maintenance

A DIGITAL UPGRADE

Posted on July 31, 2025

In today’s digitally driven world, guest expectations are evolving fast — and holiday parks, campsites, and glamping sites across the UK are rising to meet the challenge. From the initial booking to the end-of-stay farewell, the entire holiday experience is increasingly shaped by technology.

And for park owners and managers, embracing smart systems like online bookings and mobile guest apps isn’t just about keeping up — it’s about staying ahead. Whether you’re managing a family-friendly caravan park, a luxury glamping retreat, or a coastal touring site, digital tools have become essential for delivering the seamless, personalised service that modern travellers now expect.

Let’s take a closer look at how guest apps and online booking systems are transforming the industry — and how three companies are helping UK parks lead the charge.

FROM GLAMPING TO OWNERSHIP, CampManager’s Guest App supports every step of the guest journey.

YOUR PARK. YOUR BRAND. YOUR APP.
The team at CampManager understand that guests want convenience — and they want it on their phones. That’s why they’ve launched a powerful new Branded Guest App, tailored specifically for holiday parks, glamping sites, and touring parks. At its core, the app is about putting your brand in your guests’ pockets.

Available on both the Apple App Store and Google Play, the app features your colours, logo and messaging — giving you an identity that stays with your guests from booking to check-out, and even beyond. “It’s not just a tool, it’s an extension of your park’s experience,” says the CampManager team.

Guests can use the app to check-in digitally, explore site maps, access Wi-Fi codes, browse menus, and view local attractions or on-site events. For your team, that means fewer repetitive questions — and more time spent delivering great hospitality. But the functionality doesn’t stop there. The app becomes your central communication hub, with built-in messaging linked directly to CampManager’s system.

CUSTOM-BRANDED GUEST apps from CampManager keep your identity front and centre.

Whether a guest wants to ask about dog-friendly walks or amend a reservation, all messages are routed to the right team member and logged securely — no missed emails, no phone tag. From a revenue perspective, it’s also a powerful sales channel. Guests can book add-ons, pay balances, or rebook future stays at the tap of a screen.

App-exclusive offers, flash deals, and push notifications can drive repeat business, direct bookings, and seasonal occupancy boosts, all without relying on OTAs. For parks with holiday-home ownership, the app even acts as a digital showroom, showcasing your available stock and feeding warm leads straight into CampManager’s CRM.

And it’s not just for guests. Holiday-home owners can log in to request maintenance, gas refills or cleaning, with every task tracked in CampManager’s integrated Jobs & Tasks system. The result? A fully integrated, branded, end-to-end experience — for guests, owners, and teams alike.

SMART INTEGRATIONS from GemaPark help deliver modern, sustainable service.

GEMAPARK & PEMBREY’S SMART EVOLUTION
Down in Carmarthenshire, the award-winning Pembrey Country Park Family Caravan & Camping Park is showing just how impactful the right technology can be. Nestled in 500 acres of woodland and coastal beauty, Pembrey has long been a favourite with families seeking adventure and tranquillity.

A long-standing user of GemaPark, Pembrey recently elevated their guest experience with two digital upgrades: Pay-as-you-go electric pitches and a fully branded Guest App. Thanks to GemaPark’s integration with E-Pitch, guests can now pre-purchase electricity during the booking process and top-up from their phones or the hardware itself.

No queues, no meter readings, no lost credit — just seamless, real-time control that enhances convenience while supporting sustainability. As Mags Pullen, Commercial & Facilities Manager at Pembrey, explains: “The ability for guests to manage bookings, electric usage and activities in one place has greatly improved the experience. Our new app adds a personal touch while reducing our reliance on paper and physical resources.”

The app, developed in collaboration with Holidaymaker and fully integrated into GemaPark, gives guests instant access to all their booking details, payment history, activities, and now — even their electricity usage. It also allows for real-time notifications, updates on local events, and a completely paperless arrival and stay experience.

GemaPark’s forward-thinking, open API strategy means that these kinds of smart integrations are only becoming more common and more important. As Dawn Bee, Director of GemaPark, puts it: “We’re committed to connectivity. With our plug-and-play integrations, parks can pick the best tools for their needs and know it will all work together — simply and smoothly.”

