Holidays

SURGE IN LATE SUMMER BOOKINGS

Posted on October 26, 2023

SURGE IN LATE SUMMER BOOKINGS

LANDAL GREENPARKS UK is seeing a surge in late summer bookings at destinations such as Northumberland’s Kielder.

Managing Director of Landal GreenParks UK, says there are several factors as to why people are leaving it later and later to book their summer holiday, he says: “Summer 2023 is looking strong for domestic tourism, but there is no doubt that people have tighter budgets.

The cost-of-living crisis is still at the forefront of many people’s minds, especially when it comes to luxuries such as holidays, and we can see holidaymakers are searching for late availability and deals to help save money.

“I think it’s also fair to say that alongside the airline strike action, the latest heatwave affecting popular European package holiday destinations will leave consumers cautious of booking a holiday abroad. As a result, to avoid disruption to plans, many holidaymakers are opting to stay at home and explore what the UK has to offer.”

The south-west continues to be the best-performing region for Landal GreenParks UK, with new and additional accommodation offering at its resorts, helping contribute to a 30% increase in summer bookings compared to last year. There is also demand in the Midlands, Yorkshire and Scotland due to pet friendly staycations – with bookings up 25% compared to 2022.

STRATOSPHERIC SEASON AHEAD

Posted on December 16, 2020

STRATOSPHERIC SEASON AHEAD

Park Holidays UK is plunging £2 million into the building of a new luxury pool at Dovercourt Holiday Park in Harwich – and says its bracing itself for a staycation year ‘like no other’ in 2021. The group reports that it has given the green light to new investments across its 30-plus holiday parks as bookings for next year hit ‘stratospheric’ levels. “Make no mistake, Britain will be the place to be on holiday in 2021 and we are going to be ready for it,” says Park Holidays UK director Tony Clish. “Families will be seeking-out top quality experiences in this country as a substitute for going abroad, and that’s just what we intend to deliver,” he continued. “The group will be investing heavily this winter both in its leisure facilities, and in top quality accommodation such as luxury lodges, so nobody will feel they are getting second best.”

Many of next year’s bookings are from families who took a staycation this year and were amazed by how much more enjoyable it was than an overseas holiday. “Less hassle, less cost, beautiful countryside and coasts, and so much more for kids to enjoy - the time is now right for Britain to play up to its greatest strengths” said Tony. Work on Dovercourt’s new swimming pool began this month, and it’s planned that park guests will be dipping their toes in the water from next March with the complex’s interior decked out in a nostalgic seaside theme, plus pool-side relaxation areas and cascading slides.. Next year is likely to be the park’s busiest on record, according to Park Holidays UK. ”We do normally start to receive a flow of bookings around autumn across the group for the following year’s holidays, but this time it’s turned into a deluge,” said Tony. “We are responding by channelling major investments into our parks this winter and making sure that guests will have all of their expectations exceeded.”

Park Holidays
Tel. 0191 256 0795
www.ParkHolidays.com

Vauxhall Park Strengthens Team

Posted on December 19, 2013

Amy Woodyatt, Marketing Manager with Vauxhall Holiday Park resident mascot Louie the Lion

Vauxhall Park Strengthens Team

Vauxhall Holiday Park in Great Yarmouth has strengthened its marketing and events team by appointing Amy Woodyatt as marketing manager.

Amy has eight years experience in PR and marketing and her new role will enhance how the five star park engages with its existing customers and reach out to new customers. She will be involved with advertising, social media, newsletter and PR campaigns, marketing short breaks and holidays to families and couples while also promoting the music weekend events held out of season.

Amy comments: “Vauxhall is celebrating its 50th anniversary next year so it is a very exciting time to join and as its school holidays at the moment we are extremely busy.

‘While we can keep holiday makers entertained whatever the weather due to our indoor facilities and all inclusive entertainment the heat wave this summer has prompted a surge of last minute breaks.

“We have also just launched two new music weekender events - Rock Stock in December and a Folk event in March, so busy times ahead’’.

Attracting a whopping 70,000 visitors a year to its 430 plus holiday homes including 48 chalets, Vauxhall Holiday Park is a five star holiday site that has been providing holidays and short breaks to families and couples since 1964.

The Indoor Water World, Splash Zone, Kids Clubs, Hideout Teenage Club, Louie’s Adventure Treehouse, Sports World, and all evening entertainment consisting of top cabaret acts, entertainment team shows, comedians and vocalists, is all included in the holiday price. Plus there is a separate adult only V-Lounge.