HOSEASONS SIMON ALTHAM hosting in style and setting the tone for an unforgettable evening.

How the UK’s leading staycation event explored guest experience, innovation and long-term growth in Brighton…

The Hoseasons Conference continues to be one of the largest and most influential events in the UK holiday and Staycation industry, and the 2025 event truly lived up to that esteem. In vibrant, bracing Brighton, a jam-packed agenda was lined-up for attendees, with a variety of industry delegates leading the exhibition.

The theme of this year was “Beyond Bookings”, chosen by panellists to highlight the opportunity in honing the guest experience to secure repeat bookings. Whether it’s a memory making activity whilst on holiday, or a personalised email that speaks directly to the customer’s reason to book, the opportunities to encourage guests back again and again, are endless.

The two-day event featured insight from over 40 key industry suppliers, speakers and delegates, as well as insightful and informative presentations from the team at Hoseasons and its parent company, Awaze.

From the expert guidance of the Account Director teams, Jennifer Day shared Hoseasons’ exciting marketing plans for the year, Martin Rovsing and James Baird offered an insight into the world of data and tech, and our event sponsors, One Stop Spas & Leisure, detailed the benefits of longer seasons and the opportunity to achieve higher AWR by installing hot tubs.

TWO INSPIRING DAYS OF INSIGHT, innovation and collaboration at the Hoseasons Conference 2025.

In an ever-shifting political landscape, Penny Mordaunt provided her insights and thoughts. A special thank you to Penny for signing over 200 books in record time! With the day-time event over, glad rags and dancing shoes were donned for the much-anticipated awards evening.

All award winners on the prestigious roll of honour have worked tirelessly throughout the year to achieve excellent customer experiences and are well-deserving of the recognition. To give the awards the gravitas required, Alan Carr, recent champion of Celebrity Traitors presented the winners with their prize plaques.

Making a dramatic entrance with his cloak and lantern, the audience were transported to the drama of the Scottish Castle. The winner of the Best in Britain award for the Best Overall Holiday Park was Wild Acre Village at Sundown Adventureland.

With Folly Farm Holiday Park winning the Best in Britain for Small Parks and Willow Pastures winning the Best in Britain for Large Parks. A very special mention must be made to Greg Munford, who we were incredibly proud to present with the Outstanding Achievement award – a recognition that could not be more deserved.

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