AT PEMBREY COUNTRY PARK, guests top up electricity and manage bookings right from their phone.

DIRECT-TO-GUEST MARKETING
While the digital experience is evolving, the goal remains the same: great hospitality. As Allana Tigwell, Head of Marketing at Holidaymaker, points out: “Technology should enable, not replace. It frees up your team to spend more time with guests and less time on admin.”

Holidaymaker’s Direct-to-Guest (D2G) Marketing™ approach helps parks build a connected journey — starting from the moment a potential guest sees a lodge on social media. Through apps, screens and messaging tools, D2G keeps guests engaged throughout their holiday, delivering relevant content, reminders, and offers at just the right time.

Forward-thinking parks like Waterside Holiday Group and Freshwater Beach Holiday Park are showing what’s possible. From in-app AI chat, activity booking and real-time rebooking nudges, to on-site Seeview screens with local info, guests are kept in the loop, without needing to ask at reception. And importantly, this helps bring guests back into your ecosystem.

Instead of relying on OTAs or third-party platforms, branded apps and content help guests stay connected to your brand, long after they’ve left. Whether it’s reducing your carbon footprint with paperless check-ins, or encouraging in-stay upgrades with personalised offers, D2G tech turns one-time visitors into loyal fans.

HOLIDAYMAKER APPS, screens and AI chat helping guests stay informed, entertained and connected.

A SMARTER, MORE SUSTAINABLE FUTURE
One of the most significant advantages of online bookings and apps is their contribution to sustainability and operational efficiency.

From reducing paperwork and streamlining check-in, to cutting down on power waste with smart metering, these tools support both environmental goals and bottom-line savings. More importantly, they support a more human experience. By automating repetitive admin tasks and enabling better communication, they free your team to do what they do best: create welcoming, memorable stays.

Today’s guests aren’t just booking beds, they’re booking experiences. And digital tools, when used right, make those experiences smoother, richer, and more connected.

D2G TOOLS KEEP GUESTS in the loop without pulling staff away from the front line.

YOUR PARK, EVOLVED
The future of holiday park management is not about replacing people with screens — it’s about supporting people with smart, flexible tools.

Whether you’re looking to:
• Reduce OTA commission and increase direct bookings
• Deliver five-star communication from pre-arrival to post-check-out
• Provide smarter on-site services with less manual admin
• Or just bring your brand to life in a guest’s pocket

...then CampManager, GemaPark and Holidaymaker have the technology and expertise to help you get there. As the UK staycation trend continues to grow, the parks that will stand out are those that blend modern tech with traditional hospitality, creating experiences that are personal, seamless and brilliantly memorable.

Ready to bring your park into the palm of your guests’ hands?
Explore these leading providers:

CampManager
www.campmanager.com

GemaPark
www.gemapark.co.uk

Holidaymaker App
www.holidaymakerapp.co.uk

FLUSHED WITH SUCCESS

Posted on May 17, 2024

FLUSHED WITH SUCCESS

THE VECTA FROM CISTERMISER offers significant financial savings for customers.

Cistermiser is the UK’s leading provider of water and energy saving management solutions for commercial and public sector washrooms. The Vecta+ infrared tap and shower ranges, from Cistermiser, are modern and smart, designed to curb excess water flow and deliver significant financial savings for customers.

The taps combine infrared technology and practical design for a touchless, hygienic experience. They cleverly enhance hygiene, curb the spread of germs and embody efficiency and with an intelligent safety shutoff after 60 seconds of continuous use. Helping to prevent any water wastage or potential flooding, they’re the ideal choice for holiday park operators.

With the Vecta+ shower range, customers are investing in lightweight, surface mounted and pre-plumbed shower panels which are ready to be installed. A flow duration set for -30 seconds, means holiday park operators can help to reduce wasted water and save energy, while maintaining reliability and high performance.”

