wellness services

STRIKING GOLD WITH AA FIVE-STAR GRADING

Posted on July 31, 2025

LOVE2STAY JOINT MANAGER Charlie Ward with the new AA Five Star grading plaque.

Shropshire’s Love2Stay touring and glamping resort is celebrating after earning a prestigious Five AA Gold Star rating in the 2025 AA Caravan and Camping Awards. Located in Emstrey, Shrewsbury, the luxury resort received an impressive 95% quality score following a recent inspection by AA Hotel and Hospitality Services.

AA inspector Stephen Wilkinson praised the site’s thoughtful layout, top-tier facilities and scenic setting, stating: “The BBQ and pizza oven areas are a great feature, and the open water pool, beach and paddle pool were well used and clearly enjoyed by guests during my visit.”

AN AERIAL VIEW of Love2Stay resort.

Joint manager Charlie Ward welcomed the award as “fantastic recognition” of the team’s hard work and investment. “We pride ourselves on our high standards, customer service and range of facilities that allow guests of all ages to unwind, stay active and reconnect with nature,” he said.

Celebrating its eighth birthday this year, Love2Stay has recently invested £750,000 in five new Severn holiday lodges, adding to its glamping village of safari and woodland lodges. The 22-acre site, set next to parent company Salop Leisure, offers panoramic countryside views and access to a bio pool, cinema, wellness services and outdoor activities.

£750,000 INVESTMENT IN LUXURY GLAMPING RESORT

Posted on May 3, 2025

AN AERIAL VIEW of the Love2Stay touring and glamping resort.

Rising demand for short breaks has prompted Salop Leisure to invest £750,000 in expanding the award-winning Love2Stay glamping and touring resort near Shrewsbury, Shropshire. The investment will fund five new luxury holiday lodges at the popular Love2Stay glamping village, enhancing the resort’s existing accommodation options.

According to Salop Leisure’s joint managing director, Mark Bebb, the 25 to 35 age group is increasingly opting for up to five short breaks per year, driven by a desire for convenience, flexibility, and luxury. “We’re attracting visitors from across the UK and beyond, particularly from Holland,” said Mr. Bebb.

“Guests love our natural cold water bio swimming pool, hot springs, and the chance to reconnect as a family away from technology.” The resort’s appeal extends to multi-generational holidays, with grandparents often staying on the touring park while their children and grandchildren enjoy lodge accommodation.

Families value the opportunity to spend quality time together surrounded by nature. Set within 22 acres of beautifully landscaped grounds, Love2Stay offers panoramic views of the Shropshire Hills and Wales. Guests enjoy access to a bio swimming pool, splash pool and beach, a cinema, wellness services, and diverse outdoor activities.

Designed by Mr. Bebb to promote tranquillity and wellbeing, the resort aims to help guests “experience the grass between their toes.” Now featuring 27 lodges alongside touring caravan pitches, Love2Stay celebrates its eighth anniversary this May, continuing to deliver five-star luxury escapes for romantic retreats and family getaways alike.

GLAMPING OFFERS STAYING POWER

Posted on April 27, 2022

GLAMPING OFFERS STAYING POWER

THE LOVE2STAY location is set in 22 acres of beautifully landscaped grounds.

The rise in popularity of UK staycations has inspired the impressive Love2Stay resort, on the outskirts of Shrewsbury, to invest further and offer a collection of luxury bespoke lodges to complement their existing Glamping portfolio Celebrating its fifth birthday, the Love2Stay resort is set in 22 acres of beautifully landscaped grounds and enjoys magnificent views over Wales on one side and the Shropshire Hills on the other.

The resort offers 122 hardstanding touring pitches and 11 Safari Glamping Lodges with private hot tubs, glamping site bookings were up 60 per cent, the fifth straight year of growth. “Glamping was already on the upswing throughout the UK before the COVID-19 pandemic started,” shares Chris Skitt Love2Stay, General Manager. “Last year, Love2Stay saw bookings explode, with families experiencing and enjoying glamping for the first time.

“All signs point to continued growth in the coming years. We believe that luxury and comfort should not be sacrificed while enjoying the great outdoors,” ,” he continues. “So, we decided to expand further with our new Black Barn Lodges. Glamping with us is simple. We combine the need for modern comfort with a desire to be as close to nature as possible.”

A total of 12 custom-built single lodges and two twin lodges have been purchased by the resort’s owner, Salop Leisure, to be used in the new Black Barn Lodges development. After a £1 million investment in the resort last year, the Love2Stay glamping village now boasts 36 deluxe lodges, including the original 11 Safari Lodges and 11 Woodland Lodges, which were added last year as part of the planned phase of development. Lowfield Leisure, based in Marton, near Shrewsbury, designed and created the new Black Lodges for Salop Leisure, Love2Stay’s parent company.

The new lodges can accommodate from four to six guests. Each of the three bedrooms, which include a king-sized main bedroom, a twin mezze room, and a sofa bed in the living area, is equipped with high-quality appliances and a log burner. Every lodge has its own private hot tub as well as an outside fire pit for guests to enjoy. In addition to the luxury glamping experience offered by the custom built Black Lodges, guests can enjoy a range of amenities, including a natural bio swimming pool, splash pool, and beach, as well as an on-site cinema. There are also wellness services, and a huge variety of outdoor activities for the whole family to enjoy. High season rates for these unique glamping lodges are £963 for three nights, while the low season rates are £558, with a minimum stay of three nights.

Love2Stay
Tel. 01743 583124
www.love2stay.co.uk