OF ANNIVERSARY KINDNESS

SIXTY ACTS OF ANNIVERSARY KINDNESS

ROBERT AND RICHARD HARTLEY are celebrating Trevornick’s six decades in business with a grand giveaway.

The family behind Cornwall’s Trevornick Holiday Park will be marking six decades of hospitality with 60 Acts of Kindness to the local community and their loyal guests. So far, these Acts of Kindness have included gifting a free night’s stay at one of Trevornick’s popular self-catering cottages to an inspiring man walking the British coastline to raise money for charity.

The team have also carried out beach cleans, donated to local food banks, built extra bird boxes on site and perked up the much-loved Holywell Bay RNLI Lifeguards on a dreary day with doughnuts. The team has until the end of the year to complete the task of fulfilling all 60 acts.

The Hartley family and their Trevornick team have also been surprising guests with randomly placed ‘Diamond Tickets’. “To celebrate such a milestone for our park, we are giving back to our loyal guests, local community and beautiful natural environment here in Cornwall with 60 Acts of Kindness,” explains Robert Hartley who runs the business, founded by their parents, alongside his brother Richard.

“Diamond Tickets have been hidden throughout the park as a way to reward our wonderful visitors by offering them a fantastic mix of gifts and giveaways,” Richard continues. “So far this year, guests have enjoyed free drinks at on site bar The Farm Club to free holiday stays, and so much more.”

Nestled in the heart of the picturesque village of Holywell Bay on Cornwall’s north coast, Trevornick have been providing holiday experiences for families and travellers since 1963. With its enviable position perched high up on the hill of Holywell Bay with sweeping coastal views across to stunning Gull Rocks and out to sea, the park welcomes over 20,000 guests through its gates every season.

PRAISE HEAPED ON WATERSIDE RESORT

PRAISE HEAPED ON WATERSIDE RESORT

WATERSIDE’S BOWLEAZE COVE Holiday Park & Spa is seeing returns on significant investment.

Consumer champion, Which? has named Waterside one of the UK’s best value holiday park providers for the second year in a row. The company, which operates three holiday parks in Dorset and one in Cornwall, scored 87 per cent in a survey of more 1,355 participants – a close second next to the top spot at 88 per cent.

Waterside achieved a full house of five out of five stars in every category, including quality of accommodation, customer service, and value for money. The company was praised for its luxury offering, with acknowledgement for its ‘top end stays in beautiful coastal locations’.

Waterside has continued its significant investment into its parks over the past year. The brand recently unveiled two new, exclusive holiday home developments - The Stables, situated at Bowleaze Cove Holiday Park & Spa in Weymouth, and Samphire Cove at Tregoad Holiday Park near Looe.

Both feature a private collection of bespoke, luxury lodges with open plan living, deluxe bathrooms, king-sized bedrooms, hot tubs, and full wrapped decking. Dave Bennett, CEO of Waterside commented: “It’s fantastic to triumph in a renowned nationwide survey for two consecutive years, with a consistent score that reflects all our parks’ exceptional standards delivered by our dedicated team!

“As a family-owned business with knowledge that’s been passed down in generations for the past 60 years, we’re proud to offer a holiday experience that goes the extra mile for our guests. Each of our parks offers something different and we’re continually investing in each site to uphold our quality promise. “We wouldn’t be where we are today without our team, and our consistent recognition by Which? is testament to their fantastic work year after year.”