The range features the Vecta+ Sensor Tap, a deck mounted single supply basin tap and Vecta+ Sensor Spout, designed for wall or panel installation, both include an external solenoid for straightforward maintenance. The Vecta+ Sensor Mixer Tap, is equipped with a side-mounted control for temperature adjustment. Offering a choice for holiday park operators, the shower range includes the Vecta+ Mechanical Shower Panel and the Vecta+ Sensor Shower Panel. Both are lightweight, easy to install and maintain and come with patented shower head nozzles to reduce scale damage.

For more information visit www.cistermiser.co.uk

£5M BOOST FOR IT SPECIALIST

Posted on March 2, 2024

£5M BOOST FOR IT SPECIALIST

SOFTWARE SOLUTIONS SPECIALISTS, Elite Dynamics founded in 2015 by Jamaine Campbell, pictured, Nicola Campbell and Jack Vernon.

Elite Dynamics, a leading provider of software solutions to the holiday park and marina industry, has announced a £5 million investment from BGF – one of the largest and most experienced growth capital investors in the UK and Ireland. BGF’s investment will support the continued development of Elite Dynamics’ proprietary software, which is built on the Microsoft Dynamics platform, as well as plans to invest in sales and marketing.

In the last three years, the business has grown revenues at more than 40% per annum, with plans to triple in size and double its headcount by 2026. Founded in 2015 by Jamaine Campbell, Nicola Campbell and Jack Vernon, the North West-based business has developed a range of digital transformation solutions specifically designed for holiday parks, marinas, as well as holiday home manufacturers and dealers.

These help to improve business functions from maintenance, memberships and marketing, to reservations, sales and finance. The range is currently used in more than 350 parks, both in the UK and internationally. Commenting on the deal, Jamaine Campbell, CEO and co-founder of Elite Dynamics, said: “In the last eight years, we have built a highly successful, and profitable business through a balanced blend of strong industry experience and technical know-how.

“Our aim is to become the dominant provider of technology solutions to holiday and residential parks, manufacturers and marinas, expanding our reach both domestically and overseas. In order to achieve our growth ambitions, we needed an investment partner that recognised the potential of our business, as well as that of the sector, and was willing to take a long- term approach in helping us to seize the opportunities that lie ahead.

In BGF we have found that investment partner.” The deal was led by Harry Jones and Courtney Walker, investors in BGF’s North-West team. As part of the investment, Martin Moran has been appointed to the board as non-executive chair through BGF’s Talent Network – one of the largest groups of board-level non-executives in the UK and Ireland. Martin was a founder of Salesforce.com in EMEA and has more than 20 years’ experience in SaaS and cloud computing.

Harry Jones said: “Elite Dynamics has established itself as an innovative and respected player in the parks and marina industry – created to disrupt a market saturated by archaic technology and systems. By combining the team’s intimate knowledge of how the market works, with technical expertise, Elite Dynamics is helping park operators to simplify processes, while helping to boost their bottom line.

It’s an extremely attractive proposition.” He added: “BGF has considerable experience in the holiday parks sector through our investment in Coppergreen Leisure Resorts, which we successfully exited in 2021, as well as supporting dynamic and fast-growth technology companies looking to transform markets through business improvement processes. As such, we’re delighted to be joining the team, as they embark on the next stage of their growth journey.”

EV RANGE ANXIETY ROADBLOCKS

Posted on October 25, 2023

EV RANGE ANXIETY ROADBLOCKS

Funding support available for holiday park operators...

47% OF THE AVAILABLE public charging network, or 19,044 charge-points, can be found in destination locations.

Identified as the main concern for EV drivers in Zenith’s EVXperience report, range anxiety and the struggle of finding somewhere to charge-up on long journeys, stands as a major roadblock to enjoying an EV staycation. Having the option of charging at your destination, for many, will make the difference between a relaxing family vacation or a weekend trawling the countryside trying to get charged up.

Holiday park operators could be eligible for government grants of up to £14,000 towards the purchase and installation of new chargepoints through the Workplace Charging Scheme (WCS). This grant covers up to 75% of the total cost of chargepoint purchase and installation, up to £350 per socket.

Charging tariffs can now be completely customised: you can segment pricing for different groups, like staff and public. Tariffs can be raised during peak hours, and you can even reserve chargepoints for certain visitors at certain times -- meaning you can guarantee your guests will have charging available to them.

