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STRIKING GOLD WITH AA FIVE-STAR GRADING

Posted on July 31, 2025

LOVE2STAY JOINT MANAGER Charlie Ward with the new AA Five Star grading plaque.

Shropshire’s Love2Stay touring and glamping resort is celebrating after earning a prestigious Five AA Gold Star rating in the 2025 AA Caravan and Camping Awards. Located in Emstrey, Shrewsbury, the luxury resort received an impressive 95% quality score following a recent inspection by AA Hotel and Hospitality Services.

AA inspector Stephen Wilkinson praised the site’s thoughtful layout, top-tier facilities and scenic setting, stating: “The BBQ and pizza oven areas are a great feature, and the open water pool, beach and paddle pool were well used and clearly enjoyed by guests during my visit.”

AN AERIAL VIEW of Love2Stay resort.

Joint manager Charlie Ward welcomed the award as “fantastic recognition” of the team’s hard work and investment. “We pride ourselves on our high standards, customer service and range of facilities that allow guests of all ages to unwind, stay active and reconnect with nature,” he said.

Celebrating its eighth birthday this year, Love2Stay has recently invested £750,000 in five new Severn holiday lodges, adding to its glamping village of safari and woodland lodges. The 22-acre site, set next to parent company Salop Leisure, offers panoramic countryside views and access to a bio pool, cinema, wellness services and outdoor activities.

£750,000 INVESTMENT IN LUXURY GLAMPING RESORT

Posted on May 3, 2025

AN AERIAL VIEW of the Love2Stay touring and glamping resort.

Rising demand for short breaks has prompted Salop Leisure to invest £750,000 in expanding the award-winning Love2Stay glamping and touring resort near Shrewsbury, Shropshire. The investment will fund five new luxury holiday lodges at the popular Love2Stay glamping village, enhancing the resort’s existing accommodation options.

According to Salop Leisure’s joint managing director, Mark Bebb, the 25 to 35 age group is increasingly opting for up to five short breaks per year, driven by a desire for convenience, flexibility, and luxury. “We’re attracting visitors from across the UK and beyond, particularly from Holland,” said Mr. Bebb.

“Guests love our natural cold water bio swimming pool, hot springs, and the chance to reconnect as a family away from technology.” The resort’s appeal extends to multi-generational holidays, with grandparents often staying on the touring park while their children and grandchildren enjoy lodge accommodation.

Families value the opportunity to spend quality time together surrounded by nature. Set within 22 acres of beautifully landscaped grounds, Love2Stay offers panoramic views of the Shropshire Hills and Wales. Guests enjoy access to a bio swimming pool, splash pool and beach, a cinema, wellness services, and diverse outdoor activities.

Designed by Mr. Bebb to promote tranquillity and wellbeing, the resort aims to help guests “experience the grass between their toes.” Now featuring 27 lodges alongside touring caravan pitches, Love2Stay celebrates its eighth anniversary this May, continuing to deliver five-star luxury escapes for romantic retreats and family getaways alike.