SURGE IN LATE SUMMER BOOKINGS
Managing Director of Landal GreenParks UK, says there are several factors as to why people are leaving it later and later to book their summer holiday, he says: “Summer 2023 is looking strong for domestic tourism, but there is no doubt that people have tighter budgets.
The cost-of-living crisis is still at the forefront of many people’s minds, especially when it comes to luxuries such as holidays, and we can see holidaymakers are searching for late availability and deals to help save money.
“I think it’s also fair to say that alongside the airline strike action, the latest heatwave affecting popular European package holiday destinations will leave consumers cautious of booking a holiday abroad. As a result, to avoid disruption to plans, many holidaymakers are opting to stay at home and explore what the UK has to offer.”
The south-west continues to be the best-performing region for Landal GreenParks UK, with new and additional accommodation offering at its resorts, helping contribute to a 30% increase in summer bookings compared to last year. There is also demand in the Midlands, Yorkshire and Scotland due to pet friendly staycations – with bookings up 25% compared to 2022.