Thanks to their recent partnership with Wattif EV, Rolec is in the unique position of being able to offer partial and fully-funded options to EV customers. If you did want to take part in the WCS, applications close at the end of March next year.

TURNKEY SOLUTIONS
Wattif’s 100% fully funded turnkey solution covers the cost of charge-point installation, purchase, maintenance, and software. Meaning you can install charging infrastructure without any risk of investment for the business. Alternatively, you can take advantage of a 50% partially funded option.

If you opt for this alternative, Wattif EV will take responsibility for the cost of installing, maintaining, and operating your charge-point but the initial upfront cost will be shared between the two. According to the International Energy Agency, the number of electric cars on the road globally surpassed 10 million in 2020, despite the COVID-19 pandemic.

This trend is expected to continue as more manufacturers invest in electric vehicle technology. Almost half (47%) of the available public charging network, or 19,044 chargepoints, can be found in destination locations. By adding charging to your list of facilities, EV drivers will have the security of knowing that they won’t have to plan their trip around charging, which will encourage them to favour your park for their next short-break or summer holiday.

Rolec
Tel. 01205 724754
E. enquiries@rolecserv.co.uk
www.rolecserv.com

THIRD PARTY SAVVY WORKING

Posted on October 25, 2023

THIRD PARTY SAVVY WORKING

CHECK ALL ON-SITE contractors are insured.

For many parks bringing third parties and contractors on site to complete works is part of everyday life. Whether it’s for large developments, upgrades or just simple repairs and maintenance, having other businesses onsite is a regular occurrence.

As we head into the period when many parks undertake important maintenance and development work, specialist holiday park insurance providers, Compass, have put together some helpful tips to consider when it comes to insurance. Contractors come in all shapes and sizes, from large commercial businesses to bona fide contractors.

Regardless of the type of their business, the length of contract and the work they are undertaking, when coming onto your park requires them to have their own insurance cover. The only exception is if you’re employing a labour-only sub-contractor as they are automatically classed as your employee by most commercial policies and would therefore be covered on your own policy.

From an insurance perspective you want to check that:
• The contractor does have insurance in place
• That insurance is specific to the work they are going to undertake
• Their insurance doesn’t expose you and your policy to any claims

Remember, a contractor working on your park without the right level of insurance could expose you, the most obvious way is in your liability to the public. The limit of indemnity (LOI) on Public Liability needs to be the same as the limit you have on your Park business policy, referred to as being ‘back to back’.

If it isn’t then in the event of a liability incident, you could find yourself picking up the gap in an award to a claimant. Compass has produced a handy check list for you to use which you can find on www.compassparks.co.uk

SMOOTH AND INTEGRATED GAME CHANGER

Posted on October 24, 2023

SMOOTH AND INTEGRATED GAME CHANGER

Holiday destinations are being urged to switch Enterprise Resource Planning (ERP) systems to Maxxton Software. Maxxton Software has emerged as a true game-changer in the hospitality industry by changing traditional but out-dated ERP systems into an integrated, all-in-one software solution.

Through its superior technology, Maxxton software keeps empowering businesses with comprehensive software solutions that optimise operations, enhance guest experiences, and maximise revenue potential. With a strong focus on innovation, customer success, and data-driven insights, Maxxton continues to redefine the possibilities within the industry, shaping the future of hospitality one success story at a time.

Holiday destinations looking to make a significant difference to their business with one strategic decision are being invited to switch their Enterprise Resource Planning (ERP) systems to Maxxton Software.

KEY STRENGTHS
One of the key strengths of the Maxxton system is its ability to integrate and seamlessly link various operational areas within the holiday business. Whether it’s reservation management, housekeeping, maintenance, guest communications, or financials, an integrated ERP system enables smooth coordination across departments.

Maxxton Software provides a joined- up solution that serves as the ultimate one-source solution for organisations and stands out for its customer-centric approach. By closely collaborating with holiday parks, such as Roompot, Landal UK, Vacansoleil, and Europarcs, Maxxton has gained deep insights into the industry’s challenges, pain points, and evolving trends.

This understanding has allowed Maxxton to develop an ERP system tailored specifically to the needs of holiday parks, ensuring optimal functionality and operational efficiency. Every part of your holiday destination business is included in a process that is simple, smart, and connective.

SIMPLIFIED SYSTEM
The centralised reservation management is an integrated system that simplifies the booking process for holiday parks. Park operators can efficiently handle reservations, availability, and pricing, ensuring accurate and real-time information. The Content Manager enables holiday park owners and managers to efficiently create, organise, publish, and update content across multiple channels.

You have the option to link media, descriptions, available channels, rentable conditions, add-ons etc. for editing or adding the content to dashboards. The Revenue Manager is an integrated and real-time data-driven solution. The Revenue Manager integrates powerful revenue optimisation tools that enable businesses to set dynamic pricing strategies, maximise occupancy, and increase revenue.

“The significant growth of the Roompot organisation in recent decades has partially been made possible by Maxxton,” shares Jurgen van Cutsem, CEO of Netherlands-based Roompot. “We have been working together for many years to set the standard within the hospitality industry and to remain at the forefront. As a result, our collaboration and progress with Maxxton is going very well.

“ Responding quickly to changing conditions, adequately implementing newly acquired parks, and always able to translate the latest developments in our industry into software solutions in agreement. The specialised Maxxton software consultants always ensure innovation and renewal. If you want to make a difference for your organisation then make your first move by logging on to www.maxxton.com

YOUR NEXT STAR PERFORMER

Posted on August 3, 2023

YOUR NEXT STAR PERFORMER

THE CAPELLA 2HCX in action at Three Cliffs Bay holiday park.

Every holiday park will appreciate the vital role a utility vehicle plays in the smooth running of the site. And the STAR EV range of utility vehicles not only performs effectively behind the scenes but also as the star of the show too.

For holiday parks that can extend over acres of land, utility vehicles aren’t just a nice-to-have; they’re essential for daily operations, maintenance and gardening work as well as transporting equipment, guests and luggage from one side of the resort to another. STAR EV’s award-winning range brings productivity, sustainability, efficiency and value to every holiday park’s fleet and we look at how they do that.

ENERGY DENSITY
The greater energy density of a 210Ah maintenance-free lithium-ion battery makes STAR utility vehicles productive members of the team. With an industry leading tow capacity and payload able to handle up to 670kg of material and an electric tipping bed ideal for off-loading, vehicles such as the Capella 2HCX and Capella Work Machine are ideal to ensure the smooth behind the scenes operation of your holiday park.

Whether it be transporting guests, linen, maintenance equipment, hospitality services or even medical equipment, the Capella can maintain steady productivity between charge cycles, and easily be topped up via an on-board Lester charger. With the Lifted model staff and guests can also be safe traversing any kind of off-road terrain.

The guest experience is a top priority for a holiday park, so a vehicle that can be seen but not heard is vital. With a lithium-ion battery, the STAR EV lineup is able to perform its maintenance tasks noiselessly so as not to disturb the peace and enjoyment of the park’s visitors – an essential around guests staying in tents and caravans.

Even so, these vehicles don’t always belong behind the scenes. The Sirius 2+2 is designed to hold up to four passengers and is an attractive addition to any holiday park, elevating the guest experience, allowing them to ride in style and comfort as they take in the views of their destination.

THE SIRIUS 2+2 IS DESIGNED to hold up to four passengers and is an attractive addition to any holiday park.

ELECTRIC FLEETS
Many guests go to holiday parks to escape the bustle of city life, including the traffic that comes with it. With a close connection to their natural surroundings, it’s important for many resorts to be kind to the countryside they call home. STAR EV electric fleets produce zero emissions or leaks when being charged.

Pair this with superior energy efficiency and they reduce their actual pollution percentage, eliminating any contribution to global warming. What’s more, beyond their zero emissions, machines such as the Capella and Sirius are lightweight with a light tread too, providing a gentle drive on grounds while the lithium battery also eliminates the risk of a hydrochloric spill.

Reesink
Tel. 01480 226800
www.reesinkagriculture.co.uk